{"id":3183,"date":"2019-04-17T11:14:17","date_gmt":"2019-04-17T11:14:17","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=1659"},"modified":"2023-09-01T14:43:45","modified_gmt":"2023-09-01T06:43:45","slug":"%e3%80%90sdmc-%e7%87%9f%e9%8a%b7%e7%9f%a5%e5%a4%9a%e5%b0%91%e3%80%91-google%e6%9c%80%e6%96%b0%e7%99%bc%e4%bd%88%ef%bc%81%e5%bf%85%e9%a0%88%e7%9f%a5%e9%81%93%e6%90%9c%e5%b0%8b%e5%bc%95%e6%93%8e","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/seo-blog\/%e3%80%90sdmc-%e7%87%9f%e9%8a%b7%e7%9f%a5%e5%a4%9a%e5%b0%91%e3%80%91-google%e6%9c%80%e6%96%b0%e7%99%bc%e4%bd%88%ef%bc%81%e5%bf%85%e9%a0%88%e7%9f%a5%e9%81%93%e6%90%9c%e5%b0%8b%e5%bc%95%e6%93%8e\/","title":{"rendered":"\u3010SDMC \u2013 \u71df\u92b7\u77e5\u591a\u5c11\u3011 Google\u6700\u65b0\u767c\u4f48\uff01\u5fc5\u9808\u77e5\u9053\u641c\u5c0b\u5f15\u64ce\u65b0\u529f\u80fd\u5982\u4f55\u5f71\u97ff\u4f60\u7684\u7db2\u4e0a\u884c\u92b7"},"content":{"rendered":"<p><span style=\"font-weight: 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400;\">\u9019\u500b\u65b0\u529f\u80fd\u8b93\u641c\u5c0b\u5f15\u64ce\u7684\u4f7f\u7528\u8005\u53ef\u4ee5\u6839\u64da\u81ea\u5df1\u7684\u9700\u8981\uff0c\u66f4\u52a0\u7cbe\u6e96\u5730\u627e\u5230\u7279\u5b9a\u65e5\u671f\u4e4b\u5167\u7684\u7db2\u7ad9\u641c\u5c0b\u7d50\u679c\u3002\u65bc\u662f\uff0c\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u6c92\u6709\u9577\u671f\u4fdd\u6301\u66f4\u65b0\uff0c\u5373\u4f7f\u4f60\u7684\u7db2\u7ad9\u6709\u512a\u8cea\u7684\u5167\u5bb9\uff0c\u5305\u542b\u5f88\u591a\u641c\u5c0b\u95dc\u9375\u5b57\uff0c\u4e5f\u7121\u6cd5\u907f\u514d\u56e0\u70ba\u7db2\u7ad9\u5167\u5bb9\u7121\u6cd5\u6db5\u84cb\u7279\u5b9a\u6642\u9593\u6bb5\u800c\u5f9e\u641c\u5c0b\u7d50\u679c\u4e2d\u7be9\u9078\u51fa\u53bb\uff0c\u9019\u5c0d\u65bc\u4f60\u7684\u7db2\u4e0a\u71df\u92b7\u69cb\u6210\u91cd\u5927\u7684\u5f71\u97ff\u3002<\/span><\/p>\n<h4><b>\u71df\u92b7\u7b56\u7565\u53ef\u4ee5\u77ac\u606f\u842c\u8b8a<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u7531\u6b64\u53ef\u898b\uff0c\u4f60\u7684\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff08SEO\uff09\u5fc5\u9808\u56e0\u61c9\u641c\u5c0b\u5f15\u64ce\u7684\u66f4\u65b0\u800c\u4f5c\u51fa\u76f8\u61c9\u7684\u8abf\u6574\u3002SEO\u7684\u512a\u5316\u76ee\u6a19\u5f9e\u300c\u767b\u4e0a\u641c\u5c0b\u7d50\u679c\u7b2c\u4e00\u9801\u300d\uff0c\u9032\u5316\u6210\u300c\u8b93\u4f60\u7684\u7db2\u7ad9\u53ef\u4ee5\u51fa\u73fe\u5728\u7d55\u5927\u591a\u6578\u65e5\u5b50\u7684\u641c\u5c0b\u7d50\u679c\u7b2c\u4e00\u9801\u300d\u3002\u5982\u679c\u80fd\u5920\u6bd4\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u9818\u5148\u4e00\u6b65\u9054\u5230\u9019\u500b\u76ee\u6a19\uff0c\u4f60\u7684\u7db2\u7ad9\