{"id":2344,"date":"2019-12-27T11:13:16","date_gmt":"2019-12-27T11:13:16","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2344"},"modified":"2023-09-01T14:42:49","modified_gmt":"2023-09-01T06:42:49","slug":"3-ppc-management-mistakes","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/3-ppc-management-mistakes\/","title":{"rendered":"\u60a8\u8981\u907f\u514d\u76843\u500b\u7db2\u4e0a\u5ee3\u544a\u7ba1\u7406\u932f\u8aa4"},"content":{"rendered":"<p>\u7ba1\u7406\u7db2\u4e0a\u5ee3\u544a\u5f88\u8cbb\u6642\uff1f\u5ee3\u544a\u6c92\u6709\u9054\u5230\u9810\u671f\u7684\u4f5c\u7528\uff1f\u5982\u679c\u60a8\u5fc3\u4e2d\u4e5f\u6709\u9019\u6a23\u7684\u7591\u554f\uff0c\u9019\u7bc7\u6587\u7ae0\u5c31\u80fd\u5e6b\u5230\u60a8\u4e86\uff01\u6211\u5011\u767c\u73fe\u6709\u4e9b\u7ba1\u7406\u7db2\u4e0a\u5ee3\u544a\u7684\u65b9\u6cd5\u53c8\u8907\u96dc\u53c8\u8cbb\u6642\uff0c\u4ee5\u4e0b\u6211\u5011\u6703\u8209\u51fa3\u7a2e\u60a8\u61c9\u8a72\u907f\u514d\u7684\u932f\u8aa4\u7ba1\u7406\u65b9\u6cd5\uff1a<\/p>\n<p>\u00a0<\/p>\n<h4><strong>1. 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AdWords\u88e1\u627e\u5230\u3002<\/p>\n<p>\u7ba1\u7406\u53ca\u512a\u5316\u6578\u78bc\u71df\u92b7\u7b56\u7565\u96e2\u4e0d\u958b\u6578\u64da\uff0c\u6578\u64da\u6709\u52a9\u6aa2\u8a0e\u53ca\u6539\u5584\u5ee3\u544a\u6210\u6548\uff0c\u4f46\u540c\u6642\u5927\u91cf\u7684\u6578\u64da\u6709\u6a5f\u6703\u5c0e\u81f4\u6df7\u4e82\uff0c\u932f\u8aa4\u5730\u5c07\u6ce8\u610f\u529b\u548c\u6642\u9593\u653e\u5728\u4e0d\u9069\u5408\u7684\u4fe1\u606f\u548c\u5ea6\u91cf\u4e0a\uff0c\u4ee5\u81f4\u7121\u6cd5\u6b63\u78ba\u8861\u91cf\u5ee3\u544a\u6210\u6548\u3002<\/p>\n<p>\u5176\u5be6\u6bcf\u500b\u5ea6\u91cf\u90fd\u6709\u76f8\u61c9\u7684\u529f\u80fd\uff0c\u61c9\u8a72\u5c07\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u5c0d\u5ee3\u544a\u76ee\u6a19\u91cd\u8981\u7684\u5ea6\u91cf\u6578\u64da\uff0c\u4f8b\u5982\u6709\u4ee5\u4e0b3\u5927\u4f8b\u5b50\uff1a<\/p>\n<ol>\n<li>\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff1a\u66dd\u5149\u6b21\u6578(Impression)<\/li>\n<li>\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\uff1a\u9ede\u64ca\u91cf(Clicks)<\/li>\n<li>\u92b7\u552e(Sales)\u548c\u8f49\u63db(Conversions)\uff1a\u8f49\u63db\u7387(Conversion Rate)<\/li>\n<\/ol>\n<p>\u4e0d\u662f\u6bcf\u7d44\u7db2\u4e0a\u5ee3\u544a\u90fd\u6709\u76f8\u540c\u7684\u76ee\u6a19\uff0c\u6240\u4ee5\u4e0d\u61c9\u8a72\u4ee5\u76f8\u540c\u7684\u6578\u64da\u4f86\u5224\u65b7\u5ee3\u544a\u6210\u6548\u3002<\/p>\n<p>\u00a0<\/p>\n<h4><strong>2. 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Buying)\u7684\u8173\u672c(Scripts)\u6709\u5404\u7a2e\u5e6b\u52a9\u7ba1\u7406\u66f4\u8f15\u9b06\u7684\u529f\u80fd\uff0c\u4f8b\u5982\u662f\u514d\u8cbb\u63d0\u4f9b\u7684\u300c\u96f6\u5c55\u793a\u8b66\u5831\u300d\uff0c\u5e6b\u52a9\u76e3\u8996\u5e33\u6236\u4e26\u5728\u5ee3\u544a\u51fa\u73fe\u6545\u969c\u7121\u6cd5\u5c55\u793a\u7684\u6642\u5019\u4f5c\u51fa\u63d0\u9192\u3002\u807d\u8d77\u4e0a\u4f86\u4f3c\u4e4e\u80fd\u70ba\u7ba1\u7406\u5ee3\u544a\u5e36\u4f86\u4e0d\u5c11\u65b9\u4fbf\uff0c\u4f46\u4e8b\u5be6\u4e0a\uff0c\u5982\u679c\u5c0dJavaScript\u7f3a\u4e4f\u8a8d\u8b58\uff0c\u4f7f\u7528PPC(Pay-Per-Click)\u8173\u672c\u5c07\u6703\u76f8\u7576\u68d8\u624b\uff0c\u5373\u4f7f\u5c0dJavaScript\u6709\u4e00\u5b9a\u7684\u8a8d\u8b58\uff0c\u4e0d\u61c2\u6b63\u78ba\u5229\u7528PPC\u8173\u672c\u7684\u8a71\u4ea6\u7121\u6cd5\u5e6b\u52a9\u9054\u6210\u5ee3\u544a\u76ee\u6a19\u3002<\/p>\n<p>\u9810\u5236\u7684\u8173\u672c\u96d6\u53ef\u5373\u6642\u63a1\u7528\uff0c\u4f46\u4ecd\u7136\u9700\u8981\u4e00\u4e9b\u81ea\u5b9a\u7fa9\u5de5\u4f5c\u624d\u80fd\u9069\u7528\u65bc\u4e0d\u540c\u7684\u516c\u53f8\u53ca\u4e0d\u540c\u7684\u5ee3\u544a\u76ee\u6a19\u3002\u800cGoogle