{"id":2891,"date":"2020-12-01T09:39:06","date_gmt":"2020-12-01T09:39:06","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2891"},"modified":"2023-09-01T14:41:39","modified_gmt":"2023-09-01T06:41:39","slug":"consumer-behavior","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/consumer-behavior\/","title":{"rendered":"\u3010\u6578\u78bc\u71df\u92b7\u8cc7\u8a0a\u7ad9\u30113\u6b65\u6539\u8b8a\u6d88\u8cbb\u8005\u884c\u70ba"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u767e\u8ca8\u5e97\u4e4b\u7236John Wanamaker\u666e\u7d93\u8aaa\u904e\uff1a\u300c\u6211\u5728\u5ee3\u544a\u4e0a\u7684\u6295\u8cc7\u6709\u4e00\u534a\u662f\u7121\u7528\u7684\uff0c\u554f\u984c\u662f\u6211\u4e0d\u77e5\u662f\u54ea\u4e00\u534a\u3002\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6642\u81f3\u4eca\u65e5\uff0c\u6211\u5011\u53ef\u4ee5\u900f\u904e\u5927\u6578\u64da\u5206\u6790\u6d88\u8cbb\u8005\u7684\u5404\u7a2e\u7279\u5fb5\u53ca\u884c\u70ba\uff0c\u53bb\u5224\u65b7<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\">Ads Level<\/a>\u53ca\u6e20\u9053\u8f49\u5316\u6a5f\u6703\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u9084\u53ef\u4ee5\u5617\u8a66\u900f\u904e\u512a\u8cea\u7684\u71df\u92b7\u7b56\u7565\u53bb\u63d0\u5347\u5ee3\u544a\u7684\u6548\u679c\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">\u7528\u7b56\u7565\u6539\u8b8a\u6d88\u8cbb\u8005\u884c\u70ba<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u71df\u92b7\u7684\u76ee\u7684\u5728\u65bc\u89e3\u6c7a\u54c1\u724c\u9047\u5230\u7684\u554f\u984c\uff0c\u4e0d\u5916\u4e4e\u662f\u6539\u8b8a\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u8a8d\u77e5\u3001\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u597d\u611f\u5ea6\u3001\u4fc3\u9032\u92b7\u552e\u3001\u63a8\u52d5\u53d7\u773e\u53bb\u505a\u67d0\u4ef6\u4e8b\u22ef\u22ef\u5b83\u5011\u7684\u672c\u8cea\uff0c\u90fd\u96e2\u4e0d\u958b\u300c\u6539\u8b8a\u6d88\u8cbb\u8005\u7684\u614b\u5ea6\u548c\u884c\u70ba\u300d\u3002<\/span><\/p>\n<p>\u6211\u5011\u53ef\u4ee5\u601d\u8003\u5982\u4f55\u5f71\u97ff\u6216\u6539\u8b8a\u6d88\u8cbb\u8005\u7684\u884c\u70ba\uff0c\u4e26\u4ee5\u6b64\u69cb\u601d\u71df\u92b7\u7b56\u7565\u3002<\/p>\n<p>\u00a0<\/p>\n<h4><span style=\"font-weight: 400;\">1. \u6539\u8b8a\u884c\u70ba\u7684\u689d\u4ef6<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u300c\u9700\u8981\u300d\u662f\u7522\u751f\u6d88\u8cbb\u884c\u70ba\u7684\u57fa\u790e\uff0c\u7576\u6d88\u8cbb\u8005\u88ab\u6fc0\u767c\u300c\u9700\u8981\u300d\u8981\u88ab\u6eff\u8db3\u7684\u5fc3\u7406\uff0c\u4fbf\u6703\u51fa\u73fe\u6d88\u8cbb\u300c\u52d5\u6a5f\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eba\u985e\u7522\u751f\u52d5\u6a5f\u7684\u7406\u7531\u5176\u5be6\u53ef\u4ee5\u8907\u96dc\uff0c\u9019\u88e1\u7c21\u55ae\u6982\u62ec\u4e00\u4e0b\uff0c\u539f\u56e0\u5305\u62ec\u300c\u793e\u6703\u56e0\u7d20\u300d\uff1a\u4eba\u6703\u5728\u610f\u4ed6\u4eba\u60f3\u6cd5\u3001\u53c3\u8003\u4ed6\u4eba\u884c\u70ba\u3001\u9075\u5f9e\u793e\u6703\u5e38\u898f\uff1b\u9084\u6709\u300c\u500b\u9ad4\u56e0\u7d20\u300d\uff1a\u751f\u7406\u9700\u8981\u3001\u5b89\u5168\u9700\u8981\u3001\u601d\u8003\u884c\u70ba\u5c0d\u81ea\u5df1\u7684\u597d\u8655\u7b49\u7b49\u3002<\/span><\/p>\n<p>\u8981\u6539\u8b8a\u6d88\u8cbb\u8005\u884c\u70ba\uff0c\u9664\u4e86\u8981\u6709\u52d5\u6a5f\uff0c\u4e5f\u8981\u8b93\u884c\u70ba\u5bb9\u6613\u767c\u751f\uff0c\u9019\u5c31\u8981\u8003\u616e\u4eba\u5011\u7684\u80fd\u529b\u548c\u6a5f\u6703\u3002\u4eba\u5011\u5fc5\u9808\u5177\u5099\u5b8c\u6210\u9019\u500b\u884c\u70ba\u7684\u8cc7\u6e90\u548c\u80fd\u529b\uff0c\u800c\u6d88\u8cbb\u8005\u7684\u8655\u5883\u6700\u597d\u6709\u52a9\u884c\u70ba\u767c\u751f\u3002<\/p>\n<p>\u00a0<\/p>\n<h4><span style=\"font-weight: 