{"id":2483,"date":"2024-01-23T10:00:37","date_gmt":"2024-01-23T02:00:37","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2483"},"modified":"2024-10-31T12:50:46","modified_gmt":"2024-10-31T04:50:46","slug":"digital-marketing-terms","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/digital-marketing-terms\/","title":{"rendered":"\u3010\u71df\u92b7\u77e5\u591a\u5c11\u3011\u65b0\u624b\u5fc5\u5b78\uff01\u4e0d\u53ef\u4e0d\u77e5\u7684\u6578\u78bc\u71df\u92b7\u8853\u8a9e"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6578\u78bc\u71df\u92b7\u7b56\u5283\u548c\u57f7\u884c\u66f4\u5177\u9ad4\u548c\u6578\u64da\u8868\u73fe\u70ba\u672c\uff0c\u6578\u78bc\u71df\u92b7\u7684<\/span><span style=\"font-weight: 400;\">\u5e02\u5834<\/span><span style=\"font-weight: 400;\">\u5c0d\u6578\u78bc\u71df\u92b7\u884c\u696d\u7684\u5c08\u624d\u7684\u9700\u6c42\u4ea6\u6301\u7e8c\u589e\u52a0\u3002<\/span>\u6709\u610f\u4e86\u89e3\u6216\u525b\u8e0f\u5165 Digital Marketing \u884c\u696d\u7684\u4f60\u662f\u5426\u88ab\u4e00\u5806\u82f1\u6587\u5c08\u696d\u8853\u8a9e\u5f04\u5230\u4e00\u982d\u9727\u6c34 ? SDMC \u70ba\u4f60\u6574\u5408\u65b0\u624b\u5fc5\u5b78\u6578\u78bc\u71df\u92b7\u8853\u8a9e\uff0c\u80cc\u5f8c\u7684\u7406\u8ad6\u53ca\u5206\u5225\uff0c\u8b93\u4f60\u66f4\u6613\u638c\u63e1\u6578\u78bc\u71df\u92b7\u7b56\u7565\u3002<\/p>\n<h2><strong>17\u500b\u6578\u78bc\u71df\u92b7\u8853\u8a9e\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u9019\u500b\u90e8\u5206\uff0c\u6211\u5011\u6703\u8b1b\u8ff0\u4e0d\u540c\u7684\u6578\u78bc\u71df\u92b7<\/span><span style=\"font-weight: 400;\">\u5c08\u696d\u8853\u8a9e<\/span><span style=\"font-weight: 400;\">\uff0c\u770b\u61c2\u4ee5\u4e0b\u7e2e\u5beb\uff0c\u8077\u5834\u61c9\u5c0d\u5fc5\u5b9a\u6e38\u5203\u6709\u9918\u3002<\/span><\/p>\n<h3><strong><span style=\"font-size: 20.16px; color: #333333;\">1. SEO \u641c\u5c0b\u5f15\u64ce\u512a\u5316\u00a0 (Search Engine Optimization)<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff0c\u82f1\u6587\u662f Search Engine Optimization\uff08SEO\uff09\u662f\u900f\u904e\u8abf\u6574\u7db2\u7ad9\u67b6\u69cb\u8207\u5167\u5bb9\uff0c\u8b93\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u7684\u6392\u540d\u8b8a\u597d\uff0c\u9032\u800c\u589e\u52a0\u66dd\u5149\u5ea6\u4ee5\u53ca<\/span><span style=\"font-weight: 400;\">Traffic<\/span><span style=\"font-weight: 400;\">\u3002\u7576\u4eba\u5011\u9700\u8981\u641c\u5c0b\u6771\u897f\u6642\uff0c\u641c\u5c0b\u5f15\u64ce\u5c31\u4e00\u5b9a\u6703\u7528\u5f97\u4e0a\u3002\u9019\u500b\u6642\u5019\uff0cSEO \u5c31\u662f\u5fc5\u8981\u7684\u5de5\u4f5c\u3002\u7576\u4f60\u7684\u7db2\u7ad9\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u6392\u5f97\u8d8a\u524d\uff0c\u4f60\u5c31\u8d8a\u6709\u6a5f\u6703\u88ab\u7528\u6236\u9ede\u64ca\u3002<\/span><\/p>\n<h3>\u91cd\u9ede\u7b56\u7565\uff1a<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u7814\u7a76\uff08Keywords Research\uff09\uff1a\u900f\u904e\u627e\u51fa\u7db2\u7ad9\u7576\u4e2d\u6700\u9069\u5408\u7684\u95dc\u9375\u5b57\uff0c\u6216\u662f\u627e\u51fa\u4f7f\u7528\u8005\u6700\u5e38\u641c\u5c0b\u7684\u95dc\u9375\u5b57\uff0c\u6700\u5e38\u7528\u7684\u5de5\u5177\u662f Google Keywords Planner\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7ad9\u5167\u512a\u5316\uff08On-Page SEO\uff09\uff1aOn-page SEO \u80fd\u5920\u63d0\u5347 E-E-A-T\uff0cGoogle \u7684 E- E-A-T \u5206\u5225\u662f\u6307\u5c08\u696d\u6027\u3001\u7d93\u9a57\u3001\u6b0a\u5a01\u6027\u4ee5\u53ca\u53ef\u4fe1\u5ea6\u3002\u5728 Google \u6f14\u7b97\u6cd5\u4e2d\uff0c\u53ef\u4fe1\u5ea6\u7684\u6bd4\u91cd\u5f88\u9ad8\uff0c\u6240\u4ee5\u6211\u5011\u5fc5\u9808\u900f\u904e On-page SEO \u63d0\u5347\u7db2\u7ad9\u8cea\u7d20\u3002\u6700\u5e38\u898b\u7684\u65b9\u6cd5\u662f\u8a2d\u5b9a\u597d Meta Title \u53ca Meta Descriptions\uff0c\u4ee5\u53ca\u505a\u597d\u5167\u5bb9\u8cea\u7d20\u3002\u4e26\u4e14\uff0c\u63d0\u9ad8\u7db2\u7ad9\u7684\u5b89\u5168\u6027\uff0c\u4ee5\u53ca\u63d0\u4f9b\u8a0a\u606f\u7684\u6e96\u78ba\u5ea6\u7b49\u7b49\uff0c\u9019\u6a23\u624d\u80fd\u9054\u5230\u66f4\u9ad8\u7684\u53ef\u4fe1\u5ea6\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7ad9\u5916\u512a\u5316\uff08Off-Page SEO\uff09\uff1aOff-page SEO \u662f\u6307\u5728\u4f60\u6240\u57f7\u884c\u7684\u884c\u52d5\u662f\u5728\u7db2\u7ad9\u5916\u90e8\uff0c\u4f86\u5f71\u97ff\u641c\u7d22\u5f15\u64ce\u7d50\u679c\u9801\u9762\u5167\u7684\u6392\u540d\uff0c\u5982\u679c\u641c\u5c0b\u5f15\u64ce\u8a8d\u70ba\u4f60\u7684\u7db2\u7ad9\u53ef\u9760\u3001\u6709\u6b0a\u5a01\u3001\u77e5\u540d\u5ea6\u9ad8\u7684\u8a71\uff0c\u7db2\u7ad9\u7684\u8a55\u5206\u53ca\u6392\u540d\u90fd\u6703\u63d0\u5347\u3002\u6700\u5e38\u898b\u7684\u65b9\u6cd5\u6709\u5efa\u7acb Backlink \u7db2\u7d61\u3001\u5229\u7528\u793e\u4ea4\u5a92\u9ad4\u3001\u4ee5\u53ca\u5229\u7528\u300c\u7db2\u7d05\u300d\u7684\u5354\u52a9\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6280\u8853\u578b SEO\uff08Technical SEO\uff09\uff1aTechnical SEO \u662f\u5728\u641c\u5c0b\u5f15\u64ce\u9032\u884c\u722c\u53d6\uff08Crawling\uff09 \u6642\uff0c\u4ee5\u4fbf Google \u9032\u884c\u7d22\u5f15\uff08Indexing\uff09\u6536\u96c6\u7db2\u9801\u7684\u8cc7\u8a0a\uff0c\u5f9e\u800c\u986f\u793a\u7db2\u9801\u8207\u641c\u5c0b\u8005\u7684\u95dc\u9023\u6027\u548c\u50f9\u503c\u3002\u6700\u5e38\u898b\u7684\u65b9\u6cd5\u6709\u52a0\u901f\u7db2\u9801\u8f09\u5165\u3001\u6574\u5408\u6a19\u6e96\u7db2\u5740\u3001\u5efa\u7acb Sitemap\u3001\u4ee5\u53ca\u9032\u884c Mobile SEO \u512a\u5316\u3002<\/li>\n<\/ul>\n<h3><strong>2. SEM \u641c\u5c0b\u5f15\u64ce\u884c\u92b7 (Search Engine Marketing)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">SEM \u641c\u5c0b\u5f15\u64ce\u884c\u92b7\uff08Search Engine Marketing\uff09\u662f\u70ba\u4e86\u8b93\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u4e2d\uff0c\u7372\u5f97\u66f4\u591a\u7684\u66dd\u5149\u5ea6\u4ee5\u53ca\u9ede\u64ca\u7387\u6240\u505a\u7684\u5404\u7a2e\u884c\u92b7\u884c\u70ba\uff0c\u7c21\u55ae\u4f86\u8aaa\uff0cSEM \u662f\u6307\u7528\u4ed8\u8cbb\u7684\u65b9\u5f0f\uff0c\u4ee4\u4f60\u7684\u7522\u54c1\u53ca\u670d\u52d9\u6709\u66f4\u591a\u7684\u66dd\u5149\u3002\u7576\u4e2d\u5e38\u898b\u7684\u7db2\u8def\u884c\u92b7\u6d3b\u52d5\uff0c\u5206\u5225\u6709\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a\u3001PPC \u4ed8\u8cbb\u9ede\u64ca\u5ee3\u544a\u3001CPC\u3001CPM \u7b49\u3002<\/span><\/p>\n<p><b>\u512a\u9ede\uff1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8f15\u9b06\u7784\u6e96\u4f60\u60f3\u8981\u7684\u53d7\u773e\uff1aSEM \u53ef\u4ee5\u9078\u64c7\u7279\u5b9a\u4f4d\u7f6e\u7684\u4f7f\u7528\u8005\u4ee5\u53ca\u4e0d\u540c\u7684\u53d7\u773e\u4f86\u9032\u884c\u4e00\u7cfb\u5217\u7684\u884c\u92b7\u6d3b\u52d5\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5feb\u901f\u53ef\u898b\u6027\uff1a\u900f\u904e SEO \u5efa\u7acb\u77e5\u540d\u5ea6\u9700\u8981\u5927\u91cf\u6642\u9593\u3002\u4f46 SEM \u80fd\u5920\u63d0\u4f9b\u5373\u6642\u7684\u7d50\u679c\u3002\u4f60\u7684\u5ee3\u544a\u6703\u5373\u6642\u6295\u653e\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\uff0c\u9019\u80fd\u5920\u5728\u77ed\u6642\u9593\u5167\u5efa\u7acb\u77e5\u540d\u5ea6\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u589e\u52a0\u7db2\u7ad9<\/span><span style=\"font-weight: 400;\">Traffic<\/span><span style=\"font-weight: 400;\">\uff1a\u7531\u65bc\u5ee3\u544a\u901a\u5e38\u662f\u5728\u9801\u9762\u4e2d\u6700\u9802\u7aef\u7684\u4f4d\u7f6e\uff0c\u6240\u4ee5\u5982\u679c\u5ee3\u544a\u8cea\u7d20\u826f\u597d\u6642\uff0c\u5c31\u6703\u66f4\u5bb9\u6613\u5438\u5f15\u4eba\u524d\u5f80\u4f60\u7684\u7db2\u7ad9\uff0c\u5f9e\u800c\u63d0\u5347<\/span><span style=\"font-weight: 400;\">Traffic<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n<\/ul>\n<h3><strong>3. PPC \u9ede\u64ca\u4ed8\u8cbb\u5f0f\u7684\u5ee3\u544a\uff08Pay per click\uff09<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">PPC \uff08Pay per click\uff09\u91dd\u5c0d\u5ee3\u544a\u4e3b\u6240\u8981\u4ed8\u8cbb\u7684\u5ee3\u544a\u5167\u5bb9\uff0c\u5f9e\u6280\u8853\u4e0a\u8b1b\uff0cPPC \u662f\u4e00\u500b\u5ee3\u544a\u6e20\u9053\uff0c\u7528\u65bc\u70ba\u60a8\u7684\u7db2\u7ad9\u5e36\u4f86<\/span><span style=\"font-weight: 400;\">Traffic<\/span><span style=\"font-weight: 400;\">\uff0c\u4e26\u6700\u7d42\u5c07\u5176\u8f49\u63db\u70ba\u5ba2\u6236\uff0c\u4e3b\u8981\u7531\u5ee3\u544a\u4e3b\u9032\u884c\u4ed8\u8cbb\u3002 \u4e3b\u8981\u61c9\u7528\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u7684\u300c\u95dc\u9375\u5b57\u5ee3\u544a\u300d\uff0c\u7576\u4e2d\u6700\u5e38\u898b\u7684\u5e73\u53f0\u6709 Google Ads \u53ca Bing Ads\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c0d\u6bd4 SEO \u7684\u95dc\u9375\u5b57\u7814\u7a76\uff0cPPC \u7684\u95dc\u9375\u5b57\u5ee3\u544a\u53ef\u63a7\u6027\u8f03\u9ad8\uff0c\u7528\u6236\u53ef\u81ea\u884c\u8a2d\u5b9a\u5ee3\u544a\u7d30\u7bc0\u3001\u9810\u7b97\u3001Landing Page\u3002\u7576\u5ee3\u544a\u9810\u7b97\u6295\u5165\u5f8c\uff0c\u99ac\u4e0a\u5c31\u80fd\u6709<\/span><span style=\"font-weight: 400;\">Traffic<\/span><span style=\"font-weight: 400;\">\u3002\u6240\u4ee5\uff0c\u7576\u4f60\u9078\u64c7\u4e86\u6b63\u78ba\u7684\u95dc\u9375\u5b57\uff0c\u4e26\u4e14\u5efa\u7acb\u5f15\u4eba\u6ce8\u76ee\u7684\u5ee3\u544a\u6587\u6848\uff0c\u5c31\u80fd\u5920\u300c\u5229\u76ca\u6700\u5927\u5316\u300d\uff0c\u5f9e\u800c\u4ee5\u6700\u5c11\u7684\u8cc7\u91d1\uff0c\u8cfa\u53d6\u66f4\u591a\u7684<\/span><span style=\"font-weight: 400;\">Traffic<\/span><span style=\"font-weight: 400;\">\u3002\u7121\u8ad6\u662f\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u9084\u662f\u589e\u52a0\u7db2\u7ad9\u8a2a\u554f\u91cf\u90fd\u80fd\u7c21\u55ae\u505a\u5230\u3002 <\/span><\/p>\n<h3><strong><span style=\"font-size: 20.16px; color: #333333;\">4. CPC \u6bcf\u6b21\u9ede\u64ca\u6210\u672c (Cost Per Click)\u00a0 &amp; CPM \u6bcf\u5343\u6b21\u6210\u672c \uff08Cost Per Mille \uff09<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">CPC\uff08Cost Per Click\uff09\u662f\u5ee3\u544a\u4e3b\u8981\u6536\u8cbb\u6a21\u5f0f\uff0c\u610f\u601d\u662f\u6bcf\u7576\u4e00\u500b\u4eba\u9ede\u64ca\u4f60\u7684\u5ee3\u544a\u6642\uff0c\u5c31\u6703\u8a08\u4e00\u6b21\u9322\u3002CPC \u6700\u5927\u512a\u9ede\u662f\u5b83\u53ea\u6703\u65bc\u5ba2\u4eba\u9ede\u64ca\u5ee3\u544a\u6642\u9032\u884c\u6536\u8cbb\u3002Max CPC \u5c31\u662f\u4f60\u9858\u610f\u70ba\u9019\u500b\u5ee3\u544a\u6bcf\u6b21\u9ede\u64ca\u800c\u652f\u4ed8\u7684\u6700\u9ad8\u91d1\u984d\u3002\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CPM\uff08Cost Per Mille\uff09\u662f\u6307\u6bcf\u5343\u6b21\u5ee3\u544a\u66dd\u5149\u7684\u6210\u672c\uff0c\u7c21\u55ae\u7684\u7406\u89e3\u5c31\u662f\u4f60\u7684\u5ee3\u544a\u5728\u7db2\u8def\u4e0a\u66dd\u5149 1000 \u6b21\u6240\u9700\u8981\u7684\u8cbb\u7528\uff0c\u6bd4\u8d77 CPC \u4e0d\u540c\u7684\u5730\u65b9\uff0cCPM \u53ea\u5728\u610f\u66dd\u5149\u6b21\u6578\uff0c\u4e0d\u7406\u6703\u9ede\u64ca\u7387\u3002 \u6700\u5e38\u898b\u7684\u516c\u5f0f\u662f\uff1a\uff08\u5ee3\u544a\u7e3d\u6210\u672c \/ \u66dd\u5149\u6b21\u6578\uff09X 1000\uff0c\u5f97\u51fa\u7684\u7d50\u679c\u5c31\u662f\u6bcf\u4e00\u5343\u6b21\u66dd\u5149\u9700\u8981\u82b1\u8cbb\u7684\u91d1\u984d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CPC \u8207 CPM \u4e0d\u540c\u7684\u5730\u65b9\u662f\u5b83\u5011\u5206\u5225\u90fd\u4ee3\u8868\u8457\u4e0d\u540c\u7684\u8a08\u5283\uff0cCPC \u662f\u95dc\u6ce8\u65bc\u9ede\u64ca\u6210\u672c\uff0c\u6240\u4ee5\u7528\u6236\u9700\u8981\u9ede\u64ca\u5ee3\u544a\u624d\u8a08\u7b97\uff0c\u5c0d\u65bc CPC \u7528\u6236\u4f86\u8aaa\uff0c\u8f03\u591a\u90fd\u662f\u5e0c\u671b\u63d0\u5347\u7528\u6236\u8207\u4f01\u696d\u4e4b\u9593\u7684\u4ea4\u6d41\u3002CPM \u662f\u95dc\u6ce8\u65bc\u66dd\u5149\u6b21\u6578\uff0c\u7121\u8ad6\u7528\u6236\u6709\u6c92\u6709\u6ce8\u610f\u5230\u5ee3\u544a\uff0c\u53ea\u8981\u5728\u7db2\u7ad9\u4e0a\u66dd\u5149\u4e00\u6b21\uff0c\u5c31\u5df2\u8a08\u7b97\u4f5c\u4e00\u6b21\u66dd\u5149\uff0c\u6240\u4ee5\u9078\u64c7 CPM \u7684\u7528\u6236\u8f03\u591a\u90fd\u5e0c\u671b\u63d0\u5347\u5ba2\u6236\u5c0d\u54c1\u724c\u7684\u8a8d\u8b58\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>5. CVR \u8f49\u63db\u7387\uff08Conversion Rate\uff09<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CVR\uff08Conversion