{"id":2625,"date":"2020-06-16T09:48:01","date_gmt":"2020-06-16T09:48:01","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2625"},"modified":"2023-09-01T14:42:14","modified_gmt":"2023-09-01T06:42:14","slug":"broadcast-marketing","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/broadcast-marketing\/","title":{"rendered":"\u3010\u884c\u92b7\u79d1\u6280\u8cc7\u8a0a\u7ad9\u3011\u76f4\u64ad\u71df\u92b7\u7684\u5800\u8d77\u8207\u767c\u5c55"},"content":{"rendered":"<p>\u00a0<\/p>\n<p>2020\u5e74\u53ef\u4ee5\u8aaa\u662f\u5168\u6c11\u751f\u6d3b\u7dda\u4e0a\u5316\u7684\u4e00\u5e74\u3002\u81ea\u5f9e1\u6708\u8d77\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u958b\u59cb\uff0c\u5927\u773e\u7684\u5de5\u4f5c\u3001\u5a1b\u6a02\u548c\u6d88\u8cbb\u7dda\u4e0a\u5316\uff0c\u7dda\u4e0b\u7d93\u71df\u6d3b\u52d5\u505c\u6fdf\uff0c\u5546\u6236\u7d1b\u7d1b\u8f49\u578b\u7dda\u4e0a\u696d\u52d9\u81ea\u6551\u3002\u9664\u4e86\u50b3\u7d71\u7db2\u4e0a\u5546\u5e97\uff0c\u300c\u76f4\u64ad\u71df\u92b7\u300d\u90fd\u5e6b\u52a9\u4e86\u4e0d\u5c11\u5546\u5bb6\u633d\u6551\u7dda\u4e0b\u696d\u52d9\u7684\u640d\u5931\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>\u76f4\u64ad\u71df\u92b7\u300c\u5e36\u8ca8\u300d\u3000\u4f9b\u6c42\u5169\u65fa<\/h4>\n<p>\u827e\u5a92\u6578\u64da\u986f\u793a2019\u5e74\u5168\u570b\u76f4\u64ad\u71df\u92b7\u5e02\u5834\u898f\u6478\u589e\u901f\u9ad8\u9054226%\uff0c\u5e02\u503c\u70ba4338\u5104\u3002\u53e6\u5916\u6839\u64da\u4e2d\u570b\u4e92\u806f\u7db2\u7d61\u4fe1\u606f\u4e2d\u5fc3\u6578\u64da\uff0c\u622a\u81f32020\u5e743\u6708\uff0c\u5168\u570b\u76f4\u64ad\u7528\u6236\u898f\u6a21\u90545.60\u5104\uff08\u5373\u7d0440%\u7684\u570b\u6c11\u300162%\u7684\u4e92\u806f\u7db2\u7528\u6236\uff09\uff0c\u5176\u4e2d\uff0c\u5c6c\u65bc\u96fb\u5546\u7684\u76f4\u64ad\u7528\u6236\u5247\u67092.65\u5104\u3002\u75ab\u60c5\u4e4b\u4e0b\uff0c\u5927\u773e\u5728\u5bb6\u7684\u5a1b\u6a02\u624b\u6bb5\u6709\u9650\uff0c\u76f4\u64ad\u5e73\u53f0\u6210\u70ba\u4e0d\u5c11\u4eba\u7372\u5f97\u5a1b\u6a02\u7684\u5730\u65b9\uff0c\u76f8\u6bd4\u75ab\u60c5\u524d\uff0c\u75ab\u60c5\u671f\u9593\u89c0\u770b\u76f4\u64ad\u7684\u65e5\u5747\u7528\u6236\u6578\u589e\u901f\u9054430%\uff01<\/p>\n<p>\u52a0\u4e0a\uff0c\u7db2\u4e0a\u92b7\u552e\u7684\u9700\u6c42\u540c\u6a23\u56e0\u70ba\u75ab\u60c5\u800c\u6fc0\u589e\uff0c\u9019\u6a23\u7684\u5927\u74b0\u5883\u4e0b\uff0c\u5546\u5bb6\u7d1b\u7d1b\u6295\u5165\u76f4\u64ad\u71df\u92b7\u884c\u5217\uff0c\u7a4d\u6975\u900f\u904e\u76f4\u64ad\u5e36\u52d5\u7db2\u5e97\u7684\u92b7\u552e\u4e0a\u5347\u30022020\u5e742\u67083