{"id":2404,"date":"2020-01-20T10:48:44","date_gmt":"2020-01-20T10:48:44","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2404"},"modified":"2023-09-01T14:42:43","modified_gmt":"2023-09-01T06:42:43","slug":"online-streaming-marketing","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/online-streaming-marketing\/","title":{"rendered":"\u3010\u884c\u92b7\u79d1\u6280\u8cc7\u8a0a\u7ad9\u3011\u76f4\u64adLive\u884c\u92b7"},"content":{"rendered":"

\u96a8\u8457\u624b\u6a5f\u93e1\u982d\u8cea\u7d20\u6108\u4f86\u6108\u9ad8\uff0c\u9304\u5f71\u548c\u9032\u884c\u7db2\u4e0a\u76f4\u64ad\u6210\u672c\u6108\u4f86\u6108\u4f4e\uff0c\u300c\u76f4\u64ad\u884c\u92b7\u300d\u767c\u5c55\u6210\u5e38\u898b\u7684\u6578\u78bc\u71df\u92b7\u6e20\u9053\u3002\u6839\u64da\u5167\u5730\u7db2\u7d61\u8cfc\u7269\u7db2\u7ad9\u6dd8\u5bf6\u516c\u4f48\u7684\u6578\u64da\uff0c2019\u5e74\u300c\u96d912\u300d\u7576\u59297\u842c\u591a\u5834\u76f4\u64ad\u5e36\u4f86\u7684\u6210\u4ea4\u984d\u6bd4\u53bb\u5e74\u589e\u9577160%\uff1b\u800c\u300c\u96d911\u300d\u7684\u76f4\u64ad\u6210\u4ea4\u984d\u5247\u6709\u8fd1200\u5104\u5143\u4eba\u6c11\u5e63\uff0c\u9810\u8a08\u672a\u4f863\u5e74\u6dd8\u5bf6\u76f4\u64ad\u5c07\u5e36\u52d55000\u5104\u898f\u6a21\u7684\u6210\u4ea4\u3002\u4eca\u65e5\u5c31\u8b93SDMC\u5e36\u5927\u5bb6\u4e86\u89e3\u76f4\u64ad\u884c\u92b7\u53d7\u5230\u5404\u884c\u5404\u696d\u9752\u775e\u7684\u539f\u56e0\uff0c\u4e26\u70ba\u5236\u5b9a\u76f4\u64ad\u884c\u92b7\u7b56\u7565\u63d0\u4f9b\u4e00\u4e9b\u5efa\u8b70\uff01<\/p>\n

\u00a0<\/p>\n

\u76f4\u64ad\u884c\u92b7\u7684\u512a\u9ede<\/h3>\n

\u7121\u53ef\u5426\u8a8d\uff0c\u76f4\u64ad\u671f\u9593\u6709\u5f88\u591a\u51fa\u932f\u7684\u98a8\u96aa\uff0c\u4f8b\u5982\u6280\u8853\u4e0a\u7684\u554f\u984c\u3001\u4e3b\u64ad\u8aaa\u8a71\u300c\u5403\u87ba\u7d72\u300d\u3001\u300cDead air\u300d\u7b49\u7b49\uff0c\u662f\u4e00\u500b\u76f8\u5c0d\u5927\u81bd\u7684\u7db2\u4e0a\u63a8\u5ee3\u624b\u6bb5\u3002\u4f46\u76f4\u64ad\u884c\u92b7\u80fd\u5920\u5e36\u4f86\u7684\u597d\u8655\u4ea6\u662f\u7368\u5177\u4e00\u683c\uff1a<\/p>\n