Rate\uff09\u662f\u6307\u6bcf\u6b21\u5ee3\u544a\u4e92\u52d5\u7684\u5e73\u5747\u8f49\u63db\u6b21\u6578\uff0c\u4e26\u4ee5\u767e\u5206\u6bd4\u986f\u793a\u3002\u8f49\u63db\u7387\u7684\u8a08\u7b97\u65b9\u6cd5\u7c21\u55ae\uff0c\u7576\u8a2a\u5ba2\u9032\u5165\u7db2\u7ad9\u700f\u89bd\u4e26\u6700\u7d42\u6709\u900f\u904e\u9ede\u64ca\u884c\u52d5\u6309\u9215\u7684\u65b9\u5f0f\uff0c\u5b8c\u6210\u67d0\u500b\u76ee\u7684\uff0c\u5c31\u6703\u88ab\u8a08\u4f5c CVR\u3002\u6240\u4ee5\uff0c\u9664\u4e86\u8cfc\u8cb7\u6703\u8a08\u7b97\u4e4b\u5916\uff0c\u5ba2\u6236\u8a02\u95b1\u7db2\u7ad9\u5167\u5bb9\u3001\u8a3b\u518a\u6703\u54e1\uff0c\u751a\u81f3\u4e0b\u8f09\u6587\u4ef6\u90fd\u6703\u8a08\u7b97\u5728\u5167\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CVR \u7684\u8a08\u7b97\u516c\u5f0f\u662f \u8f49\u63db\u6b21\u6578 \/ \u4e92\u52d5\u6b21\u6578 x 100%\uff0c\u800c CVR \u6240\u53cd\u6620\u7684\u5c31\u662f\u4f60\u7684<\/span><b>\u7db2\u7ad9\u6548\u76ca\u548c\u4f7f\u7528\u8005\u9ad4\u9a57<\/b><span style=\"font-weight: 400;\">\uff0c\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u80fd\u5920\u6709\u6548\u5730\u5f15\u5c0e\u7528\u6236\u9032\u884c\u67d0\u4e9b\u76ee\u6a19\uff0c\u5c31\u80fd\u5920\u53d6\u5f97\u8f03\u9ad8\u7684 CVR\u3002\u5982\u679c\u4f60\u60f3\u63d0\u5347CVR\uff0c\u4f60\u53ef\u4ee5\u5617\u8a66\u7c21\u5316\u7d50\u5e33\u6d41\u7a0b\uff0c\u6216\u662f\u512a\u5316\u9801\u9762\u8a2d\u8a08\u548c\u6392\u7248\u3002\u53ea\u8981\u4f60\u63d0\u5347\u4e86\u7db2\u9801\u7684\u7528\u6236\u9ad4\u9a57\uff0cCVR \u5c31\u5f88\u5bb9\u6613\u4e0a\u5347\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>6. CTR \u9ede\u64ca\u7387\uff08Click-through Rate\uff09<\/strong><br \/><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Click-through Rate\uff0cCTR \u4e2d\u6587\u70ba\u9ede\u64ca\u7387\uff0c\u610f\u601d\u662f\u7528\u6236\u9ede\u64ca\u4f60\u7684\u7db2\u9801\u3001\u6309\u9215\u3001\u5ee3\u544a\u7684\u6b21\u6578\u6bd4\u7387\u3002\u7c21\u55ae\u4f86\u8aaa\uff0cCTR \u7528\u65bc\u5224\u65b7\u5728\u7528\u6236\u770b\u5230\u4f60\u7684\u5ee3\u544a\u6216\u8005\u7db2\u9801\u5f8c\uff0c\u6703\u505a\u51fa\u5be6\u969b\u9ede\u64ca\u884c\u52d5\u7684\u6bd4\u4f8b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6240\u4ee5 CTR \u662f\u7528\u4f86\u8861\u91cf\u8a08\u5283\u7684\u7e3e\u6548\u662f\u5982\u4f55\uff0c\u7279\u5225\u662f\u5728\u5ee3\u544a\u65b9\u9762\u3002\u7576\u4f60\u7684 CTR \u8f03\u9ad8\u6642\uff0c\u901a\u5e38\u4ee3\u8868\u4f60\u7684\u5ee3\u544a\u80fd\u5920\u5438\u5f15\u5230\u7528\u6236\u9032\u884c\u9ede\u64ca\uff0c\u6240\u4ee5\u624d\u64c1\u6709\u5f88\u9ad8\u7684\u9ede\u64ca\u7387\u3002\u76f8\u53cd\uff0c\u5982\u679c\u4f60\u7684 CTR \u8f03\u4f4e\uff0c\u53ef\u80fd\u5c31\u9700\u8981\u8abf\u6574\u4e00\u4e0b\u5ee3\u544a\u7684\u5167\u5bb9\uff0c\u6216\u662f\u7b56\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u52a0\u4e0a\uff0cCTR \u662f\u77ad\u89e3\u5ee3\u544a\u7e3e\u6548\u7684\u6709\u6548\u65b9\u5f0f\u3002\u540c\u6642\uff0cCTR \u53ef\u4ee5\u6bd4\u8f03\u4e0d\u540c\u5ee3\u544a\u6e20\u9053\u7684\u7e3e\u6548\u3002\u901a\u904e\u6bd4\u8f03\u4e0d\u540c\u985e\u578b\u5ee3\u544a\u7684 CTR\uff0c\u5f9e\u800c\u78ba\u5b9a\u4f7f\u7528\u4ec0\u9ebc\u65b9\u5f0f\u5ba3\u50b3\u3002CTR \u7684\u8a08\u7b97\u65b9\u5f0f\u662f\u9ede\u64ca\u6b21\u6578 \/ \u66dd\u5149\u6b21\u6578\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>7. ROI \u6295\u8cc7\u5831\u916c\u7387\u00a0 (Return on Investment)<\/strong><br \/><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ROI\uff08Return on Investment\uff09\u662f\u4e00\u7a2e\u8861\u91cf\u7e3e\u6548\u7684\u6a19\u6e96\uff0c\u7528\u65bc\u8a55\u4f30\u6295\u8cc7\u80fd\u5920\u5e36\u4f86\u591a\u5c11\u7684\u6548\u76ca\uff0c\u6b64\u6307\u6a19\u53ef\u4ee5\u5354\u52a9\u6295\u8cc7\u8005\u9078\u64c7\u66f4\u597d\u7684\u6295\u8cc7\u6c7a\u7b56\u3002ROI \u6709\u5169\u7a2e\u8a08\u7b97\u65b9\u6cd5\uff0c\u7b2c\u4e00\u7a2e\u662f\u00a0 ( \u6de8\u5229\u6f64\uff0f\u6295\u8cc7\u6210\u672c ) x 100%\uff1b\u7b2c\u4e8c\u7a2e\u662f ( \u6295\u8cc7\u7684\u7576\u524d\u50f9\u503c &#8211; \u6295\u8cc7\u7684\u6700\u521d\u50f9\u503c )\uff0f\u6295\u8cc7\u6210\u672c x 100%\u3002\u5982\u679c ROI \u662f\u6b63\u6578\uff0c\u4ee3\u8868\u9805\u76ee\u503c\u5f97\u6295\u8cc7\uff1b\u76f8\u53cd\u5982\u679c ROI \u662f\u8ca0\u6578\uff0c\u4ee3\u8868\u6295\u8cc7\u8a72\u9805\u76ee\u6703\u8667\u640d\u3002\u00a0 \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ROI \u5c0d\u6578\u4f4d\u884c\u92b7\u5177\u6709\u5f88\u91cd\u8981\u7684\u4f4d\u7f6e\uff0c\u5b83\u4e0d\u53ea\u662f\u8861\u91cf\u6295\u8cc7\u7684\u6210\u6548\uff0c\u66f4\u662f\u4f01\u696d\u6c7a\u7b56\u904e\u7a0b\u4e2d\u7684\u91cd\u8981\u53c3\u8003\u6578\u503c\u3002\u901a\u904e\u8a08\u7b97 ROI\uff0c\u4f60\u53ef\u4ee5\u77e5\u9053\u6bcf\u500b\u6295\u8cc7\u6d3b\u52d5\u5c0d\u4f01\u696d\u7684\u5f71\u97ff\uff0c\u5f9e\u800c\u9032\u4e00\u6b65\u8abf\u6574\u6bcf\u500b\u6295\u8cc7\u8a08\u5283\u7684\u6210\u672c\u5206\u914d\uff0c\u5f9e\u800c\u505a\u51fa\u660e\u667a\u7684\u884c\u92b7\u7b56\u7565\u3002ROI \u4e0d\u53ea\u662f\u8a55\u4f30\u6578\u4f4d\u884c\u92b7\u7684\u8a08\u5283\u6210\u6548\uff0c\u9084\u53ef\u4ee5\u5728\u5176\u4ed6\u65b9\u9762\u4f7f\u7528\uff0c\u6240\u4ee5 ROI \u4ea6\u662f\u8861\u91cf\u4f01\u696d\u6210\u6557\u7684\u95dc\u9375\u6307\u6578\u3002\u00a0<\/span><\/p>\n<h3><strong>8. ROAS \u5ee3\u544a\u6295\u8cc7\u56de\u5831\u7387 (Return on Ad Spend)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">ROAS\uff08Return on Ad Spend\uff09\u662f\u91cf\u5ea6\u6578\u78bc\u71df\u92b7\u5ee3\u544a\u6548\u76ca\u7684\u4e00\u500b\u91cd\u8981\u6307\u6a19\uff0c\u5728\u5ee3\u544a\u4e0a\u6bcf\u6295\u51651\u5143\u6240\u7372\u5f97\u7684\u71df\u6536\u4f54\u6bd4\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u4f01\u696d\u53ef\u900f\u904e\u6bcf\u500b\u5ee3\u544a\u7684 ROAS\uff0c\u5f9e\u800c\u77e5\u9053\u6bcf\u500b\u5ee3\u544a\u7684\u71df\u6536\u72c0\u6cc1\uff0c\u4f8b\u5982\u5ee3\u544a\u7684 ROAS \u70ba 50%\uff0c\u5247\u8868\u793a\u6bcf\u6295\u5165 1 \u5143\u5ee3\u544a\u8cbb\u53ef\u5275\u9020 0.5 \u5143\u6536\u76ca\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ROAS \u7684\u8a08\u7b97\u65b9\u6cd5\u662f\uff08\u5ee3\u544a\u6536\u76ca \u00f7 \u5ee3\u544a\u6210\u672c\uff09x 100%\uff0c\u5230\u5e95 ROI \u8207 ROAS \u6709\u4ec0\u9ebc\u5206\u5225\uff1fROI \u95dc\u6ce8\u7684\u662f\u6bdb\u5229\uff0c\u610f\u601d\u5373\u662f\u7e3d\u9ad4\u6295\u8cc7\uff0c\u7576\u4e2d\u5305\u62ec\u4eba\u54e1\u4ee5\u53ca\u5176\u4ed6\u7684\u6210\u672c\u8cbb\u7528\uff1b\u800c ROAS \u95dc\u6ce8\u7684\u662f\u5ee3\u544a\u6210\u672c\u7684\u56de\u5831\uff0c\u4e3b\u8981\u662f\u7528\u4f86\u8a08\u7b97\u4f60\u7684\u8a08\u5283\u662f\u5426\u80fd\u9760\u5ee3\u544a\u652f\u51fa\u7372\u5229\uff0c\u6211\u5011\u5927\u591a\u6578\u5728 GA \u53ca Google Ads \u770b\u5230\u7684\u6578\u64da\u90fd\u662f ROAS\u3002\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ROAS \u5728\u5ee3\u544a\u6295\u8cc7\u4e0a\u5176\u5be6\u662f\u975e\u5e38\u91cd\u8981\u4e14\u76f4\u63a5\u7684\u6307\u6a19\uff0c\u80fd\u5920\u7c21\u55ae\u5730\u8a08\u7b97\u5ee3\u544a\u6240\u5e36\u4f86\u7684\u6548\u76ca\uff0c\u5224\u65b7\u5ee3\u544a\u6210\u6548\u7684\u95dc\u9375\u3002\u4f7f\u7528 ROAS \u4f86\u6bd4\u8f03\u5ee3\u544a\u6548\u679c\u662f\u6700\u5feb\u4e14\u6e05\u6670\u7684\u5224\u65b7\u6307\u6a19\uff0cROAS \u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u8a55\u4f30\u54ea\u4e9b\u5ee3\u544a\u662f\u6709\u6548\uff0c\u4ee5\u53ca\u5982\u4f55\u66f4\u597d\u5730\u5206\u914d\u5ee3\u544a\u9810\u7b97\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e09\u5927\u5f71\u97ff ROAS \u7684\u56e0\u7d20\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u5275\u610f\uff1a\u5438\u5f15\u773c\u7403\u548c\u80fd\u5920\u5f15\u8d77\u6d88\u8cbb\u8005\u8208\u8da3\u7684\u5716\u7247\u6216\u77ed\u7247\u80fd\u63d0\u9ad8 CTR \u548c CVR\uff0c\u5c0d\u65bc\u63d0\u9ad8 ROAS\u4ea6\u76f8\u7576\u91cd\u8981\u3002<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u76ee\u6a19\u53d7\u773e\uff1a\u7cbe\u6e96\u7684\u76ee\u6a19\u53d7\u773e\u6709\u52a9\u65bc\u63d0\u9ad8\u5ee3\u544a\u6295\u653e\u7684\u6210\u6548\u3002\u91dd\u5c0d\u5177\u6709\u8cfc\u8cb7\u610f\u6b32\u7684\u53d7\u773e\u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u53ef\u4ee5\u63d0\u9ad8\u8f49\u63db\u7387\uff0c\u9032\u800c\u63d0\u9ad8 ROAS\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u51fa\u50f9\u7b56\u7565\uff1a\u5728\u4fdd\u6301\u5ee3\u544a\u7af6\u722d\u529b\u7684\u540c\u6642\uff0c\u5408\u7406\u7684\u51fa\u50f9\u7b56\u7565\u53ef\u63a7\u5236\u5ee3\u544a\u6210\u672c\u3002\u900f\u904e\u9069\u7576\u8abf\u6574\u5ee3\u544a\u51fa\u50f9\uff0c\u53ef\u4ee5\u5728\u4e0d\u5f71\u97ff\u5ee3\u544a\u6210\u6548\u7684\u60c5\u6cc1\u4e0b\u964d\u4f4e\u5ee3\u544a\u6210\u672c\uff0c\u5f9e\u800c\u63d0\u5347 ROAS\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>9. O2O\uff08Online to Offline\uff09<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">O2O\uff08Online to Offline\uff09\u71df\u92b7\u6a21\u5f0f\u662f\u6307\u7dda\u4e0a\u5f15\u5c0e\u81f3\u7dda\u4e0b\u3002\u5728\u7dda\u4e0a\u627e\u5c0b\u6d88\u8cbb\u8005\uff0c\u518d\u5f15\u5c0e\u5230\u7dda\u4e0b\u7684\u5be6\u9ad4\u5e97\u4e2d\u3002\u901a\u5e38\u4f01\u696d\u6703\u900f\u904e\u7db2\u7ad9\u3001\u793e\u4ea4\u5e73\u53f0\u9032\u884c\u4e0d\u540c\u7684\u5ba3\u50b3\u6d3b\u52d5\uff0c\u518d\u5f15\u5c0e\u5ba2\u4eba\u524d\u5f80\u7dda\u4e0b\u5be6\u9ad4\u5e97\u3002\u4f46\u96a8\u8457\u9769\u65b0\u79d1\u6280\u7684\u6e67\u73fe\uff0cOMO \u71df\u92b7\u6a21\u5f0f\u6f38\u6f38\u53d6\u4ee3 O2O \u71df\u92b7\u6a21\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O2O \u901a\u5e38\u6703\u4f7f\u7528 \u8de8\u901a\u8def\u884c\u92b7\uff08Cross-channel marketing\uff09\uff0c\u5373\u662f\u4f01\u696d\u5728\u591a\u500b\u92b7\u552e\u6e20\u9053\u4e4b\u9593\uff0c\u9032\u884c\u4ea4\u53c9\u92b7\u552e\u3002\u4f8b\u5982\uff0c\u6d88\u8cbb\u8005\u5728\u5be6\u9ad4\u5546\u5e97\u6d88\u8cbb\u6642\uff0c\u92b7\u552e\u4eba\u54e1\u6703\u540c\u6642\u4ecb\u7d39\u8a72\u516c\u53f8\u7db2\u8def\u5546\u5e97\u4e0a\u7684\u7522\u54c1\u3002<\/span><\/p>\n<h3><strong>10. OMO\uff08Online merge Offline\uff09<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">OMO\uff08Online merge Offline\uff09\u71df\u92b7\u6a21\u5f0f\u4e0d\u518d\u5f37\u8abf\u628a\u7dda\u4e0a\u5ba2\u6e90\u5c0e\u6d41\u81f3\u7dda\u4e0b\u7684\u904e\u7a0b\uff0c\u800c\u662f\u628a\u91cd\u9ede\u653e\u5728\u6574\u5408\u7dda\u4e0a\u3001\u7dda\u4e0b\u8207\u5ba2\u6236\u7684\u6bcf\u500b\u63a5\u89f8\u9ede\u6240\u5f97\u5230\u7684\u8cc7\u6599\uff0c\u80fd\u66f4\u7cbe\u78ba\u5730\u638c\u63e1\u53d7\u773e\uff0c\u63d0\u4f9b\u500b\u6027\u5316\u92b7\u552e\u670d\u52d9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O2O \u8207 OMO \u6700\u5927\u5206\u5225\u662f\u5728\u65bc O2O \u6ce8\u91cd\u92b7\u552e\u6e20\u9053\uff0c\u4f46 OMO \u6ce8\u91cd\u7684\u662f\u6d88\u8cbb\u8005\u3002\u6240\u4ee5\uff0cOMO \u5247\u6703\u4f7f\u7528\u5168\u901a\u8def\u884c\u92b7\uff08Omnichannel Marketing\uff09\uff0c\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u900f\u904e\u7dda\u4e0a\u8207\u7dda\u4e0b\u7684\u878d\u5408\uff0c\u63d0\u4f9b\u6d88\u8cbb\u8005\u500b\u4eba\u5316\u7684\u884c\u92b7\u670d\u52d9\u3002<\/span><\/p>\n<h3><strong><span style=\"font-size: 20.16px; color: #333333;\">11. CRM \u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff08Customer Relationship Management\uff09<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">CRM \u662f\u7ba1\u7406\u5ba2\u6236\u95dc\u4fc2\u7684\u5b8c\u6574\u7cfb\u7d71\uff0cCRM \u7cfb\u7d71\u6703\u6536\u96c6\u3001\u9023\u7d50\u548c\u5206\u6790\u6240\u6709\u5df2\u6536\u96c6\u7684\u5ba2\u6236\u8cc7\u6599\uff0c\u5305\u62ec\u806f\u7d61\u8cc7\u6599\u3001\u904e\u5f80\u6d88\u8cbb\u7d00\u9304\u7b49\u8cc7\u6599\u3002\u4f01\u696d\u5229\u7528CRM\u7cfb\u7d71\u77ad\u89e3\u5ba2\u6236\u5728\u6bcf\u500b\u63a5\u89f8\u9ede\u767c\u751f\u7684\u60c5\u6cc1\u3002\u8207\u4f7f\u7528\u8005\u5efa\u7acb\u9577\u9060\u7684\u5ba2\u6236\u95dc\u4fc2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53ea\u8981\u4f60\u7684\u5de5\u4f5c\u6703\u6d89\u53ca\u5ba2\u6236\u6216\u6703\u54e1\uff0c\u4f60\u5c31\u9700\u8981\u5b8c\u5584\u7684 CRM\u3002CRM \u7684\u76ee\u6a19\u662f\u627e\u51fa\u771f\u6b63\u91cd\u8981\u7684\u5ba2\u6236\u7fa4\uff0c\u4e26\u63d0\u9ad8\u7ba1\u7406\u6548\u7387\uff0c\u70ba\u4f60\u7bc0\u7701\u66f4\u591a\u7684\u6642\u9593\u3002<\/span><\/p>\n<h3><strong>12. UI \u4f7f\u7528\u8005\u4ecb\u9762\uff08User