{"id":4843,"date":"2024-01-01T00:00:13","date_gmt":"2023-12-31T16:00:13","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=4843"},"modified":"2024-01-30T10:17:46","modified_gmt":"2024-01-30T02:17:46","slug":"google-analytics-4-%e8%a8%ad%e5%ae%9a%e6%95%99%e5%ad%b8","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/ga4%e8%a8%ad%e5%ae%9a\/google-analytics-4-%e8%a8%ad%e5%ae%9a%e6%95%99%e5%ad%b8\/","title":{"rendered":"\u3010GA4\u6559\u5b78\u30112024\u5e74\u5b8c\u6574GA4\u8a2d\u5b9a\u6559\u5b78"},"content":{"rendered":"\n\n\n<h2 class=\"wp-block-heading\"><strong>\u751a\u9ebc\u662f Google Analytics 4 (GA4)<\/strong>?<\/h2>\n\n\n\n<p>Universal Analytics \u5c07\u65bc 2023 \u5e74 7 \u6708 1 \u65e5\u8d77\u505c\u6b62\u8655\u7406\u65b0\u7684\u8cc7\u6599\uff0cGA4 \u5c07\u6703\u5168\u9762\u53d6\u4ee3\u820a\u7248 GA\u3002 GA4\u662fGoogle \u63a8\u51fa\u7684\u7b2c\u56db\u4ee3\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u529f\u80fd\u63d0\u5347\u4e4b\u5916\uff0c\u4ea6\u4ee5\u5168\u65b0\u7684\u6578\u64da\u8ffd\u8e64\u6a21\u578b\u9032\u884c\u5206\u6790\uff0c\u70ba\u4f01\u696d\u63d0\u4f9b\u66f4\u6e96\u78ba\u7684\u6578\u64da\uff0c\u63a8\u52d5\u696d\u52d9\u589e\u9577\u548c\u63d0\u4f7f\u7528\u8005\u7684\u53c3\u8207\u5ea6\u3002\u5584\u7528 GA4 \u65b0\u6578\u64da\u6a21\u578b\u7684\u512a\u52e2\u4ee5\u5236\u5b9a\u66f4\u5408\u9069\u7684\u7db2\u4e0a\u884c\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>GA4\u8207GA3\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u820a\u7248GA\u8207GA4\u540c\u6a23\u4f7f\u7528 gtag.js library\u6536\u96c6\u6578\u64da\uff0c \u4f46GA4\u63a1\u7528\u4e86\u4e00\u7a2e\u5168\u65b0\uff0c\u4ee5\u7528\u6236\u548c\u4e8b\u4ef6\u70ba\u4e2d\u5fc3 (User\/ Event \u2013 Centric) \u7684\u8a55\u4f30\u6a21\u578b\u3002<br><\/span><br><span style=\"font-weight: 400;\">\u73fe\u5728\u4ee5\u52a0\u5165\u8cfc\u7269\u8eca (Add to Cart) \u4f8b\u5b50\u4f86\u8aaa\u660e:<br><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Universal Analytics &#8211; \u4e86\u89e3\u54ea\u500bTraffic Source\u6709\u6700\u591a\u4eba\u628a\u7522\u54c1\u52a0\u5165\u8cfc\u7269\u8eca<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">GA4 &#8211; \u4ee5\u52a0\u5165\u8cfc\u7269\u8eca (Add to Cart) \u7684\u4e8b\u4ef6\u5206\u6790\u65bc\u4e0d\u540cTraffic Source \u51fa\u73fe\u7684\u6b21\u6578<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Technical\u7684\u8aaa\u6cd5\uff0c\u5c31\u662fGA4\u7684\u9996\u500bDimemsion\u53ef\u4ee5\u7531\u4e8b\u4ef6(Event)\u958b\u59cb\uff0c\u800cEvent\u53ef\u4ee5\u662fpage_view, user_engagement, scroll\u7b49\u958b\u59cb\uff0c\u4e5f\u53ef\u4ee5\u81ea\u5b9a\u7fa9\u4e0d\u540c\u7684Event\u53bb\u505a\u5206\u6790\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>GA4\u8a2d\u5b9a\u6ce8\u610f\u4e8b\u9805\uff1a<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">GA3\u4e2d\u7684\u8a2d\u7f6e\u7121\u6cd5\u8f49\u79fb\u5230GA4<br><span style=\"font-weight: 400;\">\u4f60\u9700\u8981\u5728GA4\u5f9e\u982d\u958b\u59cb\u91cd\u65b0\u5efa\u7acb\u4e8b\u4ef6\u548c\u8f49\u5316\u8ffd\u8e2a\uff0c\u820a\u6578\u64da\u4f9d\u7136\u8981\u5728\u5ba2\u6237\u7684GA3\u67e5\u770b\u3002  <\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5728GA4\u4e2d\u8a2d\u7f6e\u7684\u65b0\u4e8b\u4ef6\u9700\u8981\u5728\u4e00\u5929\u5f8c\u624d\u6703\u5728 Dashboard \u51fa\u73fe<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7576\u60a8\u5728GTM\u8a2d\u5b9a\u81ea\u8a02\u4e8b\u4ef6\uff0c\u628a\u4e8b\u4ef6\u52a0\u5165GA4\u5f8c\uff0c\u6578\u64da\u53ef\u4ee5\u901a\u904eDebug\u9664\u932f\u6a21\u5f0f\u627e\u5230\u3002\u53e6\u5916\uff0c\u4f60\u9700\u8981\u7b49\u5f8524\u5c0f\u6642\u624d\u53ef\u4ee5\u70ba\u65b0\u589e\u4e8b\u4ef6\u8a2d\u5b9a\u70ba\u8f49\u63db\u3002\n<p><\/p>\n<p><\/p><\/span><\/span><\/li>\n\n\n\n<li>\u5efa\u8b70\u5132\u5b58GA3\u7684\u820a\u6578\u64da<br><span style=\"font-weight: 400;\">Google\u5b98\u65b9\u8aaa\u660eGA4\u65bc2023\u5e747\u67081\u65e5\u6b63\u5f0f\u53d6\u4ee3\u820a\u7248GA\u7684\u6253\u5f8c6\u500b\u6708\u6642\u5019\uff0c\u7528\u6236\u4ecd\u53ef\u65bc\u820a\u7248GA\u7684\u5e33\u6236\u67e5\u770b\u6578\u64da\uff0c\u4f46\u4ea6\u61c9\u8a72\u76e1\u65e9\u5132\u5b58\u904e\u5f80\u6578\u64da\u3002<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>GA4 \u8a2d\u5b9a\u6559\u5b78<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">1. \u767b\u5165 GA3 \u5e33\u865f\uff0c\u5728 Setting \u4e2d\u7d05\u9078\u53d6 \u300cGA4 Setup Assistant\u300d<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"320\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/06\/image-1.jpg\" alt=\"GA4\u8a2d\u5b9a\u6559\u5b781\" class=\"wp-image-5704\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/06\/image-1.