{"id":6170,"date":"2023-12-04T11:32:24","date_gmt":"2023-12-04T03:32:24","guid":{"rendered":"https:\/\/sdmc.com.hk\/?page_id=6170"},"modified":"2024-02-08T12:26:46","modified_gmt":"2024-02-08T04:26:46","slug":"pdooh-marketing","status":"publish","type":"page","link":"https:\/\/sdmc.com.hk\/en\/pdooh-marketing\/","title":{"rendered":"Programmatic Digital Out of Home advertising (pDooh)"},"content":{"rendered":"<div class=\"banner has-hover hh\" id=\"banner-1250090815\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill\"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n\t<div class=\"ux-shape-divider ux-shape-divider--bottom ux-shape-divider--style-triangle-opacity\">\n\t\t<svg viewbox=\"0 0 1000 100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveaspectratio=\"none\">\n\t<path class=\"ux-shape-fill\" d=\"M1025 100H-25L500 24L1025 100Z\"\/>\n\t<path class=\"ux-shape-fill\" opacity=\"0.3\" d=\"M1025 100H-25L500 0L1025 100Z\"\/>\n<\/svg>\n\t<\/div>\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-849231998\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h1>Programmatic Digital Out of Home advertising (pDooh)<\/h1>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-849231998 {\n  width: 75%;\n}\n#text-box-849231998 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-849231998 {\n    width: 75%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1250090815 {\n  padding-top: 600px;\n}\n#banner-1250090815 .bg.bg-loaded {\n  background-image: url(https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/06\/ASO-Banner.png);\n}\n#banner-1250090815 .overlay {\n  background-color: rgba(0, 0, 0, 0.5);\n}\n#banner-1250090815 .bg {\n  background-position: 32% 25%;\n}\n#banner-1250090815 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1250090815 .ux-shape-divider--bottom svg {\n  height: 50px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n<div class=\"row row-small align-center\"  id=\"row-569570511\">\n\n\n\t<div id=\"col-148936498\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2 style=\"text-align: center;\">Programmatic Digital Out of Home advertising<\/h2>\n<p style=\"text-align: justify;\">pDOOH, or Programmatic Digital Out of Home advertising, represents the automated buying, selling, and delivery of outdoor advertising in real-time. It's the convergence of classic OOH exposure with modern digital technology, allowing for more dynamic ad placements.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-equal\"  id=\"row-1543437170\">\n\n\n\t<div id=\"col-43104103\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>What is DOOH?<\/h3>\n<p>DOOH encompasses traditional outdoor advertising, including billboards, transit posters, and other static media. Advertisements are strategically placed in high-traffic areas to maximize visibility to a broad audience.<br \/>Targeting is based on general demographic data of the area, using a fixed image size and format, which requires physical replacements for new advertisements.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-43104103 > .col-inner {\n  margin: 0px 0px 20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-455503504\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>What is pDOOH?<\/h3>\n<p>pDOOH refers to Programmatic Digital Out of Home advertising. It enhances outdoor advertising with digital capabilities, allowing for the display of interactive and dynamic digital content on screens. Ad space is purchased programmatically through automated platforms, akin to online advertising. \nThe content is flexible and can be updated real-time to reflect changing circumstances, such as weather conditions or traffic patterns.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-455503504 > .col-inner {\n  margin: 0px 0px 20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-42106986\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>What is the technology behind pDOOH?<\/h3>\n<p>The technology behind pDOOH is a combination of various digital technologies that automate the process of buying and placing outdoor advertisements.