{"id":2504,"date":"2020-03-27T09:48:56","date_gmt":"2020-03-27T09:48:56","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2504"},"modified":"2023-09-01T14:42:30","modified_gmt":"2023-09-01T06:42:30","slug":"edm","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/edm\/","title":{"rendered":"\u3010\u884c\u92b7\u79d1\u6280\u8cc7\u8a0a\u7ad9\u3011\u65b0\u4e16\u4ee3\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7(EDM)"},"content":{"rendered":"<p>\u00a0<\/p>\n<h4>\u00a0<\/h4>\n<p><span style=\"font-weight: 400;\">\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7(EDM)\u4f5c\u70ba\u518d\u884c\u92b7\u7ba1\u7406\u5de5\u5177\uff0c\u4e00\u76f4\u767c\u63ee\u300c\u63d0\u5347\u8f49\u63db\u7387\u300d\u3001\u300c\u559a\u8d77\u8cfc\u8cb7\u617e\u300d\u7684\u4f5c\u7528\u3002\u7db2\u8def\u884c\u92b7\u8edf\u9ad4Hubspot\u7d71\u8a08 59%\u53d7\u8a2a\u8005\u540c\u610fEDM\u5f71\u97ff\u5230\u4ed6\u5011\u7684\u8cfc\u8cb7\u6c7a\u5b9a\u3002\u800c\u73fe\u5728\u6211\u5011\u8fce\u4f86\u4e86\u7528<\/span><span style=\"font-weight: 400;\">Marketing Technology<\/span><span style=\"font-weight: 400;\">\u5347\u7d1a<\/span><span style=\"font-weight: 400;\">\u6578\u78bc\u71df\u92b7<\/span><span style=\"font-weight: 400;\">\u6548\u679c\u7684\u6642\u4ee3\uff0c\u800cEDM\u7684\u6210\u6548\u4ea6\u56e0\u6b64\u5f97\u5230\u9032\u4e00\u6b65\u7684\u63d0\u5347\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><b>1. \u500b\u6027\u5316<\/b><\/h4>\n<p>\u00a0<\/p>\n<p>\u73fe\u6642\u6709\u4e9bEDM\u5de5\u5177\u642d\u8f09\u4e86AI\u7cfb\u7d71\uff0c\u80fd\u5920\u5206\u6790\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u91dd\u5c0d\u6d88\u8cbb\u8005\u884c\u70ba\u548c\u8208\u8da3\uff0c\u751f\u6210\u70ba\u9867\u5ba2\u5ea6\u8eab\u8a02\u9020\u3001\u9ad8\u5ea6\u500b\u6027\u5316\u7684\u96fb\u5b50\u90f5\u4ef6\u3002\u9019\u6a23\u7684\u90f5\u4ef6\u5177\u6709\u66f4\u9ad8\u7684\u6253\u958b\u7387\u548c\u9ede\u64ca\u7387\u3002<\/p>\n<p>\u8209\u500b\u4f8b\uff0c\u5047\u8a2d\u6d88\u8cbb\u8005\u9032\u5165\u4e86\u7db2\u4e0a\u5546\u5e97\u5f8c\u700f\u89bd\u4e86\u624b\u6a5f\u4fdd\u8b77\u5957\u7684\u9801\u9762\uff0c\u4f46\u6c92\u6709\u9032\u884c\u8cfc\u8cb7\u4fbf\u96e2\u958b\u4e86\u9801\u9762\u3002\u8981\u662f\u6c92\u6709EDM\u518d\u884c\u92b7\uff0c\u53ef\u80fd\u6703\u5c31\u6b64\u6d41\u5931\u4e86\u4e00\u540d\u5ba2\u6236\u3002<\/p>\n<p>\u5e78\u597d\u73fe\u5728\u6211\u5011\u5df2\u7d93\u80fd\u5920\u900f\u904eAI\u9032\u884c\u6578\u64da\u5224\u65b7\u4ee5\u53ca\u6d88\u8cbb\u8ecc\u8de1\u77e5\u9053\u6d88\u8cbb\u8005\u66fe\u7d93\u67e5\u627e\u624b\u6a5f\u4fdd\u8b77\u5957\uff0c\u9084\u53ef\u4ee5\u628a\u66f4\u591a\u624b\u6a5f\u4fdd\u8b77\u5957\u7684\u6b3e\u5f0f\u6216\u96fb\u5b50\u7528\u54c1\u7d44\u5408\u70ba\u500b\u6027\u5316\u7684\u96fb\u5b50\u90f5\u4ef6\u5bc4\u7d66\u8a72\u540d\u6d88\u8cbb\u8005\uff0c\u5f15\u8d77\u4ed6\u5011\u7684\u8208\u8da3\uff0c\u589e\u52a0\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u6210\u529f\u7387\u3002<\/p>\n<p>\u00a0<\/p>\n<h4><b>2. \u5e73\u53f0\u5316<\/b><\/h4>\n<p>\u00a0<\/p>\n<p>\u6839\u64daDr. Jeffrey