WANT TO OUTSTAND ON SOCIAL MEDIA PLATFORM ?
IT NEEDS A PERFECT PLAN, SUSTAINABLE EXECUTION AND TIMELY CHANGE.
IT NEEDS A PERFECT PLAN, SUSTAINABLE EXECUTION AND TIMELY CHANGE.
Social Media Marketing
The social media platform has been developing rapidly, Facebook, Instagram and Sina are examples of popular social media platform. The company announces the new of the company promptly, connect with the customers instantly via social media platform, helps the company to catch the attentions from the general public so as to hold the bonding and loyalty of your customers. Thus, the company will be successfully improve the image and grow ever since. In fact, we notice that many companies are formulating social media marketing. In order to perform outstandingly, your company needs a perfect management on continuous execution and makes improvement from time to time in order to achieve Social Media Optimization.
What isSocial Media Optimization (SMO) ?
The basic rules of Social Media Optimization:
(1) Create your own shareable content, do not limit on the form of link
(2) Improve the ease of easy sharing, the key is the user-friendliness of the means of sharing
(3) Reward the participants who engage the sharing activity
(4) Share the content on social media platform actively by various of means
(5) Encourage others to quote your original content
Social media platform can not be neglected in the dimension of digital marketing. The reason of why ‘SMO is weight more difficult than SEO/ SEM’ is the audience of SMO is people. In order to optimize the performance in social media platform, human effort and time cost are crucial for understanding the consumer behavior. The tactics are perfect plan, sustainable execution and timely change.
Perfect Plan
In order to achieve Social Media Optimization, the company needs a perfect plan.
We pay high attention to time management, content style, content quality, target audience, customer relationship and more.We are good at communicating with clients, understanding the industry background, targeting potential customers. And so on, we will analyse the data accurately and further latch the audience in precision. In the meanwhile, we will customize the direction and style of the feed, in order to ensure the social media platform attracts the public, matching the company image, improving customer relationship and also enhance the knowledge of the potential customer towards the company.
Professional Service and Timely Change
To enhance the efficiency of the social media strategy, professional service, adaptive reflection and adjustment are necessary. For example, measure the effectiveness of the published post, understand the time spend of your customers on your platform, the instant response of the clients, the sensitivity of the time and content of the publication…...These are important figures to maximise the overall social media performance.
5 Steps Of Social Media Optimization
Customer Sharing
Our online platform sells medium-priced watches such as DW., Armani and CK and targets people aged between 18-30. As our target customers are active users in the digital world, the specialist of SDMC suggested us to expand our channel into Instagram. By sharing posts and the community effect, we have received customer enquiries every day via Instagram at the beginning of the first 2 months.“Social media generates a lot of enquiries”
Founder of Watchviva.com - Bob
