{"id":2396,"date":"2020-01-17T11:11:10","date_gmt":"2020-01-17T11:11:10","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2396"},"modified":"2023-09-01T14:42:43","modified_gmt":"2023-09-01T06:42:43","slug":"martech-tools","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/seo-blog\/martech-tools\/","title":{"rendered":"\u3010SDMC\u71df\u92b7\u77e5\u591a\u5c11\u3011\u884c\u92b7\u79d1\u6280\u5206\u6790\u5de5\u5177\u63a8\u85a6"},"content":{"rendered":"<p>\u6709\u7559\u610fSDMC Blog\u7684\u670b\u53cb\u61c9\u8a72\u4e0d\u96e3\u767c\u73fe\u6211\u5011\u7d93\u5e38\u63d0\u53ca\u5229\u7528\u884c\u92b7\u79d1\u6280\u5de5\u5177\u53bb\u5206\u6790\u95dc\u9375\u5b57\u7d44\u5408\u3001\u7af6\u722d\u5ea6\u3001\u7db2\u7ad9\u6392\u540d\u3001\u6d41\u91cf\u548cSEO\u9ad4\u8cea\u7b49\u6578\u64da\u3002\u6211\u5011\u5728\u82b8\u82b8\u5de5\u5177\u4e4b\u4e2d\u7cbe\u5fc3\u6311\u9078\u4e863\u500b\u597d\u7528\u3001\u503c\u5f97\u63a8\u85a6\u7684\u884c\u92b7\u79d1\u6280\u5de5\u5177\uff0c\u5305\u62ecGoogle Analytics\u3001Hubspot\u3001Ahrefs\uff0c\u5e6b\u52a9\u60a8\u7684<a href=\"https:\/\/sdmc.com.hk\/en\/seo\/\">\u641c\u5c0b\u5f15\u64ce\u884c\u92b7<\/a>\u7b56\u7565\u4e8b\u534a\u529f\u500d\u3002<\/p>\n<p>\u00a0<\/p>\n<h4><strong>1. Google Analytics<\/strong><\/h4>\n<p>Google Analytics\uff0c\u662fGoogle\u63d0\u4f9b\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u5728\u773e\u591a\u884c\u92b7\u79d1\u6280\u5de5\u5177\u4e2d\u6700\u70ba\u5e38\u7528\u7684\u5de5\u5177\uff0c\u4ea6\u662f\u884c\u92b7\u79d1\u6280\u5de5\u5177\u7684\u5165\u9580\u9996\u9078\u3002\u4f7f\u7528Google\u641c\u5c0b\u5f15\u64ce\u7684\u4eba\u6578\u6bd4\u4f8b\u8d85\u904e80%\uff0cGoogle Analytics\u7684\u6578\u64da\u6e96\u78ba\u5ea6\u56e0\u800c\u53d7\u5230\u5f88\u9ad8\u7684\u80af\u5b9a\u3002<\/p>\n<p>\u5b83\u7684\u529f\u80fd\u5305\u62ec\u5206\u6790\u7db2\u7ad9\u6d41\u91cf\uff0c\u4e0d\u8ad6\u6d41\u91cf\u4f86\u81ea\u641c\u5c0b\u5f15\u64ce\u3001\u793e\u4ea4\u5e73\u53f0\u9084\u662f\u76f4\u63a5\u9032\u5165\u7db2\u7ad9\uff0cGoogle Analytics\u90fd\u80fd\u5920\u4f5c\u51fa\u5206\u6790\uff0c\u986f\u793a\u4f86\u81ea\u4e0d\u540c\u570b\u5bb6\u3001\u5730\u5340\u3001\u6642\u6bb5\u7b49\u5143\u7d20\uff0c\u70ba\u91d0\u6e05\u5ba2\u6236\u6a21\u578b\u63d0\u4f9b\u53c3\u8003\uff0c\u53ef\u914d\u5408\u6295\u653e\u66f4\u7cbe\u6e96\u7684\u641c\u5c0b\u5f15\u64ce\u5ee3\u544a(SEM)\u3002\u5b83\u9084\u53ef\u4ee5\u89c0\u5bdf\u700f\u89bd\u8005\u9032\u5165\u7db2\u7ad9\u5f8c\u7684\u884c\u70ba\u6d41\u7a0b\uff0c\u4e26\u5e6b\u60a8\u627e\u51fa\u7db2\u7ad9\u5728\u4f7f\u7528\u8005\u9ad4\u9a57\u4e0a\u9700\u8981\u512a\u5316\u7684\u5730\u65b9\uff0c\u914d\u5408\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff0c\u5efa\u7acb\u512a\u8cea\u7684\u7db2\u9801\u5167\u5bb9\uff0c\u4ee5\u5438\u5f15\u66f4\u591a\u7db2\u7ad9\u6d41\u91cf\uff0c\u63d0\u5347SEO\u6392\u540d\u3002<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2399 size-full\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/Google-analytics.png\" alt=\"GA\" width=\"294\" height=\"171\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/Google-analytics.png 294w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/Google-analytics-18x10.png 18w\" sizes=\"auto, (max-width: 294px) 100vw, 