{"id":3155,"date":"2017-10-31T06:55:43","date_gmt":"2017-10-31T06:55:43","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=1099"},"modified":"2023-09-01T14:44:06","modified_gmt":"2023-09-01T06:44:06","slug":"%e3%80%90%e6%95%b8%e6%93%9a%e4%b8%bb%e5%b0%8e%e7%9a%84%e5%ae%a3%e5%82%b3%e7%ad%96%e7%95%a5%e3%80%91","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e5%85%b6%e4%bb%96\/%e3%80%90%e6%95%b8%e6%93%9a%e4%b8%bb%e5%b0%8e%e7%9a%84%e5%ae%a3%e5%82%b3%e7%ad%96%e7%95%a5%e3%80%91\/","title":{"rendered":"\u3010\u6578\u64da\u4e3b\u5c0e\u7684\u5ba3\u50b3\u7b56\u7565\u3011"},"content":{"rendered":"

\u8fd1\u5e74\u793e\u4ea4\u5a92\u9ad4\u7684\u8208\u8d77\u5e36\u8d77\u4e86 KOL (Key Opinion Leader) \u71b1\u6f6e\uff0c\u4ea6\u540c\u6642\u5438\u5f15\u66f4\u591a\u54c1\u724c\u4e3b\u52d5\u8207\u4ed6\u5011\u5408\u4f5c\uff0c\u4fd7\u7a31 Influencer Marketing\u3002\u8fd1\u671f\u6709\u7814\u7a76\u6307\u51fa\u8fd1\u4e03\u6210\u53d7\u8a2a\u516c\u53f8\u5df2\u958b\u59cb\u6295\u653e\u66f4\u591a\u8cc7\u6e90\u81f3 Influencer Marketing\uff0c\u800c\u540c\u6a23\u5730\u63a5\u8fd1\u4e03\u6210\u6d88\u8cbb\u8005\u5728\u8cfc\u7269\u6642\u6703\u4ee5\u793e\u4ea4\u5a92\u9ad4\u4f5c\u70ba\u4e3b\u8981\u53c3\u8003\u6307\u6a19\uff0c\u7576\u4e2d\u66f4\u6709\u4e03\u6210 YouTube \u5e74\u8f15\u7528\u6236\u76f8\u4fe1 KOL \u591a\u65bc\u7531\u540d\u4eba\u6240\u4ee3\u8a00\u7684\u54c1\u724c \uff0c\u53ef\u898b\u5176\u91cd\u8981\u6027\u4e0d\u65b7\u589e\u52a0\u3002<\/p>\n

\u6839\u64da\u9999\u6e2f\u653f\u5e9c\u672c\u5e74\u5ea6\u516c\u5e03\u6700\u65b0\u7684\u6578\u64da\uff0c\u9999\u6e2f\u4f4f\u6236\u5bec\u983b\u6ef2\u900f\u7387\u70ba 93%\uff0c\u624b\u6a5f\u7db2\u7d61\u6ef2\u900f\u7387\u66f4\u9054\u5230 240.8% \uff0c\u53ef\u898b\u672c\u6e2f\u7db2\u7d61\u57fa\u5efa\u5341\u5206\u767c\u9054\uff0c\u6709\u5229\u672c\u5730 Digital Marketing \u7684\u767c\u5c55\u3002\u793e\u4ea4\u5e73\u53f0 Facebook \u7684\u5b98\u65b9\u6578\u64da\u986f\u793a\uff0c\u672c\u6e2f\u6d3b\u8e8d\u7528\u6236\u70ba\u6bcf\u6708\u4e94\u767e\u842c\u4eba\uff0c\u8b49\u660e\u700f\u89bd\u793e\u4ea4\u5e73\u53f0\u5df2\u6210\u70ba\u5927\u90e8\u4efd\u9999\u6e2f\u4eba\u7684\u65e5\u5e38\u751f\u6d3b\u7fd2\u6163\u3002<\/p>\n

\u5c0d\u65bc\u54c1\u724c\u4f86\u8aaa\uff0c\u5982\u4f55\u900f\u904e Influencer marketing \u53d6\u5f97\u6700\u5927\u7684\u5229\u6f64\u548c\u6ef2\u900f\u7387\u662f\u5341\u5206\u91cd\u8981\uff0c\u4ee5\u4e0b\u70ba\u5e7e\u500b\u91cd\u8981\u53c3\u8003\u5efa\u8b70\u3002<\/p>\n

