{"id":1939,"date":"2019-07-24T02:40:22","date_gmt":"2019-07-24T02:40:22","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=1939"},"modified":"2023-09-01T14:43:26","modified_gmt":"2023-09-01T06:43:26","slug":"%e7%b6%b2%e4%b8%8a%e6%96%87%e5%ad%97%e5%bb%a3%e5%91%8appc%e5%92%8c%e7%a4%be%e4%ba%a4%e5%aa%92%e9%ab%94%e5%bb%a3%e5%91%8a%ef%bc%8c%e5%93%aa%e5%80%8b%e6%9b%b4%e9%81%a9%e5%90%88%e6%88%91%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/%e7%b6%b2%e4%b8%8a%e6%96%87%e5%ad%97%e5%bb%a3%e5%91%8appc%e5%92%8c%e7%a4%be%e4%ba%a4%e5%aa%92%e9%ab%94%e5%bb%a3%e5%91%8a%ef%bc%8c%e5%93%aa%e5%80%8b%e6%9b%b4%e9%81%a9%e5%90%88%e6%88%91%ef%bc%9f\/","title":{"rendered":"\u7db2\u4e0a\u6587\u5b57\u5ee3\u544a(PPC)\u548c\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\uff0c\u54ea\u500b\u66f4\u9069\u5408\u6211\uff1f"},"content":{"rendered":"

\u00a0<\/p>\n

\u5c0d\u5927\u591a\u6578\u516c\u53f8\u800c\u8a00\uff0c\u6700\u7406\u60f3\u7684\u60c5\u6cc1\u7576\u7136\u662f\u5728\u6240\u6709\u5e73\u53f0\u4e0a\u9032\u884c\u7db2\u4e0a\u63a8\u5ee3\u3002\u4f46\u5728\u9810\u7b97\u7684\u9650\u5236\u4e0b\u4e00\u773e\u4e3b\u7ba1\u5011\u5f88\u96e3\u7528\u76e1\u6240\u6709\u7db2\u4e0a\u63a8\u5ee3\u7684\u624b\u6bb5\u3002<\/p>\n

\u6211\u5011\u61c9\u8a72\u5c07\u9810\u7b97\u6295\u653e\u5728\u7db2\u4e0a\u6587\u5b57\u5ee3\u544a\u9084\u662f\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a<\/a>\u5462\uff1f<\/p>\n

\u00a0<\/p>\n

\u7576\u60a8\u9700\u8981\u5feb\u901f\u770b\u898b\u6210<\/strong>\u679c<\/strong><\/h4>\n

\u5982\u679c\u60a8\u6e34\u671b\u4fc3\u6210\u92b7\u552e(Sales)\u6216\u8005\u76ee\u6a19\u5f97\u5230\u6f5b\u5728\u5ba2\u6236\u540d\u55ae(Leads)\uff0c\u7db2\u4e0a\u6587\u5b57\u5ee3\u544a\u662f\u60a8\u7684\u5fc5\u7136\u9078\u64c7\u3002\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\u7fa4\u9ad4\u53ef\u80fd\u4e26\u4e0d\u5de8\u5927\uff0c\u4f46\u6295\u653e\u7db2\u4e0a\u6587\u5b57\u5ee3\u544a\u80fd\u5920\u7784\u6e96\u4e00\u4e9b\u5df2\u6253\u7b97\u8cfc\u8cb7\u7522\u54c1\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u8b93\u60a8\u7372\u5f97\u8eab\u8655\u5728\u884c\u92b7\u6f0f\u6597(Marketing funnel)\u5e95\u5c64\u7684\u76ee\u6a19\u5e02\u5834\u9867\u5ba2\u53ca\u66fe\u807d\u904e\u8cb4\u516c\u53f8\u6216\u54c1\u724c\u7684\u9867\u5ba2\u3002\u900f\u904e\u66dd\u5149\u7387(Exposure Rate)\u548c\u89f8\u53ca\u4eba\u6578(Reach)\u7684\u589e\u9577\uff0c\u9ede\u64ca\u4e86\u7db2\u4e0a\u6587\u5b57\u5ee3\u544a\u7684\u7528\u6236\u5df2\u96e2\u8cfc\u8cb7\u975e\u5e38\u63a5\u8fd1\u3002<\/p>\n

