{"id":3119,"date":"2022-05-30T17:39:50","date_gmt":"2022-05-30T09:39:50","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=3119"},"modified":"2023-09-01T14:41:23","modified_gmt":"2023-09-01T06:41:23","slug":"differences-between-google-analytics-4-and-universal-analytics","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/seo-blog\/differences-between-google-analytics-4-and-universal-analytics\/","title":{"rendered":"\u3010 SEO\u8cc7\u8a0a\u7ad9 \u3011Google Analytics 4 \u8207\u820a\u7248 GA \u6709\u751a\u9ebc\u4e0d\u540c\uff1f"},"content":{"rendered":"

Google Analytics \u662f\u4e00\u500b\u7531 Google \u6240\u63d0\u4f9b\u7684\u7db2\u7ad9\u6d41\u91cf\u7d71\u8a08\u5de5\u5177\uff0c\u76f8\u4fe1\u5c0d\u5f88\u591a\u7db2\u7ad9\u71df\u904b\u8005\u4f86\u8aaa\u4e00\u9ede\u4e5f\u4e0d\u964c\u751f\u3002\u5168\u65b0\u7684 Google Analytics 4 (GA4) \u5c07\u6703\u53d6\u4ee3\u539f\u672c\u7684 Google Analytics \u901a\u7528\u7248 (GA3)\uff0c\u5169\u8005\u5728\u67b6\u69cb\u548c\u529f\u80fd\u4e0a\u90fd\u6709\u6240\u4e0d\u540c\u3002\u9019\u7bc7\u6587\u7ae0\u6703\u4ecb\u7d39 GA3 \u548c GA4 \u7684\u4e3b\u8981\u5206\u5225\uff0c\u4ee5\u53ca GA4 \u7684\u512a\u52e2\u3002<\/span><\/p>\n

 <\/p>\n

\u70ba\u751a\u9ebc\u8981\u8f49\u7528 Google Analytics 4\uff1f<\/span><\/h3>\n

\u65e5\u524d Google \u5b98\u65b9\u5df2\u7d93\u5ba3\u4f48\u6703\u5728 2023 \u5e74 6 \u6708 30 \u65e5\u95dc\u9589 GA3 \u7684\u8cc7\u6599\u6536\u96c6\uff0c\u4e26\u4e14\u9810\u8a08\u5728 6 \u500b\u6708\u4e4b\u5f8c\u958b\u59cb\u95dc\u9589 GA3 \u7684\u6240\u6709\u670d\u52d9\u3002\u7c21\u55ae\u4f86\u8aaa\uff0cGA3 \u9072\u65e9\u6703\u88ab\u6dd8\u6c70\uff0c\u9664\u975e\u4f60\u4e0d\u518d\u4f7f\u7528 Google Analytics\uff0c\u5426\u5247\u5fc5\u7136\u8981\u5347\u7d1a\u81f3 GA4\u3002\u53e6\u5916\uff0cGA4 \u5728\u529f\u80fd\u4e0a\u4ea6\u6709\u6240\u6539\u9032\uff0c\u53ef\u4ee5\u540c\u6642\u5206\u6790\u8de8\u5e73\u53f0\u548c\u8de8\u88dd\u7f6e\u7684\u4f7f\u7528\u8005\uff0c\u53ca\u8ffd\u8e64\u66f4\u591a\u96fb\u5b50\u5546\u52d9\u884c\u70ba\u3002\u56e0\u6b64\uff0c\u4f60\u61c9\u76e1\u65e9\u4e86\u89e3 GA4 \u7684\u65b0\u589e\u529f\u80fd\uff0c\u70ba\u5347\u7d1a\u4f5c\u597d\u6e96\u5099\u3002<\/span><\/p>\n

GA3 \u548c GA4\u7684\u4e3b\u8981\u5206\u5225<\/span><\/h3>\n

\u8981\u8a8d\u8b58 GA4\uff0c\u5148\u8981\u4e86\u89e3\u751a\u9ebc\u662f\u300c\u4e8b\u4ef6\u300d\u3002\u5728\u6578\u64da\u6a21\u578b\u65b9\u9762\uff0c\u76f8\u8f03\u65bc GA3 \u5c08\u6ce8\u65bc\u5de5\u4f5c\u968e\u6bb5\uff0cGA4 \u7684\u6578\u64da\u6a21\u578b\u4ee5\u7528\u6236\uff0f\u884c\u70ba\u70ba\u57fa\u790e\u3002GA3 \u7684\u4e8b\u4ef6\u7531\u300c\u52d5\u4f5c\u300d\u3001\u300c\u985e\u5225\u300d\u3001\u300c\u6a19\u7c64\u300d\u3001\u300c\u503c\u300d\u7d44\u6210\uff0c\u800c GA4 \u5247\u6c92\u6709\u9019\u4e9b\u6982\u5ff5\uff0c\u7d71\u4e00\u7528\u4e8b\u4ef6\u505a\u70ba\u55ae\u4f4d\u8a08\u7b97\uff0c\u6bcf\u500b\u4e8b\u4ef6\u90fd\u6709\u5404\u81ea\u7684\u53c3\u6578\u3002GA4 \u5728\u67b6\u69cb\u548c\u529f\u80fd\u4e0a\u90fd\u6709\u5f88\u5927\u6539\u8b8a\uff0c\u70ba\u65b9\u4fbf\u8b80\u8005\u7406\u89e3\uff0c\u4e0b\u5716\u5217\u51fa\u4e86 GA3 \u548c GA4 \u7684\u4e3b\u8981\u5dee\u7570\u3002<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