294px\" \/><\/p>\n<p>\u00a0<\/p>\n<h4><strong>2. Hubspot<\/strong><\/h4>\n<p>Hubspot\u662f\u6574\u5408\u6027\u7684\u884c\u92b7\u79d1\u6280\u5de5\u5177\uff0c\u529f\u80fd\u975e\u5e38\u5168\u9762\uff0c\u4e0d\u7ba1\u60a8\u9700\u8981\u9032\u884c\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u3001\u5167\u5bb9\u884c\u92b7\u3001\u7db2\u7ad9\u5206\u6790\u9084\u662f\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff0cHubspot\u90fd\u80fd\u5920\u63d0\u4f9b\u76f8\u61c9\u7684\u8f14\u52a9\u3002\u5b83\u7684\u529f\u80fd\u5206\u70ba4\u5927\u985e\uff1a\u884c\u92b7\u7ba1\u7406\u3001\u92b7\u552e\u7ba1\u7406\u3001\u670d\u52d9\u7ba1\u7406\u548c\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\u3002<\/p>\n<p>\u884c\u92b7\u7ba1\u7406\u70ba\u4f7f\u7528\u8005\u63d0\u4f9b\u8ffd\u8e64\u73fe\u6709\u5ba2\u6236\u53ca\u6f5b\u5728\u5ba2\u6236\u7684\u884c\u70ba\uff0c\u4e26\u80fd\u6aa2\u8996\u5728\u7db2\u9801\u548c\u5404\u500b\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u7684\u8cbc\u6587\u6210\u6548\uff0c\u70ba\u7db2\u7ad9\u589e\u52a0\u6d41\u91cf\u548c\u6539\u5584\u8f49\u63db\u7387\u63d0\u4f9b\u610f\u898b\u3002<\/p>\n<p>\u92b7\u552e\u7ba1\u7406\u529f\u80fd\u5e6b\u52a9\u4f7f\u7528\u8005\u8207\u73fe\u6709\u6216\u6f5b\u5728\u5ba2\u6236\u9032\u884c\u5ba2\u88fd\u5316\u7684\u6e9d\u901a\uff0c\u4f8b\u5982\u7528\u9644\u8d08\u7684\u6a23\u5f0f\u6a21\u7d44\u64b0\u5beb\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7(EDM)\uff0c\u4e26\u80fd\u5920\u63d0\u4f9b\u6578\u64da\u56de\u994b\uff0c\u4e86\u89e3\u5ba2\u6236\u7684\u958b\u5553\u90f5\u4ef6\u7387\u3001\u6700\u9ad8\u9ede\u64ca\u7387\u7b49\u7b49\uff0c\u5be6\u8cea\u80fd\u5920\u91cf\u5ea6\u7684\u6578\u64da\u80fd\u5e6b\u52a9\u92b7\u552e\u90e8\u9580\u9032\u884c\u5206\u6790\u53ca\u5236\u8a02\u7b56\u7565\uff0c\u5f9e\u800c\u62c9\u8fd1\u8207\u5ba2\u6236\u5011\u7684\u8ddd\u96e2\u3002<\/p>\n<p>\u670d\u52d9\u7ba1\u7406\u529f\u80fd\u6839\u64da\u6d88\u8cbb\u8005\u7684\u610f\u898b\uff0c\u5e6b\u52a9\u6539\u5584\u5ba2\u6236\u9ad4\u9a57\u53ca\u63d0\u5347\u552e\u5f8c\u670d\u52d9\u8cea\u7d20\u3002\u5b83\u4ee4\u4f01\u696d\u6210\u9577\u4e0d\u5c40\u9650\u65bc\u7522\u54c1\u6216\u670d\u52d9\uff0c\u800c\u662f\u8b93\u6574\u500b\u9867\u5ba2\u65c5\u7a0b\u90fd\u6709\u4ee4\u4eba\u6109\u5feb\u3001\u6eff\u610f\u7684\u9ad4\u9a57\u3002<\/p>\n<p>\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\u529f\u80fd\u53ef\u4ee5\u7e3d\u89bd\u73fe\u6709\u5ba2\u6236\u3001\u4f86\u81ea\u6240\u6709\u793e\u4ea4\u5e73\u53f0\u3001\u96fb\u5b50\u90f5\u4ef6\u3001\u96fb\u8a71\u4e0a\u7684\u4fe1\u606f\uff0c\u63d0\u4f9b\u8207\u5ba2\u6236\u5373\u6642\u4e92\u52d5\u548c\u5ba2\u88fd\u5316\u4fe1\u606f\u7684\u529f\u80fd\uff0c\u7d66\u4e88\u6bcf\u500b\u5ba2\u6236\u7fa4\u9ad4\u6700\u5927\u8208\u8da3\u7684\u5167\u5bb9\uff0c\u597d\u8655\u662f\u5efa\u7acb\u54c1\u724c\u548c\u9867\u5ba2\u7684\u9023\u7d50\uff0c\u52a0\u5f37\u5c0d\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4469 size-full\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/hubspot.jpg\" alt=\"\" width=\"624\" height=\"364\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/hubspot.jpg 624w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/hubspot-18x12.jpg 18w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>\u00a0<\/p>\n<h4><strong>3. Ahrefs<\/strong><\/h4>\n<p>\u4ecb\u7d39\u6700\u8fd1\u975e\u5e38\u71b1\u9580\u7684 