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/06\/image-1-768x246-1.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/06\/image-1-18x6.png 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">2. \u6309 \u300cGet Started\u300d\u5efa\u7acb\u65b0\u7684GA4\u5e33\u6236\u3002\u5efa\u7acb\u65b0\u7684GA4\u5e33\u6236\u4e26\u4e0d\u6703\u5f71\u97ff\u4f60\u73fe\u6b63\u4f7f\u7528\u7684\u820a\u7248GA\u5e33\u6236\u3002<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"519\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_3-1000x519.png\" alt=\"GA4 \u8a2d\u5b9a\u6559\u5b782\" class=\"wp-image-4822\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_3-1000x519.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_3-768x398.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_3-1536x797.png 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_3-18x9.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_3.png 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>3. \u6309 \u300cCreate property\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"778\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_4-1000x778.png\" alt=\"GA4\u8a2d\u5b9a\u6559\u5b783\" class=\"wp-image-4823\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_4-1000x778.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_4-768x598.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_4-15x12.png 15w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_4.png 1264w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>4.<strong> <\/strong>&nbsp;\u6309 \u300cSee your GA4 property\u300d\u9032\u5165GA4 \u5e33\u6236\u5167<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"416\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_5-1000x416.png\" alt=\"GA4\u8a2d\u5b9a\u6559\u5b784\" class=\"wp-image-4824\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_5-1000x416.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_5-768x320.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_5-1536x639.png 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_5-18x7.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_5.png 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>5. \u6309\u300cTag installation\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"629\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_6-1000x629.png\" alt=\"GA4\u8a2d\u5b9a\u6559\u5b785\" class=\"wp-image-4825\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_6-1000x629.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_6-768x483.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_6-1536x967.png 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_6-18x12.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_6.png 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">6. \u9078\u64c7\u8981\u9023\u63a5<\/span>GA4 \u7684\u7db2\u7ad9<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"214\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_7-1000x214.png\" alt=\"GA4\u8a2d\u5b9a\u6559\u5b786\" class=\"wp-image-4826\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_7-1000x214.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_7-768x164.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_7-1536x328.png 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_7-18x4.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_7.png 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>7. \u6309\u300cUse existing on-page tag\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"649\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_8-1000x649.png\" alt=\"GA4\u8a2d\u5b9a\u6559\u5b787\" class=\"wp-image-4827\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_8-1000x649.