{"id":2698,"date":"2020-08-11T09:44:42","date_gmt":"2020-08-11T09:44:42","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2698"},"modified":"2023-09-01T14:42:02","modified_gmt":"2023-09-01T06:42:02","slug":"branding-in-crisis-1","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/branding-in-crisis-1\/","title":{"rendered":"\u5982\u4f55\u5728\u5168\u7403\u5371\u6a5f\u4e2d\u7dad\u6301\u54c1\u724c\u8072\u8b7d\uff08\u4e0a\uff09"},"content":{"rendered":"<p>\u00a0<\/p>\n<p>\u653e\u773c\u5168\u7403\uff0c\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u4ecd\u7136\u56b4\u5cfb\uff0c\u800c\u9999\u6e2f\u672c\u5730\u4ea6\u518d\u5ea6\u7206\u767c\uff0c\u75ab\u60c5\u6210\u70ba\u5168\u7403\u4f01\u696d\u7576\u524d\u7684\u6700\u5927\u5371\u6a5f\u3002\u4f46\u6211\u5011\u4ecd\u7136\u53ef\u4ee5\u5728\u7576\u4e2d\u767c\u6398\u6a5f\u6703\uff0c\u4fdd\u8b77\u751a\u81f3\u9032\u4e00\u6b65<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e7%b5%a1%e8%81%b2%e8%ad%bd%e7%ae%a1%e7%90%86\/\">\u6539\u5584\u4f01\u696d\u8072\u8b7d<\/a>\u548c\u5ba2\u6236\u95dc\u4fc2\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>\u8a55\u4f30\u4f01\u696d\u73fe\u72c0<\/h4>\n<p>\u5728\u4f01\u696d\u5371\u6a5f\u6642\u671f\uff0c\u4e86\u89e3\u5982\u4f55\u6539\u5584\u54c1\u724c\u5728\u7dda\u4e0a\u7684\u5f62\u8c61\u5c31\u986f\u5f97\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u6aa2\u67e5\u4ee5\u4e0b\u7684\u6578\u64da\uff1a<\/p>\n<p>1.\u54c1\u724c\u8a0e\u8ad6\uff08Brand mentions\uff09<br \/>2.\u793e\u4ea4\u5a92\u9ad4\u53c3\u8207\u5ea6\u548c\u7c89\u7d72\uff08Social media engagement and fans\uff09<br \/>3.\u6392\u540d\u548c\u81ea\u7136\u6d41\u91cf\u6578\u64da\uff08Rankings and organic traffic data\uff09<br \/>4.\u5167\u5bb9\u88fd\u4f5c\uff08Content production\uff09<br \/>5.\u54c1\u724c\u6574\u9ad4\u89c0\u611f\uff08Overall brand sentiment\uff09<br \/>6.\u7db2\u7ad9\u6574\u9ad4\u6578\u64da\uff08Overall site 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