{"id":2175,"date":"2019-10-14T10:27:32","date_gmt":"2019-10-14T10:27:32","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2175"},"modified":"2023-09-01T14:43:08","modified_gmt":"2023-09-01T06:43:08","slug":"facebook-ad-2019%e5%b9%b4%e6%9b%b4%e6%96%b0%e9%87%8d%e9%bb%9e","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/facebook-ad-2019%e5%b9%b4%e6%9b%b4%e6%96%b0%e9%87%8d%e9%bb%9e\/","title":{"rendered":"\u3010SDMC \u2013 \u71df\u92b7\u77e5\u591a\u5c11\u3011Facebook Ad 2019\u5e74\u66f4\u65b0\u91cd\u9ede\u61f6\u4eba\u5305"},"content":{"rendered":"<h3>\u00a0<\/h3>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h3><b>\u751a\u9ebc\u662fFacebook F8\uff1f<\/b><\/h3>\n<p>Facebook F8\u958b\u767c\u8005\u5927\u6703\u662fFacebook\u6bcf\u5e74\u4e00\u5ea6\u7684\u6d3b\u52d5\uff0c\u70ba\u4e86Facebook\u5468\u908a\u7522\u54c1\u7684\u958b\u767c\u8005\u548c\u4f01\u696d\u5bb6\u800c\u8a2d\uff0c\u6d3b\u52d5\u5167\u5bb9\u5305\u62ec\u4ecb\u7d39\u65b0\u7684\u7522\u54c1\u7279\u6027\u548c\u767c\u4f48\u65b0\u7522\u54c1\u7b49\u3002<\/p>\n<p>\u00a0<\/p>\n<h3><b>\u8207\u7db2\u4e0a\u71df\u92b7\u7684\u95dc\u4fc2\uff1f<\/b><\/h3>\n<p>Facebook\u662f\u73fe\u4eca\u7099\u624b\u53ef\u71b1\u7684<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\">Online Advertising<\/a>\u6295\u653e\u5e73\u53f0\uff0c\u4e0d\u8ad6\u662f\u7d93\u71df\u516c\u53f8\u5c08\u9801\u9084\u662f\u6295\u653e\u5ee3\u544a\uff0cFacebook\u7684\u65b0\u670d\u52d9\u529f\u80fd\u548c\u6700\u65b0\u52d5\u614b\u90fd\u6703\u5c0d\u7db2\u4e0a\u71df\u92b7\u7b56\u7565\u7522\u751f\u5f71\u97ff\u3002\u5c07Facebook\u7684\u65b0\u529f\u80fd\u7d50\u5408\u5df2\u6709\u71df\u92b7\u7b56\u7565\uff0c\u6709\u52a9\u512a\u5316\u7db2\u4e0a\u71df\u92b7\u6210\u6548\u3002<\/p>\n<p>\u00a0<\/p>\n<h3><b>2019\u5e74Facebook Ad\u66f4\u65b0\u91cd\u9ede<\/b><\/h3>\n<p>\u4e86\u89e3F8\u7684\u91cd\u8981\u6027\u5f8c\uff0c\u5c31\u8b93\u6211\u5011\u99ac\u4e0a\u9032\u5165\u6b63\u984c\uff1a\u5230\u5e95Facebook Ad\u5c07\u6703\u51fa\u73fe\u600e\u6a23\u7684\u8b8a\u5316\u5462\uff1f<\/p>\n<p>\u00a0<\/p>\n<h4><b>1. \u512a\u5316\u4f01\u696d\u7ba1\u7406\u5e73\u53f0<\/b><\/h4>\n<p>\u00a0<\/p>\n<p>\u9019\u9805\u66f4\u65b0\u4e3b\u8981\u5354\u52a9\u7db2\u4e0a\u71df\u92b7\u516c\u53f8(Marketing Agency)\uff0c\u8b93\u4ed6\u5011\u8f15\u9b06\u63a5\u624b\u7ba1\u7406\u5ba2\u6236\u7684\u7db2\u4e0a\u5ee3\u544a\u3002\u4ee5\u5f80\u5ba2\u6236\u7121\u6cd5\u8207Agency\u5171\u7528\u5e33\u6236\uff0c\u4ea6\u7121\u6cd5\u540c\u67e5\u95b1\u5e33\u6236\u7684\u5f8c\u53f0\u5206\u6790\u5831\u544a\u3002\u4eca\u6b21Facebook\u5c31\u5728F8\u4e2d\u5ba3\u4f48\u9019\u4e9b\u554f\u984c\u5c07\u6703\u88ab\u89e3\u6c7a\uff0c\u900f\u904e\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\uff0cMarketing Agency\u548c\u5ba2\u6236\u96d9\u65b9\u53ef\u4ee5\u5b89\u5168\u7372\u53d6\u6216\u6388\u4e88\u5c08\u9801\u548c\u6578\u64da\u7684\u8a2a\u554f\u6b0a\u9650\uff0c\u800c\u7121\u9700\u77e5\u9053\u4e26\u767b\u5165\u5c0d\u65b9\u7684\u4f01\u696d\u7ba1\u7406\u5e33\u6236\uff0c\u65b9\u4fbf\u4e86Marketing