{"id":2771,"date":"2020-09-22T09:44:09","date_gmt":"2020-09-22T09:44:09","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2771"},"modified":"2023-09-01T14:41:52","modified_gmt":"2023-09-01T06:41:52","slug":"marketing-formula","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/marketing-formula\/","title":{"rendered":"\u3010\u6578\u78bc\u71df\u92b7\u8cc7\u8a0a\u7ad9\u30114\u689d\u8d85\u5be6\u7528\u7684\u71df\u92b7\u65b9\u6848\u516c\u5f0f"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u4f5c\u70ba\u6578\u78bc\u71df\u92b7\u516c\u53f8\uff0c\u6211\u5011\u66fe\u70ba\u4f86\u81ea\u5404\u884c\u5404\u696d\u7684\u5ba2\u6236\u7b56\u5283\u904e\u4e0d\u5c11\u71df\u92b7\u8a08\u5283\uff0c\u4ea6\u770b\u904e\u7121\u6578\u7684\u6848\u4f8b\u4f5c\u70ba\u53c3\u8003\uff0c\u7576\u4e2d\u4e0d\u4e4f\u4e00\u4e9b\u6211\u5011\u8a8d\u70ba\u662f\u975e\u5e38\u597d\u7684\u65b9\u6cd5\u548c\u601d\u8def\u3002\u90a3\u9ebc\uff0c\u4eca\u65e5\u4f86\u5206\u4eab\u4e00\u4e0b4\u689d\u8d85\u5be6\u7528\u7684\u71df\u92b7\u65b9\u6848\u516c\u5f0f\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">1.AIPL<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AIPL\u662f\u6307\u300cAwareness\u66dd\u5149\uff1eInterest\u95dc\u6ce8\uff1ePurchase\u8cfc\u8cb7\uff1eLoyalty\u5fe0\u8aa0\u300d\u9019\u6a23\u7684\u4e00\u500b\u5ba2\u6236\u65c5\u7a0b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\">\u6295\u653e\u7db2\u4e0a\u5ee3\u544a<\/a>\u6642\uff0c\u53ef\u4ee5\u91dd\u5c0d\u6d88\u8cbb\u8005\u5728\u4e0d\u540c\u968e\u6bb5\u4e0b\u7684\u641c\u5c0b\u610f\u5716\u548c\u6240\u7528\u7684\u95dc\u9375\u5b57\uff0c\u8a2d\u5b9a\u4e0d\u540c\u7684\u5ee3\u544a\u544acampaign\uff0c\u4e26\u53ef\u4ee5\u900f\u904e\u6578\u78bc\u71df\u92b7\u5206\u6790\u5de5\u5177\u4f8b\u5982Google Analytics\u548c\u5176\u4ed6\u7b2c\u4e09\u65b9\u5de5\u5177\u5f97\u51fa\u66f4\u5ba2\u89c0\u3001\u7cbe\u6e96\u7684\u6578\u64da\uff0c<\/span><span style=\"font-weight: 400;\">\u6295\u8cc7\u56de\u5831\u7387\u66f4\u52a0\u660e\u78ba\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">2.\u54c1\u724c\u5b9a\u4f4d\u601d\u8def<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u601d\u8003\u54c1\u724c\u5b9a\u4f4d\u7684\u6838\u5fc33\u6b65\u662f\uff1a\u6d88\u8cbb\u8005\u9700\u8981\u751a\u9ebc\uff1f\uff1e\u7af6\u722d\u5c0d\u624b\u6eff\u8db3\u5230\u55ce\uff1f\uff1e\u7af6\u722d\u5c0d\u624b\u4e0d\u80fd\u6eff\u8db3\u7684\u5730\u65b9\uff0c\u81ea\u5bb6\u6709\u80fd\u529b\u6eff\u8db3\u55ce\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c0d\u6d88\u8cbb\u8005\u884c\u70ba\u9032\u884c\u89c0\u5bdf\u53ca\u5206\u6790\uff0c\u5c0d\u884c\u696d\u53ca\u7522\u54c1\u7684\u5206\u6790\uff0c\u9084\u6709\u5c0d\u81ea\u5bb6\u4f01\u696d\u548c\u7522\u54c1\u7684\u900f\u5fb9\u4e86\u89e3\uff0c\u4f8b\u5982\u662f\u7368\u7279\u4e4b\u8655\u548c\u7af6\u722d\u5c0d\u624b\u6c92\u6709\u7684\u512a\u9ede\uff0c\u5c64\u5c64\u63a8\u6572\u51fa\u54c1\u724c\u5b9a\u4f4d\u7684\u65b9\u5411\u3002\u54c1\u724c\u5b9a\u4f4d\u82e5\u7136\u5b9a\u5f97\u597d\uff0c\u53ef\u4ee5\u5927\u5927\u52a0\u5f37\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u597d\u611f\u5ea6\uff0c\u9577\u5fc3\u9060\u5e36\u4f86\u66f4\u591a\u7684\u92b7\u552e\u53ca\u54c1\u724c\u7684\u5fe0\u5be6\u5ba2\u6236\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">3.