400;\">2. \u6539\u8b8a\u884c\u70ba\u7684\u52d5\u529b<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u56e0\u61c9\u4ee5\u4e0a\u7684\u689d\u4ef6\uff0c\u4ee5\u4e0b\u6574\u5408\u51fa\u4e00\u4e9b\u6709\u52a9\u6539\u8b8a\u4ed6\u4eba\u884c\u70ba\u7684\u52d5\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b78\u5c6c\u611f\uff1a\u9080\u8acb\u4eba\u5011\u53c3\u8207\u89e3\u6c7a\u554f\u984c\uff0c\u8b93\u4ed6\u5011\u53c3\u8207\u5728\u4e00\u500b\u6d3b\u52d5\u6216\u7522\u54c1\u4e4b\u4e2d\uff0c\u4fbf\u6703\u7522\u751f\u6b78\u5c6c\u611f\uff0c\u6709\u52a9\u4ed6\u5011\u4f5c\u51fa\u884c\u70ba\u7684\u6539\u8b8a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6a21\u7248\u6548\u61c9\uff1a\u501f\u52a9\u9ad8\u77e5\u540d\u5ea6\u3001\u53ef\u4fe1\u7684\u4eba\u53bb\u555f\u767c\u6216\u50b3\u9012\u884c\u70ba\uff0c\u4e5f\u5c31\u662fKOL\u3001\u540d\u4eba\u3001\u5c08\u5bb6\u7b49\uff0c\u5177\u5099\u5c08\u696d\u6027\u3001\u5438\u5f15\u529b\u3001\u6709\u8da3\u3001\u7b26\u5408\u54c1\u724c\u5f62\u8c61\u7b49\u7279\u8cea\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8ce6\u4e88\u6280\u80fd\uff1a\u5e6b\u52a9\u6d88\u8cbb\u8005\u64c1\u6709\u884c\u52d5\u7684\u80fd\u529b\uff0c\u597d\u50cf\u662f\u63d0\u4f9b\u6709\u7528\u7684\u4fe1\u606f\u3001\u8a66\u7528\u6a5f\u6703\u548c\u6a23\u54c1\u3001\u6559\u5b78\u7684\u8996\u983b\u7b49\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u773e\u4e3b\u7fa9\uff1a\u901a\u904e\u5a92\u9ad4\u50b3\u64ad\uff0c\u71df\u9020\u6709\u5f88\u591a\u4eba\u53c3\u8207\u7684\u611f\u89ba\uff0c\u5c31\u53ef\u4ee5\u518d\u7d66\u51fa\u660e\u78ba\u7684\u6307\u4ee4\uff0c\u8981\u6c42\u4eba\u5011\u4f5c\u51fa\u884c\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u73a9\u6a02\u4e3b\u7fa9\uff1a\u628a\u671f\u671b\u6d88\u8cbb\u8005\u767c\u751f\u7684\u884c\u70ba\u8b8a\u6210\u4ee4\u4eba\u5feb\u6a02\u7684\u73a9\u6a02\u904a\u6232\uff0c\u4f8b\u5982\u662f\u7af6\u731c\u6d3b\u52d5\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><span style=\"font-weight: 400;\">3. \u69cb\u601d\u6539\u8b8a\u884c\u70ba\u7684\u7b56\u7565<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u7d9c\u5408\u4ee5\u4e0a\u5167\u5bb9\uff0c\u69cb\u601d\u71df\u92b7\u8a08\u5283\u7684\u7b2c\u4e00\u6b65\u662f\u8a2d\u5b9a\u76ee\u6a19\uff0c\u6307\u5e0c\u671b\u900f\u904e\u6539\u8b8a\u6d88\u8cbb\u8005\u884c\u70ba\u800c\u9054\u6210\u751a\u9ebc\u76ee\u7684\uff1b\u7136\u5f8c\u9078\u64c7\u4e00\u500b\u6709\u5229\u65bc\u76ee\u6a19\u9054\u6210\u7684\u884c\u70ba\u9032\u884c\u6539\u8b8a\uff1b\u9032\u884c\u9078\u64c7\u6fc0\u767c\u884c\u52d5\u7684\u9a45\u52d5\u529b\uff0c\u601d\u8003\u8981\u63d0\u9ad8\u884c\u52d5\u7684\u52d5\u6a5f\u9084\u662f\u964d\u4f4e\u884c\u52d5\u7684\u96e3\u6613\u5ea6\uff1b\u6700\u5f8c\u624d\u601d\u8003\u5be6\u969b\u7684\u5275\u610f\u5167\u5bb9\u548c\u5448\u73fe\u65b9\u5f0f\uff0c\u7528\u597d\u7684\u5275\u610f\u5c07\u6539\u8b8a\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u8a08\u5283\u843d\u5be6\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle 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value=\"en\"\/><\/form>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24,27],"tags":[23,34,40],"class_list":["post-2891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24","category-27","tag-23","tag-34","tag-40"],"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=2891"}],"version-history":[{"count":3,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2891\/revisions"}],"predecessor-version":[{"id":4626,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2891\/revisions\/4626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media\/2892"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=2891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/categories?post=2891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/tags?post=2891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}