SEO\u5de5\u5177 Ahrefs\uff0c\u5b83\u7684\u8a0e\u8ad6\u5ea6\u975e\u5e38\u9ad8\uff0c\u5e7e\u4e4e\u662f\u6240\u6709 SEO\u9867\u554f\u516c\u53f8\u5fc5\u5099\u7684\u5de5\u5177\u3002Ahrefs\u6709\u9f90\u5927\u7684\u95dc\u9375\u5b57\u548c\u7af6\u722d\u5c0d\u624b\u7db2\u9801\u8cc7\u6599\u5eab\uff0c\u53ef\u4ee5\u5206\u6790\u7af6\u722d\u5c0d\u624b\u95dc\u9375\u5b57\u8868\u73fe\uff0c\u5305\u62ec\u6392\u540d\u3001\u6d41\u91cf\u3001\u5916\u90e8\u93c8\u7d50\u6578\u91cf\u7b49\uff1b\u4ea6\u53ef\u4ee5\u5c0d\u7db2\u7ad9\u9032\u884c\u6392\u540d\u8ffd\u8e64\u3001SEO\u8a3a\u65b7\u3001\u95dc\u9375\u5b57\u8da8\u52e2\u7b49\uff0c Ahrefs\u53ef\u4ee5\u5feb\u901f\u5c07\u9019\u4e9b\u6578\u64da\u751f\u6210\u70ba\u5b8c\u6574\u7684\u5831\u8868\uff0c\u773e\u529f\u80fd\u7d50\u5408\u8f14\u52a9\u7528\u5bb6\u5236\u5b9a\u5168\u9762\u7684\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\u7b56\u7565\uff0c\u4f8b\u5982\u662f\u5167\u5bb9\u884c\u92b7\uff0c\u5efa\u7acb\u8207\u71b1\u9580\u95dc\u9375\u5b57\u9ad8\u95dc\u806f\u6027\u7684\u5167\u5bb9\uff0c\u4ee5\u7559\u4f4f\u7db2\u7ad9\u8a2a\u5ba2\uff0c\u63d0\u5347\u8f49\u63db\u7387\uff0c\u5c0d\u96fb\u5b50\u5546\u52d9\u884c\u696d\u3001\u91d1\u878d\u3001IT\u3001\u9084\u662f\u5404\u884c\u5ba2\u696d\u589e\u52a0\u92b7\u552e\u975e\u5e38\u6709\u5e6b\u52a9\u3002<\/p>\n<p>Ahrefs\u5176\u4e2d\u4e00\u500b\u975e\u5e38\u51fa\u773e\u7684\u529f\u80fd\u662f\u53cd\u5411\u93c8\u7d50\u5206\u6790\uff0c\u5e6b\u52a9\u7528\u5bb6\u627e\u51fa\u54ea\u4e9b\u5a92\u9ad4\u8f49\u8f09\u4e86\u7af6\u722d\u5c0d\u624b\u7684\u7db2\u9801\u5167\u5bb9\uff0c\u4f7f\u60a8\u53ef\u4ee5\u5411\u985e\u540c\u7684\u5a92\u9ad4\u722d\u53d6\u5408\u4f5c\u6a5f\u6703\u3002\u53cd\u5411\u93c8\u7d50\u9664\u4e86\u6709\u52a9\u63d0\u5347SEO\u6392\u540d\uff0c\u9084\u80fd\u5920\u5728\u516c\u95dc\u4e0a\u5efa\u7acb\u6b63\u9762\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2401 size-full\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/ahref.png\" alt=\"ahref\" width=\"225\" height=\"225\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/ahref.png 225w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/ahref-12x12.png 12w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>\u884c\u92b7\u5de5\u5177\u6709\u8af8\u591a\u529f\u80fd\u548c\u6578\u64da\u4f86\u5e6b\u52a9\u60a8\u4f5c\u51fa\u66f4\u7cbe\u6e96\u7684\u884c\u92b7\u6c7a\u7b56\uff0c\u60f3\u9ad4\u9a57\u4ee5\u4e0a\u884c\u92b7\u79d1\u6280\u5de5\u5177\u5e36\u4f86\u7684\u597d\u8655\u53ca\u67e5\u8a62\u9867\u554f\u670d\u52d9\uff1f\u7acb\u5373\u806f\u7d61\u6211\u5011\uff01<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4470 size-full\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/SDMC_Blog_Jan_17_subheading-1-1000x357-1.jpeg\" alt=\"\" width=\"1000\" height=\"357\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/SDMC_Blog_Jan_17_subheading-1-1000x357-1.jpeg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/SDMC_Blog_Jan_17_subheading-1-1000x357-1-768x274.jpeg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/SDMC_Blog_Jan_17_subheading-1-1000x357-1-18x6.jpeg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 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