Agency\u7ba1\u7406\u53ca\u67e5\u95b1\u5ba2\u6236\u7684\u6578\u64da\u5206\u6790\u5831\u544a\uff0c\u6709\u52a9\u4ed6\u5011\u5e6b\u5ba2\u6236\u7ba1\u7406\u5e33\u6236\u53ca\u96a8\u6642\u8abf\u6574\u71df\u92b7\u7b56\u7565\u3002<\/p>\n<p>\u00a0<\/p>\n<h4><b>2. \u66f4\u900f\u660e\u3001\u66f4\u516c\u958b<\/b><\/h4>\n<p>\u00a0<\/p>\n<p>\u70ba\u4e86\u63d0\u5347Facebook\u7c89\u7d72\u5c08\u9801\u7684\u53ef\u9760\u6027\u548c\u8cc7\u8a0a\u900f\u660e\u5ea6\uff0c\u5728\u7c89\u7d72\u5c08\u9801\u7684\u53f3\u65b9\u5340\u584a\u52a0\u5165\u300c\u5c08\u9801\u900f\u660e\u5ea6\u300d\u5340\u584a\uff0c\u986f\u793a\u7531Facebook\u63d0\u4f9b\u7684\u5c08\u9801\u8cc7\u8a0a\uff0c\u4f8b\u5982\u5efa\u7acb\u65e5\u671f\u3001\u7ba1\u7406\u54e1\u6240\u5728\u5730\u548c\u7ba1\u7406\u54e1\u4eba\u6578\u7b49\u3002\u6b64\u5916\uff0c\u9084\u6703\u986f\u793a\u5c08\u9801\u4e0a\u7684\u5ee3\u544a\uff0c\u8b93Facebook\u7528\u6236\u53ef\u4ee5\u4e86\u89e3\u8a72\u5c08\u9801\u6295\u653e\u4e2d\u7684\u7db2\u4e0a\u5ee3\u544a\u3002<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2178 size-medium\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/fbpage-1000x483.jpg\" alt=\"\" width=\"1000\" height=\"483\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/fbpage-1000x483.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/fbpage-768x371.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/fbpage-18x9.jpg 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/fbpage.jpg 1177w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2179 size-full\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/fbblock.jpg\" alt=\"\" width=\"878\" height=\"564\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/fbblock.jpg 878w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/fbblock-768x493.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/fbblock-18x12.jpg 18w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h4><b>3. \u6b78\u56e0\u7cfb\u7d71<\/b><\/h4>\n<p>\u00a0<\/p>\n<p>\u6211\u5011\u5728\u300c<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/%e3%80%90sdmc-%e7%87%9f%e9%8a%b7%e7%9f%a5%e5%a4%9a%e5%b0%91%e3%80%91%e4%bd%a0%e4%b8%8d%e5%8f%af%e4%b8%8d%e7%9f%a5%e9%81%93%e7%9a%84%e5%b8%82%e5%a0%b4%e7%87%9f%e9%8a%b7%e5%a4%a7%e8%b6%a8%e5%8b%a2\/\">\u4f60\u4e0d\u53ef\u4e0d\u77e5\u9053\u7684\u5e02\u5834\u71df\u92b7\u5927\u8da8\u52e2\uff01<\/a>\u300d\u4e00\u6587\u4e2d\u63d0\u53ca\u904e\u6d88\u8cbb\u8005\u5728\u6d88\u8cbb\u65c5\u7a0b\u4e2d\u67095\u5927Micro moment\uff08\u5305\u62ec1. \u554f\u984c\u5bdf\u89ba\u30012. \u8cc7\u8a0a\u6536\u96c6\u30013. \u65b9\u6848\u8a55\u4f30\u30014. \u8cfc\u8cb7\u30015. \u8cfc\u5f8c\u884c\u70ba\uff09\uff0c\u5728\u4e0d\u540c\u7684Micro