{"id":3049,"date":"2021-10-26T05:04:20","date_gmt":"2021-10-26T05:04:20","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=3049"},"modified":"2023-09-01T14:41:25","modified_gmt":"2023-09-01T06:41:25","slug":"utm","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e6%8a%80%e8%a1%93%e5%88%86%e6%9e%90\/utm\/","title":{"rendered":"\u3010 \u6578\u78bc\u71df\u92b7\u5c0f\u6280\u5de7 \u3011\u7528UTM\u7cbe\u6e96\u5206\u8fa8\u7db2\u7ad9\u6d41\u91cf\u4f86\u6e90"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><span style=\"font-weight: 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400;\">\u70ba\u4e86\u66f4\u6e96\u78ba\u5730\u5206\u6790\u7db2\u7ad9\u6d41\u91cf\u7684\u4f86\u6e90\uff0cGoogle\u7684\u7db2\u7ad9\u5206\u6790\u5de5\u5177Google Analytics\u63d0\u4f9b\u4e86\u93c8\u7d50\u6a19\u8a18Urchin Tracking Module\uff08UTM\uff09\u7d66\u7db2\u9801\u7ba1\u7406\u54e1\u6216\u5206\u6790\u4eba\u54e1\u81ea\u8a02\u5beb\u5165\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UTM\u6703\u8b93\u539f\u7db2\u5740\u5f8c\u9762\u7522\u751f\u4e00\u6bb5\u53c3\u6578\uff0c\u7528\u6236\u9ede\u64ca\u7db2\u5740\u5f8c\uff0c\u6d41\u91cf\u4f86\u6e90\u53ca\u5728\u7db2\u7ad9\u4e2d\u7684\u884c\u70ba\u90fd\u6703\u88ab\u8a18\u9304\u4e0b\u4f86\uff0c\u7db2\u9801\u7ba1\u7406\u54e1\u6216\u5206\u6790\u4eba\u54e1\u5c31\u53ef\u4ee5\u5728Google Analytics\u4e2d\u6aa2\u8996\u548c\u5206\u6790\uff0c\u65b9\u4fbf\u71df\u92b7\u4eba\u54e1\u8a55\u4f30\u71df\u92b7\u6d3b\u52d5\u7684\u6210\u6548\uff01<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">UTM\u7684\u597d\u8655\uff1f<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">\u597d\u86551\uff1a\u91d0\u6e05\u5ba2\u6236\u4f86\u6e90<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">UTM\u53ef\u4ee5\u7d00\u9304\u5e95\u7db2\u7ad9\u7684\u6d41\u91cf\u4f86\u81ea\u54ea\u500b\u6e20\u9053\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5f88\u6e05\u695a\u5730\u77ad\u89e3\u53ca\u5206\u6790\u6d41\u91cf\u3002\u4f8b\u5982\u6e1b\u50f9\u6d3b\u52d5\u4e2d\u4f60\u5206\u5225\u63a8\u884c\u4e86\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u3001<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\">\u641c\u5c0b\u5f15\u64ce\u5ee3\u544a<\/a>\u53ca\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\uff0c\u4e26\u4e14\u90fd\u6709\u70ba\u7db2\u7ad9\u5f15\u9032\u6d41\u91cf\u3002\u800cUTM\u5c31\u53ef\u4ee5\u70ba\u4f60\u8ffd\u8e64\u6bcf\u4f4d\u7528\u6236\u5f9e\u54ea\u4e00\u500b\u6e20\u9053\u9032\u5165\u7db2\u7ad9\uff0c\u4e26\u5728\u7db2\u7ad9\u4e2d\u4f5c\u51fa\u4e86\u751a\u9ebc\u884c\u52d5\u3002\u9019\u4e9b\u6578\u64da\u90fd\u70ba\u71df\u92b7\u4eba\u54e1\u63d0\u4f9b\u89c0\u9ede\u53bb\u512a\u5316\u71df\u92b7\u6d3b\u52d5\u53ca\u4ee5\u8457\u9678\u9801\u9762\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><span style=\"font-weight: 400;\">\u597d\u86552\uff1a\u4f5c\u4e0b\u6b21\u71df\u92b7\u6d3b\u52d5\u7684\u53c3\u8003<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">UTM\u4ee4\u5230\u53ef\u4f9b\u53c3\u8003\u7684\u71df\u92b7\u6578\u64da\u66f4\u52a0\u7cbe\u6e96\u6709\u50f9\u503c\uff0c\u4e0d\u53ea\u53ef\u4ee5\u77ad\u89e3\u54ea\u500b\u6e20\u9053\u7684\u71df\u92b7\u6d3b\u52d5\u70ba\u7db2\u7ad9\u5e36\u4f86\u6d41\u91cf\uff0c\u751a\u81f3\u53ef\u4ee5\u5206\u6790\u51fa\u54ea\u7bc7\u5ee3\u544a\u7684\u8868\u73fe\u6700\u70ba\u7a81\u51fa\uff0c\u5c0d\u6d88\u8cbb\u8005\u7684\u559c\u597d\u6709\u66f4\u591a\u4e86\u89e3\u3002\u7576\u518d\u8a08\u5283\u71df\u92b7\u6d3b\u52d5\u6642\uff0c\u4fbf\u53ef\u4ee5\u6309\u7167\u6d41\u91cf\u3001\u8f49\u63db\u7b49\u71df\u92b7\u76ee\u6a19\uff0c\u4ee5\u66f4\u6709\u6548\u7684\u65b9\u6cd5\u5c07\u71df\u92b7\u9810\u7b97\u5206\u914d\u5728\u4e0d\u540c\u7684\u6e20\u9053\u4e0a\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><span style=\"font-weight: 