{"id":2423,"date":"2020-01-31T10:44:30","date_gmt":"2020-01-31T10:44:30","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2423"},"modified":"2023-09-01T14:42:41","modified_gmt":"2023-09-01T06:42:41","slug":"2020-social-media-management-4-focal-point","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/2020-social-media-management-4-focal-point\/","title":{"rendered":"\u3010SDMC\u71df\u92b7\u77e5\u591a\u5c11\u30112020\u5e74\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u76844\u500b\u8981\u9ede"},"content":{"rendered":"<p>\u00a0<\/p>\n<p>\u7dda\u4e0a\u54c1\u724c\u7ba1\u7406\u670d\u52d9\u63d0\u4f9b\u5546HootSuite\u76842019\u5e74\u5ea6\u5831\u544a\u986f\u793a\uff0c2019\u5e74\u5168\u7403\u793e\u4ea4\u5a92\u9ad4\u7528\u6236\u6578\u70ba34.84\u5104\uff0c\u540c\u6bd4\u589e\u95779%\u3002\u6578\u4e4b\u4e0d\u76e1\u7684\u54c1\u724c\u60f3\u76e1\u8fa6\u6cd5\u5f9e\u793e\u4ea4\u5a92\u9ad4\u7db2\u7d61\u5438\u7d0d\u6f5b\u5728\u5ba2\u6236\uff0c\u4e26\u8207\u7c89\u7d72\u9032\u884c\u4e92\u52d5\uff0c\u52a0\u5f37\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\u3002\u4eca\u65e5\u6211\u5011\u5c31\u70ba\u5927\u5bb6\u5e36\u4f862020\u5e74\u6709\u95dc\u793e\u4ea4\u5a92\u9ad4\u60a8\u5fc5\u9808\u77e5\u9053\u7684\u8b70\u984c\u548c\u8da8\u52e2\uff0c\u5e0c\u671b\u5e6b\u5230\u60a8\u8a08\u5283\u4eca\u5e74\u7684<a 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D2C<\/strong><strong>\u71df<\/strong><strong>\u92b7<\/strong><\/h4>\n<p>\u300cD2C\u300d\u7684\u5168\u5beb\u662f\u300cDirect-to-consumer\u300d\uff0c\u610f\u601d\u662f\u300c\u76f4\u63a5\u9762\u5c0d\u6d88\u8cbb\u8005\u300d\u7684\u5546\u696d\u6a21\u7db2\u7ad9\u7b49\u7dda\u4e0a\u6e20\u9053\u63a5\u89f8\u6d88\u8cbb\u8005\u3002D2C\u71df\u92b7\u7684\u597d\u8655\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u901a\u904e\u8207\u6d88\u8cbb\u8005\u7684\u76f4\u63a5\u4e92\u52d5\uff0c\u5efa\u7acb\u6e9d\u901a\u6e20\u9053\uff0c\u6709\u5229\u65bc\u54c1\u724c\u57f9\u990a\u5fe0\u5be6\u7684\u5ba2\u6236\uff1b<\/li>\n<li>\u80fd\u5920\u62ff\u5230\u7b2c\u4e00\u624b\u71df\u92b7\u6578\u64da\uff0c\u6709\u52a9\u54c1\u724c\u66f4\u4e86\u89e3\u5ba2\u6236\u7684\u559c\u597d\uff0c\u5f9e\u800c\u505a\u5230\u7cbe\u6e96\u7684\u71df\u92b7\uff1b<\/li>\n<li>\u5feb\u901f\u7372\u5f97\u9867\u5ba2\u53cd\u907a\uff0c\u52a0\u5f37\u9867\u5ba2\u5b9a\u4f4d\u3001\u8abf\u6574\u7522\u54c1\uff1b<\/li>\n<li>\u63d0\u9ad8\u96fb\u5b50\u5546\u52d9\u7684\u71df\u904b\u6548\u7387\u3002<\/li>\n<\/ul>\n<p>\u793e\u4ea4\u5a92\u9ad4\u80fd\u63d0\u4f9b\u66f4\u5373\u6642\u3001\u66f4\u9ad8\u4e92\u52d5\u7684\u8cc7\u8a0a\uff0c\u8981\u5584\u7528\u9019\u500b\u512a\u52e2\uff0c\u9032\u884c\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u6642\u8981\u91cd\u9ede\u78ba\u4fdd\u54c1\u724c\u5229\u7528\u793e\u4ea4\u5a92\u9ad4\u8207\u6d88\u8cbb\u8005\u4f5c\u6709\u610f\u7fa9\u7684\u4ea4\u6d41\uff0c\u4f8b\u5982\u5411\u6d88\u8cbb\u8005\u4e86\u89e3\u300c\u8cfc\u8cb7\u7522\u54c1\u7684\u89f8\u767c\u9ede\uff1f\u300d\u3001\u300c\u591a\u4e45\u6703\u56de\u8cfc\u4e00\u6b21\uff1f\u300d\u3001\u300c\u6700\u6eff\u610f\u7684\u7522\u54c1\uff1f\u300d\u7b49\u7b49\u3002<\/p>\n<p>\u00a0<\/p>\n<h4><strong>4. 