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-42106986 > .col-inner {\n  margin: 0px 0px 20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\n<style>\n#row-1543437170 > .col > .col-inner {\n  padding: 30px 30px 30px 30px;\n  background-color: rgb(250, 250, 250);\n  border-radius: 4px;\n}\n<\/style>\n<\/div>\n<div class=\"row row-large\"  id=\"row-1874552626\">\n\n\n\t<div id=\"col-1240070608\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1925910234\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill\"><\/div>\n                        <div class=\"overlay\"><\/div>            \n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0px 0px;margin:0px 0px -65px 0px;\">\n\t<\/div>\n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1925910234 {\n  padding-top: 427px;\n}\n#banner-1925910234 .bg.bg-loaded {\n  background-image: url(https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/12\/Roots_Blog-01.jpeg);\n}\n#banner-1925910234 .overlay {\n  background-color: rgba(0, 0, 0, 0.17);\n}\n#banner-1925910234 .bg {\n  background-position: 100% 73%;\n}\n#banner-1925910234 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1925910234 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1240070608 > .col-inner {\n  padding: 0px 0px 0px -;\n  margin: 0px - 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-342868935\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2879633112\" class=\"text\">\n\t\t\n\n<h2 style=\"text-align: left;\"><span style=\"font-size: 85%;\"><strong>Examples of pDOOH<\/strong><\/span><\/h2>\n\t\t\n<style>\n#text-2879633112 {\n  font-size: 0.75rem;\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"is-divider divider clearfix\" style=\"max-width:50%;height:2px;\"><\/div>\n\n<p>A study conducted in Sweden in 2012 found that drivers spend significantly longer looking at the digital billboards they pass than traditional billboards\n81% of users engage with brands whose billboards they come across (Sources: Nielsen (2019)<\/p>\n<ol>\n<li>Flexible ad placement: no location limitation. You can select placements according to your marketing strategies. For example, locations, specific time slots to maximize exposure. Pause your ad if there is bad weather conditions.<\/li>\n<li>Dynamic and interactive ad formats to catch audience attention: Match your targeting with video, digital signage, audio or 3D video, interactive and immersive experiences.<\/li>\n<li>Minimize admin cost: Adjust and renew ad creatives anytime anywhere without any physical limitations.<\/li>\n<li>Measurable performance: pDOOH provides real time campaign performance and metrics. Marketers can try out A\/B testing and optimize campaigns based on the data and insights.<\/li>\n<\/ol>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<section class=\"section\" id=\"section_2131896699\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\t<div class=\"ux-shape-divider ux-shape-divider--top ux-shape-divider--style-triangle-opacity\">\n\t\t<svg viewbox=\"0 0 1000 100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveaspectratio=\"none\">\n\t<path class=\"ux-shape-fill\" d=\"M1025 100H-25L500 24L1025 100Z\"\/>\n\t<path class=\"ux-shape-fill\" opacity=\"0.3\" d=\"M1025 100H-25L500 0L1025 100Z\"\/>\n<\/svg>\n\t<\/div>\n\n\t<div class=\"ux-shape-divider ux-shape-divider--bottom ux-shape-divider--style-triangle-opacity\">\n\t\t<svg viewbox=\"0 0 1000 100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveaspectratio=\"none\">\n\t<path class=\"ux-shape-fill\" d=\"M1025 100H-25L500 24L1025 100Z\"\/>\n\t<path class=\"ux-shape-fill\" opacity=\"0.3\" d=\"M1025 100H-25L500 0L1025 100Z\"\/>\n<\/svg>\n\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large\"  id=\"row-24942587\">\n\n\n\t<div id=\"col-583949283\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 85%;\">How is OOH different from pDOOH?<\/span><\/strong><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">OOH advertising typically includes static billboards, posters, and signs, while pDOOH employs digital screens and programmatic technology.