moment\u88e1\u6d88\u8cbb\u8005\u6709\u53ef\u80fd\u591a\u6b21\u63a5\u89f8\u7db2\u4e0a\u5ee3\u544a\u3002\u800c\u4ee5\u5f80\u8861\u91cf\u5ee3\u544a\u6548\u76ca\u6642\uff0c\u537b\u53ea\u628a\u6d88\u8cbb\u8005\u6700\u5f8c\u4e00\u500b\u9ede\u64ca\u7684\u5ee3\u544a\u8996\u70ba\u6709\u6548\u3002Facebook\u66f4\u65b0\u5f8c\u7684\u6b78\u56e0\u7cfb\u7d71\u4ee4\u7db2\u4e0a\u5ee3\u544a\u7684\u6210\u6548\u4e0d\u518d\u88ab\u4f4e\u4f30\uff0c\u900f\u904e\u638c\u63e1\u7528\u6236\u7684\u884c\u8e64\uff0c\u5c07\u6d88\u8cbb\u8005\u5728\u8cfc\u8cb7\u4e4b\u524d\u63a5\u89f8\u904e\u7684\u5ee3\u544a\u8a18\u9304\u5728\u700f\u89bd\u6216\u9ede\u64ca\u6b78\u56e0\u689d\u5e95\u4e0b\uff0c\u8b93\u71df\u92b7\u4eba\u54e1\u66f4\u6e05\u695a\u5ee3\u544a\u6295\u653e\u7684\u6548\u76ca\u4ee5\u8abf\u6574\u7db2\u4e0a\u71df\u92b7\u7b56\u7565\u3002<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2177 size-medium\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/SDMC_Blog_Oct_14_subheading-1000x357.jpg\" alt=\"SMO\" width=\"1000\" height=\"357\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/SDMC_Blog_Oct_14_subheading-1000x357.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/SDMC_Blog_Oct_14_subheading-768x274.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/SDMC_Blog_Oct_14_subheading-18x6.jpg 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/10\/SDMC_Blog_Oct_14_subheading.jpg 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u5e74Facebook F8\u958b\u767c\u8005\u5927\u6703\u7684\u66f4\u65b0\u70ba\u7db2\u4e0a\u71df\u92b7\u4eba\u54e1\u5e36\u4f86\u66f4\u4fbf\u5229\u7684\u7ba1\u7406\u5e73\u53f0\u53ca\u66f4\u5168\u9762\u7684\u6210\u6548\u5831\u544a\u3002\u5efa\u8b70\u5927\u5bb6\u4ed4\u7d30\u7814\u7a76\u5f8c\uff0c\u518d\u5be9\u8996\u73fe\u6709\u7684\u7db2\u4e0a\u71df\u92b7\u7b56\u7565\u4e26\u56e0\u61c9Facebook\u66f4\u65b0\u4f5c\u51fa\u8abf\u6574\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Facebook F8 official link: <\/span><a href=\"https:\/\/www.f8.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.f8.com\/<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u00a0<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3722\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/2175\/#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/2175\/#wpcf7-f3722-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-67\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required nicdark_height46 medium nicdark_border_grey title\" id=\"selection\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-67\"><option value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c(Web design and development)\">\u7db2\u9801\u88fd\u4f5c(Web design and development)<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7(Digital Advertising)\">\u7db2\u4e0a\u71df\u92b7(Digital Advertising)<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)\">\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)<\/option><option value=\"\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3\">\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3<\/option><option 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