{"id":2593,"date":"2020-05-20T09:43:11","date_gmt":"2020-05-20T09:43:11","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2593"},"modified":"2023-09-01T14:42:19","modified_gmt":"2023-09-01T06:42:19","slug":"contextual-advertising","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/contextual-advertising\/","title":{"rendered":"\u3010\u884c\u92b7\u79d1\u6280\u8cc7\u8a0a\u7ad9\u3011\u5167\u5bb9\u76f8\u95dc\u5ee3\u544aContextual Advertising"},"content":{"rendered":"<p>\u00a0<\/p>\n<p>\u60a8\u9700\u8981\u7acb\u7aff\u898b\u5f71\u7684\u7db2\u4e0a\u71df\u92b7\u6548\u679c\u55ce\uff1f\u60a8\u671f\u671b\u7372\u5f97\u7d93\u6fdf\u9ad8\u6548\u7684\u8f49\u5316\u55ce\uff1fGoogle\u5167\u5bb9\u76f8\u95dc\u5ee3\u544a(Contextual Advertising)\u4e5f\u8a31\u662f\u60a8\u7684\u6700\u4f73\u9078\u64c7\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>\u5167\u5bb9\u76f8\u95dc\u5ee3\u544a\u7684\u539f\u7406<\/h4>\n<p>Google\u901a\u904eProgram\u5c07\u7db2\u9801\u7684\u95dc\u5efa\u5167\u5bb9\u767c\u9001\u81f3Google\u4f3a\u670d\u5668(Server)\uff0c\u7136\u5f8c\u641c\u7d22\u8207\u7db2\u9801\u5167\u5bb9\u76f8\u95dc\u7684\u5ee3\u544a\uff0c\u4e26\u5c07\u5ee3\u544a\u767c\u56de\u5230\u8a72\u7db2\u9801\u7684\u5ee3\u544a\u4f4d\u7f6e\u767c\u4f48\uff0c\u4e00\u65b9\u9762\u907f\u514d\u7121\u95dc\u7684\u5ee3\u544a\u4fe1\u606f\u6703\u5c0d\u7528\u700f\u89bd\u8005\u9020\u6210\u5e72\u64fe\uff0c\u53e6\u4e00\u65b9\u9762\u6709\u6548\u63d0\u9ad8\u7528\u6236\u5c0d\u7db2\u7ad9\u5167\u5bb9\u548c\u5ee3\u544a\u7684\u6ce8\u610f\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>\u7814\u7a76\u5be6\u8b49 \u6709\u6548\u5438\u5f15\u6f5b\u5728\u5ba2\u6236<\/h4>\n<p>\u4e00\u9805\u7531\u5167\u5bb9\u76f8\u95dc\u5ee3\u544a\u516c\u53f8GumGum\u53ca\u795e\u7d93\u5206\u6790\u516c\u53f8SPARK Neuro\u5408\u4f5c\u9032\u884c\u7684\u7814\u7a76\u8b49\u660e\uff0c\u5167\u5bb9\u76f8\u95dc\u5ee3\u544a\u5728\u6a5f\u5668\u5b78\u7fd2(Machine Learning)\u548c\u81ea\u7136\u8a9e\u8a00\u8655\u7406(Natural Language Processing ,NLP)\u7684\u6280\u8853\u767c\u5c55\u4e0b\u6210\u70ba\u4e00\u7a2e\u6709\u6548\u7684\u5ee3\u544a\u5b9a\u4f4d\u65b9\u6cd5\u3002<\/p>\n<p>\u7814\u7a76\u5c0d\u8c61\u662f60\u540d\u4f86\u81ea\u82f1\u7f8e\u53ca\u65e5\u672c\u7684\u53c3\u8207\u8005\uff0c\u4ed6\u5011\u88ab\u8981\u6c42\u95b1\u8b806\u7bc7\u4e0d\u540c\u7684\u6587\u7ae0\uff0c\u800c\u6bcf\u7bc7\u6587\u7ae0\u90fd\u67093\u5247\u76f8\u95dc\u6027\u5206\u5225\u662f\u9ad8\u81f3\u4f4e\u7684\u5ee3\u544a\uff0c\u4f8b\u5982\u6709\u95dc\u8db3\u7403\u7684\u6587\u7ae0\u520a\u767b\u4e86\u8db3\u7403\u670d\u88dd\u3001\u98f2\u54c1\u548c\u96fb\u5b50\u7522\u54c1\u7684\u5ee3\u544a\u3002\u7814\u7a76\u4eba\u54e1\u4f7f\u7528\u751f\u7269\u8b58\u5225\u50b3\u611f\u5668\u89c0\u5bdf\u53c3\u8207\u8005\u7684\u5927\u8166\u6d3b\u52d5\uff0c\u8a55\u4f30\u4ed6\u5011\u7684\u60c5\u7dd2\u3001\u53cd\u61c9\u548c\u6ce8\u610f\u529b\uff0c\u96a8\u5f8c\u9032\u884c\u4e86\u9762\u5c0d\u9762\u7684\u63a1\u8a2a\u3002<\/p>\n<p>\u7d50\u679c\uff0c\u5167\u5bb9\u76f8\u95dc\u5ee3\u544a\u7522\u751f\u7684\u795e\u7d93\u53c3\u8207\u5ea6\u63d0\u9ad8\u4e8643% \uff0c\u5e73\u5747\u8a18\u8d77\u5ee3\u544a\u591a2.2\u6b21\uff0c\u6bd4\u6574\u9ad4\u6587\u7ae0\u5167\u5bb9\u9ad810%\u7684\u5438\u5f15\u529b\u3002\u6700\u5f8c\u7814\u7a76\u5f97\u51fa\u7d50\u8ad6\uff1a\u5167\u5bb9\u76f8\u95dc\u5ee3\u544a\u6fc0\u767c\u8cfc\u8cb7\u610f\u6b32\u7684\u986f\u8457\u589e\u9577\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>\u7db2\u4e0a\u5ee3\u544a\u63c9\u5408\u884c\u92b7\u79d1\u6280<\/h4>\n<p>\u904b\u7528\u4fe1\u606f\u5206\u6790\u79d1\u6280\u5c0d\u4e92\u806f\u7db2\u7528\u6236\u884c\u70ba\u9032\u884c\u5206\u6790\uff0c\