{"id":2236,"date":"2019-11-08T11:21:21","date_gmt":"2019-11-08T11:21:21","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2236"},"modified":"2023-09-01T14:43:01","modified_gmt":"2023-09-01T06:43:01","slug":"%e6%95%b8%e7%a2%bc%e7%87%9f%e9%8a%b7-kol%e8%a1%8c%e9%8a%b7%e4%b8%8b%e7%af%87","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/%e6%95%b8%e7%a2%bc%e7%87%9f%e9%8a%b7-kol%e8%a1%8c%e9%8a%b7%e4%b8%8b%e7%af%87\/","title":{"rendered":"\u3010\u6578\u78bc\u71df\u92b7\u8cc7\u8a0a\u7ad9\u3011KOL\u884c\u92b7\u5927\u89e3\u5bc6\uff08\u4e0b\uff09"},"content":{"rendered":"<p>\u5728\u4e86\u89e3KOL\u884c\u92b7\u5e36\u4f86\u7684\u597d\u8655\u5f8c\uff0c\u76f8\u4fe1\u4e0d\u5c11\u6578\u78bc\u71df\u92b7\u4eba\u54e1\u90fd\u5df2\u7d93\u8e8d\u8e8d\u6b32\u8a66\uff0c\u60f3\u7acb\u5373\u627e\u500bKOL\u65bc\u7db2\u4e0a\u63a8\u5ee3\u54c1\u724c\u548c\u7522\u54c1\u3002\u4f46\u9084\u662f\u5148\u505c\u4e00\u505c\u3001\u60f3\u4e00\u60f3\uff01\u5176\u5be6\u63c0\u9078\u5408\u9069\u7684KOL\u90fd\u76f8\u7576\u6709\u5b78\u554f\uff01\u4e0d\u7528\u64d4\u5fc3\uff01SDMC\u7684\u6578\u78bc\u71df\u92b7\u5c08\u5bb6\u6574\u5408\u51fa3\u689d\u6311\u9078KOL\u7684\u5927\u539f\u5247\uff0c\u53ea\u8981\u7d30\u5fc3\u95b1\u8b80\u4ee5\u4e0b\u7684\u5167\u5bb9\uff0c\u76f8\u4fe1\u60a8\u5f88\u5feb\u53ef\u4ee5\u627e\u5230\u7406\u60f3\u7684KOL\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u63c0\u9078KOL 3<\/strong><strong>\u5927\u6e96\u5247<\/strong><\/h3>\n<h4>1. \u9810\u7b97<\/h4>\n<p>KOL\u7684\u6536\u5165\u8207\u4ed6\u7684\u77e5\u540d\u5ea6\u3001\u7c89\u7d72\u91cf\u3001\u8ffd\u8e64\u6578\u76ee\u5bc6\u4e0d\u53ef\u5206\u3002\u7c89\u7d72\u548c\u8ffd\u8e64\u4eba\u6578\u6108\u9ad8\uff0c\u958b\u50f9\u90fd\u6108\u9ad8\u3002<\/p>\n<p>\u4ee5\u570b\u969b\u77e5\u540d\u7684KOL\u7c89\u7d72\u6578\u91cf\u9054\u767e\u591a\u842c\u70ba\u4f8b\uff0c\u65bc\u793e\u4ea4\u5e73\u53f0\u767c\u51fa\u4e00\u500b\u5e16\u6587\u53ef\u53eb\u50f9\u7d04\u4e00\u767e\u842c\u7f8e\u5143\u3002\u4f46\u8003\u616e\u5230\u7c89\u7d72\u4eba\u6578\u773e\u591a\uff0c\u89f8\u53ca\u9762\u5ee3\uff0c\u4e0d\u5c11\u5927\u54c1\u724c\u90fd\u9858\u610f\u4e00\u64f2\u5343\u91d1\u627e\u9019\u4e9bKOL\u843d\u5ee3\u544a\uff0c\u4e00\u500b\u5e16\u6587\u53ef\u4ee5\u7372\u5f97\u6578\u767e\u842c\u500b\u8b9a\u597d\u548c\u6578\u842c\u5247\u7559\u8a00\u3002\u53cd\u4e4b\uff0c\u672c\u5730\u7684KOL\u64c1\u6709\u7684\u7c89\u7d72\u6578\u91cf\u9060\u9060\u4e0d\u53ca\u570b\u969b\u77e5\u540d\u7684KOL\uff0c\u4f46\u4ecd\u7136\u5728\u672c\u5730\u64c1\u6709\u4e0d\u53ef\u5c11\u77a7\u7684\u5f71\u97ff\u529b\uff0c\u6240\u4ee5\u6bcf\u500b\u5e16\u5b50\u90fd\u8981\u6e2f\u5e63\u5e7e\u5343\u5143\u81f3\u5e7e\u842c\u5143\u4e0d\u7b49\uff0c\u6bcf\u500b\u5e16\u6587\u53ea\u6709\u6578\u5343\u500b\u8b9a\u597d\u53ca\u6578\u5341\u500b\u7559\u8a00\u3002\u6240\u4ee5\u5982\u679c\u9810\u7b97\u5145\u8db3\uff0c\u627e\u77e5\u540d\u7684KOL\u5408\u4f5c\