{"id":2763,"date":"2020-09-15T09:54:02","date_gmt":"2020-09-15T09:54:02","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2763"},"modified":"2023-09-01T14:41:53","modified_gmt":"2023-09-01T06:41:53","slug":"marketing-communication-theory","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/marketing-communication-theory\/","title":{"rendered":"\u3010\u6578\u78bc\u71df\u92b7\u8cc7\u8a0a\u7ad9\u30115\u500b\u71df\u92b7\u50b3\u64ad\u7406\u8ad6"},"content":{"rendered":"<p><span style=\"font-weight: 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style=\"font-weight: 400;\">\u300c\u4e3b\u6211\u300d\u662f\u73fe\u5be6\u7684\u884c\u70ba\u4e3b\u9ad4\uff0c\u5373\u73fe\u5b58\u7684\u81ea\u6211\uff1b\u800c\u300c\u5ba2\u6211\u300d\u5373\u7b26\u5408\u793e\u6703\u671f\u5f85\u3001\u81ea\u6211\u8a55\u50f9\u6216\u4ed6\u4eba\u8a55\u50f9\u4e2d\u7684\u90a3\u500b\u81ea\u5df1\u3002\u4e0d\u5c11\u54c1\u724c\u90fd\u6703\u6309\u71df\u92b7\u76ee\u7684\u53bb\u5851\u9020\u51fa\u4e00\u500b\u5ba2\u6211\u5f62\u8c61\uff0c\u4ee5\u53ca\u7531\u4e3b\u6211\u8b8a\u6210\u5ba2\u6211\u7684\u904e\u7a0b\uff0c\u6307\u51fa\u7522\u54c1\u80fd\u4ee4\u53d7\u773e\u5f9e\u4e3b\u6211\u8b8a\u6210\u5ba2\u6211\uff0c\u7b26\u5408\u793e\u6703\u7684\u671f\u5f85\uff0c\u4fc3\u6210\u53d7\u773e\u4f5c\u51fa\u884c\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\u5728\u4e0a\u73ed\u6642\u6c92\u4f8b\u5982\u5728\u4e0a\u73ed\u6642\u6c92\u7cbe\u6253\u91c7\u7684\u4e3b\u6211\u53ca\u5de5\u4f5c\u5feb\u901f\u6709\u6548\u7387\u7684\u5ba2\u6211\uff0c\u662f\u80fd\u91cf\u98f2\u54c1\u5e38\u898b\u7684\u5ee3\u544a\u6a4b\u6bb5\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">3.\u8b66\u9418\u6548\u679c<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7528\u300c\u6572\u97ff\u8b66\u9418\u300d\u5236\u9020\u9069\u7576\u7684\u6050\u61fc\u611f\uff0c\u4f86\u559a\u8d77\u53d7\u773e\u5c0d\u67d0\u4ef6\u4e8b\u4ef6\u7684\u5371\u6a5f\u610f\u8b58\u548c\u7dca\u5f35\u611f\uff0c\u8b93\u4ed6\u5011\u7684\u614b\u5ea6\u548c\u884c\u70ba\u5f80\u7279\u5b9a\u7684\u65b9\u5411\u8f49\u8b8a\uff0c\u751a\u81f3\u56e0\u6b64\u800c\u63a1\u53d6\u884c\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\u4e00\u4e9b\u653f\u5e9c\u547c\u7c72\u5e02\u6c11\u63d0\u9632\u75be\u75c5\u4e26\u53bb\u9032\u884c\u8eab\u9ad4\u6aa2\u67e5\u7684\u5ee3\u544a\uff0c\u5c31\u5e38\u5e38\u904b\u7528\u5230\u8b66\u9418\u6548\u679c\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">4.\u92ea\u588a\u6548\u679c<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\u63d0\u524d\u92ea\u588a\u53ef\u4ee5\u6539\u8b8a\u53d7\u773e\u7684\u6ce8\u610f\u751a\u81f3\u662f\u5224\u65b7\u3002\u5982\u679c\u67d0\u4eba\u6700\u8fd1\u7d93\u5e38\u6027\u3001\u91cd\u8986\u6027\u5730\u63a5\u6536\u5230\u67d0\u500b\u4fe1\u606f\uff0c\u9019\u500b\u4fe1\u606f\u5c31\u6703\u8b8a\u6210\u4ed6\u6700\u65b9\u4fbf\u7372\u5f97\u7684\u4fe1\u606f\uff0c\u7576\u4ed6\u518d