{"id":3171,"date":"2018-07-26T04:18:02","date_gmt":"2018-07-26T04:18:02","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=1398"},"modified":"2023-09-01T14:43:52","modified_gmt":"2023-09-01T06:43:52","slug":"%e4%bd%a0%e7%9c%9f%e6%ad%a3%e4%ba%86%e8%a7%a3%e4%bd%95%e8%ac%82programmatic-buying%e5%97%8e%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a\/%e4%bd%a0%e7%9c%9f%e6%ad%a3%e4%ba%86%e8%a7%a3%e4%bd%95%e8%ac%82programmatic-buying%e5%97%8e%ef%bc%9f\/","title":{"rendered":"\u3010\u4f60\u771f\u6b63\u4e86\u89e3\u4f55\u8b02Programmatic Buying\u55ce\uff1f\u3011"},"content":{"rendered":"<p>\u7d93\u5e38\u807d\u5230Programmatic buying\uff0c \u5927\u773e\u66f4\u7a31\u70ba\u672a\u4f86\u7684\u4e3b\u6d41\u3002<\/p>\n<p>SDMC \u5c07\u7531\u6dfa\u5165\u6df1\uff0c\u70ba\u60a8\u89e3\u91cb\u9019\u500b\u770b\u4f3c\u6df1\u5967\uff0c\u5be6\u969b\u7c21\u55ae\u7684\u6982\u5ff5\u3002<\/p>\n<p>\u6240\u8b02Programmatic Buying\u5c31\u662f\u900f\u904e<a href=\"http:\/\/radiance.com.hk\" target=\"_blank\" rel=\"noopener\">vr 360<\/a>\u5e73\u53f0\u4f86\u8cfc\u8cb7\u5a92\u9ad4\u3002\u4f8b\u5b50\u5c31\u50cf\u5728\u7db2\u8def\u4e0a\u8a02\u6a5f\u7968\u8a02\u98ef\u5e97\uff0c\u6216\u662f\u5728\u7db2\u8def\u4e0a\u8cb7\u8ce3\u80a1\u7968\u3002\u4e0d\u662f\u5230\u6ac3\u6aaf\u6216\u6253\u96fb\u8a71\uff0c\u800c\u662f\u900f\u904e\u4e00\u500b\u5e73\u53f0\uff0c\u81ea\u52d5\u5316\u5b8c\u6210\u4ea4\u6613\u3002<\/p>\n<p>\u51fa\u7248\u5546\u900f\u904e\u70ba\u8ce3\u65b9\u8a2d\u8a08\u7684\u5e73\u53f0\uff0c\u7c21\u7a31 SSP(Supply Side Platform) \u5c07\u6d41\u91cf\u653e\u5230\u5404\u500b\u4ea4\u6613\u5e02\u5834(Exchange)\u4e2d\u3002<br \/>\n\u5ee3\u544a\u4e3b\u900f\u904e\u70ba\u8cb7\u65b9\u8a2d\u8a08\u7684\u5e73\u53f0\uff0c\u7c21\u7a31 DSP(Demand Side Platform)\uff0c\u9032\u5230\u5404\u500b\u4ea4\u6613\u5e02\u5834\u4e2d\u8cfc\u8cb7\u5ee3\u544a\u3002<\/p>\n<p>\u8cfc\u8cb7\u65b9\u5f0f\u53ef\u5206\u70ba\u5169\u5927\u985e\uff1a<\/p>\n<h4>1. \u5373\u6642\u7af6\u50f9<\/h4>\n<p>\u4e5f\u5c31\u662f RTB\uff0cReal-Time Bidding\u6bcf\u7576\u4ea4\u6613\u5e02\u5834\u4e2d\u51fa\u73fe\u4e00\u500b\u5ee3\u544a\u66dd\u5149\u6a5f\u6703\u6642\uff0cDSP \u6839\u64da\u5404\u5ee3\u544a\u6d3b\u52d5\u7684\u76ee\u6a19\uff0c\u4ee5\u53ca\u5c0d\u65bc\u9019\u500b\u5ee3\u544a\u66dd\u5149\u6a5f\u6703\uff0c\u5305\u62ec\u51fa\u7248\u5546\u4ee5\u53ca\u7db2\u53cb\u7684\u4e86\u89e3\uff0c\u4f86\u6c7a\u5b9a\u51fa\u50f9\u7af6\u6a19\uff0c\u6700\u5f8c\u7531\u50f9\u9ad8\u8005\u5f97\u3002<\/p>\n<h4>2.\u975e\u5e38\u6709\u6548\u7684\u5ee3\u544a\u5ba3\u50b3\u65b9\u6cd5<\/h4>\n<p>\u5ee3\u544a\u8cb7\u5bb6\u53ef\u4ee5\u4f7f\u7528Programmatic Buying\u628a\u5ee3\u544a\u6709\u6548\u7684\u6563\u4f48\u5728\u7db2\u7d61\u4e0a\uff0c\u7136\u5f8c\u6839\u64da\u6578\u64da\u5236\u5b9a\u5ba3\u50b3\u7b56\u7565\uff0c \u5f9e \u5730\u7406\u4f4d\u7f6e,\u6642\u6bb5,\u53d7\u773e\u7fa4,\u767c\u4f48\u5546\u5206\u6790\u4ec0\u9ebd\u6a23\u7684\u5ee3\u544a\u662f\u6700\u597d\u7684\uff0c\u9019\u6a23\u53ef\u4ee5\u628a\u5ee3\u544a\u5b9a\u4f4d\u6536\u7a84\uff0c\u4ee4\u5ba3\u50b3\u8cbb\u7528\u7528\u5f97\u5176\u6240\u3002<\/p>\n<p>\u4e0d\u540c\u7684\u54c1\u724c\u5185\u90e8marketing\u5718\u968a\u4e5f\u4f7f\u7528Programmatic Buying\uff0c\u6839\u64daad-tech\u516c\u53f8Index Exchange, programmatic ad(\u5ee3\u544a\uff09buying\u662fprogrammatic \u7684\u82b1\u8cbb\u88cf\u9762\u589e\u9577\u5f97\u6700\u5feb\u7684\u3002\u622a\u81f32013\u5e74\u5e95\uff0cIndex\u88cf\u9762\u670911%\u7684ad\u4e5f\u662f\u54c1\u724c\u5185\u90e8\u7684marketing\u5718\u968a\u8cfc\u8cb7\u7684\uff0c\u622a\u81f32014\u5e74\u5e95\uff0c\u5df2\u7d93\u589e\u9577\u81f315%\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3<\/strong><strong>\u500b\u6311\u9078\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e73\u53f0\u7684\u8981\u9ede<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4>1. \u826f\u597d\u7684\u6578\u64da\u6574\u5408<\/h4>\n<p>\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e73\u53f0\u63d0\u4f9b\u7d66\u7528\u6236\u7684\u6578\u64da\u61c9\u8a72\u8981\u6e05\u6670\u5730\u8868\u9054\u6d88\u8cbb\u8005\u7684\u53c3\u6578\uff0c\u63d0\u4f9b\u5177\u6709\u6307\u6a19\u610f\u7fa9\u7684\u6578\u64da\u3002\u9019\u4e9b\u6578\u64da\u61c9\u300c\u8cb4\u7cbe\u4e0d\u8cb4\u591a\u300d\uff0c\u57fa\u672c\u4e0a\u4e00\u81f3\u5169\u9805\u6578\u64da\u5c31\u80fd\u8b93\u6211\u5011\u5224\u65b7\u54ea\u4e9b\u6d88\u8cbb\u8005\u61c9\u7d0d\u5165\u76ee\u6a19\u9867\u5ba2\u7fa4\u3002\u4f8b\u5982\u7528\u6236\u5728\u641c\u5c0b\u5f15\u64ce\u8f38\u5165\u7684\u95dc\u9375\u5b57\uff0c\u5c31\u662f\u4e00\u9805\u975e\u5e38\u5177\u6307\u6a19\u610f\u7fa9\u7684\u6578\u64da\u3002\u6c92\u6709\u7528\u6236\u6703\u523b\u610f\u6b3a\u9a19\u641c\u5c0b\u5f15\u64ce\uff0c\u4ed6\u5011\u53ea\u6703\u641c\u5c0b\u81ea\u5df1\u6709\u8208\u8da3\u7684\u5167\u5bb9\u3002\u6578\u64da\u7684\u771f\u5be6\u6027\u3001\u76f8\u95dc\u6027\u548c\u6642\u6548\u6027\uff0c\u90fd\u6709\u52a9\u6211\u5011\u6311\u9078\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e73\u53f0\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4>2. \u8de8\u5e73\u53f0\u548c\u88dd\u7f6e<\/h4>\n<p>\u9664\u4e86\u4e00\u822c\u684c\u9762\u96fb\u8166\uff0c\u79fb\u52d5\u7d42\u7aef\u7528\u5bb6\u4ea6\u662f\u4f5c\u70ba\u6578\u78bc\u71df\u92b7\u5f9e\u696d\u54e1\u4e0d\u53ef\u5ffd\u8996\u7684\u4e00\u7fa4\u3002\u81ea\u5f9e\u5404\u7a2e\u5e73\u677f\u96fb\u8166\u3001\u667a\u80fd\u96fb\u8a71\u61c9\u904b\u800c\u751f\uff0c\u79fb\u52d5\u7db2\u7d61\u5df2\u662f\u4eba\u985e\u4e0d\u53ef\u5206\u5272\u7684\u65e5\u5e38\u3002\u56e0\u6b64\uff0c\u80fd\u5920\u6db5\u84cb\u4e0d\u540c\u88dd\u7f6e\u53ca\u4e0d\u540c\u5e73\u53f0\u662f\u6311\u9078\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u7684\u5fc5\u8981\u689d\u4ef6\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4>3. \u5177\u5099\u5927\u91cf\u512a\u8cea\u7684\u7248\u4f4d<\/h4>\n<p>\u5c31\u5982\u6211\u5011\u4e0a\u8ff0\u63d0\u53ca\uff0c\