\u00a0<\/p>\n

\u7576\u60a8\u9700\u8981\u5efa\u7acb\u54c1\u724c\u610f\u8b58<\/strong>(Brand Awareness)<\/strong><\/h4>\n

\u5982\u679c\u60a8\u6b63\u5728\u92b7\u552e\u4e00\u4e9b\u4eba\u5011\u6c92\u6709\u610f\u8b58\u5230\u4ed6\u5011\u9700\u8981\u7684\u6771\u897f\uff0c\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u53ef\u4ee5\u5438\u5f15\u4eba\u5c0d\u7522\u54c1\u7684\u8208\u8da3\u53ca\u9700\u6c42\uff1b\u6309\u9577\u9060\u63a8\u5ee3\u7b56\u7565\uff0c\u60a8\u6b63\u5617\u8a66\u5efa\u7acb\u5ba2\u6236\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\uff0c\u8b93\u4ed6\u5011\u6709\u9700\u8981\u7684\u6642\u5019\u6703\u76f4\u63a5\u900f\u904e\u54c1\u724c\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u53bb\u4e86\u89e3\u6700\u65b0\u63a8\u5ee3\u8cc7\u8a0a\uff0c\u4e26\u4e3b\u52d5\u5c0b\u627e\u53ca\u8cfc\u8cb7\u60a8\u7684\u7522\u54c1\uff0c\u90a3\u9ebc\u60a8\u9700\u8981\u7684\u5c31\u662f\u5efa\u7acb\u54c1\u724c\u610f\u8b58\uff0c\u800c\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u5c31\u662f\u4e00\u500b\u5e6b\u60a8\u5efa\u7acb\u54c1\u724c\u610f\u8b58\u7684\u597d\u65b9\u6cd5\u3002<\/p>\n

\u00a0<\/p>\n

\u7e3d\u8a00\u4e4b\uff0c\u9078\u64c7\u54ea\u7a2e\u5ee3\u544a\u65b9\u6cd5\uff0c\u5f88\u5927\u7a0b\u5ea6\u57fa\u65bc\u60a8\u63a8\u5ee3\u7684\u7522\u54c1\u6216\u670d\u52d9\u3001\u7db2\u4e0a\u63a8\u5ee3\u5e73\u53f0\u3001\u71df\u5546\u6a21\u5f0f\u3001\u76ee\u6a19\u5ba2\u6236\u548c\u71df\u92b7\u76ee\u6a19\u3002\u56e0\u6b64\uff0c\u7406\u89e3\u6bcf\u7a2e\u5ee3\u544a\u548c\u6bcf\u500b\u7db2\u4e0a\u63a8\u5ee3\u5e73\u53f0\u7684\u904b\u4f5c\u6a21\u5f0f\u548c\u512a\u52e2\u76f8\u7576\u91cd\u8981\u3002<\/p>\n

\u00a0<\/p>\n

\"\"<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

SDMC\u4f5c\u70ba\u5c08\u696d\u7684\u6578\u78bc\u71df\u92b7\u516c\u53f8\uff0c\u6211\u5011\u7684\u9867\u554f\u5718\u968a\u80fd\u5920\u70ba\u60a8\u5ea6\u8eab\u8a02\u9020\u6700\u9069\u5408\u7684\u7db2\u4e0a\u71df\u92b7\u7b56\u7565\uff0c\u4e26\u64c1\u6709\u5168\u9762\u7684Online Advertising<\/a>\u6295\u653e\u670d\u52d9\u3002\u5982\u679c\u60a8\u5728\u7169\u60f1\u61c9\u63a1\u7528\u751a\u9ebc\u7db2\u4e0a\u5ee3\u544a\u5e73\u53f0\uff0c\u7acb\u5373\u5411\u6211\u5011\u67e5\u8a62\uff01<\/p>\n

SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n

\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n

\u00a0<\/p>\n

\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n

\n

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