\u00a0<\/p>\n

1. \u8207\u53d7\u773e\u5373\u6642\u7684\u4e92\u52d5<\/h4>\n

\u76f4\u64ad\u662f\u4e00\u500b\u6e2c\u8a66\u9867\u5ba2\u53cd\u61c9\u7684\u597d\u65b9\u6cd5\uff0c\u56e0\u70ba\u60a8\u53ef\u4ee5\u548c\u89c0\u773e\u99ac\u4e0a\u9032\u884c\u5c0d\u8a71\uff0c\u4e26\u7372\u5f97\u771f\u5be6\u7684\u53cd\u994b\u3002\u73fe\u5728\u7684\u76f4\u64ad\u5e73\u53f0\u9084\u5177\u6709\u5373\u6642\u6295\u7968\u529f\u80fd\uff0c\u900f\u904e\u6295\u7968\u7d50\u679c\u5f97\u51fa\u7684\u6578\u64da\u53ef\u4ee5\u4e86\u89e3\u53d7\u773e\u5c0d\u7522\u54c1\u7684\u6eff\u610f\u7a0b\u5ea6\u3002\u5728Live\u4e2d\u6536\u96c6\u610f\u898b\uff0c\u63d0\u51fa\u7c21\u55ae\u7684\u554f\u984c\u4f86\u6e2c\u8a66\u89c0\u773e\u53cd\u61c9\uff0c\u53ea\u8981\u6709\u8db3\u5920\u7684\u89c0\u770b\u4eba\u6578\uff0c\u5c31\u80fd\u5920\u5373\u6642\u7372\u5f97\u5bf6\u8cb4\u7684\u5ba2\u6236\u610f\u898b\uff0c\u5f9e\u800c\u4e86\u89e3\u4ed6\u5011\u7684\u559c\u597d\u3001\u7fd2\u6163\u548c\u5c0d\u7522\u54c1\u670d\u52d9\u7684\u53d6\u5411\u3002<\/p>\n

\u00a0<\/p>\n

2. \u589e\u52a0\u66dd\u5149\u6a5f\u6703<\/h4>\n

\u6211\u5011\u90fd\u77e5\u9053\uff0c\u76f4\u64ad\u662f\u80fd\u5920\u8b93\u300c\u73fe\u6709\u300d\u7684\u8ffd\u8e64\u8005\u63d0\u5347\u6d88\u8cbb\u8005\u53c3\u8207\u5ea6\uff08Consumer Engagement\uff09\u7684\u7db2\u4e0a\u63a8\u5ee3\u65b9\u6cd5\u3002\u4f46\u9664\u6b64\u4e4b\u5916\uff0c\u60a8\u6709\u6c92\u6709\u60f3\u904e\u6bcf\u4e00\u6b21\u9032\u884c\u76f4\u64ad\u90fd\u6703\u5411\u73fe\u6709\u8ffd\u8e64\u8005\u4ee5\u5916\u7684\u4eba\u66dd\u5149\uff1f\u7576\u60a8\u7684\u8ffd\u8e64\u8005\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u89c0\u770b\u60a8\u7684\u76f4\u64ad\u6642\uff0c\u8ffd\u8e64\u8005\u7684\u597d\u53cb\u6703\u7372\u5f97\u901a\u77e5\u4e26\u4e14\u770b\u5230\u76f4\u64ad\uff0c\u589e\u52a0\u5728\u8ffd\u8e64\u8005\u597d\u53cb\u7fa4\u4e2d\u7684\u66dd\u5149\u7387\uff0c\u751a\u81f3\u5438\u5f15\u4ed6\u5011\u6210\u70ba\u65b0\u7684\u8ffd\u8e64\u8005\u3002<\/p>\n