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u80fd\u628a\u5ee3\u544a\u6709\u6548\u5730\u5206\u4f48\u5728\u7db2\u7d61\u4e0a\uff0c\u8981\u505a\u5230\u9019\u4e00\u9ede\uff0c\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e73\u53f0\u5c31\u5fc5\u9700\u64c1\u6709\u5927\u91cf\u7684\u7248\u4f4d\uff0c\u800c\u9019\u4e9b\u53ef\u4f9b\u9078\u8cfc\u7684\u7248\u4f4d\u4ea6\u61c9\u4f86\u81ea\u512a\u8cea\u7684\u5a92\u9ad4\u5e73\u53f0\uff0c\u8b93\u6578\u78bc\u71df\u92b7\u5f9e\u696d\u54e1\u53ef\u4ee5\u8f15\u9b06\u5730\u5c07\u7db2\u4e0a\u5ee3\u544a\u767c\u653e\u5230\u4e0d\u540c\u5e73\u53f0\u4e26\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/3171\/\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/3171\/#wpcf7-f3722-o1\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.8.7\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-67\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required nicdark_height46 medium nicdark_border_grey title\" id=\"selection\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-67\"><option value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c(Web design and development)\">\u7db2\u9801\u88fd\u4f5c(Web design and development)<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7(Digital Advertising)\">\u7db2\u4e0a\u71df\u92b7(Digital Advertising)<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)\">\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)<\/option><option value=\"\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3\">\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3<\/option><option value=\"\u4e2d\u570b\u641c\u5c0b\u5f15\u64ce\u71df\u92b7\">China Marketing<\/option><option value=\"\u5fae\u4fe1\u71df\u92b7 (Wechat)\">\u5fae\u4fe1\u71df\u92b7 (Wechat)<\/option><option value=\"\u5167\u5730\u7db2\u7d05\u5ba3\u50b3\">Chinese KOL<\/option><option value=\"\u4e00\u7ad9\u5f0f\u670d\u52d9\">One-stop service<\/option><option value=\"\u670d\u52d9\u50f9\u9322\">Service Price<\/option><option value=\"\u5206\u92b7\u5408\u4f5c\">Distribution Cooperation<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"5\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"\u8a73\u60c5\" name=\"your-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner button_full_width\" type=\"submit\" value=\"\u767c\u9001\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[27],"tags":[],"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/3171"}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=3171"}],"version-history":[{"count":1,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/3171\/revisions"}],"predecessor-version":[{"id":4726,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/3171\/revisions\/4726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=3171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/categories?post=3171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/tags?post=3171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}