\u65e5\u81f33\u67083\u65e5\u76841\u500b\u6708\u6642\u9593\u5167\uff0c\u76f4\u64ad\u884c\u696d\u7684\u62db\u8058\u9700\u6c42\u6bd4\u53bb\u5e74\u540c\u671f\u4e0a\u53471.3\u500d\u3002\u76f4\u64ad\u7684\u8fc5\u901f\u767c\u5c55\u5438\u5f15\u6108\u4f86\u6108\u591a\u4eba\u5617\u8a66\u901a\u904e\u76f4\u64ad\u9032\u884c\u54c1\u724c\u5ba3\u50b3\u548c\u8f49\u5316\uff0c\u751a\u81f3\u5728\u76f4\u64ad\u4e2d\u9032\u884c\u92b7\u552e\uff0c\u5c07\u7dda\u4e0b\u8cfc\u7269\u7684\u5834\u666f\u5728\u7dda\u4e0a\u76f4\u64ad\u4e2d\u9084\u539f\uff0c\u7121\u8ad6\u5728\u54c1\u724c\u4fe1\u4efb\u5ea6\u3001\u53bb\u4e2d\u9593\u5316\u3001\u8cfc\u7269\u9ad4\u9a57\u4e0a\u90fd\u5927\u5927\u52dd\u65bc\u50b3\u7d71\u96fb\u5546\uff0c\u6709\u53ef\u80fd\u6210\u70ba\u4e0b\u4e00\u4ee3\u96fb\u5546\u7684\u4e3b\u8981\u6a21\u5f0f\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>\u66f4\u591a\u5143\u5316\u3001\u5782\u76f4\u5316\u3001\u7cbe\u7d30\u5316<\/h4>\n<p>5G\u5f37\u5927\u7684\u8a08\u7b97\u80fd\u529b\u5c07\u80fd\u652f\u63f4\u66f4\u9ad8\u50b3\u8f38\u6210\u672c\u7684\u4e92\u52d5\u884c\u70ba\uff0c\u4e0d\u8ad6\u662f\u4e3b\u64ad\u548c\u7528\u6236\u4e4b\u9593\uff0c\u9084\u662f\u7528\u6236\u548c\u7528\u6236\u4e4b\u9593\uff0c\u90fd\u5c07\u767c\u5c55\u51fa\u66f4\u591a\u5f62\u5f0f\u7684\u4e92\u52d5\u3002\u800c\u4e145G\u6280\u8853\u5c07\u512a\u5316AR\/VR\u7b49\u6280\u8853\u7684\u4f7f\u7528\u6210\u672c\u548c\u5be6\u969b\u6548\u679c\uff0cVR\u76f4\u64ad\u3001\u6c89\u6d78\u5f0f\u76f4\u64ad\u7684\u61c9\u7528\u7bc4\u570d\u6216\u6703\u64f4\u5927\uff0c\u672a\u4f86\u6d88\u8cbb\u8005\u5c07\u6703\u7372\u5f97\u6108\u4f86\u6108\u512a\u8cea\u7684\u89c0\u770b\u9ad4\u9a57\uff0c\u5c0d\u65bc\u5efa\u7acb\u54c1\u724c\u5f62\u8c61\uff0c\u7dad\u8b77\u5ba2\u6236\u95dc\u4fc2\uff0c\u751a\u81f3\u662f\u7522\u54c1\u7684\u5c55\u793a\u90fd\u8d77\u5230\u4e00\u5b9a\u7a0b\u5ea6\u7684\u5e6b\u52a9\u3002<\/p>\n<p>\u800c\u76f4\u64ad\u884c\u696d\u7af6\u722d\u52a0\u5287\uff0c\u76f4\u64ad\u6ef2\u900f\u7387\u63d0\u5347\uff0c\u5782\u76f4\u884c\u696d\u5167\u5bb9\u5fc5\u5c07\u662f\u672a\u4f86\u7684\u8da8\u52e2\uff0c\u96a8\u8457\u76f4\u64ad\u5728\u884c\u696d\u61c9\u7528\u7684\u9032\u4e00\u6b65\u6df1\u5165\uff0c\u5c07\u6d8c\u73fe\u5927\u91cf\u7684\u5546\u696d\u6a5f\u6703\u3002\u800c\u7cbe\u7d30\u5316\u904b\u71df\u5c07\u6210\u70ba\u76f4\u64ad\u71df\u92b7\u7684\u6838\u5fc3\u7af6\u722d\u529b\u4e4b\u4e00\u3002\u9664\u4e86\u76f4\u64ad\u80cc\u5f8c\u7684\u7522\u54c1\u4f9b\u61c9\u93c8\u5c0d\u63a5\u80fd\u529b\uff0c\u76f4\u64ad\u5167\u5bb9\u7b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