<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-583949283 > .col-inner {\n  padding: 0px 0px 0px px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\n<style>\n#row-24942587 > .col > .col-inner {\n  padding: 0px 80px 0px 80px;\n}\n<\/style>\n<\/div>\n<div class=\"row align-middle align-center\"  id=\"row-1959042271\">\n\n\n\t<div id=\"col-922623075\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\n<table class=\"\u201cdoohtable&quot;\">\n<tbody><tr>\n<th scope=\"col\">Functions<\/th>\n<th scope=\"col\">Traditional OOH<\/th>\n<th scope=\"col\">pDOOH<\/th>\n<\/tr>\n<tr>\n<th scope=\"row\">Placement<\/th>\n<td>Fixed locations chosen based on historical data<\/td>\n<td>Dynamic placement optimized in real-time programmatically<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Targeting<\/th>\n<td>Broad targeting based on general demographics<\/td>\n<td>Highly targeted using real-time data and audience behavior<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Content<\/th>\n<td>Static with limited variability<\/td>\n<td>Direct with real-time data on viewership and engagement<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Measurement<\/th>\n<td>Indirect, through surveys and estimated viewership<\/td>\n<td>Direct with real-time data on viewership and engagement<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Flexbility<\/th>\n<td>Infrequent content changes due to physical replacement<\/td>\n<td>Updated in real-time without additional costs<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Interactivity<\/th>\n<td>Non-interactive<\/td>\n<td>Interactive, responding to data inputs and user engagement<\/td>\n<\/tr>\n<\/tbody><\/table>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1959042271 > .col > .col-inner {\n  padding: 0px 0px 50px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row row-collapse align-middle align-center\"  id=\"row-163285651\">\n\n\n\t<div id=\"col-1948565924\" class=\"col medium-8 small-11 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 85%;\">The Transition from DOOH to pDOOH<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">The rise of pDOOH is a response to the market demand for more dynamic, targeted, and measurable advertising solutions. Its growth underscores its effectiveness in fulfilling these needs. Traditional DOOH is not being replaced; instead, it is enhanced and integrated into more complex media strategies. This evolution results in a more sophisticated, consumer-focused advertising environment, leveraging the visibility of outdoor media with the precision and agility of digital campaigns.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-collapse align-middle align-center\"  id=\"row-641433421\">\n\n\n\t<div id=\"col-245686877\" class=\"col medium-8 small-11 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h4 style=\"text-align: center;\"><span style=\"font-size: 105%;\">Advertisers prefer pDOOH for several reasons<\/span><\/h4>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-641433421 > .col > .col-inner {\n  padding: 35px 0px 20px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row align-middle align-center row-box-shadow-2\" style=\"max-width:950px\" id=\"row-1913457508\">\n\n\n\t<div id=\"col-802245036\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-39778125\" class=\"text\">\n\t\t\n\n<h4 style=\"text-align: center;\"><strong>AI empowered programmatic platform<\/strong><\/h4>\n\t\t\n<style>\n#text-39778125 {\n  line-height: 1.5;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3616085457\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\">Build up ad group base on audience data<br>AI optimize &amp; measure campaigns<\/p>\n\t\t\n<style>\n#text-3616085457 {\n  text-align: right;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-802245036 > .col-inner {\n  border-radius: 3px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-975810242\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-4262357019\" class=\"text\">\n\t\t\n\n<h4 style=\"text-align: center;\"><strong>Inventory Marketplace<\/strong><\/h4>\n\t\t\n<style>\n#text-4262357019 {\n  line-height: 1.5;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2130407951\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\">Over 150 Inventory partners<br>Centralized publisher management<\/p>\n\t\t\n<style>\n#text-2130407951 {\n  text-align: right;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-975810242 > .col-inner {\n  border-radius: 3px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-362097926\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3485837975\" class=\"text\">\n\t\t\n\n<h4 style=\"text-align: center;\"><strong>Omnichannel Strategy<\/strong><\/h4>\n\t\t\n<style>\n#text-3485837975 {\n  line-height: 1.5;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4067504853\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\">Leverage data across all channels to engage consumers<br>Personalized ads for ad targeting and