u767c\u4f48\u7db2\u4e0a\u5ee3\u544a\u53ef\u7372\u66f4\u9ad8\u8f49\u63db\u7387\uff0c\u8a98\u767c\u7c89\u7d72\u7684\u8cfc\u8cb7\u617e\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4>2. \u98a8\u683c<\/h4>\n<p>KOL\u4f5c\u70ba\u65bc\u7db2\u4e0a\u63a8\u5ee3\u54c1\u724c\u548c\u7522\u54c1\u7684\u5a92\u4ecb\uff0c\u5982\u679c\u500b\u4eba\u5f62\u8c61\u548c\u54c1\u724c\u5f62\u8c61\u5927\u76f8\u5f91\u5ead\uff0c\u6703\u4f7f\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u5f62\u8c61\u7522\u751f\u8aa4\u89e3\u3002\u56e0\u6b64\u54c1\u724c\u5fc5\u9808\u8003\u616eKOL\u7684\u98a8\u683c\u548c\u54c1\u724c\u662f\u5426\u4e00\u81f4\u3002\u60f3\u4e86\u89e3KOL\u7684\u98a8\u683c\uff0c\u53ef\u4ee5\u89c0\u5bdfKOL\u8207\u7c89\u7d72\u7684\u4e92\u52d5\u6a21\u5f0f\uff0c\u4f8b\u5982\u662f\u9032\u884c\u8996\u50cf\u76f4\u64ad\u6642\u6703\u5426\u8207\u89c0\u773e\u4ea4\u6d41\u3001\u767c\u5e16\u5f8c\u6703\u5426\u56de\u8986\u7c89\u7d72\u7559\u8a00\u7b49\uff0c\u9084\u6709KOL\u7684\u6587\u5b57\u98a8\u683c\u6216\u8aaa\u8a71\u65b9\u5f0f\uff0c\u53ef\u4ee5\u662f\u98a8\u8da3\u5e7d\u9ed8\u3001\u8a00\u7c21\u610f\u8cc5\u3001\u6216\u8005\u8f15\u9b06\u6d3b\u6f51\uff0c\u61c9\u8a72\u6839\u64da\u54c1\u724c\u5b9a\u4f4d\u9078\u64c7\u98a8\u683c\u8207\u54c1\u724c\u6700\u7b26\u5408\u7684KOL\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4>3. \u5e73\u53f0<\/h4>\n<p>\u4e0d\u540c\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u53ca\u7522\u54c1\u8868\u73fe\u65b9\u5f0f\u80fd\u5920\u5e36\u4f86\u7684\u7db2\u4e0a\u71df\u92b7\u6548\u76ca\u53ef\u4ee5\u662f\u622a\u7136\u4e0d\u540c&nbsp;&nbsp;&nbsp;&nbsp; \uff0c\u4ee5\u5fc5\u5148\u8003\u616e\u7528\u600e\u6a23\u7684\u65b9\u5f0f\u4f86\u8868\u73fe\u7522\u54c1\u7684\u985e\u578b\uff0c\u53ca\u900f\u904e\u8207KOL\u5408\u4f5c\u60f3\u9054\u5230\u751a\u9ebc\u76ee\u7684\u3002KOL\u7684\u6d3b\u8e8d\u5e73\u53f0\u6709Facebook\u3001Instagram\u3001LinkedIn\u3001Bingo\u3001\u65b0\u6d6a\u3001\u6296\u97f3\u7b49\uff0c\u4e0d\u540c\u7684\u5e73\u53f0\u6709\u5404\u81ea\u9069\u5408\u7684\u7522\u54c1\u8868\u73fe\u65b9\u5f0f\u3002\u50cfYoutube\u9019\u985e\u5f71\u7247\u5206\u4eab\u5e73\u53f0\u53ef\u4ee5\u4e0a\u8f09\u4e00\u5b9a\u9577\u5ea6\u7684\u5f71\u7247\uff0c\u53ef\u4ee5\u5b8c\u6574\u5730\u8868\u73fe\u51fa\u7522\u54c1\u7684\u9762\u8c8c\uff0c\u64cd\u4f5c\u65b9\u5f0f\u591a\u6a23\uff0c\u53c8\u6216\u8005\u9700\u8981\u7d44\u88dd\u7684\u7522\u54c1\uff0c\u4f8b\u5982\u662f\u96fb\u5b50\u3001\u79d1\u6280\u7522\u54c1\uff0c\u5c31\u9069\u5408Youtube\u4e0a\u7684KOL\u7528\u4ecb\u7d39\u5f71\u7247\u7684\u65b9\u5f0f\u5ba3\u50b3\u3002Instagram\u662f\u4ee5\u62cd\u7167\u3001\u5716\u50cf\u70ba\u4e3b\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\uff0c\u4e26\u4e14\u53ef\u4ee5\u9032\u884c\u88c1\u5207\u3001\u7167\u7247\u8f2a\u64ad\u53ca\u4f7f\u7528\u6ffe\u93e1\u548c\u7279\u6548\u5c0d\u5716\u7247\u9032\u884c\u7f8e\u5316\uff0c\u6bd4\u8f03\u5408\u