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_8-768x499.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_8-1536x997.png 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_8-18x12.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_8.png 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>8. \u8907\u88fdGA4 \u7684 Measurement ID \u7528\u4f5c\u5b89\u88ddGTM \u5167\u7684 GA4 Configuration Tag<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"623\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_9-1000x623.png\" alt=\"GA4\u8a2d\u5b9a\u6559\u5b788\" class=\"wp-image-4828\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_9-1000x623.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_9-768x478.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_9-1536x956.png 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_9-18x12.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_9.png 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>9. \u9032\u5165 Google Tag Manager\uff0c\u65b0\u589e GA4 Configuration Tag<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_11-1000x333.png\" alt=\"GA4\u8a2d\u5b9a\u6559\u5b789\" class=\"wp-image-4830\" width=\"840\" height=\"279\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_11-1000x333.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_11-768x256.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_11-1536x512.png 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_11-18x6.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_11.png 1600w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>10. \u6309 \u300cNew\u300d\u65b0\u589e GA4 Configuration Tag<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"333\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_11-1000x333.png\" alt=\"\" class=\"wp-image-4830\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_11-1000x333.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_11-768x256.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_11-1536x512.png 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_11-18x6.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-setup_11.png 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>11. \u586b\u4e0a GA4 \u5e33\u6236\u7684 Measurement ID<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"651\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/11-1000x651.jpg\" alt=\"GA4\u8a2d\u5b9a\u6559\u5b7810\" class=\"wp-image-5538\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/11-1000x651.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/11-768x500.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/11-1536x999.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/11-18x12.jpg 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/11.jpg 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>12. \u65b0\u589e \u300cAll Pages\u300d Page View\u7684 \u300cTrigger\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"651\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/12-1000x651.png\" alt=\"GA4\u8a2d\u5b9a\u6559\u5b7811\" class=\"wp-image-5539\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/12-1000x651.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/12-768x500.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/12-1536x999.png 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/12-18x12.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/12.png 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>13. \u65bcGTM \u5b8c\u6210\u8a2d\u5b9a\u5f8c\u6309\u300cSubmit\u300d\uff0c\u5b8c\u6210\u4ee5\u4e0a\u8a2d\u5b9a\u5f8c\u5c31\u53ef\u767c\u4f48\u6b64\u66f4\u65b0\uff0c\u5c31\u6703\u6210\u529f\u958b\u8a2dGA4\u5e33\u6236\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"651\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/13-1000x651.jpg\" alt=\"GA4\u8a2d\u5b9a\u6559\u5b7812\" class=\"wp-image-5540\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/13-1000x651.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/13-768x500.