{"id":2227,"date":"2019-11-06T10:41:06","date_gmt":"2019-11-06T10:41:06","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2227"},"modified":"2023-09-01T14:43:02","modified_gmt":"2023-09-01T06:43:02","slug":"%e6%95%b8%e7%a2%bc%e7%87%9f%e9%8a%b7-kol%e8%a1%8c%e9%8a%b7%e4%b8%8a%e7%af%87","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/%e6%95%b8%e7%a2%bc%e7%87%9f%e9%8a%b7-kol%e8%a1%8c%e9%8a%b7%e4%b8%8a%e7%af%87\/","title":{"rendered":"\u3010\u6578\u78bc\u71df\u92b7\u8cc7\u8a0a\u7ad9\u3011KOL\u884c\u92b7\u5927\u89e3\u5bc6\uff08\u4e0a\uff09"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h1 style=\"text-align: left;\">KOL<\/h1>\n<p>\u6578\u78bc\u71df\u92b7\u8cc7\u8a0a\u7ad9: KOL \u662f Key Opinion Leader\uff08\u95dc\u9375\u610f\u898b\u9818\u8896\uff09\u7684\u7c21\u7a31\uff0c\u5c0d\u7db2\u4e0a\u71df\u92b7\u6709\u6240\u8a8d\u8b58\u90fd\u6703\u77e5\u9053KOL\u662f\u73fe\u6642\u5927\u53d7\u6b61\u8fce\u7684\u7db2\u4e0a\u63a8\u5ee3\u624b\u6cd5\uff0c\u8af8\u591a\u54c1\u724c\u90fd\u722d\u76f8\u63a1\u7528\u5728\u7db2\u4e0a\u5177\u540d\u6c23\u7684KOL\u3002\u4f46\u5728\u8058\u8acbKOL\u524d\uff0c\u60a8\u771f\u7684\u4e86\u89e3KOL\u5728\u7db2\u4e0a\u71df\u92b7\u7684\u904b\u4f5c\u6a21\u5f0f\u8207\u6548\u76ca\u55ce\uff1f\u60a8\u53c8\u61c2\u5f97\u627e\u5230\u8207\u54c1\u724c\u6700\u5408\u9069\u7684KOL\u55ce\uff1f\u9019\u7bc7\u6587\u7ae0\u5c07\u6703\u70ba\u60a8\u91d0\u6e05KOL\u7684\u76f8\u95dc\u6982\u5ff5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><strong>\u751a\u9ebc\u662f&nbsp;<\/strong><strong>KOL<\/strong><strong>\u884c\u92b7 ?<\/strong><\/h2>\n<p>KOL\u4f5c\u70ba\u5728\u5176\u5c08\u5c6c\u7bc4\u7587\u5177\u4e00\u5b9a\u5f71\u97ff\u529b\u7684\u95dc\u9375\u610f\u898b\u9818\u8896\uff0c\u64c1\u6709 50,000\u4ee5\u4e0a\u7684\u7c89\u7d72\u548c\u793e\u4ea4\u5a92\u9ad4\u8ffd\u8e64\u8005\u5df2\u53ef\u7a31\u70ba\u300cKOL\u300d\uff0c\u4e16\u754c\u77e5\u540d\u7684KOL\u597d\u50cf\u662fKim Kardashian\u7684\u7c89\u7d72\u6578\u76ee\u5247\u9ad8\u9054\u767e\u591a\u842c\u3002KOL\u6703\u900f\u904e\u4e92\u806f\u7db2\u5a92\u9ad4\u5c07\u54c1\u724c\u53ca\u5176\u7522\u54c1\u8207\u670d\u52d9\u66dd\u5149\u5728\u5927\u773e\u773c\u524d\uff0c\u4e00\u822c\u800c\u8a00\uff0c\u4e00\u500b\u5e16\u5b50\u7684\u5ee3\u544a\u8cbb\u7528\u53ef\u9ad8\u9054HK$10,000\u81f3$50,000\u4e0d\u7b49\uff0c\u4f46\u6295\u8cc7\u56de\u5831(ROI)\u66f4\u80fd\u9054\u523037%\uff0c\u9054\u81f3\u7db2\u4e0a\u63a8\u5ee3\u4e4b\u6548\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>KOL<\/strong><strong>\u884c\u92b7&nbsp;<\/strong><strong>3<\/strong><strong>\u5927\u597d<\/strong><strong>\u8655<\/strong><\/h2>\n<h4>1. KOL \u63d0\u5347\u54c1\u724c\u548c\u7522\u54c1\u7684\u66dd\u5149\u7387<\/h4>\n<p>\u5728\u63c0\u9078\u9069\u5408\u7684KOL\u5f8c\uff0cKOL\u7684\u7c89\u7d72\u53ef\u5438\u7d0d\u4e0d\u540c\u7684\u76ee\u6a19\u5ba2\u6236\u7fa4\uff0c\u5e36\u4f86\u60f3\u50cf\u4e0d\u5230\u7684\u6f5b\u5728\u5ba2\u6236\u6548\u76ca\u3002\u800cKOL\u672c\u8eab\u7684\u66dd\u5149\u7387\u80fd\u5920\u5e36\u52d5\u8207\u5176\u5408\u4f5c\u54c1\u724c\u589e\u52a0\u66dd\u5149\u7684\u6a5f\u6703\uff0c\u63a8\u5ee3\u6d3b\u52d5\u6709\u52a9\u54c1\u724c\u5728\u7db2\u7d61\u5a92\u9ad4\u4e0a\u6210\u70ba\u8a71\u984c\uff0c\u4f8b\u5982\u904b\u7528\u5275\u610f\u62cd\u651d\u7522\u54c1\u7684\u7279\u5beb\u7167\u7247\u6216\u5f71\u7247\uff0c\u4e26\u9f13\u52f5\u7c89\u7d72\u5206\u4eab\u3001\u8a55\u8ad6\u53ca\u9ede\u8b9a\uff0c\u5f9e\u800c\u5728\u4e92\u806f\u7db2\u5f15\u8d77\u8ff4\u97ff\u3002<\/p>\n<h4>2. KOL \u63d0\u5347\u54c1\u724c\u5f62\u8c61<\/h4>\n<p>\u8207\u81ea\u8eab\u54c1\u724c\u540c\u985e\u578b\u7684\u7af6\u722d\u5c0d\u624b\u53ef\u80fd\u4e0d\u8a08\u5176\u6578\uff0c\u8981\u7a81\u570d\u800c\u51fa\u8b93\u6d88\u8cbb\u8005\u9078\u64c7\u60a8\u7684\u54c1\u724c\uff0c\u5c31\u5fc5\u9808\u6709\u8db3\u5920\u7684\u8aaa\u670d\u529b\u8b93\u6d88\u8cbb\u8005\u7522\u751f\u4fe1\u4efb\u3002\u800cKOL\u7684\u7522\u54c1\u4ecb\u7d39\u548c\u4f7f\u7528\u9ad4\u9a57\u5206\u4eab\u5c31\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u4e00\u500b\u53ef\u4f9b\u53c3\u8003\u7684\u7522\u54c1\u4f7f\u7528\u60c5\u5883\uff0c\u5f9e\u4e2d\u5c0d\u7522\u54c1\u548c\u54c1\u724c\u7522\u751f\u4fe1\u4efb\uff0c\u4ee5KOL\u7684\u53e3\u7891\u5728\u7db2\u4e0a\u63a8\u5ee3\u7522\u54c1\uff0c\u5f71\u97ff\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u6c7a\u7b56\u3002\u4f8b\u5982\u5167\u5730\u5f71\u661f\u8303\u51b0\u51b0\u5c31\u5728\u7f8e\u599d\u5206\u4eab\u5e73\u53f0\u5c0f\u7d05\u66f8\u4ee5\u7f8e\u599d\u535a\u4e3b\u7684\u8eab\u4efd\u5750\u64c11093\u842c\u7c89\u7d72\uff0c\u51e1\u662f\u5979\u5728\u5c0f\u7d05\u66f8\u5206\u4eab\u904e\u7684\u7f8e\u5bb9\u7522\u54c1\uff0c\u90fd\u6703\u51fa\u73fe\u5728\u5404\u5730\u6436\u8cfc\u3001\u65b7\u8ca8\u3001\u88dc\u8ca8\u7b49\u60c5\u6cc1\u3002<\/p>\n<h4>3. KOL \u63d0\u5347\u92b7\u552e\u91cf<\/h4>\n<p>KOL\u80fd\u5920\u4ee5\u5404\u7a2e\u65b9\u6cd5\u8a98\u5c0e\u7c89\u7d72\u5011\u7522\u751f\u8cfc\u8cb7\u610f\u6b32\uff0c\u4f8b\u5982\u6709\u54c1\u724c\u7d66\u5408\u4f5c\u7684KOL\u63d0\u4f9b\u7368\u5bb6\u512a\u60e0\uff0c\u900f\u904e\u5206\u4eabKOL\u7684\u5e16\u6587\u53ef\u4ee5\u7372\u5f97\u7368\u5bb6\u6298\u6263\u512a\u60e0\uff0c\u6bd4\u50b3\u7d71\u5ee3\u544a\u66f4\u5927\u6a5f\u6703\u6210\u529f\u5275\u9020\u51fa\u92b7\u552e\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2229 size-medium\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/11\/SDMC_Blog_Nov_06_L_subheading-1000x357.jpg\" alt=\"\" width=\"1000\" height=\"357\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/11\/SDMC_Blog_Nov_06_L_subheading-1000x357.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/11\/SDMC_Blog_Nov_06_L_subheading-768x274.jpg 768w, 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value=\"en\"\/><\/form>\n<\/div>\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24,27],"tags":[23,25,31,34,35,39,40],"class_list":["post-2227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24","category-27","tag-23","tag-25","tag-31","tag-34","tag-35","tag-kol","tag-40"],"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=2227"}],"version-history":[{"count":0,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media\/2228"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=2227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/categories?post=2227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/tags?post=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}