{"id":2803,"date":"2020-10-09T09:22:58","date_gmt":"2020-10-09T09:22:58","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2803"},"modified":"2023-09-01T14:41:49","modified_gmt":"2023-09-01T06:41:49","slug":"marketing-negative-example","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/marketing-negative-example\/","title":{"rendered":"\u54c1\u724c\u5931\u6557\u7684\u539f\u56e0\u90fd\u6709\u54ea\u4e9b\uff1f"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u4e8b\u71df\u92b7\u9019\u4e00\u884c\uff0c\u5c11\u4e0d\u4e86\u6703\u53c3\u8003\u5176\u4ed6\u54c1\u724c\u7684\u6210\u529f\u4f8b\u5b50\uff0c\u4f46\u57fa\u65bc\u8eab\u8655\u7684\u884c\u696d\u548c\u8cc7\u6e90\u7b49\u56e0\u7d20\uff0c\u8981\u4eff\u6548\u6210\u529f\u7684\u54c1\u724c\u4e5f\u6c92\u6709\u60f3\u50cf\u822c\u5bb9\u6613\uff0c\u5373\u4f7f\u4eff\u6548\u4e86\u4e5f\u672a\u5fc5\u6709\u540c\u6a23\u7684\u597d\u6548\u679c\u3002\u65e2\u7136\u5982\u6b64\uff0c\u6211\u5011\u70ba\u4f55\u4e0d\u63db\u500b\u89d2\u5ea6\uff0c\u5f9e\u5931\u6557\u7684\u4f8b\u5b50\u4e2d\u5f15\u4ee5\u70ba\u9451\uff1f\u4ee5\u4e0b\u5c31\u8b93\u6211\u5011\u7e3d\u7d50\u4e00\u4e0b\u54c1\u724c\u5931\u6557\u76844\u500b\u539f\u56e0\uff1a<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">1.\u5ffd\u7565\u7528\u6236\u8a34\u6c42<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6709\u4e9b\u54c1\u724c\u5728\u71df\u92b7\u7522\u54c1\u6642\u4e00\u76f4\u5ba3\u7a31\u81ea\u5df1\u300c\u63a1\u7528\u4e86\u67d0\u6280\u8853\u300d\u3001\u300c\u904b\u7528\u67d0\u5148\u9032\u79d1\u6280\u300d\u7b49\u7b49\uff0c\u537b\u6c92\u6709\u50b3\u9054\u4e00\u4ef6\u975e\u5e38\u6838\u5fc3\u7684\u4fe1\u606f\uff1a\u7522\u54c1\u70ba\u7528\u6236\u89e3\u6c7a\u4e86\u751a\u9ebc\u554f\u984c\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u5c0d\u7af6\u722d\u5c0d\u624b\u7684\u7814\u7a76\u90fd\u662f\u77ad\u89e3\u7528\u6236\u9700\u6c42\u7684\u65b9\u6cd5\uff0c\u4f46\u6709\u4e9b\u54c1\u724c\u4e0d\u53c3\u8003\u7af6\u722d\u5c0d\u624b\u7522\u54c1\u7684\u512a\u52dd\u4e4b\u8655\uff0c\u4e5f\u6c92\u6709\u4e3b\u52d5\u807d\u53d6\u7528\u6236\u7684\u610f\u898b\u3002\u800c\u7121\u6cd5\u6eff\u8db3\u7528\u6236\u9700\u8981\u7684\u7522\u54c1\u81ea\u7136\u4e0d\u88ab\u8cfc\u8cb7\u548c\u56de\u8cfc\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">2.\u71df\u92b7\u5b9a\u4f4d\u932f\u8aa4<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6709\u4e9b\u60c5\u6cc1\u662f\uff0c\u7522\u54c1\u5f88\u597d\u5730\u70ba\u4e86\u6eff\u8db3\u6d88\u8cbb\u8005\u9700\u8981\u800c\u8a2d\uff0c\u4f46\u92b7\u552e\u60c5\u6cc1\u672a\u898b\u7406\u60f3\uff0c\u70ba\u751a\u9ebc\u5462\uff1f\u53ef\u80fd\u662f\u71df\u92b7\u76ee\u6a19\u7fa4\u773e\u3001\u5b9a\u4f4d\u932f\u8aa4\u6216\u904e\u65bc\u72f9\u7a84\u3002\u6578\u78bc\u6642\u4ee3\u7684\u6d88\u8cbb\u8005\uff0c\u6d88\u8cbb\u6d41\u7a0b\u4e0d\u518d\u53ea\u662f\u7dda\u6027\uff0c\u800c\u662f\u6839\u64da\u884c\u92b7\u6f0f\u6597\uff08Marketing