{"id":2507,"date":"2020-03-31T09:42:40","date_gmt":"2020-03-31T09:42:40","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2507"},"modified":"2023-09-01T14:42:29","modified_gmt":"2023-09-01T06:42:29","slug":"youtubead","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/youtubead\/","title":{"rendered":"\u3010\u884c\u92b7\u79d1\u6280\u8cc7\u8a0a\u7ad9\u3011\u5e36\u60a8\u8a8d\u8b58YouTube\u5ee3\u544a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">YouTube \u662f\u5168\u7403\u6700\u5927\u7684\u5f71\u7247\u641c\u5c0b\u548c\u5206\u4eab\u5e73\u53f0\uff0c\u80fd\u5920\u8b93\u7528\u6236\u4e0a\u50b3\u3001\u89c0\u770b\u3001\u5206\u4eab\u53ca\u8a55\u8ad6\u5f71\u7247\u3002\u76f8\u4fe1\u5927\u5bb6\u90fd\u5c0d\u5b83\u4e0d\u964c\u751f\uff0c\u751a\u81f3\u662f\u6bcf\u5929\u90fd\u6703\u700f\u89bd\u7684\u5f71\u7247\u5e73\u53f0\u3002\u60a8\u4e0d\u96e3\u767c\u73fe\u5728\u7db2\u7ad9\u5404\u8655\u6703\u51fa\u73fe\u5927\u5927\u5c0f\u5c0f\u7684\u5ee3\u544a\uff0c\u4ee5\u4e0b\u6211\u5011\u5c07\u6703\u6839\u64da\u7248\u4f4d\u985e\u578b\u548c\u5ee3\u544a\u683c\u5f0f\u9010\u4e00\u4ecb\u7d39\uff0c\u8b93\u5927\u5bb6\u66f4\u5168\u9762\u8a8d\u8b58 <a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\">YouTube Advertising<\/a>\uff01<\/span><\/p>\n<p>\u00a0<\/p>\n<h4>1. \u9996\u9801\u520a\u982d\u5ee3\u544a (YouTube Masthead)<\/h4>\n<p><span style=\"font-weight: 400;\">\u9867\u540d\u601d\u7fa9\uff0c\u5728YouTube\u9996\u9801\u9802\u7aef\u7684\u5927\u578b\u6a6b\u5e45\u5ee3\u544a\u5c31\u662f\u5b83\u4e86\u3002\u7531\u65bc\u4f4d\u7f6e\u975e\u5e38\u7576\u773c\uff0c\u5b83\u80fd\u5920\u89f8\u53ca\u5ee3\u5927\u7684\u7528\u6236\uff0c\u70ba\u54c1\u724c\u5e36\u4f86\u5927\u91cf\u7684\u66dd\u5149\u3002YouTube\u8cc7\u6599\u986f\u793a\uff0c\u5728\u89c0\u770b\u9996\u9801\u520a\u982d\u5ee3\u544a\u5f8c\u641c\u5c0b\u54c1\u724c\u7684\u4eba\u589e\u52a0\u4e86283%\uff01\u54c1\u724c\u82e5\u6709\u65b0\u54c1\u4e0a\u5e02\uff0c\u6216\u8005\u7279\u5225\u7684\u4fc3\u92b7\u6d3b\u52d5\uff0c\u9700\u8981\u5f37\u800c\u6709\u529b\u7684\u5ee3\u544a\u4f86\u52a0\u5927<\/span><span style=\"font-weight: 400;\">\u7db2\u4e0a\u63a8\u5ee3<\/span><span style=\"font-weight: 400;\">\u529b\u5ea6\uff0c\u6b64\u7248\u4f4d\u5ee3\u544a\u975e\u5e38\u9069\u5408\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4>2. \u4e32\u6d41\u5167\u5ee3\u544a (TrueView In-Stream)<\/h4>\n<p>\u5927\u5bb6\u6700\u5bb9\u6613\u7559\u610f\u5230\u7684YouTube\u5ee3\u544a\u61c9\u8a72\u662f\u5b83\u4e86\uff01\u5b83\u4e0d\u6642\u6703\u5728\u64ad\u653e\u5f71\u7247\u4e4b\u524d\uff0f\u4e2d\u9593\uff0f\u4e4b\u5f8c\u5f48\u51fa\uff0c\u7528\u6236\u53ef\u9078\u64c75\u79d2\u5f8c\u7565\u904e\u5ee3\u544a\u6216\u770b\u7562\u5ee3\u544a\u5f8c\u624d\u770b\u5f71\u7247\u3002\u4e32\u6d41\u5167\u5ee3\u544a\u9084\u5bb9\u8a31\u5ee3\u544a\u4e3b\u52a0\u5165\u6a6b\u5e45\u5ee3\u544a (Banner Ad)\u3001\u8cc7\u8a0a\u5361\u3001\u7db2\u7ad9\u93c8\u7d50\u7b49\u7b49\u3002\u5982\u679c\u7528\u6236\u9078\u64c7\u4e0d\u7565\u904e\u770b\u5b8c\u6574\u6bb5\u5ee3\u544a\uff0c\u751a\u81f3\u9ede\u64ca\u4ee5\u4e0a\u4efb\u4f55\u4e00\u9805\u9644\u52a0\u8cc7\u8a0a\uff0c\u4ee3\u8868\u5ee3\u544a\u8db3\u5920\u5438\u5f15\uff0c\u4ee4\u7528\u6236\u5c0d\u7522\u54c1\uff0f\u670d\u52d9\u7522\u751f\u8208\u8da3\u4e26\u9032\u4e00\u6b65\u4e92\u52d5\u3002\u5982\u679c\u54c1\u724c\u6709\u610f\u63d0\u9ad8\u4e92\u52d5\u7387 (Engagement Rate)\uff0c\u4e32\u6d41\u5167\u5ee3\u544a\u662f\u4e0d\u932f\u7684\u9078\u64c7\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>3. \u4e32\u5834\u5ee3\u544a(Bumper Ads)<\/h4>\n<p>\u4e32\u5834\u5ee3\u544a\u7684\u5f62\u5f0f\u8207\u4e32\u6d41\u5167\u5ee3\u544a\u76f8\u4f3c\uff0c\u4f46\u7528\u6236\u4e0d\u53ef\u7565\u904e\u5ee3\u544a\uff0c\u800c\u5ee3\u544a\u9577\u5ea6\u6700\u591a\u70ba6\u79d2\u3002\u54c1\u724c\u8981\u5c07\u4e00\u500b\u7c21\u55ae\u800c\u91cd\u8981\u7684\u4fe1\u606f\u57286\u79d2\u5167\u5411\u53d7\u773e\u50b3\u905e\uff0c\u4ee5\u5f37\u70c8\u3001\u5f15\u4eba\u5165\u52dd\u7684\u756b\u9762\u8b93\u53d7\u773e\u5728\u77ed\u6642\u9593\u5167\u7559\u4e0b\u5370\u8c61\uff0c\u624d\u80fd\u5920\u63ee\u6700\u5927\u7684\u4e32\u5834\u5ee3\u544a\u6210\u6548\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>4. \u63a2\u7d22\u5ee3\u544a(TrueView Discovery Ads)<\/h4>\n<p>\u5b83\u5c31\u50cf\u662f\u641c\u5c0b\u5f15\u64ce\u7684\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u7576\u7528\u6236\u5728YouTube\u641c\u5c0b\u5f15\u64ce\u8f38\u5165\u95dc\u9375\u5b57\u4e26\u9032\u884c\u641c\u5c0b\u5f8c\uff0c\u8207\u7528\u6236\u7684\u641c\u5c0b\u543b\u5408\u7684\u5ee3\u544a\u5c31\u6703\u986f\u793a\u5728\u76f8\u95dc\u5f71\u7247\u65c1\u6216\u8005\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u53ea\u6709\u7528\u6236\u9ede\u64ca\u4e86\u5ee3\u544a\u4e26\u89c0\u770b\u5ee3\u544a\u7247\u6bb5\u6642\u624d\u6703\u6536\u8cbb\u3002\u5ee3\u544a\u7531\u5f71\u7247\u7e2e\u5716\u3001\u5f71\u7247\u6a19\u984c\u548c\u6587\u5b57\u7e2e\u5716\u7d44\u6210\uff0c\u7576\u7528\u6236\u81ea\u884c\u9ede\u64ca\u5ee3\u544a\u5f8c\uff0c\u5c31\u6703\u9032\u5165\u5f71\u7247\u9801\u9762\u89c0\u770b\u5ee3\u544a\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>5. \u884c\u52d5\u865f\u53ec\u5ee3\u544a (TrueView for action)<\/h4>\n<p><span style=\"font-weight: 400;\">\u884c\u52d5\u865f\u53ec\u5ee3\u544a\u4ee5\u5ee3\u544a\u6a19\u984c\u53ca\u884c\u52d5\u547c\u7c72(Call to