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/13-1536x999.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/13-18x12.jpg 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/13.jpg 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u4ee5\u4e0a\u662f GA4\u7684\u8a2d\u5b9a\u6559\u5b78\uff0c\u5b8c\u6210\u958b\u8a2dGA4\u5e33\u6236\u5f8c\uff0c\u4fbf\u53ef\u4ee5\u958b\u59cbGA4\u7684\u4f7f\u7528\u8a2d\u5b9a\u3002\u4f8b\u5982<span style=\"font-weight: 400;\">\u8a2d\u5b9a\u8ffd\u8e64\u4e8b\u4ef6\ufe51\u8a2d\u7f6e\u8ffd\u8e64\u4ee3\u78bc\ufe51<\/span>\u5efa\u7acb\u76ee\u6a19\u5c0d\u8c61\ufe51<span style=\"font-weight: 400;\">\u9023\u7d50Google \u5176\u4ed6\u7522\u54c1 (Google Ads, Google Console)\ufe51<\/span>\u5229\u7528GA4\u7279\u8272\u63d0\u5347\u8f49\u63db\u7b49\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>GA4\u8a2d\u5b9a\u6307\u5357<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5b8c\u6210\u958b\u555fGA4\u5e33\u6236\u5f8c\uff0c\u4fbf\u53ef\u4ee5\u958b\u59cb GA4\u7684\u4f7f\u7528\u8a2d\u5b9a\u3002<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u9023\u7d50Google \u5176\u4ed6\u7522\u54c1\uff1aGoogle Ads\ufe51 Google Console<\/li>\n\n\n\n<li>\u8a2d\u5b9a\u8ffd\u8e64\u4e8b\u4ef6\ufe51\u8ffd\u8e64\u4ee3\u78bc<\/li>\n\n\n\n<li>\u5efa\u7acb\u76ee\u6a19\u5c0d\u8c61<\/li>\n<\/ol>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u751a\u9ebc\u662f Google Search Console\uff1f<\/strong><\/h3>\n\n\n\n<p>Google Search Console \u662f Google \u63d0\u4f9b\u7684\u514d\u8cbb\u5de5\u5177\uff0c\u80fd\u5920\u5354\u52a9\u4e86\u89e3\u53ca\u7db2\u7ad9\u5728 Google \u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u6392\u540d\u3002Search Console\u5167\u4f60\u53ef\u4ee5\u67e5\u770b\u4f86\u81eaGoogle \u5b98\u65b9\u63d0\u4f9b\u7684\u6578\u64da\uff0c\u5305\u62ec\u6709\u7db2\u7ad9\u6392\u540d\u3001\u66dd\u5149\u3001\u700f\u89bd\u91cf\ufe51SEO\u76f8\u95dc\u7684\u512a\u5316\u5efa\u8b70\u7b49\u3002<\/p>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u70ba\u751a\u9ebc GA4\u8981\u9023\u63a5 Google Search Console\uff1f<\/strong><\/h3>\n\n\n\n<p>Search Console\u5354\u52a9\u4e86\u89e3\u641c\u5c0b\u7d50\u679c\u6392\u540d\u548c\u7db2\u7ad9\u700f\u89bd\u91cf\u3002GA4\u8981\u9023\u63a5 Google Search Console\u5f8c\uff0c\u5728GA4 \u5c31\u53ef\u4ee5\u67e5\u770b Google Organic Search Queries \u548c Google Organic Search Traffic \u5831\u8868\u3002<\/p>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9023\u63a5Google Search Console<\/strong><\/h3>\n\n\n\n<p>1. \u53bb\u5230 GA4 \u8a2d\u5b9a\u9801\uff0c\u9ede\u9078 &nbsp;\u300cSearch Console links\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"889\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_1-1000x889.png\" alt=\"GA4\u8a2d\u5b9a\u6559\u5b78\" class=\"wp-image-4850\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_1-1000x889.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_1-768x683.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_1-1536x1366.png 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_1-13x12.png 13w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_1.png 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<br>\n\n\n\n<p>2. \u627e\u51fa\u8981\u9023\u7d50\u7684Google Search Console \u5e33\u865f\u5f8c\u6309\u300cConfirm\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"636\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-1000x636-1.jpg\" alt=\"Google Analytics 4 \u8a2d\u5b9a\u6559\u5b78\" class=\"wp-image-4853\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-1000x636-1.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-768x489-1.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-1536x977-1.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-18x12.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4.jpg 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<br>\n\n\n\n<p>3. \u9023\u63a5GA4 \u5e33\u6236\u7684 \u7db2\u7ad9\u4e32\u6d41 (Data Stream)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_5-1000x639.png\" alt=\"\" class=\"wp-image-4854\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>4. Google Search Console \u548cGA4 \u6210\u529f\u9023\u63a5\u5f8c\u6703\u770b\u5230\u59cb\u756b\u9762<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"634\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_10-1000x634-1.jpg\" alt=\"\" class=\"wp-image-4859\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_10-1000x634-1.