Lant\u7684\u300c\u4e03\u6b21\u6cd5\u5247\uff08Rule of Seven\uff09\u300d\uff0c\u6d88\u8cbb\u8005\u5728\u7b2c7\u6b21\u63a5\u89f8\u7522\u54c1\u5f8c\u624d\u6703\u5be6\u969b\u9032\u884c\u8cfc\u8cb7\u884c\u70ba\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u6e20\u9053\u55ae\u4e00\u7684\u4fe1\u606f\u767c\u653e\u672a\u5fc5\u80fd\u9054\u5230\u7406\u60f3\u7684\u71df\u92b7\u6548\u679c\u3002\u52a0\u4e0a\uff0c\u8cc7\u8a0a\u6d41\u901a\u91cf\u5927\u7684\u73fe\u4ee3\u6d88\u8cbb\u8005\u4ea6\u80fd\u5920\u5f9e\u4e0d\u540c\u7684\u8a2d\u5099\u3001\u591a\u500b\u5e73\u53f0\u7372\u5f97\u7522\u54c1\u8cc7\u8a0a\uff0c\u71df\u92b7\u4eba\u54e1\u61c9\u597d\u597d\u5584\u7528\u591a\u5143\u884c\u92b7\u6e20\u9053\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u6709<\/span><span style=\"font-weight: 400;\">\u884c\u92b7\u79d1\u6280<\/span><span style=\"font-weight: 400;\">\u61c9\u7528\u5de5\u5177\u6574\u5408\u4e86CRM\u7cfb\u7d71\u548cEDM\uff0c\u5c07\u5ba2\u6236\u4e0d\u540c\u5e73\u53f0\u7684\u6578\u64da\u4e32\u9023\u4e00\u8d77\u4e26\u9032\u884c\u7ba1\u7406\uff0c\u7531\u6b64\u4e86\u89e3\u5b8c\u6574\u7684\u6d88\u8cbb\u8005\u65c5\u7a0b\u3002\u7136\u5f8c\u5f9e\u591a\u91cd\u6e20\u9053\u5411\u6d88\u8cbb\u8005\u767c\u653e\u7522\u54c1\u8cc7\u8a0a\uff0c\u91dd\u5c0d\u6027\u5730\u63d0\u9ad8\u6d88\u8cbb\u8005\u63a5\u89f8\u7522\u54c1\u7684\u6b21\u6578\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><b>3. \u81ea\u52d5\u5316<\/b><\/h4>\n<p>\u00a0<\/p>\n<p>\u6709\u4e86\u5145\u4efd\u7684\u5ba2\u6236\u65c5\u7a0b\u6578\u64da\u3001\u6709\u4e86\u500b\u6027\u5316\u7684\u90f5\u4ef6\u3001\u6709\u4e86\u5168\u9762\u7684\u8cc7\u8a0a\u63a8\u9001\u6e20\u9053\uff0c\u63a5\u4e0b\u4f86\u60a8\u9084\u9700\u8981\u8003\u616e\u5982\u4f55\u78ba\u4fdd\u5ba2\u6236\u6703\u6253\u958b\u90f5\u4ef6\u95b1\u8b80\u512a\u8cea\u7684\u5167\u5bb9\uff0c\u4e26\u5229\u7528\u79d1\u6280\u81ea\u52d5\u5316\u5730\u57f7\u884cEDM\u884c\u92b7\u3002<\/p>\n<p>AI\u7684\u6578\u64da\u5c0d\u6bd4\u53ca\u6a5f\u5668\u5b78\u7fd2\u529f\u80fd\uff0c\u53ef\u4ee5\u5feb\u901f\u5730\u5efa\u7acb\u81ea\u52d5\u5316\u6578\u64da\u5206\u6790\u6d41\u7a0b\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u5f97\u77e5\u6bcf\u4e00\u4f4d\u5ba2\u6236\u6700\u5927\u6a5f\u6703\u958b\u555f\u96fb\u5b50\u90f5\u4ef6\u7684\u6642\u9593\uff0c\u4ee5\u512a\u5316\u767c\u9001\u96fb\u90f5\u7684\u6642\u9593\u9ede\u548c\u983b\u7387\uff0c\u907f\u514d\u4e86\u6feb\u767c\u90f5\u4ef6\u5c0d\u5ba2\u6236\u9020\u6210\u56f0\u64fe\uff0c\u8b8a\u6210\u5783\u573e\u90f5\u4ef6\uff01<\/p>\n<p>\u00a0<\/p>\n<h4><b>EDM\u8b93\u60a8\u7372\u5f97\u66f4\u5927\u56de\u5831<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">EDM\u5728<\/span><span style=\"font-weight: 400;\">\u884c\u92b7\u79d1\u6280<\/span><span style=\"font-weight: 