9069\u5f69\u599d\u3001\u98fe\u54c1\u9019\u985e\u9700\u8981\u7a81\u51fa\u7f8e\u611f\u7684\u7522\u54c1\uff0c\u4ee5\u975c\u614b\u7684\u5716\u6587\u6216\u77ed\u7247\u5df2\u80fd\u8868\u9054\u7522\u54c1\u7684\u7279\u8cea\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u770b\u5b8c\u4ee5\u4e0a\u7684\u5167\u5bb9\u5f8c\uff0c\u63a5\u4e0b\u4f86\u5c31\u53ef\u4ee5\u4f9d\u7167\u90193\u689d\u6e96\u5247\u53bb\u8a08\u5283\u63c0\u9078\u6700\u9069\u5408\u7522\u54c1\u6216\u54c1\u724c\u7684KOL\u4e86\uff01\u6210\u529f\u7684KOL\u884c\u92b7\u5e36\u4f86\u66f4\u9ad8\u66dd\u5149\u7387\u3001\u63d0\u5347\u54c1\u724c\u5f62\u8c61\u4e4b\u9918\uff0c\u751a\u81f3\u6709\u6a5f\u6703\u56e0KOL\u7684\u5275\u610f\u548c\u7368\u7279\u8868\u73fe\u65b9\u5f0f\u800c\u88fd\u9020\u51fa\u8a71\u984c\u548c\u8072\u91cf\u3002\u5e0c\u671b\u9019\u7bc7\u6587\u7ae0\u4ee4\u5230\u5927\u5bb6\u5c0dKOL\u884c\u92b7\u6709\u66f4\u6df1\u5165\u7684\u8a8d\u8b58\uff0c\u5982\u679c\u5c0d<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b4%a0%e4%ba%ba%e5%ae%a3%e5%82%b3\/\">KOL\u884c\u92b7<\/a>\u6709\u4efb\u4f55\u7591\u554f\uff0c\u6216\u8005\u5e0c\u671b\u8207KOL\u4e2d\u4ecb\u5e73\u53f0\u63a5\u6d3d\uff0c\u60a8\u90fd\u53ef\u4ee5\u806f\u7d61\u6211\u5011\uff01<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2238 size-medium\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/11\/SDMC_Blog_Nov_08_L_subheading-1000x357.jpg\" alt=\"KOL marketing\" width=\"1000\" height=\"357\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/11\/SDMC_Blog_Nov_08_L_subheading-1000x357.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/11\/SDMC_Blog_Nov_08_L_subheading-768x274.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/11\/SDMC_Blog_Nov_08_L_subheading-18x6.jpg 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/11\/SDMC_Blog_Nov_08_L_subheading.jpg 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/2236\/#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/2236\/#wpcf7-f3722-o1\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.8.7\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-67\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required nicdark_height46 medium nicdark_border_grey title\" id=\"selection\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-67\"><option value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c(Web design and development)\">\u7db2\u9801\u88fd\u4f5c(Web design and development)<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7(Digital Advertising)\">\u7db2\u4e0a\u71df\u92b7(Digital Advertising)<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)\">\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)<\/option><option value=\"\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3\">\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3<\/option><option 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