Funnel\uff09\uff0c\u5f9e\u300c\u66dd\u5149\u300d\u5230\u300c\u884c\u52d5\u300d\uff0c\u6bcf\u4e00\u5c64\u7684\u6d88\u8cbb\u8005\u90fd\u4e0d\u540c\u7684\u884c\u70ba\u3001\u7279\u5fb4\u3002\u5efa\u7acb\u6b63\u78ba\u7684\u5ba2\u6236\u6a21\u578b\uff0c\u4e26\u6839\u64da\u884c\u92b7\u6f0f\u6597\u6bcf\u4e00\u74b0\u9032\u884c\u76f8\u61c9\u7684\u7522\u54c1\u63a8\u5ee3\u884c\u52d5\uff0c\u4f8b\u5982\u662f\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\u3001<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\">Online Advertising<\/a>\u3001\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u7b49\u7b49\uff0c\u624d\u80fd\u6709\u6548\u4fc3\u6210\u92b7\u552e\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">3.\u7f3a\u4e4f\u9577\u9060\u767c\u5c55\u8a08\u5283<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6709\u4e9b\u54c1\u724c\u53ea\u8457\u773c\u65bc\u773c\u524d\u7684\u5229\u76ca\uff0c\u7f3a\u4e4f\u9577\u9060\u767c\u5c55\u8a08\u5283\u3002\u6709\u9577\u9060\u7684\u8a08\u5283\u548c\u6295\u5165\u8cc7\u6e90\uff0c\u624d\u80fd\u5920\u7d2f\u7a4d\u54c1\u724c\u8cc7\u7522\u3002<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e7%b5%a1%e8%81%b2%e8%ad%bd%e7%ae%a1%e7%90%86\/\">\u54c1\u724c\u8cc7\u7522<\/a>\u9664\u4e86\u6709\u5f62\u7684\u7522\u7269\u5916\uff0c\u9084\u6709\u4e00\u4e9b\u7121\u5f62\u7684\uff0c\u5305\u62ec\u54c1\u724c\u6b0a\u5a01\u6027\u3001\u53ef\u4fe1\u6027\u3001\u9867\u5ba2\u7684\u53e3\u7891\u7b49\u7b49\u3002\u9700\u8981\u900f\u904e<a href=\"https:\/\/sdmc.com.hk\/en\/seo\/\">SEO<\/a>\u3001\u516c\u95dc\u3001\u5167\u5bb9\u71df\u92b7\u7b49\u9577\u671f\u7b56\u7565\u53bb\u7d2f\u7a4d\uff0c\u624d\u80fd\u4f7f\u54c1\u724c\u6108\u8d70\u6108\u9060\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">4.\u54c1\u724c\u4e3b\u5f35\u4e0d\u5b9a<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6bcf\u500b\u54c1\u724c\u90fd\u6703\u6709\u4e00\u500b\u6838\u5fc3\u50f9\u503c\u3001\u4e3b\u5f35\u6216\u4f5c\u98a8\uff0c\u5b83\u5011\u4e00\u65e6\u78ba\u7acb\u4e86\u5c31\u4e0d\u61c9\u96a8\u4fbf\u66f4\u6539\u3002\u6700\u58de\u7684\u60c5\u6cc1\u5c31\u662f\u4e82\u7528\u71df\u92b7\u516c\u53f8\uff0c\u7136\u5f8c\u807d\u5230\u65b0\u7684\u7406\u5ff5\u5c31\u8aaa\u597d\uff0c\u65bc\u662f\u54c1\u724c\u4e3b\u5f35\u6539\u4f86\u6539\u53bb\u3002\u4e00\u4f86\u9020\u6210\u4f01\u696d\u5167\u90e8\u54e1\u5de5\u6df7\u4e82\uff0c\u4e8c\u4f86\u4ee4\u6d88\u8cbb\u8005\u6df7\u6dc6\uff0c\u8a18\u4e0d\u4f4f\u4f60\uff0c\u81ea\u7136\u4e5f\u4e0d\u6703\u8cb7\u4f60\u7684\u7522\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u597d\u7684\u71df\u92b7\u516c\u53f8\u61c9\u8a72\u6703\u5148\u77ad\u89e3\u54c1\u724c\u7684\u80cc\u666f\u3001\u4e3b\u5f35\u548c\u7279\u9ede\uff0c\u518d\u85c9\u8457\u5404\u7a2e\u71df\u92b7\u6e20\u9053\u50b3\u9054\u7d66\u5ba2\u6236\uff0c\u4ee5\u52a0\u5f37\u54c1\u724c\u610f\u8b58\u548c\u5fe0\u8aa0\u5ea6\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">\u7e3d\u7d50<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8981\u5e6b\u54c1\u724c\u767c\u5c55\u5f97\u66f4\u52a0\u9577\u9060\uff0c\u71df\u92b7\u4eba\u54e1\u5fc5\u9808\u907f\u514d\u72af\u4ee5\u4e0a\u7684\u932f\u8aa4\u3002\u800c\u54c1\u724c\u65b9\u4ea6\u53ef\u4ee5\u8003\u616e\u8058\u7528\u8f03\u70ba\u5c08\u696d\u7684\u6578\u78bc\u71df\u92b7\u516c\u53f8\uff0c\u