remarketing<\/p>\n\t\t\n<style>\n#text-4067504853 {\n  text-align: right;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-362097926 > .col-inner {\n  border-radius: 3px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-694165776\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0 0px;\">\n\t<\/div>\n\t\t\t\n\n\t<div id=\"text-3622188986\" class=\"text\">\n\t\t\n\n<h4 style=\"text-align: center;\"><strong>Data-driven advertising approach<\/strong><\/h4>\n\t\t\n<style>\n#text-3622188986 {\n  line-height: 1.5;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-292116593\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\">Access to over 240+ audience segments<br>Personalized ads for ad targeting and remarketing<\/p>\n\t\t\n<style>\n#text-292116593 {\n  text-align: right;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-694165776 > .col-inner {\n  border-radius: 3px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\n<style>\n#row-1913457508 > .col > .col-inner {\n  padding: 15px 0px 15px 0px;\n  background-color: rgb(250, 250, 250);\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2131896699 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  margin-bottom: -20px;\n  background-color: rgb(255, 255, 255);\n}\n#section_2131896699 .ux-shape-divider--top svg {\n  height: 50px;\n  --divider-top-width: 100%;\n}\n#section_2131896699 .ux-shape-divider--bottom svg {\n  height: 50px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-1925391604\">\n\n\n\t<div id=\"col-973815857\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2 style=\"text-align: center;\"><span style=\"font-size: 85%;\">Programmatic Digital Out of Home Advertising (pDooh)<\/span><\/h2>\n\n  \n    <div class=\"row large-columns-4 medium-columns-3 small-columns-2\">\n  <div class=\"gallery-col col\" >\n          <div class=\"col-inner\">\n            <a class=\"image-lightbox lightbox-gallery\" href=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/11\/JCDecaux_logo.svg\" title=\"\">            <div class=\"box has-hover gallery-box box-normal\">\n              <div class=\"box-image\" style=\"width:73%;\">\n                <img width=\"1000\" height=\"394\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/11\/JCDecaux_logo.svg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" ids=\"6218,6219,6268,6267\" style=\"normal\" image_width=\"73\" \/>                                                              <\/div>\n              <div class=\"box-text text-left\" >\n                 <p><\/p>\n              <\/div>\n            <\/div>\n            <\/a>          <\/div>\n         <\/div><div class=\"gallery-col col\" >\n          <div class=\"col-inner\">\n            <a class=\"image-lightbox lightbox-gallery\" href=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/11\/asiaray-logo-002.png\" title=\"\">            <div class=\"box has-hover gallery-box box-normal\">\n              <div class=\"box-image\" style=\"width:73%;\">\n                <img width=\"1000\" height=\"339\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/11\/asiaray-logo-002-1000x339.png\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" ids=\"6218,6219,6268,6267\" style=\"normal\" image_width=\"73\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/11\/asiaray-logo-002-1000x339.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/11\/asiaray-logo-002-768x260.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/11\/asiaray-logo-002-18x6.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/11\/asiaray-logo-002.png 1533w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>                                                              <\/div>\n              <div class=\"box-text text-left\" >\n                 <p><\/p>\n              <\/div>\n            <\/div>\n            <\/a>          <\/div>\n         <\/div><div class=\"gallery-col col\" >\n          <div class=\"col-inner\">\n            <a class=\"image-lightbox lightbox-gallery\" href=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/12\/hivestack-logo.png\" title=\"\">            <div class=\"box has-hover gallery-box box-normal\">\n              <div class=\"box-image\" style=\"width:73%;\">\n                <img width=\"300\" height=\"85\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/12\/hivestack-logo.png\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" ids=\"6218,6219,6268,6267\" style=\"normal\" image_width=\"73\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/12\/hivestack-logo.png 300w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/12\/hivestack-logo-18x5.