400;\">\u597d\u86553\uff1a\u7cbe\u6e96\u8861\u91cf\u5404\u6d41\u91cf\u4f86\u6e90<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u6295\u653e\u4e86\u5ee3\u544a\u7684\u6e20\u9053\uff0c\u5176\u4ed6\u6d41\u91cf\u4f86\u6e90\u4f8b\u5982\u90e8\u843d\u683c\u3001Youtube\u3001\u54c1\u724c\u5408\u4f5c\u7b49\u5916\u90e8\u93c8\u7d50\u90fd\u6709\u6a5f\u6703\u70ba\u7db2\u9801\u5e36\u4f86\u6d41\u91cf\uff0cUTM\u7684\u6578\u64da\u53ef\u4ee5\u6db5\u84cb\u4ee5\u4e0a\u6e20\u9053\uff0c\u4f7f\u6211\u5011\u53ef\u4ee5\u66f4\u6df1\u5165\u4e86\u5404\u6d41\u91cf\u4f86\u6e90\u53ef\u4ee5\u70ba\u6211\u5011\u5e36\u4f86\u600e\u6a23\u7684\u6210\u6548\uff0c\u5f9e\u800c\u5206\u6790\u751a\u9ebc\u6d41\u91cf\u7ba1\u9053\u61c9\u8a72\u52a0\u5f37\u512a\u5316\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">\u5982\u4f55\u4f7f\u7528UTM\uff1f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u4f60\u9700\u8981\u77e5\u9053UTM\u67095\u500b\u53c3\u6578\uff0c\u5404\u81ea\u8ca0\u8cac\u8ffd\u8e64\u4e0d\u540c\u7bc4\u7587\u7684\u6d41\u91cf\u6578\u64da\u3002<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u300cutm_source\u300d\u7528\u65bc\u8fa8\u8a8d\u5e36\u4f86\u6d41\u91cf\u7684\u7db2\u7ad9\u6216\u4f86\u6e90\uff0c\u50cf\u662fGoogle\u641c\u5c0b\u5f15\u64ce\uff08utm_source=google\uff09\u3001Facebook\uff08utm_source=facebook\uff09\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u300cutm_medium\u300d\u4ee3\u8868\u71df\u92b7\u53ca\u5ee3\u544a\u7684\u5a92\u4ecb\uff0c\u4f8b\u5982\u9ede\u64ca\u4ed8\u8cbb\u5ee3\u544aCPC\uff08utm_medium=cpc\uff09 \u3001\u96fb\u5b50\u5831\uff08 utm_medium=newsletter\uff09\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u300cutm_campaign\u300d\u4e3b\u8981\u7528\u65bc\u8fa8\u8a8d\u5ee3\u544a\u6d3b\u52d5\u7684\u5f62\u5f0f\uff0c\u4f8b\u5982\u6d3b\u52d5\u540d\u7a31\uff08utm_campaign=xmas_sale\uff09\u3001\u4fc3\u92b7\u4ee3\u78bc\uff08utm_campaign=coke30\uff09\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u300c utm_term\u300d\u7528\u65bc\u8fa8\u8b58Google\u4ed8\u8cbb\u95dc\u9375\u5b57\u5ee3\u544a\u6240\u4f7f\u7528\u7684\u5b57\u8a5e\uff0c\u5982\u679c\u4f60\u6703\u70ba\u4ed8\u8cbb\u95dc\u9375\u5b57\u5ee3\u544a\u6dfb\u52a0\u4ee3\u78bcUTM\u4ee3\u78bc\uff0c\u5efa\u8b70\u4e00\u4f75\u4f7f\u7528utm_term\u4f86\u6307\u5b9a\u95dc\u9375\u5b57\uff0c\u4f8b\u5982utm_term=seo\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u300cutm_content\u300d\u7528\u4f86\u5206\u8fa8\u8868\u793a\u9023\u5230\u540c\u4e00\u500b\u7db2\u5740\u7684\u4e0d\u540c\u5ee3\u544a\u6216\u8005\u93c8\u7d50\u7684\u6210\u6548\uff08utm_content=textlink\uff0cutm_contetnt=600px_banner\uff09\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u77e5\u9053\u4ee5\u4e0a5\u500bUTM\u53c3\u6578\u7684\u7528\u9014\u5f8c\uff0c\u5c31\u53ef\u4ee5\u5728Google Analytics\u4e2d\u300cCampaign URL Builder\u300d\u9801\u9762\u4e2d\u7167\u6307\u793a\u8f38\u5165\u539f\u7db2\u5740\u53ca\u53c3\u6578\uff0c\u5c31\u53ef\u5b8c\u6210UTM\u7684\u8a2d\u5b9a\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8490\u96c6\u8207\u5206\u6790UTM\u53c3\u6578\u53ef\u4ee5\u66f4\u4e86\u89e3\u9867\u5ba2\u7684\u884c\u70ba\u7fd2\u6163\uff0c\u6709\u52a9\u7b56\u5283\u5404\u7a2e\u71df\u92b7\u6d3b\u52d5\u548c\u6e20\u9053\uff0c\u5c07\u9810\u7b97\u66f4\u59a5\u5584\u5730\u5206\u914d\u5728\u66f4\u6709\u6548\u679c\u7684\u71df\u92b7\u6e20\u9053\u4e0a\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u00a0<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3722\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/3049#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/3049#wpcf7-f3722-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-67\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required nicdark_height46 medium nicdark_border_grey title\" id=\"selection\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-67\"><option value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c(Web design and development)\">\u7db2\u9801\u88fd\u4f5c(Web design and development)<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7(Digital 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