Interface\uff09<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">UI \u53c8\u7a31\u70ba\u4f7f\u7528\u8005\u4ecb\u9762\uff0c\u4e3b\u8981\u95dc\u6ce8\u65bc\u5916\u89c0\u548c\u8a2d\u8a08\u3002UI \u8a2d\u8a08\u5e2b\u7684\u5de5\u4f5c\u91cd\u9ede\u662f\u300c\u7522\u54c1\u5982\u4f55\u5448\u73fe\u300d\uff0c\u4f8b\u5982\u5b57\u9ad4\u5927\u5c0f\u3001\u5b57\u578b\u3001\u6309\u9215\u7b49\u8996\u89ba\u5f15\u5c0e\uff0c\u63d0\u4f9b\u8b93\u4f7f\u7528\u8005\u80fd\u5920\u5f88\u5bb9\u6613\u5c31\u5b78\u61c2\u5982\u4f55\u4f7f\u7528\u9801\u9762\uff0c\u9032\u800c\u589e\u52a0\u5c0d\u7522\u54c1\u7684\u597d\u611f\u5ea6\u8207\u6eff\u610f\u5ea6\uff0c\u5e36\u4f86\u7db2\u7ad9\u6d41\u91cf\u3002<\/span><\/p>\n<h3><span style=\"font-size: 20.16px; color: #333333;\"><strong>13. UX \u4f7f\u7528\u8005\u9ad4\u9a57\uff08User Experience\uff09<\/strong><br \/><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">UX \u4e3b\u8981\u95dc\u6ce8\u7684\u5c31\u662f\u4f7f\u7528\u8005\u7684\u9ad4\u9a57\uff0cUX \u5305\u542b\u7684\u7bc4\u570d\u66f4\u70ba\u5ee3\u6cdb\uff0c\u6db5\u84cb\u4f7f\u7528\u8005\u7531\u982d\u5230\u5c3e\u7684\u6240\u6709\u4e92\u52d5\u904e\u7a0b\u3002UX \u7684\u4e3b\u8981\u662f\u5728\u65bc\u89e3\u6c7a\u7528\u6236\u4f7f\u7528\u7522\u54c1\u6642\u7684\u554f\u984c\u3001\u4ee4\u7528\u6236\u80fd\u6d41\u66a2\u5730\u4f7f\u7528\u7522\u54c1\u3002UX \u900f\u904e\u7528\u6236\u5728\u4f7f\u7528\u7522\u54c1\u6642\u7522\u751f\u7684\u9700\u6c42\u3001\u56de\u994b\u3001\u611f\u53d7\u3001\u504f\u597d\uff0c\u5c07\u4ee5\u89e3\u6c7a\u3001\u512a\u5316\uff0c\u9032\u800c\u5275\u9020\u6700\u512a\u8cea\u7684\u4f7f\u7528\u9ad4\u9a57\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5169\u8005\u7684\u5206\u5225\u662f\u5728\u65bc\u8a2d\u8a08\u7684\u7f8e\u611f\u8207\u9ad4\u9a57\uff0cUI \u91cd\u9ede\u7684\u662f\u7f8e\u89c0\uff0c\u53ea\u8981\u80fd\u5438\u5f15\u7528\u6236\u7e7c\u7e8c\u4f7f\u7528\u5c31\u5b8c\u6210\u4ed6\u5011\u7684\u4efb\u52d9\uff0c\u4f46 UX \u662f\u70ba\u89e3\u6c7a\u7528\u6236\u554f\u984c\u3002\u6700\u7c21\u55ae\u7684\u4f8b\u5b50\uff0c\u516c\u53f8\u5e0c\u671b\u63a8\u51fa\u70ba\u7528\u6236\u80fd\u66f4\u5bb9\u6613\u7684\u8cfc\u8cb7\u7522\u54c1\u3002\u9019\u500b\u6642\u5019\uff0c UX \u8a2d\u8a08\u5e2b\u6703\u9032\u884c\u5e02\u5834\u8abf\u67e5\uff0c\u4e86\u89e3\u7528\u6236\u7684\u75db\u9ede\u5f8c\uff0c\u518d\u958b\u59cb\u898f\u5283\u4f7f\u7528\u6d41\u7a0b\uff0c\u4ee5\u53ca\u6700\u7d42\u671f\u671b\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u3002\u800c UI \u8a2d\u8a08\u5e2b\u5247\u6703\u8a2d\u8a08\u53ca\u8abf\u6574\u76f8\u95dc\u9801\u9762\u7684\u300c\u7f8e\u611f\u300d\uff0c\u6545\u6b64 UI \u8207 UX\u6709\u8457\u4e0d\u540c\u7684\u95dc\u6ce8\u9ede\uff0c\u4f46\u5c0d\u4e00\u500b\u9805\u76ee\u4f86\u8aaa\u90fd\u662f\u5f88\u91cd\u8981\u7684\u89d2\u8272\u3002<\/span><\/p>\n<h3><strong><span style=\"font-size: 20.16px; color: #333333;\">14. CTA \u884c\u52d5\u547c\u7c72\uff08Call to Action\uff09<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">CTA \u7684\u610f\u601d\u662f\u900f\u904e\u7c21\u77ed\u7684\u6587\u5b57\u3001\u5716\u7247\u3001\u6309\u9215\u7b49\u65b9\u5f0f\uff0c\u4f5c\u7528\u662f\u5f15\u5c0e\u76ee\u6a19\u5c0d\u8c61\u9032\u884c\u6307\u5b9a\u7684\u884c\u52d5\u5f9e\u800c\u63d0\u9ad8\u7db2\u7ad9\u7684\u8f49\u63db\u7387\u3002\u4f8b\u5982\u300c\u7acb\u5373\u8cfc\u8cb7\u300d\ufe51\u300c\u7acb\u5373\u4f7f\u7528\u512a\u60e0\u300d\u6309\u9215\uff0c<\/span><span style=\"font-weight: 400;\">\u9f13\u52f5<\/span><span style=\"font-weight: 400;\">\u7528\u6236\u7acb\u5373\u63a1\u53d6\u884c\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a2d\u8a08 CTA \u6642\u5fc5\u9808\u63d0\u4f9b\u660e\u78ba\u7684\u76ee\u6a19\u5f15\u5c0e\u8207\u6307\u793a\uff0c\u4f7f\u7528\u9069\u7576\u7684\u7d20\u6750\u6bd4\u4f8b\u8207\u914d\u8272\uff0c\u4e26\u4e14\u653e\u5728\u7576\u773c\u7684\u4f4d\u7f6e\uff0c\u5f15\u5c0e\u76ee\u6a19\u5c0d\u8c61\u5b8c\u6210\u6307\u5b9a\u7684\u884c\u52d5<\/span><\/p>\n<h3><strong><span style=\"color: #333333;\">15. UTM &#8211; Urchin\u8ffd\u8e64\u6a21\u7d44\uff08Urchin Tracking Module\uff09<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">UTM \u662f\u4e00\u4e32\u6dfb\u52a0\u5728\u7db2\u5740\u7d50\u5c3e\u7684\u6a19\u8a18\uff08\u7c21\u7a31\u70ba UTM \u53c3\u6578\uff09\uff0c\u4f86\u5e6b\u52a9 Google \u5206\u8fa8\u4e0d\u540c\u6e20\u9053\u5e36\u4f86\u7db2\u7ad9\u6d41\u91cf\u7684\u4f86\u6e90\u3002\u53ea\u8981\u9ede\u64ca\u5230\u5e36\u6709 UTM \u53c3\u6578\u7684\u7db2\u5740\uff0c\u6d3b\u52d5\u884c\u70ba\u5c31\u80fd\u88ab\u7cbe\u6e96\u7684\u88dc\u6293\u4e0b\u4f86\u8a18\u9304\u5728 GA\u3001CRM \u7cfb\u7d71\u4e2d\u3002\u00a0 \u4f7f\u7528UTM \u5c31\u53ef\u4ee5\u5728GA\u5f97\u5230\u5177\u9ad4\u7684\u6578\u503cN\uff0c\u6e05\u695a\u770b\u5230\u54ea\u500b\u9801\u9762\u7684\u6d41\u91cf\ufe51CTR\u548c\u9020\u8a2a\u7db2\u7ad9\u6642\u9593\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5236\u5b9a UTM \u53c3\u6578\u6642\uff0c\u5207\u8a18\u76e1\u91cf\u7528\u5c0f\u5beb\u53ca\u4e0d\u8981\u7559\u6709\u7a7a\u683c\uff0c\u56e0\u70ba UTM \u53c3\u6578\u6703\u5340\u5206\u5927\u5c0f\u5beb\u7684\uff0c\u5982\u679c\u4e00\u6a23\u7684\u53c3\u6578\u4f46\u5927\u5c0f\u5beb\u4e0d\u540c\uff0c\u5c31\u6703\u88ab\u8996\u70ba\u4e0d\u4e00\u6a23\u7684\u7d00\u9304\u3002\u5176\u6b21\uff0c\u8a18\u5f97\u4f7f\u7528\u7c21\u6613\u7684\u4ee3\u78bc\uff0c\u9019\u6a23\u624d\u80fd\u6e05\u6670\u7684\u7559\u610f\u5230\u76f8\u95dc\u6578\u64da\uff0c\u4e26\u4e0d\u6703\u56e0\u70ba\u592a\u591a\u6578\u64da\u4ee4\u4f60\u96e3\u4ee5\u5c0b\u627e\u3002<\/span><\/p>\n<h3><strong>16. TA \u76ee\u6a19\u7fa4\u773e\uff08Target Audience\uff09<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">TA \u662f\u6307\u6700\u6709\u53ef\u80fd\u8cfc\u8cb7\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u6d88\u8cbb\u7fa4\u7d44\u3002\u6700\u5e38\u7528\u7684\u5340\u5206\u65b9\u6cd5\u662f\u4f7f\u7528\u5e02\u5834\u7d30\u5206\uff0c\u5e02\u5834\u7d30\u5206\uff08Market Segmentation\uff09\u662f\u5c07\u5e02\u5834\u5206\u6210\u8f03\u5c0f\u7684\u7fa4\u7d44\uff0c\u7fa4\u7d44\u4e2d\u7684\u4eba\u5177\u6709\u64c1\u6709\u76f8\u4f3c\u7279\u5fb5\uff0c\u800c\u7576\u4e2d\u7684\u6311\u9078\u65b9\u6cd5\u53ef\u4ee5\u662f\u5f9e\u4eba\u53e3\u5340\u5206\u3001\u5f9e\u5730\u7406\u5340\u5206\u3001\u5f9e\u884c\u70ba\u5340\u5206\u3001\u6216\u5f9e\u5fc3\u7406\u5340\u5206\u3002\u7576\u4f60\u5340\u5206\u4e86\u4f60\u7684 