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Marketing)\u5df2\u5728\u71df\u92b7\u696d\u754c\u4e2d\u5d84\u9732\u982d\u89d2\uff0c\u4e26\u5c07\u6703\u65bc2020\u5e74\u6210\u70ba\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7684\u91cd\u8981\u8da8\u52e2\u3002\u7814\u7a76\u767c\u73fe18-34\u6b72\u7684\u4e92\u806f\u7db2\u7528\u6236\u5728\u770b\u5230\u5fae\u7d20\u4eba\u7684\u8a8d\u53ef\u5f8c\uff0c\u670922%\u8cfc\u8cb7\u4e86\u8a72\u7522\u54c1\u3002<\/p>\n<p>\u900f\u904eKOL\u5ba3\u50b3\u7522\u54c1\u975e\u5e38\u666e\u53ca\uff0c\u53d7\u773e\u4eba\u6578\u591a\uff0c\u4f46KOL\u7684\u767c\u5e16\u5f88\u5bb9\u6613\u88ab\u7db2\u6c11\u8fa8\u8b58\u70ba\u5ee3\u544a\u3002\u4f01\u696d\u9700\u8981\u81ea\u7136\u3001\u8edf\u92b7\u7684\u65b9\u5f0f\u5411\u9867\u5ba2\u50b3\u905e\u54c1\u724c\u8a0a\u606f\u3002\u800c\u7d20\u4eba\u63a8\u5ee3\u5c31\u53ef\u4ee5\u8cbc\u8fd1\u65e5\u5e38\u3001\u5206\u4eab\u751f\u6d3b\u7684\u65b9\u5f0f\u767c\u5e16\uff0c\u9054\u5230\u5ba3\u50b3\u7684\u6548\u679c\u3002<\/p>\n<p>\u5fae\u7d20\u4eba\u7684\u53d7\u773e\u975e\u5e38\u5c11\uff0c\u5c0f\u773e\uff0c\u4f46\u53c3\u8207\u5ea6\u5f88\u9ad8\u3002\u64c1\u6709\u8d85\u904e100\u842c\u7c89\u7d72\u7684KOL\u9ede\u8b9a\u7387\u53ea\u67091.7%\uff0c\u4f46\u5fae\u7d20\u4eba\u7684\u9ede\u8b9a\u7387\u67098%\uff01\u4ed6\u5011\u7684\u7c89\u7d72\u8f03\u5c11\uff0c\u672a\u5fc5\u63a5\u89f8\u5f88\u591a\u4eba\uff0c\u4f46\u8ddf\u7c89\u7d72\u6709\u6df1\u5165\u7684\u4e92\u52d5\uff0c\u5f97\u5230\u8b9a\u597d\u548c\u56de\u8986\u6bd4\u7387\u6bd4\u8f03\u9ad8\uff0c\u70ba\u54c1\u724c\u5e36\u4f86\u771f\u6b63\u7684\u5ba2\u6236\u53c3\u8207\u548c\u9867\u5ba2\u95dc\u4fc2\u3002<\/p>\n<p>\u800c\u4e14\u5fae\u7d20\u4eba\u672c\u8eab\u4e5f\u662f\u7528\u5bb6\u6216\u9867\u5ba2\uff0c\u6240\u4ee5\u610f\u898b\u4ee3\u8868\u4e86\u9867\u5ba2\u7684\u5fc3\u8072\uff0c\u751a\u81f3\u8868\u9054\u9867\u5ba2\u7684\u9700\u6c42\u6216\u554f\u984c\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u5728\u4ed6\u5011\u7684\u767c\u5e16\u548c\u7c89\u7d72\u7559\u8a00\u4e2d\u627e\u5230\u5ba2\u6236\u7684\u75db\u9ede\u3002\u4e86\u89e3\u4ed6\u5011\u7684\u75db\u9ede\u6709\u52a9\u54c1\u724c\u91dd\u5c0d\u9867\u5ba2\u5be6\u969b\u9700\u8981\u9032\u884c\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\uff0c\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u544a\u8a34\u9867\u5ba2\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u80fd\u5920\u5e6b\u52a9\u4ed6\u5011\uff0c\u5f9e\u800c\u5438\u5f15\u66f4\u591a\u6d88\u8cbb\u8005\uff0c\u9054\u5230\u71df\u92b7\u7684\u76ee\u6a19\u3002<\/p>\n<p>\u00a0<\/p>\n<p><img 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