u80fd\u5920\u63db\u53d6\u7684\u6d41\u91cf\u3001\u751f\u610f\u984d\u7b49\u56de\u5831\u4ea6\u66f4\u5bb9\u6613\u6bd4\u4f60\u7684\u5c0d\u624b\u66f4\u52dd\u4e00\u7c4c\u3002<\/span><\/p>\n<h4><b>\u5728\u8b8a\u5e7b\u83ab\u6e2c\u7684\u5e02\u5834\u4e2d\uff0c\u4f60\u9700\u8981\u2026\u2026<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u4f60\u7684\u6700\u7d42\u76ee\u6a19\u5f97\u4ee5\u5b8c\u6210\uff0c\u4f60\u7684SEO\u512a\u5316\u904e\u7a0b\u5fc5\u9808\u6bd4\u4ee5\u524d\u6709\u66f4\u5bc6\u96c6\u3001\u66f4\u9577\u9060\u7684\u884c\u52d5\uff0c\u900f\u904e\u66f4\u983b\u7e41\u5730\u70ba\u4f60\u7684\u7db2\u7ad9\u66f4\u65b0\u512a\u8cea\u7684\u539f\u5275\u5167\u5bb9\uff0c\u800c\u4e14\u5c07\u9019\u500b\u884c\u52d5\u4e00\u76f4\u6301\u4e4b\u4ee5\u6046\uff0c\u4ee4\u4f60\u7684\u7db2\u4e0a\u71df\u92b7\u7372\u5f97\u66f4\u5927\u7684\u6210\u6548\u3002\u800cSDMC\u4f5c\u70ba\u4e00\u9593\u4ee5\u300c\u5c08\u696d\u300d\u70ba\u6838\u5fc3\u50f9\u503c\u7684\u7db2\u4e0a\u71df\u92b7\u516c\u53f8\uff0c\u4ee5\u524d\u81bd\u6027\u601d\u7dad\u70ba\u5ba2\u6236\u63d0\u4f9b\u512a\u8d8a\u7684SEO\u670d\u52d9\u3002SDMC\u671f\u671b\u8207\u5ba2\u6236\u5efa\u7acb\u9577\u9060\u7684\u5408\u4f5c\u95dc\u4fc2\uff0c\u8b93\u5ba2\u6236\u7684\u9577\u671fSEO\u8a08\u5283\u5f97\u4ee5\u4ed8\u8af8\u5be6\u8e10\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h3>Google\u6f14\u7b97\u6cd5\u66f4\u65b0\u4e86\uff01<\/h3>\n<p>\u65bc2019\u5e7410\u6708\uff0cGoogle\u63a8\u51fa\u8fd1\u4e94\u5e74\u4ee5\u4f86\u898f\u6a21\u6700\u5927\u7684\u6f14\u7b97\u6cd5\u66f4\u65b0\uff0c\u540d\u70ba\u300cGoogle \u6f14\u7b97\u6cd5BERT\u66f4\u65b0\u300d\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>\u751a\u9ebc\u662f\u300cBERT\u300d\uff1f<\/h4>\n<p>\u300cBERT\u300d\u7684\u5168\u540d\u70baBidirectional Encoder Representations from Transformers\uff0c\u5373\u300c\u4f86\u81ea\u8b8a\u63db\u5668\u7684\u96d9\u5411\u7de8\u78bc\u8868\u5f81\u91cf\u300d\uff0c\u662fGoogle\u57fa\u65bc\u300c\u795e\u7d93\u8a9e\u8a00\u898f\u5283(NLP)\u300d\u6280\u8853\u81ea\u884c\u7814\u767c\u7684\u65b0\u578b\u8a9e\u8a00\u6a21\u578b\u3002BERT\u5728\u6a5f\u5668\u95b1\u8b80\u7406\u89e3\u9802\u7d1a\u6c34\u5e73\u6e2c\u8a66SQuAD1.1\u4e2d\u7372\u9ad8\u905493.2%\u7684\u6e96\u78ba\u5ea6\uff0c\u5e6b\u52a9Google\u7406\u89e3\u7db2\u9801\u5167\u5bb9\u4e2d\u95dc\u9375\u5b57\u8207\u4e0a\u4e0b\u6587\u7684\u95dc\u4fc2\u3002<\/p>\n<p>\u00a0<\/p>\n<h4>\u5c0d\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u7684\u5f71\u97ff\uff1f<\/h4>\n<p>\u4ee5\u5f80Google\u4e3b\u8981\u9760\u95dc\u9375\u5b57\u4f86\u4e86\u89e3\u7db2\u9801\u5167\u5bb9\u3001\u6c7a\u5b9a\u7db2\u9801\u6392\u540d\u548c\u63d0\u4f9b\u641c\u5c0b\u7d50\u679c\uff0c\u5c0d\u7528\u6236\u7684\u641c\u5c