{"id":2921,"date":"2020-12-23T09:52:10","date_gmt":"2020-12-23T09:52:10","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=2921"},"modified":"2023-09-01T14:41:35","modified_gmt":"2023-09-01T06:41:35","slug":"2021-google-ads-trends","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/2021-google-ads-trends\/","title":{"rendered":"2021\u5e74Google Ads\u8da8\u52e2"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u5168\u7403\u5e7e\u4e4e90%\u7684\u570b\u5bb6\u548c\u5730\u5340\u90fd\u5728\u4f7f\u7528 Google\uff0c\u7121\u8ad6\u662f\u60f3\u589e\u52a0\u696d\u52d9\u5728\u672c\u571f\u7684\u77e5\u540d\u5ea6\uff0c\u9084\u662f\u60f3\u64f4\u5145\u696d\u52d9\u81f3\u5916\u5730\uff0c\u63d0\u5347\u54c1\u724c\u5728\u641c\u5c0b\u5f15\u64ce\u7684\u80fd\u898b\u5ea6\u90fd\u6709\u52a9\u76ee\u6a19\u5ba2\u6236\u66f4\u5bb9\u6613\u627e\u5230\u60a8\u3002\u800c <a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\">Google Ads<\/a> \u5c31\u80fd\u6709\u6548\u5730\u63d0\u5347\u5728\u641c\u5c0b\u5f15\u64ce\u7684\u80fd\u898b\u5ea6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u82e5\u679c\u60f3\u4ee4\u5ee3\u544a\u7684\u8868\u73fe\u66f4\u597d\uff0c\u60a8\u9700\u8981\u77e5\u9053Google Ads\u7684\u91cd\u8981\u8da8\u52e2\uff01<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">1. \u5ee3\u544a\u8cea\u91cf\u5f97\u5206<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u6703\u4f7f\u7528\u5ee3\u544a\u7684\u8cea\u91cf\u4f86\u6c7a\u5b9a\u78ba\u5b9a\u8cea\u91cf\u5f97\u5206\uff0c\u800c\u8cea\u91cf\u5f97\u5206\u5c31\u80fd\u6c7a\u5b9a\u5ee3\u544a\u80fd\u5426\u6709\u597d\u7684\u5c55\u793a\u6a5f\u6703\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8cea\u91cf\u5f97\u5206\u4f86\u81ea\u5ee3\u544a\u8207\u8457\u9678\u9801\u9762\u3001\u6295\u653e\u95dc\u9375\u5b57\u7684\u95dc\u806f\u6027\u3002\u5c24\u5176\u662f\u8457\u9678\u9801\u9762\uff0c\u6700\u7406\u60f3\u662f\u9069\u5408\u79fb\u52d5\u8a2d\u5099\u700f\u89bd\uff0c\u4e26\u4e14\u5728\u79fb\u52d5\u8a2d\u5099\u4e0a\u5177\u6709\u826f\u597d\u7528\u6236\u9ad4\u9a57\uff0c\u4f8b\u5982\u662f\u97ff\u61c9\u5f0f\u8a2d\u8a08\u9801\u9762\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6240\u4ee5\u6211\u5011\u4e0d\u53ea\u8981\u512a\u5316\u5ee3\u544a\uff0c\u9084\u8981\u8003\u616e\u8457\u9678\u9801\u9762\u8207\u5ee3\u544a\u7684\u95dc\u806f\u6027\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">2. \u8ca0\u9762\u95dc\u9375\u5b57<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u8ca0\u9762\u95dc\u9375\u5b57\u80fd\u5920\u63d0\u5347\u5ee3\u544a\u6548\u76ca\u548c\u7bc0\u7701\u5ee3\u544a\u958b\u652f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u8ca0\u9762\u95dc\u9375\u5b57\u53ef\u4ee5\u6e1b\u5c11\u4e0d\u5fc5\u8981\u7684\u9ede\u64ca\u6b21\u6578\uff0c\u4e26\u4e14\u53ef\u4ee5\u63d0\u9ad8\u5ee3\u544a\u8cea\u91cf\u5f97\u5206\uff0c\u63d0\u9ad8\u5ee3\u544a\u95dc\u806f\u6027\uff0c\u4f7f\u5ee