GA4 \u76844\u5927\u512a\u52e2<\/span><\/h3>\n

1. \u53ef\u8ffd\u8e64\u4e0d\u540c\u5e73\u53f0\u548c\u88dd\u7f6e\u4e0a\u7684\u6578\u64da<\/span><\/h4>\n

GA4 \u5c07\u7db2\u7ad9\u548c\u624b\u6a5fapp\u7684\u4f7f\u7528\u6578\u64da\u6574\u5408\u5230\u4e00\u500b Google Analytics Property \u4e2d\uff0c\u53ef\u4ee5\u540c\u6642\u5206\u6790\u7528\u6236\u5728\u4e0d\u540c\u88dd\u7f6e\u4e0a\u7684\u884c\u70ba\uff1b\u4ee5\u5f80 GA3 \u5247\u96e3\u4ee5\u505a\u5230\u9019\u9ede\u3002<\/span><\/p>\n

2. \u66f4\u7cbe\u6e96\u7684 Engagement \u6307\u6a19<\/span><\/h4>\n

GA4 \u7684\u5831\u8868\u4f7f\u7528\u5168\u65b0\u7684\u53c3\u8207\u5ea6\u6307\u6a19 (Engagement metrics)\uff0c\u5305\u62ec\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u3001\u4e92\u52d5\u7387\u3001 \u6bcf\u4f4d\u4f7f\u7528\u8005\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u548c\u5e73\u5747\u53c3\u8207\u6642\u9593\uff0c\u8b93\u60a8\u66f4\u7cbe\u6e96\u5730\u8ffd\u8e64\u7528\u6236\u5728\u7db2\u7ad9\uff0fApp \u4e0a\u7684\u4e92\u52d5\u3002<\/span><\/p>\n

3. \u9ad8\u7d1a\u5206\u6790 (Advanced Analysis Reports)<\/span><\/h4>\n

\u4ee5\u5f80\u300c\u9ad8\u7d1a\u5206\u6790\u300d\u7684\u529f\u80fd\u53ea\u9650 Google Analytics 360 \u7528\u6236\u4f7f\u7528\u3002GA4 \u7684\u63a2\u7d22 (Exploration) \u5340\u57df\u4e2d\u5247\u53ef\u9032\u884c\u9ad8\u7d1a\u5206\u6790\uff0c\u5305\u62ec\u5efa\u7acb\u5340\u9694\u548c\u76ee\u6a19\u5c0d\u8c61\u3001\u532f\u51fa\u63a2\u7d22\u8cc7\u6599\u4e26\u7528\u65bc\u5176\u4ed6\u5de5\u5177\u7b49\u7b49\u3002<\/span><\/p>\n

4. \u81ea\u52d5\u5316\u8ffd\u8e64\u6307\u5b9a\u4e8b\u4ef6<\/span><\/h4>\n

GA4 \u65b0\u589e\u4e86 Enhanced measurement events \u529f\u80fd\uff0c\u8b93\u7cfb\u7d71\u81ea\u52d5\u8ffd\u8e64\u4e00\u4e9b\u8f03\u91cd\u8981\u7684\u7528\u6236\u884c\u70ba\uff0c\u4f8b\u5982\u9801\u9762\u700f\u89bd\u3001\u5f71\u7247\u89c0\u770b\u5b8c\u6210\u5ea6\u548c\u7ad9\u5167\u641c\u7d22\u7b49\u6578\u64da\uff0c\u800c\u7121\u9700\u9032\u884c\u984d\u5916\u7684\u7de8\u78bc\u3002<\/span><\/p>\n

\u64d4\u5fc3\u5514\u8b58\u7528 Google Analytics 4\uff1f<\/span><\/h3>\n

GA4 \u5728\u529f\u80fd\u4e0a\u6709\u5927\u5e45\u5ea6\u7684\u6539\u8b8a\uff0c\u4e00\u6642\u4e4b\u9593\u4e0d\u77e5\u5982\u4f55\u64cd\u4f5c\u662f\u5341\u5206\u6b63\u5e38\u7684\u3002SDMC \u7684\u5c08\u696d\u5718\u968a\u6703\u70ba\u60a8\u7121\u75db\u5347\u7d1a\u81f3 GA4\uff0c\u8b93\u60a8\u66f4\u6e05\u6670\u638c\u63e1\u7db2\u7ad9\u6d41\u91cf\u548c\u7528\u6236\u884c\u70ba\u7684\u6578\u64da\u3002\u7121\u8ad6\u60a8\u662f\u73fe\u6709\u7684 GA3 \u7528\u5bb6\uff0c\u6291\u6216\u5f9e\u672a\u63a5\u89f8\u904e Google Analytics\uff0c\u90fd\u4e0d\u5fc5\u64d4\u5fc3\u5347\u7d1a\u9047\u5230\u7684\u56f0\u96e3\u3002\u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8a73\u60c5\uff0c\u6b61\u8fce\u81f4\u96fb (862) 3110 8262 \u806f\u7d61\u6211\u5011\u3002<\/span><\/p>\n

 <\/p>\n

\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n

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