{"id":1923,"date":"2019-07-17T10:36:45","date_gmt":"2019-07-17T10:36:45","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=1923"},"modified":"2023-09-01T14:43:28","modified_gmt":"2023-09-01T06:43:28","slug":"4%e5%80%8b%e5%bb%ba%e8%ad%b0-%e8%ae%93%e6%82%a8%e7%9a%84%e6%90%9c%e5%b0%8b%e5%bc%95%e6%93%8e%e8%a1%8c%e9%8a%b7%e5%9c%a8%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e6%99%82%e4%bb%a3%e7%8d%b2","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e8%a1%8c%e6%a5%ad%e8%b3%87%e8%a8%8a\/4%e5%80%8b%e5%bb%ba%e8%ad%b0-%e8%ae%93%e6%82%a8%e7%9a%84%e6%90%9c%e5%b0%8b%e5%bc%95%e6%93%8e%e8%a1%8c%e9%8a%b7%e5%9c%a8%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e6%99%82%e4%bb%a3%e7%8d%b2\/","title":{"rendered":"4\u500b\u5efa\u8b70 \u2014 \u8b93\u60a8\u7684\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\u5728\u4eba\u5de5\u667a\u80fd\u6642\u4ee3\u7372\u5f97\u6210\u529f"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\u4eba\u54e1\u61c9\u8a72\u5c07\u6a5f\u5668\u5b78\u7fd2(Machine learning)\u548c\u76c8\u5229\u9810\u6e2c(profitability forecasting)\u6574\u5408\uff0c\u7528\u4f86\u8a55\u4f30\u7db2\u4e0a\u71df\u92b7\u7b56\u7565\u548c\u76ee\u6a19\u3002<\/span><\/p>\n<p>Google\u7684\u9ad8\u7d1a\u7ba1\u7406\u5c64\u5728\u767c\u8868\u6f14\u8b1b\u6642\u5206\u4eab\uff0c\u5728\u4eba\u5de5\u667a\u80fd\u6642\u4ee3(The age of AI)\u8981\u512a\u5316<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\">\u641c\u5c0b\u5f15\u64ce\u884c\u92b7<\/a>\uff0c\u5c31\u61c9\u8a72\u8981\u5b78\u7fd2\u99d5\u99ad\u6a5f\u5668\u5b78\u7fd2\u7684\u529f\u80fd\uff0c\u4e26\u4e14\u66f4\u7cbe\u660e\u5730\u5229\u7528\u5b83\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>1. \u5171\u540c\u8861\u91cf<\/h4>\n<p><span style=\"font-weight: 400;\">\u6bd4\u8d77\u6e2c\u91cf\u6bcf\u4e00\u4f4d\u5ba2\u6236\u53cd\u61c9\uff0c\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u5168\u9762\u5730\u8abf\u67e5\u6578\u64da\uff0c\u5c07\u6bcf\u500b\u63a5\u89f8\u9ede\u8996\u70ba\u9054\u6210\u9577\u9060\u76ee\u6a19\u7684\u4e00\u90e8\u4efd\uff0c\u901a\u904e\u8861\u91cf\u6bcf\u7a2e\u7b56\u7565\u7684\u6295\u8cc7\u56de\u5831\u7387(ROI)\uff0c\u4e26\u5c07\u5176\u8207\u6240\u6709Google\u7684\u6295\u8cc7\u56de\u5831\u7387\u76f8\u5c0d\u61c9\uff0c\u71df\u92b7\u4eba\u54e1\u80fd\u5920\u66f4\u8f15\u9b06\u5730\u627e\u5230\u65b0\u7684\u5546\u6a5f\uff0c\u4e26\u770b\u5230\u6240\u6709\u7db2\u4e0a\u5ee3\u544a\u7cfb\u5217\u7684\u7d9c\u5408\u50f9\u503c\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><strong>2. \u512a\u5316\u6b63\u78ba\u7684\u76ee\u6a19<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u61c9\u6839\u64da\u5176\u6f5b\u5728\u5ba2\u6236\u548c\u5e02\u5834\u5b9a\u4f4d\uff0c\u78ba\u7acb\u7368\u7279\u7684\u71df\u92b7\u7b56\u7565\uff0c\u6191\u8457\u660e\u78ba\u7684\u76ee\u6a19\uff0c\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u66f4\u6709\u6548\u7387\u5730\u627e\u5230\u7406\u60f3\u7684\u6d88\u8cbb\u8005\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><strong>3. \u512a\u5316\u6b63\u78ba\u7684\u6307\u6a19(Metric)<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u6307\u6a19\u662f\u7528\u4f86\u8a55\u4f30\u7e3e\u6548\u7684\u8cc7\u6599\u548c\u6578\u5b57\uff0c\u6839\u64da\u88ab\u512a\u5316\u7684\u76ee\u6a19\uff0c\u60a8\u7684\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\u7d50\u679c\u6703\u51fa\u73fe\u6975\u5927\u7684\u5dee\u7570\uff0c\u5728\u8a55\u4f30\u7db2\u4e0a\u5ee3\u544a\u7cfb\u5217\u6574\u9ad4\u6548\u679c\u6642\uff0c\u4e86\u89e3\u8981\u512a\u5316\u7684\u6307\u6a19\u975e\u5e38\u91cd\u8981\u3002\u7531\u65bc\u6a5f\u5668\u53ea\u80fd\u8ddf\u5f9e\u71df\u92b7\u4eba\u54e1\u7684\u6307\u793a\u53bb\u5b78\u7fd2\uff0c\u5c0d\u65bc\u641c\u5c0b\u5f15\u64ce\u5718\u968a\u4f86\u8aaa\uff0c\u4e86\u89e3\u8981\u6e2c\u8a66\u548c\u8abf\u6574\u54ea\u4e9b\u6307\u6a19\u4ee5\u5b8c\u6210\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\u76ee\u6a19\u5c31\u986f\u5f97\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><strong>4. \u512a\u5316\u8981\u66f4\u9577\u9060<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u6709\u4e9b\u54c1\u724c\u53ea\u95dc\u6ce8\u77ed\u671f\u76ee\u6a19\u548c\u6a5f\u6703\uff0c\u7d93\u5e38\u512a\u5148\u8003\u616e\u7372\u53d6\u65b0\u5ba2\u6236\uff0c\u4f46\u662f\u820a\u6709\u5ba2\u6236\u7684\u4fdd\u7559\u7387\u548c\u5fe0\u8aa0\u5ea6\u540c\u6a23\u91cd\u8981\u3002\u4f5c\u70ba\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u95dc\u9375\u7d44\u6210\u90e8\u5206\uff0c\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u5728\u7a4d\u6975\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u540c\u6642\uff0c\u512a\u5316\u63d0\u5347\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u7684\u7b56\u7565\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u6578\u78bc\u71df\u92b7\u884c\u696d\u7684\u6280\u8853\u6642\u523b\u90fd\u5728\u9032\u6b65\uff0c\u60f3\u5728\u5e02\u5834\u4f54\u4e00\u5e2d\u4f4d\uff0c\u60a8\u9700\u8981\u4e00\u9593\u5177\u524d\u77bb\u773c\u5149\u3001\u638c\u63e1\u696d\u5167\u6700\u65b0\u884c\u60c5\u7684\u6578\u78bc\u71df\u92b7\u516c\u53f8\u70ba\u60a8\u7b56\u5283\u71df\u92b7\u65b9\u6848\uff0c\u52a9\u60a8\u7684\u696d\u52d9\u7368\u4f54\u9c32\u982d\uff01<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4592 size-full\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/07\/67402153_173650820337435_417861139209125888_o-1000x357-1.jpeg\" alt=\"\" width=\"1000\" height=\"357\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/07\/67402153_173650820337435_417861139209125888_o-1000x357-1.jpeg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/07\/67402153_173650820337435_417861139209125888_o-1000x357-1-768x274.jpeg 768w, 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class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" 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value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)<\/option><option value=\"\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3\">\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3<\/option><option value=\"\u4e2d\u570b\u641c\u5c0b\u5f15\u64ce\u71df\u92b7\">China Marketing<\/option><option value=\"\u5fae\u4fe1\u71df\u92b7 (Wechat)\">\u5fae\u4fe1\u71df\u92b7 (Wechat)<\/option><option value=\"\u5167\u5730\u7db2\u7d05\u5ba3\u50b3\">Chinese KOL<\/option><option value=\"\u4e00\u7ad9\u5f0f\u670d\u52d9\">One-stop Service<\/option><option value=\"AI\u4eba\u5de5\u667a\u6167\u6280\u8853\">AI\u4eba\u5de5\u667a\u6167\u6280\u8853<\/option><option value=\"\u670d\u52d9\u50f9\u9322\">Service Price<\/option><option 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value=\"en\"\/><\/form>\n<\/div>\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1924,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,15],"tags":[35,37,33],"class_list":["post-1923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-16","category-15","tag-35","tag-sem-hk","tag-33"],"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/1923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=1923"}],"version-history":[{"count":1,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/1923\/revisions"}],"predecessor-version":[{"id":4593,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/1923\/revisions\/4593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media\/1924"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=1923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/categories?post=1923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/tags?post=1923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}