{"id":3171,"date":"2018-07-26T04:18:02","date_gmt":"2018-07-26T04:18:02","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=1398"},"modified":"2023-09-01T14:43:52","modified_gmt":"2023-09-01T06:43:52","slug":"%e4%bd%a0%e7%9c%9f%e6%ad%a3%e4%ba%86%e8%a7%a3%e4%bd%95%e8%ac%82programmatic-buying%e5%97%8e%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a\/%e4%bd%a0%e7%9c%9f%e6%ad%a3%e4%ba%86%e8%a7%a3%e4%bd%95%e8%ac%82programmatic-buying%e5%97%8e%ef%bc%9f\/","title":{"rendered":"\u3010\u4f60\u771f\u6b63\u4e86\u89e3\u4f55\u8b02Programmatic Buying\u55ce\uff1f\u3011"},"content":{"rendered":"<p>\u7d93\u5e38\u807d\u5230Programmatic buying\uff0c \u5927\u773e\u66f4\u7a31\u70ba\u672a\u4f86\u7684\u4e3b\u6d41\u3002<\/p>\n<p>SDMC \u5c07\u7531\u6dfa\u5165\u6df1\uff0c\u70ba\u60a8\u89e3\u91cb\u9019\u500b\u770b\u4f3c\u6df1\u5967\uff0c\u5be6\u969b\u7c21\u55ae\u7684\u6982\u5ff5\u3002<\/p>\n<p>\u6240\u8b02Programmatic Buying\u5c31\u662f\u900f\u904e<a href=\"http:\/\/radiance.com.hk\" target=\"_blank\" rel=\"noopener\">vr 360<\/a>\u5e73\u53f0\u4f86\u8cfc\u8cb7\u5a92\u9ad4\u3002\u4f8b\u5b50\u5c31\u50cf\u5728\u7db2\u8def\u4e0a\u8a02\u6a5f\u7968\u8a02\u98ef\u5e97\uff0c\u6216\u662f\u5728\u7db2\u8def\u4e0a\u8cb7\u8ce3\u80a1\u7968\u3002\u4e0d\u662f\u5230\u6ac3\u6aaf\u6216\u6253\u96fb\u8a71\uff0c\u800c\u662f\u900f\u904e\u4e00\u500b\u5e73\u53f0\uff0c\u81ea\u52d5\u5316\u5b8c\u6210\u4ea4\u6613\u3002<\/p>\n<p>\u51fa\u7248\u5546\u900f\u904e\u70ba\u8ce3\u65b9\u8a2d\u8a08\u7684\u5e73\u53f0\uff0c\u7c21\u7a31 SSP(Supply Side Platform) \u5c07\u6d41\u91cf\u653e\u5230\u5404\u500b\u4ea4\u6613\u5e02\u5834(Exchange)\u4e2d\u3002<br \/>\n\u5ee3\u544a\u4e3b\u900f\u904e\u70ba\u8cb7\u65b9\u8a2d\u8a08\u7684\u5e73\u53f0\uff0c\u7c21\u7a31 DSP(Demand Side Platform)\uff0c\u9032\u5230\u5404\u500b\u4ea4\u6613\u5e02\u5834\u4e2d\u8cfc\u8cb7\u5ee3\u544a\u3002<\/p>\n<p>\u8cfc\u8cb7\u65b9\u5f0f\u53ef\u5206\u70ba\u5169\u5927\u985e\uff1a<\/p>\n<h4>1. 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\u5730\u7406\u4f4d\u7f6e,\u6642\u6bb5,\u53d7\u773e\u7fa4,\u767c\u4f48\u5546\u5206\u6790\u4ec0\u9ebd\u6a23\u7684\u5ee3\u544a\u662f\u6700\u597d\u7684\uff0c\u9019\u6a23\u53ef\u4ee5\u628a\u5ee3\u544a\u5b9a\u4f4d\u6536\u7a84\uff0c\u4ee4\u5ba3\u50b3\u8cbb\u7528\u7528\u5f97\u5176\u6240\u3002<\/p>\n<p>\u4e0d\u540c\u7684\u54c1\u724c\u5185\u90e8marketing\u5718\u968a\u4e5f\u4f7f\u7528Programmatic Buying\uff0c\u6839\u64daad-tech\u516c\u53f8Index Exchange, programmatic ad(\u5ee3\u544a\uff09buying\u662fprogrammatic \u7684\u82b1\u8cbb\u88cf\u9762\u589e\u9577\u5f97\u6700\u5feb\u7684\u3002\u622a\u81f32013\u5e74\u5e95\uff0cIndex\u88cf\u9762\u670911%\u7684ad\u4e5f\u662f\u54c1\u724c\u5185\u90e8\u7684marketing\u5718\u968a\u8cfc\u8cb7\u7684\uff0c\u622a\u81f32014\u5e74\u5e95\uff0c\u5df2\u7d93\u589e\u9577\u81f315%\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3<\/strong><strong>\u500b\u6311\u9078\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e73\u53f0\u7684\u8981\u9ede<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4>1. 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