3\u544a\u51fa\u50f9\u53ef\u4ee5\u964d\u4f4e\uff0c\u9084\u80fd\u4ee5\u540c\u6a23\u7684\u5e73\u5747\u6bcf\u6b21\u9ede\u64ca\u4ed8\u8cbb\u4f86\u7372\u53d6\u66f4\u597d\u7684\u7d50\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u5411\u5ee3\u544a\u52a0\u5165\u8ca0\u9762\u95dc\u9375\u5b57\uff0c\u53ef\u4ee5\u5728\u8981\u6392\u9664\u7684\u95dc\u9375\u5b57\u524d\u52a0\u4e0a\u6e1b\u865f\uff0c\u78ba\u4fdd\u5ee3\u544a\u4e0d\u6703\u5c0d\u9019\u4e9b\u95dc\u9375\u5b57\u9032\u884c\u7af6\u50f9\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">3. \u5584\u7528\u5ee3\u544a\u64f4\u5c55\u529f\u80fd<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u76ee\u6a19\u7528\u6236\u5728\u770b\u5230\u5ee3\u544a\u4e4b\u5f8c\u6703\u5728\u6578\u79d2\u5167\u6c7a\u5b9a\u662f\u5426\u9032\u884c\u9ede\u64ca\uff0c\u56e0\u6b64\uff0c\u5ee3\u544a\u662f\u5426\u6709\u8db3\u5920\u4fe1\u606f\u5438\u5f15\u7528\u6236\u9ede\u64ca\u662f\u975e\u5e38\u91cd\u8981\u3002\u52a0\u4e0a\uff0c\u5982\u679c\u5728\u9ede\u64ca\u5ee3\u544a\u5f8c\u9084\u9700\u8981\u9032\u884c\u591a\u6b21\u9ede\u64ca\u5206\u9801\u624d\u53ef\u4ee5\u627e\u5230\u4ed6\u5011\u6240\u9700\u7684\u6771\u897f\uff0c\u5f88\u6709\u53ef\u80fd\u6703\u9078\u64c7\u96e2\u958b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u901a\u904e\u5ee3\u544a\u64f4\u5c55\u529f\u80fd\uff0c\u53ef\u4ee5\u63d0\u4f9b\u5230\u66f4\u591a\u7684\u4fe1\u606f\uff0c\u53c8\u53ef\u4ee5\u5e6b\u52a9\u7528\u6236\u53ef\u4ee5\u66f4\u5feb\u627e\u5230\u4ed6\u5011\u7684\u6240\u9700\u4fe1\u606f\uff0c\u4ee5\u5be6\u73fe\u66f4\u597d\u7684\u9ede\u64ca\u7387\u548c\u8f49\u5316\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Goolge\u5ee3\u544a\u64f4\u5c55\u529f\u80fd\u9084\u662f\u514d\u8cbb\u7684\uff0c\u800c\u4e14\u7a2e\u985e\u7e41\u591a\uff0c\u5305\u62ec\u4f4d\u7f6e\u64f4\u5c55\u3001\u6a19\u6ce8\u64f4\u5c55\u3001\u9644\u52a0\u93c8\u7d50\u3001\u50f9\u683c\u7b49\u7b49\uff0c\u9078\u64c7\u53d6\u6c7a\u65bc\u5ee3\u544a\u7684\u76ee\u6a19\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">4. \u79fb\u52d5\u641c\u5c0b\u53cb\u597d<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f86\u81ea\u667a\u80fd\u624b\u6a5f\u7b49\u79fb\u52d5\u8a2d\u5099\u7684\u641c\u5c0b\u91cf\u6bcf\u5e74\u90fd\u5728\u589e\u9577\u3002\u5728\u5236\u5b9aGoogle Ads\u6642\u8981\u8003\u616e\u5230\u79fb\u52d5\u8a2d\u5099\u7528\u5bb6\u7684\u641c\u5c0b\u52d5\u6a5f\u548c\u641c\u5c0b\u884c\u70ba\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u4f7f\u7528\u4e00\u4e9b\u8853\u8a9e\u7684\u7e2e\u5beb\u662f\u7531\u65bc\u4eba\u5011\u5728\u8857\u4e0a\u5306\u5fd9\u5730\u9032\u884c\u641c\u5c0b\uff0c\u53c8\u6216\u8005\u4eba\u5011\u4f7f\u7528\u8a9e\u97f3\u641c\u7d22\u529f\u80fd\u6642\u6703\u4f7f\u7528\u4e0d\u540c\u7684\u77ed\u8a9e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6240\u4ee5\uff0c\u6211\u5011\u6709\u9700\u8981\u70ba\u79fb\u52d5\u8a2d\u5099\u5236\u4f5c\u591a\u4e00\u500bGoogle\u5ee3\u544a\u7cfb\u5217\uff0c\u512a\u5316\u5ee3\u544a\u63cf\u8ff0\u3001\u8457\u9678\u9801\u9762\u7b49\u5167\u5bb9\uff0c\u4ee5\u5408\u4e4e\u79fb\u52d5\u641c\u5c0b\u7684\u8da8\u52e2\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">\u6700\u5f8c\u4e00\u6b65<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Ads \u5c0d\u4f01\u696d\u71df\u92b7\u662f\u5982\u6b64\u4e0d\u53ef\u6216\u7f3a\uff0c\u4f46\u53d7\u5230 Google \u8a8d\u53ef\u7684\u512a\u79c0\u5408\u4f5c\u4f19\u4f34\u5c48\u6307\u53ef\u6578\u3002\u8981\u5f9e\u773e\u591a\u7db2\u4e0a\u71df\u92b7\u516c\u53f8\u4e2d\u8b58\u5225\u51fa\u6700\u597d\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u8a18\u5f97\u8981\u8a8d\u4f4f Google Partner\u7684\u6a19\u8a8c\uff0c\u64c1\u6709\u9019\u500b\u6a19\u8a8c\u7684<a href=\"https:\/\/sdmc.com.hk\/en\/\">\u7db2\u4e0a\u71df\u92b7\u516c\u53f8<\/a>\u624d\u662f\u53d7\u5230 Google \u8a8d\u53ef\u7684\u512a\u79c0 Google\u5ee3\u544a\u670d\u52d9\u4f9b\u61c9\u5546\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u00a0<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3722\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/2921#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/2921#wpcf7-f3722-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div 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Advertising)\">\u7db2\u4e0a\u71df\u92b7(Digital Advertising)<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)\">\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)<\/option><option value=\"AI \u751f\u6210\u5f0f\u5f15\u64ce\u512a\u5316 (AIGEO)\">AIGEO<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)<\/option><option value=\"\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3\">\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3<\/option><option value=\"\u4e2d\u570b\u641c\u5c0b\u5f15\u64ce\u71df\u92b7\">China Marketing<\/option><option value=\"\u5fae\u4fe1\u71df\u92b7 (Wechat)\">\u5fae\u4fe1\u71df\u92b7 (Wechat)<\/option><option value=\"\u5167\u5730\u7db2\u7d05\u5ba3\u50b3\">Chinese KOL<\/option><option 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value=\"en\"\/><\/form>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24,27],"tags":[34,33],"class_list":["post-2921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24","category-27","tag-34","tag-33"],"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=2921"}],"version-history":[{"count":3,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2921\/revisions"}],"predecessor-version":[{"id":4623,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/2921\/revisions\/4623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=2921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/categories?post=2921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/tags?post=2921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}