{"id":2411,"date":"2020-01-22T09:22:45","date_gmt":"2020-01-22T09:22:45","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2411"},"modified":"2023-09-01T14:42:42","modified_gmt":"2023-09-01T06:42:42","slug":"retargeting","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/retargeting\/","title":{"rendered":"\u3010\u884c\u92b7\u79d1\u6280\u8cc7\u8a0a\u7ad9\u3011\u751a\u9ebc\u662f Retargeting \u518d\u884c\u92b7\u5ee3\u544a\uff1f"},"content":{"rendered":"<p>\u00a0<\/p>\n<p>\u300c\u7db2\u8cfc\u300d\u662f\u4e00\u628a\u96d9\u9762\u5204\uff0c\u4e00\u65b9\u9762\u6d88\u8cbb\u8005\u5728\u6e05\u695a\u4e86\u89e3\u81ea\u5df1\u7684\u8cfc\u8cb7\u76ee\u7684\u548c\u76ee\u6a19\u6642\uff0c\u53ef\u4ee5\u96a8\u6642\u96a8\u5730\uff0c\u975e\u5e38\u65b9\u4fbf\u5730\u8cfc\u8cb7\u5230\u5fc3\u5100\u7684\u7522\u54c1\uff1b\u53e6\u4e00\u65b9\u9762\u4ea6\u6709\u4e9b\u6d88\u8cbb\u8005\u5148\u628a\u6709\u8208\u8da3\u7684\u7522\u54c1\u653e\u9032\u8cfc\u7269\u8eca\uff0c\u518d\u7db2\u4e0a\u8abf\u67e5\u4e00\u756a\uff0c\u7136\u5f8c\u5c31\u56e0\u70ba\u4e45\u4e45\u672a\u80fd\u4e0b\u6c7a\u5b9a\uff0c\u4e1f\u5931\u4e86\u8cfc\u8cb7\u7684\u5ff5\u982d\u3002<\/p>\n<p>\u6839\u64daDr. Jeffrey Lant\u7d71\u8a08\u6578\u64da\u884d\u751f\u51fa\u4e03\u6b21\u6cd5\u5247\uff08Rule of Seven\uff09\u8aaa\u660e\uff0c\u5927\u90e8\u5206\u4eba\u5728\u63a5\u89f8\u7522\u54c17\u6b21\u5f8c\u624d\u6703\u9032\u884c\u8cfc\u8cb7\uff0c\u800c\u5728\u9032\u884c\u8cfc\u8cb7\u7684\u4eba\u7576\u4e2d\u53c8\u670971%\u6703\u5728\u4e2d\u9014\u96e2\u958b\u8cfc\u8cb7\u6d41\u7a0b\u3002\u539f\u4f86\u5728\u4e0d\u77e5\u4e0d\u89ba\u9593\uff0c\u5546\u5bb6\u6d41\u5931\u4e86\u5927\u91cf\u6f5b\u5728\u5ba2\u6236\uff01<\/p>\n<p>\u5230\u5e95\u6709\u751a\u9ebc\u7db2\u4e0a\u71df\u92b7\u65b9\u6cd5\u53ef\u4ee5\u6e1b\u5c11\u6f5b\u5728\u5ba2\u6236\u7684\u6d41\u5931\u7387\uff0c\u5c07\u4ed6\u5011\u8b8a\u6210\u771f\u6b63\u7684\u9867\u5ba2\u5462\uff1f\u7b54\u6848\u5c31\u662fRetargeting\u518d\u884c\u92b7\u5ee3\u544a\u3002<\/p>\n<p>\u00a0<\/p>\n<h3>\u518d\u884c\u92b7\u5ee3\u544a(Retargeting)\u7684\u539f\u7406<\/h3>\n<p>\u518d\u884c\u92b7\u5ee3\u544a (Retargeting) \u662f<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\">Online Advertising<\/a>\u7684\u5176\u4e2d\u4e00\u7a2e\uff0c\u91dd\u5c0d\u66fe\u7d93\u9032\u5165\u7db2\u7ad9\uff0c\u5411\u4e0d\u8cfc\u8cb7\u5546\u54c1\u7684\u4eba\u9032\u884c\u5ee3\u544a\u518d\u6295\u653e\u7684\u7db2\u4e0a\u71df\u92b7\u624b\u6cd5\uff0c\u5f9e\u800c\u518d\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u91cd\u56de\u7db2\u7ad9\u4f5c\u7db2\u4e0a\u8cfc\u7269\u3002<\/p>\n<p>\u800c\u518d\u884c\u92b7\u5ee3\u544a\u6709\u6240\u8b02\u300c\u518d\u884c\u92b7\u751f\u547d\u9031\u671f\u300d\uff1a<\/p>\n<p>1. \u700f\u89bd\u5546\u54c1<br \/>2. Cookie\u8a18\u9304\u4e00\u7d44\u7a0b\u5f0f\u78bc<br \/>3. \u5ee3\u544a\u51fa\u73fe\u5728\u7db2\u9801\u7576\u4e2d<br \/>4. \u6f5b\u5728\u5ba2\u6236\u88ab\u5c0e\u56de\u7db2\u7ad9\u518d\u6b21\u700f\u89bd\u5546\u54c1<\/p>\n<p>\u9019\u500b\u904e\u7a0b\u6703\u4e00\u76f4\u5faa\u74b0\uff0c\u56e0\u6b64\u88ab\u7a31\u70ba\u300c\u518d\u884c\u92b7\u751f\u547d\u9031\u671f\u300d\u3002<\/p>\n<p>\u7db2\u7ad9\u8a2a\u5ba2\u6703\u88ab\u8a18\u9304\u5728\u96fb\u8166\u66ab\u5b58cookie\u4e0a\uff0c\u900f\u904e\u8a18\u9304\u8cc7\u6599\uff0c\u5ee3\u544a\u5e73\u53f0\u6703\u8ffd\u8e64\u7db2\u7ad9\u8a2a\u5ba2\uff1b\u9084\u6709\u793e\u4ea4\u5e73\u53f0Facebook\u53ef\u4ee5\u5229\u7528Facebook Pixel\u5167\u7684\u7a0b\u5f0f\u78bc\u4f86\u53d6\u5f97\u7528\u6236\u8cc7\u8a0a\u3002\u9019\u4e9b\u6280\u8853\u80fd\u9396\u5b9a\u66fe\u7d93\u5230\u8a2a\u7db2\u7ad9\u7684\u7528\u6236\uff0c\u7576\u4ed6\u5011\u5728Google\u641c\u5c0b\u9801\u9762\u548c\u700f\u89bd\u5176\u4ed6\u7db2\u7ad9\u6642\uff0c\u700f\u89bd\u904e\u7684\u5546\u54c1\u5c31\u6703\u51fa\u73fe\u5728\u7db2\u7ad9\u5ee3\u544a\u6b04\u4f4d\uff0c\u9019\u5c31\u662f\u518d\u884c\u92b7\u5ee3\u544a\u4e86\u3002<\/p>\n<p>\u00a0<\/p>\n<h3>\u518d\u884c\u92b7\u5ee3\u544a\u7684\u597d\u8655<\/h3>\n<h4>1. \u6301\u7e8c\u66dd\u5149<\/h4>\n<p>\u518d\u884c\u92b7\u5ee3\u544a\u7684\u597d\u8655\u662f\u5c07\u597d\u7684\u5167\u5bb9\u6301\u7e8c\u66dd\u5149\u7d66\u5c0d\u7684\u4eba\u770b\uff0c\u52d9\u6c42\u518d\u6b21\u52fe\u8d77\u53d7\u773e\u7684\u8208\u8da3\uff0c\u4fc3\u4f7f\u6f5b\u5728\u9867\u5ba2\u518d\u6b21\u9ede\u64ca\u5546\u54c1\u9801\u9762\u5b8c\u6210\u8cfc\u8cb7\u3002\u7f8e\u570b\u9152\u5e97\u516c\u53f8Loews Hotels\u5728Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u76df\u958b\u59cb\u518d\u884c\u92b7\u5ee3\u544a\u6d3b\u52d5\u5f8c\uff0c\u6536\u76ca\u589e\u9577\u4e8660%\uff0c\u8a02\u623f\u7387\u63d0\u9ad8\u4e8657%\uff01\u53ef\u898b\u518d\u884c\u92b7\u5ee3\u544a\u7684\u6301\u7e8c\u66dd\u5149\u6709\u6548\u63d0\u9ad8\u53d7\u773e\u7684\u6d88\u8cbb\u617e\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>2. \u8986\u84cb\u9762\u5ee3<\/h4>\n<p>\u518d\u884c\u92b7\u5ee3\u544a\u64c1\u6709\u975e\u5e38\u5ee3\u7684\u8986\u84cb\u9762\uff0c\u7f8e\u570b\u5a92\u9ad4\u8a55\u4f30\u5206\u6790\u516c\u53f8Comscore\u6307\u51fa\uff0c\u5728Google\u4e0a\u6295\u653e\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u6bcf\u6708\u53ef\u89f8\u53ca87.6%\u5168\u7403\u7db2\u7d61\u4f7f\u7528\u8005\u3002\u7121\u8ad6\u76ee\u6a19\u4f7f\u7528\u4f55\u7a2e\u88dd\u7f6e\uff08\u96fb\u8166\u3001\u624b\u6a5f\u6216\u5e73\u677f\u96fb\u8166\uff09\uff0c\u90fd\u53ef\u4ee5\u900f\u904e\u8d85\u904e200\u842c\u500b\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u518d\u5ea6\u8207\u6f5b\u5728\u9867\u5ba2\u63a5\u89f8\uff0c\u78ba\u4fdd\u5ee3\u544a\u4e0d\u6703\u932f\u904e\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>3. \u5ee3\u544a\u7b56\u7565<\/h4>\n<p>\u6295\u653e\u518d\u884c\u92b7\u5ee3\u544a\u5f8c\u9084\u53ef\u4ee5\u914d\u642d\u884c\u92b7\u79d1\u6280\u5206\u6790\u5de5\u5177Google Analytics\u4f86\u63d0\u5347\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\uff0c\u4f8b\u5982\u5ee3\u544a\u986f\u793a\u4f4d\u7f6e\u3001\u5206\u6790\u7db2\u7ad9\u6d41\u91cf\u548c\u7db2\u7ad9\u6d3b\u52d5\uff0c\u518d\u512a\u5316\u6f5b\u5728\u5ba2\u6236\u540d\u55ae\uff0c\u6709\u7b56\u7565\u5730\u5411\u9069\u7576\u7684\u5c0d\u8c61\u5c55\u793a\u5ee3\u544a\uff0c\u85c9\u6b64\u63d0\u5347\u54c1\u724c\u610f\u8b58\uff0c\u4fc3\u4f7f\u76ee\u6a19\u9867\u5ba2\u56de\u6d41\u5230\u7db2\u7ad9\u5b8c\u6210\u8cfc\u8cb7\u3002\u6236\u5916\u88dd\u5099\u96f6\u552e\u5546 