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>                                                              <\/div>\n              <div class=\"box-text text-left\" >\n                 <p><\/p>\n              <\/div>\n            <\/div>\n            <\/a>          <\/div>\n         <\/div><div class=\"gallery-col col\" >\n          <div class=\"col-inner\">\n            <a class=\"image-lightbox lightbox-gallery\" href=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/12\/viooh.jpeg\" title=\"\">            <div class=\"box has-hover gallery-box box-normal\">\n              <div class=\"box-image\" style=\"width:73%;\">\n                <img width=\"1000\" height=\"307\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/12\/viooh-1000x307.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" ids=\"6218,6219,6268,6267\" style=\"normal\" image_width=\"73\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/12\/viooh-1000x307.jpeg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/12\/viooh-768x236.jpeg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/12\/viooh-18x6.jpeg 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/12\/viooh.jpeg 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>                                                              <\/div>\n              <div class=\"box-text text-left\" >\n                 <p><\/p>\n              <\/div>\n            <\/div>\n            <\/a>          <\/div>\n         <\/div><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<section class=\"section\" id=\"section_1668585678\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\t<div class=\"ux-shape-divider ux-shape-divider--top ux-shape-divider--style-triangle-invert\">\n\t\t<svg viewbox=\"0 0 1000 100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveaspectratio=\"none\">\n\t<path class=\"ux-shape-fill\" d=\"M500 95.6L0 0V100H1000V0L500 95.6Z\"\/>\n<\/svg>\n\t<\/div>\n\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1700845403\">\n\n\n\t<div id=\"col-562614640\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2703147126\" class=\"text\">\n\t\t\n\n<h2><strong>Acquire Professional Online Marketing advice NOW<\/strong><\/h2>\n\t\t\n<style>\n#text-2703147126 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"max-width:50%;height:2px;\"><\/div><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-equal\"  id=\"row-2135293989\">\n\n\n\t<div id=\"col-2133699677\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(28, 175, 154);border-radius:4px;border-width:2px 2px 2px 2;\">\n\t<\/div>\n\t\t\t\n\n<h3><span style=\"font-size: 150%;\"><strong><span class=\"creative2_decoration\">4 Steps to Get Started with Digital Marketing<\/span><\/strong><\/span><\/h3>\n<div class=\"is-divider divider clearfix\" style=\"max-width:100%;height:2px;\"><\/div>\n\n<h4><strong>Step 1 - Understanding your need<\/strong><\/h4>\n<p>Understanding your company background, service, website, and the entire industry, and estimate the time required for improvement.<\/p>\n\n\t\t<div class=\"icon-box featured-box icon-box-top text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 60px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"color:rgb(28, 175, 154);\">\n\t\t\t\t\t\t<?xml version=\"1.0\" encoding=\"iso-8859-1\"?>\r\n<!-- Generator: Adobe Illustrator 19.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\r\n<svg version=\"1.1\" id=\"Capa_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t viewbox=\"0 0 464 464\" style=\"enable-background:new 0 0 464 464;\" xml:space=\"preserve\">\r\n<g>\r\n\t<g>\r\n\t\t<path d=\"M416.483,265.441c-2.704-2.777-6.419-4.336-10.295-4.321h-75.52c-5.891,0-10.667-4.776-10.667-10.667V14.293\t\t\tC320.001,6.399,313.602,0,305.708,0H158.721c-7.894,0-14.293,6.399-14.293,14.293v236.16c0,5.891-4.776,10.667-10.667,10.667\t\t\tH58.028c-7.893-0.149-14.412,6.128-14.561,14.02c-0.075,3.951,1.49,7.757,4.321,10.513l174.08,174.08\t\t\tc2.648,2.69,6.252,4.224,10.027,4.267c3.849,0.014,7.54-1.524,10.24-4.267l174.08-174.08\t\t\tC421.87,280.146,421.99,271.097,416.483,265.441z\"\/>\r\n\t<\/g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<\/svg>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n<h4><strong>Step 2 - Professional advice<\/strong><\/h4>\n<p>Collect and analyze user data to have a better understanding of customers behavior and provide tailor-made services.