\u00a0<\/p>\n

3. \u7528\u6236\u540c\u6b65\u9ad4\u9a57<\/h4>\n

\u50c5\u901a\u904e\u6587\u5b57\u3001\u76f8\u7247\u4ecb\u7d39\u7522\u54c1\u7684\u597d\u8655\uff0c\u53d7\u773e\u672a\u5fc5\u80fd\u5920\u7406\u89e3\uff0c\u4ea6\u4e0d\u80fd\u76f4\u89c0\u5730\u770b\u5230\u54c1\u724c\u6240\u8b1b\u7684\u597d\u8655\uff0c\u8f49\u5316\u7387\u81ea\u7136\u4e0d\u6703\u9ad8\u3002\u800c\u76f4\u64ad\u7684\u4f5c\u7528\u5728\u65bc\u80fd\u4e00\u6b65\u4e00\u6b65\u5c55\u793a\u7522\u54c1\uff0c\u5f62\u6210\u4f7f\u7528\u524d\u548c\u4f7f\u7528\u5f8c\u7684\u5f37\u70c8\u5c0d\u6bd4\u6548\u679c\u3002\u53d7\u773e\u65e2\u80fd\u7406\u89e3\u7522\u54c1\u7684\u597d\u8655\uff0c\u53c8\u80fd\u7531\u6b64\u7522\u751f\u8cfc\u8cb7\u6b32\uff0c\u589e\u52a0\u92b7\u552e\u3002<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u5c31\u4ee5\u4e0a\u5e7e\u9ede\u800c\u8a00\uff0c\u5df2\u53ef\u898b\u76f4\u64ad\u884c\u92b7\u7684\u5229\u591a\u65bc\u5f0a\u3002\u800c\u8981\u5118\u91cf\u6e1b\u4f4e\u5176\u98a8\u96aa\uff0c\u4e26\u5c07\u884c\u92b7\u6548\u76ca\u653e\u5230\u6700\u5927\uff0c\u5c31\u8981\u6709\u5468\u8a73\u7684\u8a08\u5283\u548c\u7b56\u7565\u53bb\u9032\u8ecd\u76f4\u64ad\u884c\u92b7\u5e02\u5834\uff1a<\/p>\n

\u00a0<\/p>\n

\u76f4\u64ad\u884c\u92b7\u7b56\u7565<\/h3>\n

1. \u76f4\u64ad\u7684\u9ad4\u88c1<\/h4>\n

\u76f4\u64ad\u7684\u985e\u578b\u6709\u5f88\u591a\u7a2e\uff0c\u53ef\u4ee5\u662f\u6bd4\u8f03\u8f15\u9b06\u7684\u300c\u812b\u53e3\u79c0\u300d\uff0c\u4ea6\u53ef\u4ee5\u662f\u8f03\u70ba\u8cc7\u8a0a\u6027\u7684\u300c\u6e2c\u8a55\u7bc0\u76ee\u300d\uff0c\u6839\u64da\u54c1\u724c\u5f62\u8c61\u548c\u7522\u54c1\u985e\u578b\uff0c\u9078\u64c7\u6700\u9069\u5408\u7684\u76f4\u64ad\u985e\u578b\u3002\u9084\u53ef\u4ee5\u8a02\u7acb\u4e00\u500b\u7bc0\u76ee\u6642\u9593\uff0c\u8b93\u89c0\u773e\u6bcf\u9031\u6e96\u6642\u5728\u540c\u4e00\u6642\u9593\u4f86\u770b\u60a8\u7684\u76f4\u64ad\uff0c\u5438\u5f15\u89c0\u773e\u8ffd\u770b\u7bc0\u76ee\u3002\u751a\u81f3\u53ef\u4ee5\u6bcf\u9031\u9080\u8acb\u4e0d\u540c\u7684\u7db2\u7d05\u6216\u884c\u696d\u76f8\u95dc\u4eba\u58eb\u4f5c\u70ba\u5609\u8cd3\uff0c\u4ed6\u5011\u672c\u8eab\u64c1\u6709\u4e00\u5b9a\u7684\u8ffd\u96a8\u8005\u6578\u91cf\uff0c\u53ef\u4ee5\u85c9\u6b64\u5927\u91cf\u589e\u52a0\u76f4\u64ad\u6d41\u91cf\uff0c\u4e26\u900f\u904e\u5f71\u7247\u4e2d\u7684\u5167\u5bb9\u50f9\u503c\u5e36\u51fa\u54c1\u724c\u7684\u6b0a\u5a01\u6027\u3002<\/p>\n