u6839\u64da\u7528\u6236\u884c\u70ba\u6e96\u78ba\u641c\u5c0b\u5230\u4ed6\u5011\u6240\u9700\u7684\u4fe1\u606f\uff0c\u7acb\u5373\u4e3b\u52d5\u5c07\u4fe1\u606f\u63a8\u9001\u81f3\u7528\u6236\uff0c\u5438\u5f15\u5df2\u7d93\u5c0d\u4fe1\u606f\u611f\u8208\u8da3\u7684\u53d7\u773e\u7fa4\u9ad4\uff0c\u751a\u81f3\u9810\u6e2c\u672a\u4f86\u5ba2\u6236\u53ef\u80fd\u611f\u8208\u8da3\u7684\u5167\u5bb9\uff0c\u4f7f\u54c1\u724c\u53ef\u66f4\u6709\u91dd\u5c0d\u6027\u5730\u63d0\u524d\u6e96\u5099\u7db2\u4e0a\u71df\u92b7\u5167\u5bb9\uff0c\u8b93\u5ba2\u6236\u5c0d\u54c1\u724c\u4fdd\u6301\u95dc\u6ce8\uff0c\u589e\u52a0\u8f49\u5316\u7684\u6a5f\u6703\u3002<\/p>\n<p>\u6295\u653e\u5167\u5bb9\u76f8\u95dc\u5ee3\u544a\u5c31\u80fd\u7372\u5f97\u5982\u6b64\u5f37\u800c\u6709\u529b\u7684\u597d\u8655\uff0c\u60a8\u9084\u7b49\u751a\u9ebc\uff1f\u7acb\u5373\u806f\u7d61\u5c08\u696d\u7684<a href=\"https:\/\/sdmc.com.hk\/en\/\">\u6578\u78bc\u71df\u92b7\u516c\u53f8<\/a>\uff01<\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u00a0<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3722\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/2593#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/2593#wpcf7-f3722-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-67\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required nicdark_height46 medium nicdark_border_grey title\" id=\"selection\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-67\"><option value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c(Web design and development)\">\u7db2\u9801\u88fd\u4f5c(Web design and development)<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7(Digital Advertising)\">\u7db2\u4e0a\u71df\u92b7(Digital Advertising)<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)\">\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)<\/option><option value=\"\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3\">\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3<\/option><option value=\"\u4e2d\u570b\u641c\u5c0b\u5f15\u64ce\u71df\u92b7\">China Marketing<\/option><option value=\"\u5fae\u4fe1\u71df\u92b7 (Wechat)\">\u5fae\u4fe1\u71df\u92b7 (Wechat)<\/option><option value=\"\u5167\u5730\u7db2\u7d05\u5ba3\u50b3\">Chinese KOL<\/option><option value=\"\u4e00\u7ad9\u5f0f\u670d\u52d9\">One-stop service<\/option><option value=\"AI\u4eba\u5de5\u667a\u6167\u6280\u8853\">AI\u4eba\u5de5\u667a\u6167\u6280\u8853<\/option><option value=\"\u670d\u52d9\u50f9\u9322\">Service Price<\/option><option value=\"\u5206\u92b7\u5408\u4f5c\">Distribution Cooperation<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"5\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"\u8a73\u60c5\" name=\"your-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner button_full_width\" type=\"submit\" value=\"\u767c\u9001\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24,27],"tags":[33,34,35,37],"class_list":["post-2593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24","category-27","tag-33","tag-34","tag-35","tag-sem-hk"],"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=2593"}],"version-history":[{"count":1,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2593\/revisions"}],"predecessor-version":[{"id":4661,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2593\/revisions\/4661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media\/2594"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=2593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/categories?post=2593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/tags?post=2593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}