<\/p>\n\n\t\t<div class=\"icon-box featured-box icon-box-top text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 60px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"color:rgb(28, 175, 154);\">\n\t\t\t\t\t\t<?xml version=\"1.0\" encoding=\"iso-8859-1\"?>\r\n<!-- Generator: Adobe Illustrator 19.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\r\n<svg version=\"1.1\" id=\"Capa_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t viewbox=\"0 0 464 464\" style=\"enable-background:new 0 0 464 464;\" xml:space=\"preserve\">\r\n<g>\r\n\t<g>\r\n\t\t<path d=\"M416.483,265.441c-2.704-2.777-6.419-4.336-10.295-4.321h-75.52c-5.891,0-10.667-4.776-10.667-10.667V14.293\t\t\tC320.001,6.399,313.602,0,305.708,0H158.721c-7.894,0-14.293,6.399-14.293,14.293v236.16c0,5.891-4.776,10.667-10.667,10.667\t\t\tH58.028c-7.893-0.149-14.412,6.128-14.561,14.02c-0.075,3.951,1.49,7.757,4.321,10.513l174.08,174.08\t\t\tc2.648,2.69,6.252,4.224,10.027,4.267c3.849,0.014,7.54-1.524,10.24-4.267l174.08-174.08\t\t\tC421.87,280.146,421.99,271.097,416.483,265.441z\"\/>\r\n\t<\/g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<\/svg>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n<h4><strong>Step 3 - Quick Quote<\/strong><\/h4>\n<p>After collecting all information required, we will provide an estimated schedule and service quotation in a short time. The fee is clear and transparent with no extra charge.<\/p>\n\n\t\t<div class=\"icon-box featured-box icon-box-top text-left\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 60px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"color:rgb(28, 175, 154);\">\n\t\t\t\t\t\t<?xml version=\"1.0\" encoding=\"iso-8859-1\"?>\r\n<!-- Generator: Adobe Illustrator 19.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\r\n<svg version=\"1.1\" id=\"Capa_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t viewbox=\"0 0 464 464\" style=\"enable-background:new 0 0 464 464;\" xml:space=\"preserve\">\r\n<g>\r\n\t<g>\r\n\t\t<path d=\"M416.483,265.441c-2.704-2.777-6.419-4.336-10.295-4.321h-75.52c-5.891,0-10.667-4.776-10.667-10.667V14.293\t\t\tC320.001,6.399,313.602,0,305.708,0H158.721c-7.894,0-14.293,6.399-14.293,14.293v236.16c0,5.891-4.776,10.667-10.667,10.667\t\t\tH58.028c-7.893-0.149-14.412,6.128-14.561,14.02c-0.075,3.951,1.49,7.757,4.321,10.513l174.08,174.08\t\t\tc2.648,2.69,6.252,4.224,10.027,4.267c3.849,0.014,7.54-1.524,10.24-4.267l174.08-174.08\t\t\tC421.87,280.146,421.99,271.097,416.483,265.441z\"\/>\r\n\t<\/g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<g>\r\n<\/g>\r\n<\/svg>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n<h4><strong>Step 4 - Project Follow-up<\/strong><\/h4>\n<p>As long as both parties confirm and agree, the service will commence. The entire service will be handled by a project manager, and the progress will be reported on time.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1543628655\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(28, 175, 154);border-radius:4px;border-width:2px 2px 2px 2;\">\n\t<\/div>\n\t\t\t\n\n<h3><span style=\"font-size: 150%;\"><b>Enquiry Form<\/b><\/span><\/h3>\n<div class=\"is-divider divider clearfix\" style=\"max-width:100%;height:2px;\"><\/div>\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f69-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/6170#wpcf7-f69-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/6170#wpcf7-f69-o1\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"69\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.8.7\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f69-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p><span id=\"wpcf7-67a35113acaff-wrapper\" class=\"wpcf7-form-control-wrap email-507-wrap\" style=\"display:none !important; visibility:hidden !important;\"><label for=\"wpcf7-67a35113acaff-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-67a35113acaff-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"email-507\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n<\/p>\n<div