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_10-768x487-1.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_10-1536x974-1.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_10-18x12.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_10.jpg 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<br>\n\n\n\n<p>5. \u5728 \u300cSearch Console links\u300d\u5167\u5c31\u53ef\u4ee5\u67e5\u770b\u9023\u63a5\u72c0\u614b<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_11-1000x631.png\" alt=\"\" class=\"wp-image-4860\"\/><\/figure>\n\n\n\n<p>\u6ce8\u610f: Google Search Console \u8ddfGA4\u7684\u6b0a\u9650\u5fc5\u9808\u662f\u7ba1\u7406\u8005<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9023\u63a5 Google Ads<\/strong><\/h3>\n\n\n\n<p>1. \u5230 GA4 \u8a2d\u5b9a\u9801\uff0c\u9078\u64c7 \u300cGoogle Ads links\u300d&gt; \u300cLink\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_2-1-1000x909.png\" alt=\"\" class=\"wp-image-4861\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>2. \u6309 \u300cGoogle Ads accounts\u300d\uff0c\u627e\u51fa\u8981\u9023\u7d50\u7684Google Ads\u5e33\u6236<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_2-3-1000x636.png\" alt=\"\" class=\"wp-image-4863\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_2-4-1000x640.png\" alt=\"\" class=\"wp-image-4864\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>3. \u958b\u555f \u300cEnable Personalized Advertising\u300d\u548c\u9078\u64c7 \u300cEnable auto- tagging\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_2-7-1000x632.png\" alt=\"\" class=\"wp-image-4867\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>4. GA4 \u5e33\u865f\u5df2\u6210\u529f\u9023\u7d50 Google Ads<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_2-9-1000x638.png\" alt=\"\" class=\"wp-image-4869\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>5. \u5728 Google Ads\u5e33\u6236\u4ea6\u53ef\u4ee5\u770b\u5230\u5e33\u6236\u5df2\u9023\u7d50<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_2-11-1000x249.png\" alt=\"\" class=\"wp-image-4871\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8a2d\u5b9a GA4 Conversions<\/strong><\/h3>\n\n\n\n<p>1.\u53bb GA4 \u9078\u64c7 Configure<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"518\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_3-1.jpg\" alt=\"\" class=\"wp-image-4873\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_3-1.jpg 636w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_3-1-15x12.png 15w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/figure>\n\n\n\n<br>\n\n\n\n<p>2. \u9078\u64c7\u8981\u6536\u96c6\u70baConversion\u7684 Event<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_3-3-1000x634.png\" alt=\"\" class=\"wp-image-4875\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>3. \u5230 \u300cConversions\u300d\u5c31\u6703\u770b\u5230\u5df2\u52a0\u70ba\u8f49\u63db\u7684\u4e8b\u4ef6<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"638\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_3-4-1000x638-1.jpg\" alt=\"\" class=\"wp-image-4876\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_3-4-1000x638-1.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_3-4-768x490-1.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_3-4-1536x980-1.