\u6d1e\u5bdf\u6d88\u8cbb\u8005\u7684\u300c\u885d\u7a81\u300d<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u89e3\u6c7a\u6d88\u8cbb\u8005\u885d\u7a81\u7684\u904e\u7a0b\u662f\u9019\u6a23\u7684\uff1a\u6d88\u8cbb\u8005\u60f3\u300cXXX\u300d\uff1e\u4f46\u662f\u300cXXX\u300d\uff1e\u7522\u54c1\u53ef\u4ee5\u300cXXX\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u300c\u6d1e\u5bdf\u300d\u6d88\u8cbb\u8005\u7684\u300c\u885d\u7a81\u300d\uff0c\u4e0d\u53ea\u8981\u77ad\u89e3\u6d88\u8cbb\u8005\u7684\u884c\u70ba\uff0c\u9084\u9700\u8981\u5206\u6790\u51fa\u884c\u70ba\u80cc\u5f8c\u7684\u5fc3\u7406\u9700\u6c42\u3002\u4f8b\u5982\u5728\u610f\u5927\u5229\u9910\u5ef0\uff0c\u6709\u4e9b\u5ba2\u4eba\u9019\u6b3ePizza\u53c8\u60f3\u5403\u3001\u90a3\u6b3ePizza\u53c8\u60f3\u8a66\uff0c\u4f46\u662f2\u6b3e\u90fd\u9ede\u4e86\u7d55\u5c0d\u5403\u4e0d\u5b8c\uff0c\u65bc\u662f\u6709\u9910\u5ef3\u7834\u683c\u60f3\u5230\u96d9\u62fcPizza\uff0c\u6210\u529f\u89e3\u6c7a\u5ba2\u4eba\u7684\u5167\u5fc3\u885d\u7a81\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c07\u4f01\u696d\u89e3\u6c7a\u6d88\u8cbb\u8005\u885d\u7a81\u7684\u904e\u7a0b\u548c\u7522\u54c1\u5728\u9069\u7576\u7684\u6642\u5019\u900f\u904e\u71df\u92b7\u50b3\u9054\u7d66\u6d88\u8cbb\u8005\uff0c\u80fd\u5920\u5f62\u6210\u5f88\u5f37\u8aaa\u670d\u529b\uff0c\u5927\u5927\u63d0\u9ad8\u4ed6\u5011\u4f5c\u51fa\u884c\u52d5\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">4.OIIC<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">OIIC\u5373\u662f\u300cObjective\u76ee\u6a19\uff1eIssue\u969c\u7919\uff1eInsight\u6d1e\u5bdf\uff1eChallenge\u6311\u6230\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u5ba2\u6236\u5236\u5b9a\u6578\u78bc\u71df\u92b7\u65b9\u6848\u6642\uff0c\u9996\u5148\u8981\u4ee5\u76ee\u6a19\u70ba\u672c\uff0c\u77ad\u89e3\u5ba2\u4eba\u7684\u751f\u610f\u76ee\u6a19\u3002\u800c\u5ba2\u4eba\u53c8\u9762\u5c0d\u751a\u9ebc\u969c\u7919\u4ee4\u4ed6\u5011\u672a\u80fd\u9054\u6210\u76ee\u6a19\uff1f\u91dd\u5c0d\u9019\u500b\u969c\u7919\uff0c\u5728\u6d88\u8cbb\u8005\u884c\u70ba\u4e2d\u6d1e\u5bdf\u969c\u7919\u7684\u8d77\u56e0\u53ca\u89e3\u6c7a\u65b9\u6848\uff0c\u7e7c\u800c\u767c\u8d77\u6311\u6230\uff0c\u4ee5\u843d\u5be6\u71df\u92b7\u65b9\u6848\u53ca\u884c\u52d5\u4f86\u89e3\u6c7a\u969c\u7919\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">\u5be6\u884c\u90194\u7a2e\u71df\u92b7\u65b9\u6848\uff0c\u60a8\u9700\u8981\u22ef\u22ef<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u7136\u4e00\u9593\u5c08\u696d\u7684\u6578\u78bc\u71df\u92b7\u4f19\u4f34\u3002SDMC \u7684\u6578\u78bc\u71df\u92b7\u670d\u52d9\u5168\u9762\uff0c\u70ba\u5ba2\u6236\u5236\u5b9a\u71df\u92b7\u65b9\u6848\u4e4b\u9918\uff0c\u9084\u80fd\u5e6b\u5ba2\u4eba\u7167\u9867\u597d\u4e00\u5207\u5ee3\u544a\u6295\u653e\u4e8b\u52d9\uff0c\u5305\u62ec\u5ee3\u544a\u6240\u9700\u7684\u5716\u6587\uff0c\u6211\u5011\u5f37\u5927\u7684\u5718\u968a\u90fd\u80fd\u70ba\u60a8\u63d0\u4f9b\u8db3\u5920\u7684\u652f\u6301\u3002\u7acb\u5373\u806f\u7d61\u6211\u5011\u67e5\u8a62\u66f4\u591a\u7db2\u4e0a\u71df\u92b7\u670d\u52d9\u8a73\u60c5\uff01<\/span><\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u00a0<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3722\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/2771#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/2771#wpcf7-f3722-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-67\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required nicdark_height46 medium nicdark_border_grey title\" id=\"selection\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-67\"><option value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c(Web design and development)\">\u7db2\u9801\u88fd\u4f5c(Web design and development)<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7(Digital Advertising)\">\u7db2\u4e0a\u71df\u92b7(Digital Advertising)<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)\">\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)<\/option><option value=\"AI \u751f\u6210\u5f0f\u5f15\u64ce\u512a\u5316 (AIGEO)\">AIGEO<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)<\/option><option value=\"\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3\">\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3<\/option><option value=\"\u4e2d\u570b\u641c\u5c0b\u5f15\u64ce\u71df\u92b7\">China Marketing<\/option><option value=\"\u5fae\u4fe1\u71df\u92b7 (Wechat)\">\u5fae\u4fe1\u71df\u92b7 (Wechat)<\/option><option value=\"\u5167\u5730\u7db2\u7d05\u5ba3\u50b3\">Chinese KOL<\/option><option 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value=\"en\"\/><\/form>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24,27],"tags":[23,33,35,40],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24","category-27","tag-23","tag-33","tag-35","tag-40"],"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=2771"}],"version-history":[{"count":1,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2771\/revisions"}],"predecessor-version":[{"id":4634,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2771\/revisions\/4634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media\/2772"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=2771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/categories?post=2771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/tags?post=2771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}