id=\"responsive-form\" class=\"clearfix\">\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-surname\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-surname\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-half\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone\" value=\"\" type=\"text\" name=\"phone\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"column-half\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"web\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Website\" value=\"\" type=\"text\" name=\"web\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"dropdown\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"dropdown\"><option value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c\">Web design and development<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7\">Online Marketing<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316\">Search Engine Optimization<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316\">Social Media Management<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406\">Online Reputation Management<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc\">Public Relations<\/option><option value=\"\u7d20\u4eba\/KOL\u5ba3\u50b3\">Influencing marketing<\/option><option value=\"O2O\u71df\u92b7\u65b9\u6848\">O2O Solution<\/option><option value=\"\u6578\u78bc\u8f49\u578b\u65b9\u6848\">Digital Transformation<\/option><option value=\"\u61c9\u7528\u5546\u5e97\u512a\u5316\">App Store Optimization<\/option><option value=\"Google Analytics 4 \u8a2d\u5b9a\">Google Analytics 4 \u8a2d\u5b9a<\/option><option value=\"\u4e2d\u570b\u641c\u5c0b\u5f15\u64ce\u71df\u92b7\">China Marketing<\/option><option value=\"\u5fae\u4fe1\u71df\u92b7\">Wechat promotion<\/option><option value=\"\u5fae\u5546\u57ce\">Micro-mart<\/option><option value=\"\u5c0f\u7d05\u66f8\u63a8\u5ee3\">Xiaohongshu Marketing<\/option><option value=\"pDOOH\">pDOOH<\/option><option value=\"\u6578\u4f4d\u5be9\u8a08\">Digital Audit<\/option><option value=\"\u4e00\u7ad9\u5f0f\u670d\u52d9\">One-stop service<\/option><option value=\"\u6d77\u5916\u63a8\u5ee3\">Overseas Promotion<\/option><option value=\"\u5206\u92b7\u5408\u4f5c\">Distribution Cooperation<\/option><option value=\"\u670d\u52d9\u50f9\u9322\">Service Price<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"content\"><textarea cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Details\" name=\"content\"><\/textarea><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p><label class=\"column-full\">How do know know about SDMC services?<\/label>\n\t\t<\/p>\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-798\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"checkbox-798[]\" value=\"Google \u641c\u5c0b\u5f15\u64ce\" \/><span class=\"wpcf7-list-item-label\">Google Search Engine<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"checkbox-798[]\" value=\"\u7db2\u4e0a\u5ee3\u544a\" \/><span class=\"wpcf7-list-item-label\">Online Advertising<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"checkbox-798[]\" value=\"Facebook, Instagram\" \/><span class=\"wpcf7-list-item-label\">Facebook, Instagram<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"checkbox-798[]\" value=\"\u96fb\u90f5\" \/><span class=\"wpcf7-list-item-label\">Email<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"checkbox-798[]\" value=\"\u670b\u53cb\u4ecb\u7d39\" \/><span class=\"wpcf7-list-item-label\">Friends<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"checkbox-798[]\" value=\"\u5176\u4ed6\" \/><span class=\"wpcf7-list-item-label\">Other<\/span><\/label><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"form-row\">\n\t\t\t<div class=\"column-full\">\n\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-2135293989 > .col > .col-inner {\n  padding: 30px 30px 30px 30px;\n  background-color: rgb(250, 250, 250);\n  border-radius: 4px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1668585678 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n#section_1668585678 .ux-shape-divider--top svg {\n  height: 50px;\n  --divider-top-width: 100%;\n}\n#section_1668585678 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/pages\/6170"}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=6170"}],"version-history":[{"count":48,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/pages\/6170\/revisions"}],"predecessor-version":[{"id":6556,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/pages\/6170\/revisions\/6556"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=6170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}