TA \u5f8c\uff0c\u4f60\u5c31\u80fd\u5920\u91dd\u5c0d\u9019\u7fa4 TA \u4f86\u5be6\u65bd\u4e00\u7cfb\u5217\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u5e36\u4f86\u6d41\u91cf\uff0c\u63d0\u5347\u9ede\u64ca\u7387\u3002<\/span><\/p>\n<h3><span style=\"font-size: 20.16px; color: #333333;\"><strong>17. Traffic \u6d41\u91cf<\/strong><br \/><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u6709\u8a2a\u5ba2\u9ede\u64ca\u9023\u7d50\uff0c\u9032\u5165\u4e86\u7db2\u7ad9\u6642\uff0c\u9019\u5c31\u53eb\u6d41\u91cf\u3002\u591a\u6578\u60c5\u6cc1\u4e0b\uff0c\u5c31\u7b97\u540c\u4e00\u500b\u4eba\u591a\u6b21\u8a2a\u554f\u7db2\u7ad9\uff0c\u4e5f\u6703\u88ab\u8a08\u7b97\u9032\u6d41\u91cf\u3002\u6240\u4ee5\u5e38\u898b\u7684\u5206\u6790\u6703\u5206\u70ba\u91cd\u8907\u9020\u8a2a\u6578\u53ca\u4e0d\u91cd\u8907\u9020\u8a2a\u6578\u3002\u00a0\u00a0<\/span><\/p>\n<h2><b>\u5167\u5bb9\u884c\u92b7<\/b><b>\u5c08\u696d\u8853\u8a9e<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5167\u5bb9\u884c\u92b7\uff08Content Marketing\uff09\u662f\u73fe\u4eca\u6700\u53d7\u6b61\u8fce\u7684\u884c\u92b7\u65b9\u6cd5\u4e4b\u4e00\uff0c\u76ee\u7684\u662f\u70ba\u6f5b\u5728\u9867\u5ba2\u5275\u9020\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u5167\u5bb9\u5fc5\u9808\u8207\u54c1\u724c\u5177\u6709\u9ad8\u5ea6\u76f8\u95dc\u6027\u548c\u4e00\u81f4\u6027\uff0c\u5f9e\u800c\u5275\u9020\u54c1\u724c\u8207\u9867\u5ba2\u9593\u7684\u9023\u63a5\uff0c\u6700\u7d42\u4fc3\u4f7f\u9867\u5ba2\u63a1\u53d6\u4ee4\u54c1\u724c\u80fd\u5920\u7372\u5229\u7684\u884c\u52d5\uff0c\u589e\u52a0\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5167\u5bb9\u884c\u92b7\u7684\u7279\u5225\u4e4b\u8655\u662f\u6703\u5148\u70ba\u9867\u5ba2\u89e3\u6c7a\u554f\u984c\uff0c\u6216\u662f\u63d0\u4f9b\u6709\u8da3\u7684\u8cc7\u8a0a\uff0c\u5faa\u5e8f\u6f38\u9032\u5730\u5efa\u7acb\u54c1\u724c\u8207\u9867\u5ba2\u7684\u9577\u671f\u95dc\u4fc2\uff0c\u4ee4\u9867\u5ba2\u6c92\u6709\u88ab\u63a8\u92b7\u7684\u611f\u89ba\u3002\u4e0d\u904e\u5167\u5bb9\u884c\u92b7\u5176\u5be6\u90fd\u5305\u542b\u4e0d\u540c\u7684\u884c\u696d\u5c08\u696d\u8853\u8a9e\uff0c\u5982\u679c\u60f3\u9032\u4e00\u6b65\u6e05\u695a\u7406\u89e3\u884c\u696d\u7684\u300c\u8a9e\u8a00\u300d\uff0c\u5c31\u5207\u8a18\u5b78\u6703\u4ee5\u4e0b\u8853\u8a9e\uff01<\/span><\/p>\n<h3><strong>1. Content Strategy \u5167\u5bb9\u884c\u92b7\u7b56\u7565<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5167\u5bb9\u884c\u92b7\u7b56\u7565\uff08Content Strategy\uff09\u662f\u6307\u4e00\u7cfb\u5217\u7684\u5167\u5bb9\u884c\u92b7\u6d3b\u52d5\uff0c\u7576\u4e2d\u5305\u62ec\u6587\u5b57\u5f62\u5f0f\u3001\u5f71\u97f3\u5f62\u5f0f\uff0c\u4ee5\u53ca\u793e\u7fa4\u5a92\u9ad4\u7b49\u65b9\u5411\u3002\u6587\u5b57\u5f62\u5f0f\u5305\u62ec\u7de8\u5beb\u90e8\u843d\u683c\u6587\u7ae0\u3001\u7db2\u8def\u65b0\u805e\u3001\u8a55\u8ad6\u7b49\u6587\u672c\u5f62\u5f0f\u4f86\u63a8\u5ee3\u54c1\u724c\uff1b\u5f71\u97f3\u5f62\u5f0f\u5305\u77ed\u7247\u3001\u7dda\u4e0a\u8ab2\u7a0b\u3001\u7db2\u8def\u7814\u8a0e\u6703\u7b49\uff1b\u800c\u6700\u5f8c\u793e\u7fa4\u5a92\u9ad4\u5247\u662f\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u9032\u884c\u4e00\u7cfb\u5217\u7684\u5ba3\u50b3\u6d3b\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u591a\u7a2e\u4e0d\u540c\u985e\u578b\u7684\u5167\u5bb9\u884c\u92b7\u5c0d\u65bc\u80fd\u5920\u505a\u5230\u591a\u65b9\u9762\u5ba3\u50b3\u54c1\u724c\uff0c\u800c\u5167\u5bb9\u884c\u92b7\u7b56\u7565\u66f4\u662f\u7522\u751f\u6f5b\u5728\u5ba2\u6236\u7b56\u7565\u4e2d\u7684\u95dc\u9375\u5de5\u5177\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u5c07\u76ee\u6a19\u6d41\u91cf\u5f15\u5230\u60a8\u7684\u7db2\u7ad9\u3002\u5167\u5bb9\u884c\u92b7\u901a\u5e38\u6709\u4e94\u5927\u76ee\u6a19\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c07\u6d41\u91cf\u5f15\u5230\u4e3b\u8981\u767b\u9678\u9801\u9762\u4f86\u589e\u52a0 CVR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u62d3\u5c55\u54c1\u724c\u77e5\u540d\u5ea6<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5efa\u7acb\u53ca\u5f37\u5316\u5ba2\u6236\u95dc\u4fc2<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e36\u4f86\u6536\u5165<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u5347 SEO \u6548\u679c<\/span><\/li>\n<\/ul>\n<h3><strong>\u00a02. Inbound Marketing \u96c6\u5ba2\u5f0f\u884c\u92b7<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u96c6\u5ba2\u5f0f\u884c\u92b7\uff08Inbound Marketing\uff09\u662f\u4e00\u7a2e\u4ee5\u5275\u5efa\u6709\u50f9\u503c\u5167\u5bb9\u70ba\u6838\u5fc3\uff0c\u65e8\u5728\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u4e3b\u52d5\u63a5\u89f8\u54c1\u724c\u6216\u4f01\u696d\u7684\u71df\u92b7\u7b56\u7565\u3002\u901a\u5e38\u6703\u6709\u5167\u5bb9\u6295\u7a3f\u3001SEO\u3001\u793e\u7fa4\u884c\u92b7\u3001Email \u5167\u5bb9\u6295\u653e\u7b49\u7684\u65b9\u5f0f\uff0c\u4f86\u5438\u5f15\u9867\u5ba2\u7684\u95dc\u6ce8\u3002\u6240\u4ee5\uff0cInbound Marketing \u7684\u95dc\u9375\u662f\u9810\u5148\u6e96\u5099\u597d\u5167\u5bb9\uff0c\u7b49\u5f85\u76ee\u6a19\u5ba2\u6236\u767c\u73fe\u3002\u4e0d\u904e\u56e0\u6b64\u4ea6\u6703\u82b1\u8f03\u9577\u6642\u9593\u7b49\u5f85\u5ba2\u6236\u7684\u51fa\u73fe\uff0c\u4f46 CVR \u901a\u5e38\u6703\u8f03\u9ad8\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inbound Marketing \u8207\u50b3\u7d71\u7684\u884c\u92b7\u65b9\u5f0f\u4e0d\u540c\u4e4b\u8655\uff0c\u662f\u5b83\u6703\u901a\u904e\u6df1\u5165\u4e86\u89e3\u53d7\u773e\u7684\u9700\u6c42\u548c\u8208\u8da3\uff0c\u63d0\u4f9b\u4ed6\u5011\u771f\u6b63\u60f3\u4e86\u89e3\u7684\u5167\u5bb9\u3002\u4f8b\u5982\uff0c\u900f\u904e SEO\u3001\u793e\u4ea4\u5a92\u9ad4\u63a8\u5ee3\u548c\u90e8\u843d\u683c\u767c\u6587\uff0c\u7576\u6f5b\u5728\u5ba2\u6236\u5c0b\u627e\u76f8\u95dc\u8cc7\u8a0a\u6642\uff0c\u5c31\u80fd\u81ea\u7136\u5730\u88ab\u5f15\u5c0e\uff0c\u9032\u800c\u5f62\u6210\u7a4d\u6975\u7684\u54c1\u724c\u4e92\u52d5\u548c\u6df1\u539a\u7684\u95dc\u4fc2\uff0c\u4e0d\u518d\u662f\u50b3\u7d71\u5f0f\u7684\u300c\u5f37\u8feb\u624b\u6cd5\u300d\u3002<\/span><\/p>\n<h3><strong>3. UGC \u4f7f\u7528\u8005\u539f\u5275\u5167\u5bb9\uff08User-generated Content\uff09<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">UGC \u901a\u5e38\u6307\u4f7f\u7528\u8005\u81ea\u884c\u7522\u51fa\u5167\u5bb9\u4e26\u5206\u4eab\u5230\u7db2\u8def\u4e2d\uff0c\u85c9\u6b64\u7372\u53d6\u95dc\u6ce8\uff0c\u5f9e\u800c\u63d0\u9ad8\u54c1\u724c\u548c\u5546\u54c1\u7684\u77e5\u540d\u5ea6\u6216\u8a0e\u8ad6\u5ea6\u3002\u7c21\u55ae\u4f86\u8aaa\uff0cUGC \u662f\u8b93\u6d88\u8cbb\u8005\u4e3b\u52d5\u5c0d\u54c1\u724c\u7522\u751f\u56de\u994b\u7684\u65b9\u5f0f\uff0c\u7531\u4f01\u696d\u8a2d\u7acb\u77ed\u671f\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u63d0\u4f9b\u734e\u54c1\u8a98\u56e0\uff0c\u4fc3\u4f7f\u6d88\u8cbb\u8005\u66ff\u4f01\u696d\u5ba3\u50b3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u4f73\u7684\u4f8b\u5b50\u5c31\u662f\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7522\u54c1\u5f8c\u5728 Instagram \u5206\u4eab\u7522\u54c1\u76f8\u7247\uff0c\u9019\u5c31\u662f UGC\u3002\u73fe\u6642\u884c\u696d\u7576\u4e2d\uff0c\u8a31\u591a\u516c\u53f8\u90fd\u6709\u4f7f\u7528\u5230 UGC \u884c\u92b7\uff0c\u56e0\u70ba UGC \u80fd\u4ee4\u6d88\u8cbb\u8005\u4e0d\u50c5\u6210\u70ba\u53d7\u773e\uff0c\u9084\u80fd\u5920\u4ee4\u4ed6\u5011\u6210\u70ba\u50b3\u64ad\u8005\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u64da Cloudinary \u7684\u8abf\u67e5\uff0c\u4e03\u6210 GenZ \u53d7\u8a2a\u8005\u8a8d\u70ba\u77e5\u9053\u5176\u4ed6\u6d88\u8cbb\u8005\u7684\u611f\u53d7\u975e\u5e38\u6709\u5e6b\u52a9\uff0c50% \u8868\u793a\u5716\u7247\u8207\u5f71\u7247\u80fd\u4ee4\u4ed6\u5011\u505a\u51fa\u8cfc\u8cb7\u8207\u5426\u7684\u6c7a\u5b9a\uff0c\u800c Instagram \u8207 YouTube \u5c31\u662f\u4ed6\u5011\u6700\u559c\u6b61\u7684\u5e73\u53f0\uff0c\u5169\u8005\u90fd\u9ad8\u9054\u516b\u6210\u4ee5\u4e0a\u3002\u6240\u4ee5\uff0cUGC \u884c\u92b7\u5c0d\u65bc\u4e00\u500b\u54c1\u724c\u6216\u4f01\u696d\u4f86\u8aaa\u90fd\u662f\u5fc5\u9808\u5be6\u884c\u7684\u884c\u92b7\u6d3b\u52d5\u3002<\/span><\/p>\n<h3><strong><span style=\"color: #333333;\">4. Content Calendar \u5167\u5bb9\u65e5\u66c6<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5167\u5bb9\u65e5\u66c6\uff08Content Calendar\uff09\u662f\u5354\u52a9\u60a8\u898f\u5283\u548c\u7ba1\u7406\u793e\u7fa4\u5a92\u9ad4\u8cbc\u6587\u7684\u767c\u4f48\u6392\u7a0b\u3002\u900f\u904e\u898f\u5283\u9700\u8981\u767c\u4f48\u7684\u8cbc\u6587\uff0c\u4f60\u80fd\u5920\u66f4\u6e05\u695a\u77e5\u9053\u672a\u4f86\u7684\u65b9\u5411\uff0c\u4ee5\u53ca\u9700\u8981\u5b8c\u6210\u7684\u4e8b\u52d9\uff0c\u4ee4\u4f60\u7684\u76ee\u6a19\u4e0d\u88ab\u6253\u64fe\u3002\u82e5\u60a8\u8de8 Instagram\u3001Facebook\u3001LinkedIn\u3001Twitter \u7b49\u591a\u500b\u793e\u4ea4\u5a92\u9ad4\u5e33\u6236\u7ba1\u7406\uff0c\u6b64\u985e\u578b\u4e4b\u884c\u4e8b\u66c6\u5c31\u7279\u5225\u5be6\u7528\u3002<\/span><\/p>\n<h2><strong>\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\u5c08\u696d\u8853\u8a9e<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u884c\u92b7\u884c\u696d\u4e2d\uff0c\u793e\u4ea4\u5a92\u9ad4\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u90e8\u5206\uff0c\u7279\u5225\u662f\u73fe\u5728\u793e\u4ea4\u5e73\u53f0\u7684\u666e\u53ca\uff0c\u6839\u64da\u300aDigital 2023: Hong Kong\u300b\u6307\u51fa\uff0c2023 \u5e74\u9999\u6e2f\u5171\u6709 673 \u842c\u793e\u4ea4\u5a92\u9ad4\u7528\u6236\uff0c\u4f54\u5168\u9999\u6e2f\u4eba\u53e3 90%\u3002\u7531\u6b64\u53ef\u898b\uff0c\u5728\u793e\u4ea4\u5e73\u53f0\u9032\u884c\u5ba3\u50b3\u6d3b\u52d5\u662f\u5fc5\u9808\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5230\u5e95\u4ec0\u9ebc\u662f\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\u5462\uff1f\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\uff08Social Media Marketing\uff09\u662f\u4e00\u7a2e\u6578\u4f4d\u71df\u92b7\u7b56\u7565\u3002\u4f01\u696d\u6216\u54c1\u724c\u6703\u901a\u904e Facebook\u3001Instagram\u3001YouTube\u3001Linkedin \u7b49\u793e\u4ea4\u5a92\u9ad4\u5efa\u7acb\u53ca\u63a8\u5ee3\u5167\u5bb9\uff0c\u4e26\u8207\u76ee\u6a19\u53d7\u773e\u4e92\u52d5\uff0c\u5f9e\u800c\u5efa\u7acb\u54c1\u724c\u5b58\u5728\u611f\uff0c\u9054\u6210\u71df\u92b7\u76ee\u6a19\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7531\u6b64\u53ef\u898b\uff0c\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\u548c\u5167\u5bb9\u884c\u92b7\u5728\u884c\u92b7\u884c\u696d\u90fd\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\uff0c\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\u6703\u5c07\u5167\u5bb9\u6563\u4f48\uff0c\u7528\u66f4\u5c08\u696d\u7684\u65b9\u5f0f\u5305\u88dd\u5167\u5bb9\uff0c\u5c07\u5167\u5bb9\u884c\u92b7\u7684\u6548\u76ca\u6700\u5927\u5316\u3002\u90a3\u9ebc\uff0c\u5230\u5e95\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\u6709\u4ec0\u9ebc\u5c08\u696d\u8853\u8a9e\u9700\u8981\u6211\u5011\u77e5\u9053\u5462\uff1f<\/span><\/p>\n<h3><strong><span style=\"color: #333333;\">1. Engagement Rate \u4e92\u52d5\u7387<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e92\u52d5\u7387\uff08Engagement Rate\uff09\u662f\u6307\u7c89\u7d72\u300c\u53c3\u8207\u300d\u8cbc\u6587\u8207\u54c1\u724c\u4e92\u52d5\u7684\u7a0b\u5ea6\uff0c\u4e92\u52d5\u7387\u5c0d\u65bc\u793e\u4ea4\u5e73\u53f0\u800c\u8a00\uff0c\u662f\u6700\u7c21\u6613\u8861\u91cf\u8cbc\u6587\u6210\u6548\u7684\u6307\u6a19\u3002\u800c\u4e0d\u540c\u7684\u793e\u4ea4\u5e73\u53f0\u90fd\u6703\u6709\u81ea\u5df1\u7368\u6709\u7684\u300c\u4e92\u52d5\u7387\u300d\u6578\u64da\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u53ef\u4ee5\u900f\u904e\u300c\u4e92\u52d5\u7387\u300d\u4e86\u89e3\u7c89\u7d72\u5c0d\u65bc\u8a72\u8cbc\u6587\u7684\u53cd\u61c9\uff0c\u4e26\u8a55\u4f30\u5ba3\u50b3\u7684\u6548\u76ca\u3002<\/span><\/p>\n<h3><strong>2. Influencer Marketing \u5f71\u97ff\u529b\u884c\u92b7<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f71\u97ff\u529b\u884c\u92b7\uff08Influencer