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_3-4-18x12.png 18w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_3-4.jpg 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8a2d\u5b9a GA4 Event<\/strong><\/h3>\n\n\n\n<p>\u5b98\u65b9\u6709\u4e00\u4e9b\u9810\u5148\u8a2d\u5b9a\u81ea\u52d5\u6536\u96c6\u7684\u4e8b\u4ef6\uff0c\u5305\u62ecclick\u3001first_visit\u3001page_view\u7b49<br>\u8a73\u60c5\u67e5\u770b <a href=\"https:\/\/support.google.com\/analytics\/answer\/9234069?sjid=5144601904645678530-AP\" target=\"_blank\" rel=\"noopener\">Analytics Help [GA4] Automatically collected events<\/a><\/p>\n\n\n\n<p>\u4f60\u4ea6\u53ef\u4ee5\u4f9d\u7167\u4e0d\u540c\u884c\u696d\uff0c\u81ea\u884c\u8a2d\u5b9a\u60f3\u8ffd\u8e64\u7684\u4e8b\u4ef6\u4f5c\u6578\u64da\u5206\u6790\u3002\u5c31\u4e0d\u540c\u884c\u696d\uff0cGoogle\u4ea6\u90fd\u63d0\u4f9b Recommanded Events\u3002<br>\u8a73\u60c5\u67e5\u770b Analytics Help <a href=\"https:\/\/support.google.com\/analytics\/answer\/9322688?hl=en#zippy=%2Crealtime-report%2Cdebugview-report\" target=\"_blank\" rel=\"noopener\">[GA4] About events<\/a><\/p>\n\n\n\n<p>\u9019\u88e1\u6703\u5229\u7528 Google Tag Manager\u4f86\u8a2d\u5b9a\u81ea\u8a02\u4e8b\u4ef6\u3002 Event \u662f\u91dd\u5c0d\u9ede\u64ca\u300c\u767c\u9001\u300d\u6309\u9215\u7684\u4eba\u3002<\/p>\n\n\n\n<p>1. \u767b\u5165 Google Tag Manager\uff0c\u65b0\u589e\u300c\u4e8b\u4ef6\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-1-1000x333.png\" alt=\"\" class=\"wp-image-4878\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>2. \u9078\u64c7\u70ba Google Analytics: GA4 Event Tag<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-3-1000x635.png\" alt=\"\" class=\"wp-image-4880\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>3. \u8f38\u5165 GA4 Event Tag \u7684\u540d\u5b57\u5f8c\uff0c\u518d\u8a2d\u5b9a\u89f8\u767c\u4e8b\u4ef6\u7684\u300cTrigger\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-4-1000x631.png\" alt=\"\" class=\"wp-image-4881\" width=\"840\" height=\"530\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>4. \u8a2d\u5b9a\u300cTrigger\u300d\u985e\u5225<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-9-1000x635.png\" alt=\"\" class=\"wp-image-4886\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-10_2-1000x616.png\" alt=\"\" class=\"wp-image-4888\" width=\"840\" height=\"517\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>5. \u7576 \u300c\u767c\u9001\u300d\u8868\u683c\u6642\uff0c \u5c31\u6703\u89f8\u767cEvent Tag<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-10_1-1000x717.png\" alt=\"\" class=\"wp-image-4887\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>6. \u7528 Google Tag Manager \u7684 Preview Mode \u4f86\u6e2c\u8a66\u4e8b\u4ef6\uff0c\u5728 Tags Fired \u770b\u5230Tag\u540d\u5b57\uff0c\u5c31\u6210\u529f\u8a2d\u5b9a\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-15-1000x731.png\" alt=\"\" class=\"wp-image-4893\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>7. Event \u7684\u8cc7\u6599\u6703\u50b3\u9001\u5230 GA4\uff0c\u6240\u4ee5\u5230 GA4 \u7684\u300cDebugView\u300d\uff0c\u67e5\u770b Tag \u662f\u5426\u6b63\u78ba\u5730\u767c\u52d5\uff0c\u300c\u7d05\u68462\u300d\u51fa\u73fe\u4f60 GTM \u7684 Tag Event \u540d\u7a31\u7b49\u65bc\u6210\u529f\u767c\u52d5\u3002<\/p>\n\n\n\n<p>\u6ce8\u610f: \u5fc5\u9808\u8981\u5728GTM\u958bPreview Mode\u624d\u80fd\u7528\u9019\u529f\u80fd<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-16_1-1000x726.png\" alt=\"\" class=\"wp-image-4894\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>8. \u6309 &#8220;Preview&#8221; \u67e5\u770b Event \u7684 Tag Trigger \u662f\u5426\u6b63\u78ba\u5b89\u88dd<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-12-1000x361.png\" alt=\"\" class=\"wp-image-4890\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>9. \u6309 \u300cSubmit\u300d&gt;\u300cPublish\u300d \u63d0\u4ea4\u8207\u5132\u5b58\u8a2d\u5b9a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-17-1000x185.png\" alt=\"\" class=\"wp-image-4896\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/07\/GA4-link-up_4-19-1000x796.png\" alt=\"\" class=\"wp-image-4898\"\/><\/figure>\n\n\n\n<p>\u505a\u9f4a\u4ee5\u4e0a\u6b65\u9a5f\u5c31\u53ef\u4ee5\u9023\u7d50 Google Ads \u53ca Google Search Console\uff0c\u4ee5\u53ca\u8a2d\u5b9a Conversion \u53ca Event\u3002<\/p>\n\n\n\n<p>\u5168\u65b0 GA4 \u4ee5\u4e8b\u4ef6\u70ba\u6578\u64da\u8ffd\u8e64\u6a21\u578b\uff0c\u66f4\u8cbc\u8fd1\u5408\u5e02\u5834\u5c0d\u7528\u6236\u8ffd\u8e64\u53ca\u6578\u64da\u5206\u6790\u7684\u9700\u6c42\u3002SDMC \u5718\u968a\u5177\u8c50\u5bcc\u7db2\u4e0a\u884c\u92b7\u7d93\u9a57\uff0c \u63d0\u4f9b GA4 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