652f\u63f4\u7522\u54c1\u63a8\u5ee3\u3001\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\u3001\u5ee3\u544a\u7b49\u4e0d\u540c\u7684\u71df\u92b7\u6d3b\u52d5\uff0c\u624d\u80fd\u5438\u5f15\u66f4\u591a\u7684\u5ba2\u6236\uff0c\u8b93\u54c1\u724c\u8d70\u5f97\u66f4\u9060\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u00a0<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3722\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/2803#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/2803#wpcf7-f3722-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-67\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required nicdark_height46 medium nicdark_border_grey title\" id=\"selection\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-67\"><option value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c(Web design and development)\">\u7db2\u9801\u88fd\u4f5c(Web design and development)<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7(Digital Advertising)\">\u7db2\u4e0a\u71df\u92b7(Digital Advertising)<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)\">\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)<\/option><option value=\"AI \u751f\u6210\u5f0f\u5f15\u64ce\u512a\u5316 (AIGEO)\">AIGEO<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)<\/option><option value=\"\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3\">\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3<\/option><option value=\"\u4e2d\u570b\u641c\u5c0b\u5f15\u64ce\u71df\u92b7\">China Marketing<\/option><option value=\"\u5fae\u4fe1\u71df\u92b7 (Wechat)\">\u5fae\u4fe1\u71df\u92b7 (Wechat)<\/option><option value=\"\u5167\u5730\u7db2\u7d05\u5ba3\u50b3\">Chinese KOL<\/option><option value=\"\u4e00\u7ad9\u5f0f\u670d\u52d9\">One-stop Service<\/option><option value=\"AI\u4eba\u5de5\u667a\u6167\u6280\u8853\">AI\u4eba\u5de5\u667a\u6167\u6280\u8853<\/option><option value=\"\u670d\u52d9\u50f9\u9322\">Service Price<\/option><option value=\"\u5206\u92b7\u5408\u4f5c\">Collaboration<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"5\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"\u8a73\u60c5\" name=\"your-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner button_full_width\" type=\"submit\" value=\"\u767c\u9001\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24,27],"tags":[23,30,33,40],"class_list":["post-2803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24","category-27","tag-23","tag-seo","tag-33","tag-40"],"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=2803"}],"version-history":[{"count":3,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2803\/revisions"}],"predecessor-version":[{"id":4632,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2803\/revisions\/4632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media\/2804"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=2803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/categories?post=2803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/tags?post=2803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}