Marketing\uff09\u662f\u6307\u5229\u7528\u793e\u4ea4\u5a92\u9ad4\u4e0a\u6709\u4e00\u5b9a\u5f71\u97ff\u529b\u7684\u4eba\uff0c\u4f86\u50b3\u64ad\u54c1\u724c\u4fe1\u606f\u6216\u63a8\u5ee3\u7522\u54c1\u548c\u670d\u52d9\uff0c\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\u7db2\u8def\u7d05\u4eba\u3002\u73fe\u6642\u8a31\u591a\u4f01\u696d\u90fd\u6703\u8207\u4e0d\u540c\u7db2\u7d05\u9032\u884c\u5408\u4f5c\uff0c\u85c9\u6b64\u5ba3\u50b3\u4f01\u696d\u54c1\u724c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u5225\u65bc\u50b3\u7d71\u884c\u92b7\u65b9\u5f0f\uff0c\u5f71\u97ff\u529b\u884c\u92b7\u6ce8\u91cd\u7684\u662f\u771f\u5be6\u6027\u548c\u4e92\u52d5\u6027\uff0c\u9019\u7a2e\u884c\u92b7\u6a21\u5f0f\u6700\u5927\u7684\u597d\u8655\u5c31\u662f\u5feb\u901f\u5efa\u7acb\u4fe1\u4efb\u611f\u3002\u7531\u65bc\u7db2\u7d05\u7372\u5f97\u53d7\u773e\u5927\u91cf\u7684\u95dc\u6ce8\uff0c\u6240\u4ee5\u767c\u4f48\u7684\u8cc7\u8a0a\u81ea\u7136\u6703\u64c1\u6709\u66f4\u5927\u7684\u66dd\u5149\u91cf\uff0c\u540c\u6642\uff0c\u8a31\u591a\u5e74\u8f15\u7684\u6d88\u8cbb\u8005\u4e5f\u5341\u5206\u4f9d\u8cf4\u65bc\u7db2\u7d05\u7b49\u6709\u5f71\u97ff\u529b\u7684\u4eba\u7684\u5efa\u8b70\uff0c\u6240\u4ee5\uff0c\u300c\u5f71\u97ff\u529b\u884c\u92b7\u300d\u6709\u52a9\u65bc\u64f4\u5927\u54c1\u724c\u5728\u76ee\u6a19\u53d7\u773e\u7fa4\u9ad4\u4e2d\u7684\u5f71\u97ff\u529b\uff0c\u5f9e\u800c\u4fc3\u9032\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7522\u54c1\u3002<\/span><\/p>\n<h3><strong>3. Social Listening \u793e\u7fa4\u8046\u807d<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u793e\u7fa4\u8046\u807d\uff08Social Listening\uff09\u662f\u7531\u300c\u76e3\u6e2c\u300d\u53ca\u300c\u5206\u6790\u300d\u7d44\u6210\u3002\u9996\u5148\u900f\u904e\u300c\u76e3\u6e2c\u300d\u4e0d\u540c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\uff0c\u8ffd\u8e64\u5c0d\u54c1\u724c\u3001\u7522\u54c1\u53ca\u7af6\u722d\u8005\u7b49\u95dc\u9375\u5b57\uff0c\u7136\u5f8c\u5728\u52a0\u4ee5\u300c\u5206\u6790\u300d\u76f8\u95dc\u8a0e\u8ad6\uff0c\u627e\u51fa\u6709\u52a9\u6c7a\u7b56\u7684\u6d1e\u5bdf\uff0c\u4e26\u8abf\u6574\u7b56\u7565\u3001\u56de\u61c9\u610f\u898b\u7b49\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u4f01\u696d\u53ef\u4ee5\u7559\u610f\u54c1\u724c\u66dd\u5149\u5ea6\uff0c\u4e26\u4ee5\u8072\u91cf\u8da8\u52e2\u5716\u4f5c\u6210\u6548\u6307\u6a19\u3002\u4f01\u696d\u9700\u8981\u7dca\u5bc6\u7559\u610f\u54c1\u724c\u5728\u7db2\u4e0a\u7684\u8a0e\u8ad6\u5ea6\u53ca\u66dd\u5149\u7387\u3002\u76e3\u6e2c\u8072\u91cf\u53ef\u53cd\u6620\u7db2\u7d61\u53ca\u4e0a\u7684\u8a0e\u8ad6\u6d3b\u8e8d\u5ea6\uff0c\u4e26\u900f\u904e\u6642\u9593\u7dda\u627e\u51fa\u76f8\u95dc\u8a0e\u8ad6\u7684\u958b\u7aef\u3001\u9ad8\u5cf0\u53ca\u6de1\u51fa\u7684\u6642\u9593\u9ede\uff0c\u85c9\u6b64\u53ef\u4ee5\u76e3\u6e2c\u7522\u54c1\u5728\u5e02\u5834\u4e0a\u7684\u66dd\u5149\u7387\u53ca\u67e5\u6536\u5ba3\u50b3\u6d3b\u52d5\u7684\u6210\u6548\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5176\u6b21\uff0c\u4f01\u696d\u9700\u8981\u5206\u6790\u66dd\u5149\u5206\u5e03\uff0c\u4ee5\u4f86\u6e90\u5206\u4f48\u5716\u627e\u51fa\u6700\u95dc\u9375\u7684\u793e\u4ea4\u5e73\u53f0\u3002\u7576\u4f60\u627e\u51fa\u7db2\u4e0a\u767c\u5e16\u7684\u4e3b\u8981\u4f86\u6e90\u9d3b\u5f8c\uff0c\u672a\u4f86\u7684\u884c\u92b7\u6d3b\u52d5\u90fd\u53ef\u4ee5\u5148\u5f9e\u6700\u9ad8\u8a0e\u8ad6\u5ea6\u7684\u793e\u4ea4\u5e73\u53f0\u4f5c\u51fa\u767c\u9ede\u3002\u7576\u7136\uff0c\u638c\u63e1\u6642\u4e0b\u71b1\u9580\u8a71\u984c\u548c\u8da8\u52e2\u8b8a\u5316\u90fd\u662f\u5f88\u91cd\u8981\u7684\u4e00\u74b0\uff0c\u597d\u597d\u628a\u63e1\u8a71\u984c\u71b1\u5ea6\uff0c\u7b56\u7565\u76f8\u61c9\u7684\u884c\u92b7\u7b56\u7565\uff0c\u5c31\u80fd\u5920\u5927\u5927\u63d0\u5347\u6d41\u91cf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b78\u61c2\u4e86<\/span><a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\"><span style=\"font-weight: 400;\">\u6578\u78bc\u71df\u92b7<\/span><\/a><span style=\"font-weight: 400;\">\u8853\u8a9e\uff0c\u4ee5\u5f8c\u8a0e\u8ad6\u71df\u92b7\u6d3b\u52d5\u6642\u5c31\u4e0d\u6015\u807d\u5230\u4e00\u982d\u9727\u6c34\uff01\u7576\u7136\uff0c\u4e00\u9593\u826f\u597d\u7684<\/span><span style=\"font-weight: 400;\">\u6578\u78bc\u71df\u92b7<\/span><span style=\"font-weight: 400;\">\u516c\u53f8\u4ea6\u6703\u7d30\u5fc3\u6709\u8010\u6027\u5730\u5411\u5ba2\u6236\u89e3\u91cb\u71df\u92b7\u6d3b\u52d5\u7684\u6bcf\u4e00\u9805\u6307\u6a19\u548c\u6578\u64da\uff01\u60a8\u9700\u8981\u9019\u6a23\u7684\u71df\u92b7\u4ee3\u7406\u70ba\u60a8\u63d0\u4f9b\u670d\u52d9\u55ce\uff1f\u7acb\u5373\u5411\u6211\u5011\u67e5\u8a62\uff01<\/span><\/p>\n<p>======================<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3722\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/2483\/#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/2483\/#wpcf7-f3722-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-67\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required nicdark_height46 medium nicdark_border_grey title\" id=\"selection\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-67\"><option value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c(Web design and development)\">\u7db2\u9801\u88fd\u4f5c(Web design and development)<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7(Digital Advertising)\">\u7db2\u4e0a\u71df\u92b7(Digital Advertising)<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)\">\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)<\/option><option value=\"\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3\">\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3<\/option><option value=\"\u4e2d\u570b\u641c\u5c0b\u5f15\u64ce\u71df\u92b7\">China Marketing<\/option><option value=\"\u5fae\u4fe1\u71df\u92b7 (Wechat)\">\u5fae\u4fe1\u71df\u92b7 (Wechat)<\/option><option value=\"\u5167\u5730\u7db2\u7d05\u5ba3\u50b3\">Chinese KOL<\/option><option value=\"\u4e00\u7ad9\u5f0f\u670d\u52d9\">One-stop service<\/option><option value=\"AI\u4eba\u5de5\u667a\u6167\u6280\u8853\">AI\u4eba\u5de5\u667a\u6167\u6280\u8853<\/option><option value=\"\u670d\u52d9\u50f9\u9322\">Service Price<\/option><option value=\"\u5206\u92b7\u5408\u4f5c\">Distribution Cooperation<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"5\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"\u8a73\u60c5\" name=\"your-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><input class=\"wpcf7-form-control 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