Sierra Trading Post\u5728Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u76df\u4f7f\u7528\u52d5\u614b\u518d\u884c\u92b7\u5ee3\u544a\u6d3b\u52d5\u5f8c\uff0c\u7db2\u7ad9\u6d41\u91cf\u63d0\u5347\u4e8635%\uff0c\u7db2\u7ad9\u8f49\u63db\u7387\u66f4\u63d0\u9ad8\u4e865\u500d\uff01<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2413 size-medium\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/SDMC_Blog_Jan_22_subheading-1000x357.jpg\" alt=\"\u518d\u884c\u92b7\u5ee3\u544a\" width=\"1000\" height=\"357\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/SDMC_Blog_Jan_22_subheading-1000x357.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/SDMC_Blog_Jan_22_subheading-768x274.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/SDMC_Blog_Jan_22_subheading-18x6.jpg 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2020\/01\/SDMC_Blog_Jan_22_subheading.jpg 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u00a0<\/p>\n<h3>\u60f3\u900f\u904e\u518d\u884c\u92b7\u5ee3\u544a\u65bc\u9006\u5e02\u63d0\u9ad8\u71df\u696d\u984d\uff1f<\/h3>\n<p>\u518d\u884c\u92b7\u5ee3\u544a\u7684\u8986\u84cb\u9762\u5ee3\uff0c\u80fd\u5920\u5411\u6f5b\u5728\u5ba2\u6236\u5927\u5e45\u589e\u52a0\u66dd\u5149\u6b21\u6578\uff0c\u5f15\u5c0e\u4ed6\u5011\u5b8c\u6210\u8cfc\u8cb7\uff0c\u63a8\u9ad8\u7db2\u5e97\u71df\u696d\u984d\u3002\u8a8d\u8b58\u4e86Retargeting\u518d\u884c\u92b7\u5ee3\u544a\u5f8c\uff0c\u60a8\u4e5f\u60f3\u7acb\u5373\u5236\u5b9a\u518d\u884c\u92b7\u7b56\u7565\uff0c\u6293\u4f4f\u6240\u6709\u6f5b\u5728\u5ba2\u6236\uff1f\u5411\u503c\u5f97\u4fe1\u8cf4\u7684\u7db2\u4e0a<a href=\"https:\/\/sdmc.com.hk\/en\/\">\u5ee3\u544a\u4ee3\u7406\u516c\u53f8<\/a>\u67e5\u8a62\u5427\uff01<\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u00a0<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3722\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/2411#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/2411#wpcf7-f3722-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-67\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required nicdark_height46 medium nicdark_border_grey title\" id=\"selection\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-67\"><option value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c(Web design and development)\">\u7db2\u9801\u88fd\u4f5c(Web design and development)<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7(Digital Advertising)\">\u7db2\u4e0a\u71df\u92b7(Digital Advertising)<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)\">\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)<\/option><option value=\"AI \u751f\u6210\u5f0f\u5f15\u64ce\u512a\u5316 (AIGEO)\">AIGEO<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)<\/option><option value=\"\u7d20\u4eba(MI)\/ 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