\u00a0<\/p>\n

2. \u76f4\u64ad\u7684\u92ea\u6392<\/h4>\n

\u5176\u5be6\u76f4\u64ad\u5c31\u8ddf\u5beb\u4f5c\u4e00\u6a23\uff0c\u9700\u8981\u6709\u8d77\u627f\u8f49\u5408\uff0c\u4e00\u6b65\u4e00\u6b65\u5e36\u52d5\u89c0\u773e\u7684\u60c5\u7dd2\u3002\u5728\u76f4\u64ad\u904e\u7a0b\u4e2d\uff0c\u76f4\u64ad\u5167\u5bb9\u5fc5\u9808\u8b93\u89c0\u773e\u5c0d\u63a5\u4e0b\u4f86\u7684\u767c\u5c55\u4fdd\u6301\u597d\u5947\uff0c\u624d\u6703\u4e00\u76f4\u770b\u4e0b\u53bb\uff0c\u4f8b\u5982\u662f\u7279\u5225\u7684\u4f86\u8cd3\u548c\u74b0\u7bc0\uff0c\u4e26\u5728\u9069\u7576\u7684\u5730\u65b9\u7559\u4e0b\u61f8\u5ff5\u3002\u800c\u76f4\u64ad\u7684\u5167\u5bb9\u5fc5\u9808\u6709\u8da3\u3001\u5e36\u7d66\u89c0\u773e\u9a5a\u559c\u3001\u7b26\u5408\u89c0\u773e\u7fa4\u7684\u53e3\u5473\uff0c\u6700\u597d\u5e36\u7d66\u4ed6\u5011\u89aa\u6b77\u5176\u5883\u7684\u9ad4\u9a57\uff0c\u4ed6\u5011\u624d\u6703\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u5c55\u958b\u8a0e\u8ad6\u548c\u5206\u4eab\u76f4\u64ad\u93c8\u7d50\uff0c\u5438\u5f15\u66f4\u591a\u4eba\u4f86\u770b\u60a8\u7684\u76f4\u64ad\u3002<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u8981\u505a\u5230\u4ee5\u4e0a\u5169\u9ede\uff0c\u5c31\u4e00\u5b9a\u8981\u5148\u4e86\u89e3\u7c89\u7d72\u7279\u6027\u3001\u505a\u597d\u4e3b\u984c\u3001\u5167\u5bb9\u548c\u6642\u9593\u7684\u898f\u5283\uff0c\u5728\u6700\u9069\u7576\u7684\u6642\u9593\u548c\u5730\u9ede\u6293\u4f4f\u6700\u591a\u89c0\u773e\u7684\u773c\u7403\uff0c\u6fc0\u767c\u4ed6\u5011\u5373\u6642\u5206\u4eab\u76f4\u64ad\u5f71\u7247\uff0c\u70ba\u76f4\u64ad\u5275\u9020\u66f4\u591a\u4eba\u6d41\uff0c\u5e36\u4f86\u66f4\u9ad8\u7684\u76f4\u64ad\u884c\u92b7\u6548\u76ca\u3002SDMC\u5c31\u80fd\u5920\u900f\u904e\u884c\u92b7\u79d1\u6280\u5de5\u5177\uff0c\u7d50\u5408\u5927\u6578\u64da\u5206\u6790\uff0c\u70ba\u5ba2\u6236\u5236\u5b9a\u51fa\u6700\u4f73\u884c\u92b7\u7b56\u7565<\/a>\u3002\u5982\u679c\u60a8\u5c0d\u76f4\u64ad\u884c\u92b7\u670d\u52d9\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u806f\u7d61\u6211\u5011\uff01<\/p>\n

\u00a0<\/p>\n

\"\"<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n

\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n

\u00a0<\/p>\n

\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n

\n

<\/p>

    <\/ul><\/div>\n
    \n
    \n\n\n\n\n\n\n<\/div>\n
    \n\t

    <\/span>\n\t<\/p>\n<\/div>\n

    \n\t

    <\/span>\n\t<\/p>\n<\/div>\n

    \n\t

    <\/span>\n\t<\/p>\n<\/div>\n

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