\u9047\u5230\u65b0\u4fe1\u606f\u523a\u6fc0\u6642\uff0c\u4fe1\u606f\u4e4b\u9593\u5c31\u6703\u5efa\u7acb\u806f\u7e6b\u3002\u6240\u4ee5\uff0c\u53ea\u8981\u50b3\u64ad\u8005\u4e0d\u65b7\u5f37\u5316\u67d0\u500b\u89c0\u9ede\uff0c\u53d7\u773e\u5c31\u5f88\u5bb9\u6613\u5f9e\u9019\u500b\u89c0\u9ede\u51fa\u767c\u53bb\u601d\u8003\u554f\u984c\u3002<\/span><\/p>\n<p>\u4f8b\u5982\u6bcf\u9022\u65b0\u5e74\u9001\u79ae\uff0c\u8166\u6d77\u88e1\u7b2c\u4e00\u6642\u9593\u6703\u6d6e\u73fe\u90a3\u5e7e\u500b\u9eb5\u98df\u54c1\u724c\u6216\u96f6\u98df\u54c1\u724c\u3002\u900f\u904e\u4e0d\u65b7\u5728\u5ee3\u544a\u5f37\u8abf\u4ed6\u5011\u662f\u65b0\u5e74\u9001\u79ae\u7684\u9078\u64c7\uff0c\u4ee4\u53d7\u773e\u6709\u9700\u8981\u6642\u7b2c\u4e00\u6642\u9593\u60f3\u8d77\u4ed6\u5011\u3002<\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">5.\u5206\u773e\u50b3\u64ad<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u300c\u5206\u773e\u300d\u5373\u300c\u6709\u5206\u5225\u7684\u5927\u773e\u300d\u3002\u6307\u5ee3\u5927\u7684\u53d7\u773e\u662f\u6703\u5b58\u5728\u500b\u9ad4\u7684\u5dee\u7570\uff0c\u4e26\u6703\u57fa\u65bc\u80cc\u666f\u3001\u6587\u5316\u3001\u9700\u6c42\u7b49\u56e0\u7d20\u5f71\u97ff\uff0c\u5206\u70ba\u4e0d\u540c\u7684\u7fa4\u9ad4\uff0c\u64c1\u6709\u5404\u7570\u7684\u614b\u5ea6\u548c\u884c\u70ba\uff0c\u56e0\u6b64\u4e0d\u540c\u7684\u5206\u773e\u5c0d\u540c\u4e00\u4fe1\u606f\u7684\u53cd\u61c9\u6703\u4e0d\u4e00\u6a23\u3002\u6240\u4ee5\u8981\u5c07\u5c0d\u7684\u4fe1\u606f\u50b3\u64ad\u7d66\u5c0d\u7684\u4eba\uff0c\u624d\u80fd\u6309\u7167\u9810\u671f\u5f15\u8d77\u53d7\u773e\u7684\u9810\u671f\u548c\u5171\u55da\uff0c\u5373\u9054\u81f3\u300c\u7cbe\u6e96\u7684\u71df\u92b7\u300d\u3002\u6240\u4ee5\u71df\u92b7\u624d\u6703\u904b\u7528\u5230\u4e0d\u540c\u6e20\u9053\u3001\u4e0d\u540c\u7684KOL\u53bb\u4f5c\u70ba\u50b3\u64ad\u5a92\u4ecb\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">SDMC\u5728\u6295\u653e\u53ca\u7ba1\u7406<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\">Online Advertising<\/a>\u64c1\u6709\u8c50\u5bcc\u7d93\u9a57\uff0c\u5c0d\u7528\u6236\u884c\u70ba\u6709\u6df1\u5165\u7684\u7814\u7a76\uff0c\u53ef\u4ee5\u5e6b\u60a8\u7cbe\u6e96\u5411\u76ee\u6a19\u53d7\u773e\u6295\u653e\u71df\u92b7\u4fe1\u606f\uff0c\u6709\u6548\u63d0\u5347\u8f49\u5316\u7387\u3002\u5982\u6709\u4f55\u4efb\u67e5\u8a62\uff0c\u6b61\u8fce\u806f\u7d61\u6211\u5011\uff01<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u6709\u4efb\u4f55\u95dc\u65bc\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u7684\u67e5\u8a62\uff0c\u6b61\u8fce\u60a8\u806f\u7d61\u6211\u5011\uff01<\/span><\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u00a0<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3722\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/2763#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" 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