 <\/p>\n

Influencer marketing \u5728\u6578\u64da\u4e3b\u5c0e\u4e0b\u7684\u4e92\u52d5\u6210\u6548<\/h3>\n

\u5728\u9019\u500b\u5927\u6578\u64da\u5e74\u4ee3\uff0c\u66f4\u591a\u54c1\u724c\u5229\u7528 Data-Driven \u65b9\u5f0f\u63a5\u89f8\u76ee\u6a19\u9867\u5ba2\u3002\u7136\u800c\uff0c\u54c1\u724c\u5728\u5c0b\u627e\u5408\u9069\u7684 KOL \u6642\uff0c\u61c9\u8003\u616e\u4e0d\u540c\u56e0\u7d20\uff0c\u5305\u62ec KOL \u7684\u5f62\u8c61\u3001\u7c89\u7d72\u4eba\u6578\u3001\u4e92\u52d5\u7a0b\u5ea6\u53ca\u54c1\u724c\u8207 KOL \u4e4b\u9593\u7684\u95dc\u806f\u6027\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u54c1\u724c\u4ea6\u61c9\u5236\u5b9a\u76f8\u95dc\u8a55\u4f30\u6a5f\u5236\uff0c\u4f8b\u5982\u53c3\u8003\u8b9a\u597d\u3001\u5206\u4eab\u53ca\u7559\u8a00\u6b21\u6578\u3002\u54c1\u724c\u4ea6\u61c9\u900f\u904e\u7db2\u7ad9\u5206\u6790\u5de5\u5177\u4e86\u89e3\u7db2\u7d61\u6578\u64da\u80cc\u5f8c\u7684\u610f\u7fa9\uff0c\u5982\u4e0d\u540c\u5730\u5340\u53ca\u6642\u9593\u7684\u7db2\u8def\u6d41\u91cf\uff0c\u4e26\u6839\u64da\u7d50\u679c\u4f5c\u65e5\u5f8c\u7684\u7b56\u7565\u8abf\u6574\u3002<\/p>\n

 <\/p>\n

\u8207 KOL \u4fdd\u6301\u96d9\u5411\u6e9d\u901a\u4e26\u5efa\u7acb\u9577\u9060\u800c\u7dca\u5bc6\u7684\u5408\u4f5c\u95dc\u4fc2<\/h3>\n

\u54c1\u724c\u61c9\u5728\u6311\u9078\u5fc3\u5100 KOL \u7684\u6642\u5019\u78ba\u4fdd\u4ed6\u5011\u660e\u767d\u54c1\u724c\u7684\u5ba3\u50b3\u65b9\u5f0f\u53ca\u76ee\u7684\uff0c\u4e26\u80fd\u5920\u6210\u529f\u50b3\u905e\u54c1\u724c\u8a0a\u606f\u3002\u5047\u5982\u662f\u6b21\u5408\u4f5c\u6210\u529f\u7684\u8a71\uff0c\u54c1\u724c\u61c9\u8a72\u8207 KOL \u5efa\u7acb\u53ca\u4fdd\u6301\u9577\u9060\u800c\u7dca\u5bc6\u7684\u5408\u4f5c\u95dc\u4fc2\uff0c\u900f\u904e\u4ed6\u5011\u4e86\u89e3\u66f4\u591a\u76ee\u6a19\u9867\u5ba2\u7684\u559c\u597d\u53ca\u7fd2\u6163\uff0c\u5f9e\u800c\u5236\u5b9a\u66f4\u597d\u7684\u5ba3\u50b3\u7b56\u7565\u3002KOL \u4ea6\u53ef\u4ee5\u5f9e\u54c1\u724c\u63a8\u5ee3\u6d3b\u52d5\u4e2d\u7372\u5f97\u66f4\u9ad8\u77e5\u540d\u5ea6\uff0c\u70ba\u96d9\u65b9\u5e36\u4f86\u96d9\u5b34\u5c40\u9762\u3002<\/p>\n