400;\">\u548cAI\u6280\u8853\u7684\u5347\u7d1a\u4e0b\uff0c\u7cbe\u6e96\u7684\u63a8\u9001\u66f4\u6709\u6548\u5730\u559a\u8d77\u76ee\u6a19\u5ba2\u6236\u7684\u6d88\u8cbb\u617e\uff0c\u63d0\u5347\u5ba2\u6236\u7684\u9ad4\u9a57\u548c\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002\u7acb\u5373\u6349\u7dca\u6a5f\u6703\uff0c\u806f\u7d61SDMC\u8b93\u6211\u5011\u77e5\u9053\u60a8\u7684\u9700\u8981\u548c\u71df\u92b7\u76ee\u6a19\uff01<\/span><\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684<a href=\"https:\/\/sdmc.com.hk\/en\/\">Online Marketing<\/a>\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u00a0<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3722\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/2504#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/2504#wpcf7-f3722-o1\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.5\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-67\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required nicdark_height46 medium nicdark_border_grey title\" id=\"selection\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-67\"><option value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c(Web design and development)\">\u7db2\u9801\u88fd\u4f5c(Web design and development)<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7(Digital Advertising)\">\u7db2\u4e0a\u71df\u92b7(Digital Advertising)<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)\">\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)<\/option><option value=\"\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3\">\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3<\/option><option value=\"\u4e2d\u570b\u641c\u5c0b\u5f15\u64ce\u71df\u92b7\">China Marketing<\/option><option value=\"\u5fae\u4fe1\u71df\u92b7 (Wechat)\">\u5fae\u4fe1\u71df\u92b7 (Wechat)<\/option><option value=\"\u5167\u5730\u7db2\u7d05\u5ba3\u50b3\">Chinese KOL<\/option><option value=\"\u4e00\u7ad9\u5f0f\u670d\u52d9\">One-stop service<\/option><option value=\"\u670d\u52d9\u50f9\u9322\">Service Price<\/option><option value=\"\u5206\u92b7\u5408\u4f5c\">Distribution Cooperation<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"5\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"\u8a73\u60c5\" name=\"your-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner button_full_width\" type=\"submit\" value=\"\u767c\u9001\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[23,25,35],"class_list":["post-2504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24","tag-23","tag-25","tag-35"],"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=2504"}],"version-history":[{"count":2,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2504\/revisions"}],"predecessor-version":[{"id":4671,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2504\/revisions\/4671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media\/2505"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=2504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/categories?post=2504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/tags?post=2504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}