action) \u7684\u77ed\u53e5\u7d44\u6210\uff0c\u901a\u5e38\u6703\u758a\u52a0\u5728\u5f71\u7247\u5ee3\u544a\u7684\u5de6\u4e0b\u65b9\uff0c\u6216\u8005\u5f71\u7247\u64ad\u653e\u5668\u4e0b\u65b9\u3002\u5ee3\u544a\u6a19\u984c\u53ef\u7c21\u77ed\u5730\u4ecb\u7d39\u7522\u54c1\u6216\u670d\u52d9\uff0c\u884c\u52d5\u547c\u7c72\u5247\u7528\u4f86\u9f13\u52f5\u7528\u6236\u4e86\u89e3\u7522\u54c1\u670d\u52d9\uff0c\u5f15\u5c0e\u7528\u6236\u9ede\u64ca\u4e26\u700f\u89bd\u6307\u5b9a\u7684\u7db2\u9801\uff0c\u5982\u679c\u8457\u9678\u9801\u9762\u8db3\u5920\u5438\u5f15\u7684\u8a71\uff0c\u751a\u81f3\u53ef\u4ee5\u4ee4\u7528\u6236\u76f4\u63a5\u9032\u884c\u8cfc\u8cb7\uff0c\u975e\u5e38\u9069\u5408\u5e0c\u671b\u900f\u904e<\/span><span style=\"font-weight: 400;\">\u7db2\u4e0a\u63a8\u5ee3<\/span><span style=\"font-weight: 400;\">\u63d0\u5347\u8f49\u63db\u7387\u7684\u54c1\u724c\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u5c31\u662fYouTube\u4e0a\u7684\u4e3b\u8981\u5ee3\u544a\u985e\u578b\uff0c\u4e0d\u540cYouTube\u5ee3\u544a\u985e\u578b\u6709\u4e0d\u540c\u51fa\u50f9\u53ca\u6536\u8cbb\u65b9\u5f0f\uff0c\u4ed6\u5011\u5404\u81ea\u7684\u7279\u8272\u548c\u71df\u92b7\u6548\u679c\u90fd\u4e0d\u76e1\u76f8\u540c\u3002\u60f3\u77e5\u9053\u600e\u6a23\u6295\u653eYouTube\u5ee3\u544a\u624d\u6700\u5207\u5408\u60a8\u7684<\/span><span style=\"font-weight: 400;\">Online Marketing<\/span><span style=\"font-weight: 400;\">\u76ee\u6a19\uff1f\u7acb\u5373\u806f\u7d61SDMC\u4ee5\u4e86\u89e3\u8a73\u7d30\u8cc7\u8a0a\uff01<\/span><\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u00a0<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3722\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/2507#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/2507#wpcf7-f3722-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-67\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required nicdark_height46 medium nicdark_border_grey title\" id=\"selection\" aria-required=\"true\" 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value=\"en\"\/><\/form>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2508,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24,27],"tags":[23,25,31,34,35],"class_list":["post-2507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24","category-27","tag-23","tag-25","tag-31","tag-34","tag-35"],"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=2507"}],"version-history":[{"count":1,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2507\/revisions"}],"predecessor-version":[{"id":4669,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2507\/revisions\/4669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media\/2508"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=2507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/categories?post=2507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/tags?post=2507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}