 <\/p>\n

\u5be6\u73fe\u6210\u529f\u7684 Integrated Marketing<\/h3>\n

\u6709\u5225\u65bc\u63a1\u53d6\u5b64\u5cf6\u5f0f(Silo-Ed)\u7684\u884c\u92b7\u8a08\u756b\uff0cInfluencer Marketing \u61c9\u8a72\u8207 Digital Marketing \u53ca Traditional Marketing \u540c\u6b65\u5be6\u884c\uff0c\u63d0\u5347\u7dda\u4e0a\u7dda\u4e0b\u7684\u8986\u84cb\u7387\u3002Programmatic Advertising\u4ea6\u53ef\u5f9e\u4e2d\u767c\u63ee\u5176\u91cd\u8981\u4f5c\u7528\uff0c\u5982\u5229\u7528 KOL\u5728\u5ba3\u50b3\u6d3b\u52d5\u6240\u5f97\u7684 First-Party Data \u5efa\u7acb\u76f8\u95dc\u7684\u5275\u610f\u5167\u5bb9\u53ca\u4e3b\u984c\uff0c\u5f9e\u800c\u66f4\u6613\u63a5\u89f8\u76ee\u6a19\u9867\u5ba2\u3002<\/p>\n

\u5c0d\u65bc\u54c1\u724c\u4f86\u8aaa\uff0c\u4e00\u500b\u6210\u529f\u7684 Integrated Marketing Campaign \u95dc\u9375\u6240\u5728\u70ba\u5efa\u7acb\u4e00\u500b\u6709\u6548\u55ae\u4e00\u5e73\u53f0\u6216\u8cc7\u8a0a\u5f59\u6574\u7cfb\u7d71\uff0c\u4e00\u6b21\u6027\u5730\u6aa2\u8996\u9032\u5ea6\uff0c\u4e5f\u53ef\u8b93\u54e1\u5de5\u540c\u6642\u57f7\u884c\u591a\u9805\u5ba3\u50b3\u7b56\u7565\uff0c\u6709\u6548\u5730\u628a KOL \u7684\u5167\u5bb9\u50b3\u905e\u7d66\u76ee\u6a19\u9867\u5ba2\u3002\u518d\u8005\uff0c\u900f\u904e\u5e73\u53f0\u63d0\u4f9b\u7684\u6578\u64da\u5206\u6790\u53ca\u5831\u544a\u7d50\u679c\u66f4\u53ef\u9032\u4e00\u6b65\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u559c\u597d\u548c\u7fd2\u6163\uff0c\u6709\u5229\u5236\u5b9a\u51fa\u66f4\u5408\u9069\u7684\u5ba3\u50b3\u7b56\u7565\u3002<\/p>\n

 <\/p>\n

\uff08\u8cc7\u6599\u4f86\u6e90\uff1aunwire.pro\uff09<\/p>\n

\u5168\u6587\uff1ahttps:\/\/goo.gl\/hbSB7U
\n\u2014\u2014\u2014\u2014\u2014\u2014\u2013
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\n\u4e00\u500b\u5b78\u5e2b\u672a\u6eff\uff0c\u865b\u61f7\u82e5\u8c37\u7684\u5275\u696d\u6545\u4e8b\u3002
\n#\u5275\u696d\u8cc7\u8a0a #\u5275\u696d<\/p>\n

\u60f3\u5728\u6578\u78bc\u5e02\u5834\u53d6\u5f97\u512a\u52e2\uff1f
\n\u81f4\u96fb\u67e5\u8a62\uff1a(852) 3110 8262
\n\u4e86\u89e3\u8a73\u7d30: www.facebook.com\/Half.Empty.HK\/<\/p>","protected":false},"excerpt":{"rendered":"

\u8fd1\u5e74\u793e\u4ea4\u5a92\u9ad4\u7684\u8208\u8d77\u5e36\u8d77\u4e86 KOL (Key Opinion Leader) \u71b1\u6f6e\uff0c\u4ea6\u540c\u6642\u5438\u5f15\u66f4\u591a\u54c1\u724c\u4e3b\u52d5\u8207\u4ed6\u5011…<\/p>","protected":false},"author":1,"featured_media":1100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-3155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-17"],"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/3155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=3155"}],"version-history":[{"count":1,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/3155\/revisions"}],"predecessor-version":[{"id":6006,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/3155\/revisions\/6006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=3155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/categories?post=3155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/tags?post=3155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}