0b\u610f\u5716\u672a\u6709\u5145\u4efd\u7684\u7406\u89e3\uff0c\u4ee5\u81f4\u641c\u5c0b\u7d50\u679c\u672a\u5fc5\u7b26\u5408\u641c\u5c0b\u610f\u5716\u3002\u800cBERT\u6280\u8853\u7684\u7814\u767c\u6210\u529f\u4ee4Google\u80fd\u901a\u904e\u6574\u5408\u5927\u91cf\u7db2\u7d61\u6587\u672c\u548c\u8a9e\u8a00\u6a21\u7d44\uff0c\u4ee4\u641c\u5c0b\u5f15\u64ce\u9032\u4e00\u6b65\u63a5\u8fd1\u4eba\u985e\u7684\u8a9e\u8a00\uff0c\u66f4\u6e96\u78ba\u5730\u5206\u6790\u8a9e\u610f\u548c\u641c\u5c0b\u610f\u5716\uff0c\u4ee5\u63d0\u4f9b\u66f4\u5207\u5408\u7528\u6236\u9700\u8981\u7684\u8cc7\u8a0a\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5728\u9032\u884c\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u6642\uff0c\u6211\u5011\u61c9\u8a72\u5c07\u8457\u773c\u9ede\u653e\u5728\u300c\u7528\u6236\u9ad4\u9a57\u300d\u3002\u5b8c\u5168\u5339\u914d(Exact match)\u95dc\u9375\u5b57\u7684\u91cd\u8981\u6027\u6703\u4e0b\u964d\uff0c\u76f8\u8f03\u4e4b\u4e0b\u512a\u5316\u5167\u5bb9\u8cea\u91cf\u66f4\u52a0\u91cd\u8981\uff0c\u5efa\u7acb\u80fd\u5920\u56de\u61c9\u8b80\u8005\u554f\u984c\u7684\u6587\u7ae0\u662f\u76ee\u524dSEO\u6700\u512a\u5148\u4e8b\u9805\u3002\u6211\u5011\u9700\u8981\u5c0d\u7528\u6236\u7684\u641c\u5c0b\u610f\u5716\u4f5c\u6df1\u5165\u7814\u7a76\uff0c\u5305\u62ec\u4e86\u89e3\u9867\u5ba2\u65c5\u7a0b\u3001\u52a0\u5f37\u8207\u9867\u5ba2\u7684\u6e9d\u901a\u548c\u4ea4\u6d41\u3001\u5927\u6578\u64da\u5206\u6790\u3001\u6d3b\u7528\u884c\u92b7\u79d1\u6280\u5de5\u5177\u4f8b\u5982Hootsuite\u548cGoogle Analytics\u7b49\u7b49\uff0c\u624d\u80fd\u5920\u5168\u9762\u638c\u63e1\u7528\u6236\u5fc3\u7406\uff0c\u4ee5\u512a\u8cea\u7684\u5167\u5bb9\u5438\u5f15\u4ed6\u5011\uff0c\u63d0\u9ad8\u8f49\u63db\u7387\u3002<\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u5728<a href=\"https:\/\/sdmc.com.hk\/en\/seo\/\">SEO<\/a>\u4e0a\u6709\u8c50\u5bcc\u7d93\u9a57\uff0c\u5c08\u696d\u7684SEO\u5718\u968a\u64c5\u9577\u900f\u904e\u884c\u92b7\u79d1\u6280\u53ca\u5927\u6578\u64da\u61c9\u7528\u5256\u6790\u7528\u6236\u884c\u70ba\uff0c\u5236\u5b9a\u7cbe\u6e96\u7684\u5167\u5bb9\u884c\u92b7\u7b56\u7565\uff0c\u5c0d\u63d0\u5347\u54c1\u724c\u5f62\u8c61\u3001\u512a\u5316ROI\uff08\u6295\u8cc7\u56de\u5831\u7387\uff09\u5927\u6709\u88e8\u76ca\uff01\u6b61\u8fce\u806f\u7d61\u6211\u5011\u67e5\u8a62\u66f4\u591a\u670d\u52d9\u8a73\u60c5\uff01<\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u00a0<\/p>\n<p>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/3183\/\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/3183\/#wpcf7-f3722-o1\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.8.7\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" 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