Ad\u4e00\u63a8\u51fa\u66f4\u65b0\uff0c\u5df2\u6709\u7684PPC\u8173\u672c\u4fbf\u904e\u671f\uff0c\u4f46\u6c92\u6709\u4eba\u6703\u7d93\u5e38\u6aa2\u67e5\u548c\u4fdd\u8b49\u9019\u4e9bPPC\u8173\u672c\u6703\u6b63\u5e38\u904b\u4f5c\uff0c\u5373\u4f7f\u53ef\u4ee5\u900f\u904e\u518d\u6b21\u7de8\u8f2f\u8173\u672c\u4ee3\u78bc\u4f86\u8b93\u5b83\u5011\u91cd\u65b0\u9069\u7528\u65bc\u6700\u65b0\u7684\u7db2\u4e0a\u5ee3\u544a\u7cfb\u7d71\uff0c\u4f46\u9019\u6a23\u7684\u505a\u6cd5\u53c8\u8017\u6642\u53c8\u8907\u96dc\uff0c\u4e0d\u662f\u4e00\u500b\u660e\u667a\u7684\u9078\u64c7\u3002\u50cfOptmyzr\u9019\u6a23\u7684\u7b2c\u4e09\u65b9PPC\u7ba1\u7406\u5de5\u5177\u66f4\u80fd\u6709\u6548\u5c07\u7db2\u4e0a\u5ee3\u544a\u667a\u80fd\u81ea\u52d5\u5316\uff0c\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u548c\u4eba\u5de5\u667a\u80fd\uff0c\u80fd\u5feb\u901f\u548c\u9748\u6d3b\u5730\u5c55\u958b\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2346 size-medium\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/12\/SDMC_Blog_Dec_17_L_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-1000x357.jpg\" alt=\"\" width=\"1000\" height=\"357\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/12\/SDMC_Blog_Dec_17_L_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-1000x357.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/12\/SDMC_Blog_Dec_17_L_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-scaled.jpg 1920w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/12\/SDMC_Blog_Dec_17_L_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-768x274.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/12\/SDMC_Blog_Dec_17_L_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-1536x548.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/12\/SDMC_Blog_Dec_17_L_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-2048x731.jpg 2048w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2019\/12\/SDMC_Blog_Dec_17_L_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-18x6.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>\u5982\u679c\u60a8\u767c\u73fe\u81ea\u5df1\u72af\u4e86\u4ee5\u4e0a3\u500b\u932f\u8aa4\u7ba1\u7406\u65b9\u6cd5\u4e2d\u7684\u4efb\u4f55\u4e00\u500b\uff0c\u5c31\u8981\u53ca\u6642\u4f5c\u51fa\u66f4\u6b63\u4e86\uff01\u60a8\u4ea6\u53ef\u4ee5\u5411\u6578\u78bc\u71df\u92b7\u516c\u53f8\u8aee\u8a62<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\">\u7db2\u4e0a\u5ee3\u544a\u6295\u653e\u53ca\u7ba1\u7406<\/a>\u7684\u670d\u52d9\u8a73\u60c5\uff0c\u6709\u4ed6\u5011\u7684\u5e6b\u52a9\uff0c\u7acb\u5373\u53ef\u4ee5\u8ddf\u7e41\u8907\u8cbb\u6642\u7684\u7ba1\u7406\u5de5\u592b\u8aaa\u518d\u898b\uff01<\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle 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