{"id":5009,"date":"2022-08-26T11:50:37","date_gmt":"2022-08-26T03:50:37","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=5009"},"modified":"2023-09-01T14:41:18","modified_gmt":"2023-09-01T06:41:18","slug":"google-discovery-ads%e5%9c%a8%e5%a4%9a%e5%80%8b%e5%b9%b3%e5%8f%b0%e4%b8%8a%e7%88%ad%e5%8f%96%e6%9b%9d%e5%85%89%e6%8e%a5%e8%a7%b8%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/blogpost\/google-discovery-ads%e5%9c%a8%e5%a4%9a%e5%80%8b%e5%b9%b3%e5%8f%b0%e4%b8%8a%e7%88%ad%e5%8f%96%e6%9b%9d%e5%85%89%e6%8e%a5%e8%a7%b8%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6\/","title":{"rendered":"\u3010Google Discovery Ads\u3011\u5728\u591a\u500b\u5e73\u53f0\u4e0a\u63a5\u89f8\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236\uff5c\u63a2\u7d22\u5ee3\u544a"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u65c5\u7a0b\u4e0d\u65b7\u5728\u6f14\u5316\uff0c\u5728\u5236\u5b9a\u71df\u92b7\u7b56\u7565\u4e4b\u524d\uff0cMarketer \u61c9\u7cbe\u6e96\u6d1e\u6089\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u8b8a\u5316\uff0c\u4ee5\u4fbf\u5728\u6bcf\u4e00\u500b\u9867\u5ba2\u65c5\u7a0b\u968e\u6bb5\u4e2d\u63a1\u53d6\u76f8\u61c9\u7684\u71df\u92b7\u624b\u6bb5\u3002\u4ee5\u5f80\uff0c\u9867\u5ba2\u65c5\u7a0b\u662f\u4e00\u500b\u7dda\u6027\u6d41\u7a0b\uff0c\u5373\u6d88\u8cbb\u8005\u7522\u751f\u8cfc\u8cb7\u9700\u6c42\uff0c\u7136\u5f8c\u63a2\u7d22\u5546\u54c1\u8cc7\u8a0a\u53ca\u9032\u884c\u8a55\u4f30\uff0c\u6700\u5f8c\u5b8c\u6210\u8cfc\u8cb7\u884c\u70ba\u3002\u4e0d\u904e\uff0c\u96a8\u8457\u8cc7\u8a0a\u79d1\u6280\u65e5\u6f38\u767c\u9054\uff0c\u6d88\u8cbb\u8005\u53ef\u4ee5\u5f9e\u4e0d\u540c\u6e20\u9053\u7372\u5f97\u7522\u54c1\u76f8\u95dc\u8cc7\u8a0a\uff0c\u6700\u7c21\u55ae\u76f4\u63a5\u7684\u65b9\u6cd5\u5c31\u662f\u4f7f\u7528\u641c\u5c0b\u5f15\u64ce\u5c0b\u627e\u8cc7\u8a0a\u3002\u7531\u65bc\u6d88\u8cbb\u8005\u80fd\u5920\u7372\u5f97\u7684\u7522\u54c1\u8cc7\u8a0a\u5927\u5e45\u589e\u52a0\uff0c\u4ed6\u5011\u6703\u5728\u63a2\u7d22\u548c\u8a55\u4f30\u7684\u904e\u7a0b\u53cd\u8986\u4f86\u56de\uff0c\u5f62\u6210\u8fc2\u8ff4\u66f2\u6298\u7684\u300c\u6df7\u6c8c\u6b77\u7a0b\u300d(The Messy Middle)\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5012\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/08\/The-messy-middle.jpg\" alt=\"The Messy Middle_Google Discovery Ads\" width=\"350\" height=\"332\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/08\/The-messy-middle.jpg 700w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/08\/The-messy-middle-13x12.png 13w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u9762\u5c0d\u73fe\u4eca\u6d88\u8cbb\u8005\u884c\u70ba\u8b8a\u5f97\u66f4\u70ba\u8907\u96dc\uff0c\u54c1\u724c\u53c8\u61c9\u5982\u4f55\u63a5\u89f8\u9019\u985e\u76ee\u6a19\u5ba2\u6236\u5462\uff1f\u7814\u7a76\u986f\u793a\uff0c85%\u6d88\u8cbb\u8005\u6703\u4f7f\u7528 Google \u5c0b\u627e\u60f3\u8cb7\u7522\u54c1\u7684\u76f8\u95dc\u8cc7\u8a0a\uff0c\u56e0\u6b64\u5176\u4e2d\u4e00\u500b\u6709\u6548\u7684\u65b9\u6cd5\u5c31\u662f\u6295\u653e<a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\">\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a<\/a>\uff0c\u7576\u7528\u6236\u5728\u641c\u5c0b\u5f15\u64ce\u8f38\u5165\u95dc\u9375\u5b57\u67e5\u627e\u7522\u54c1\u8cc7\u8a0a\u6642\uff0c\u5ee3\u544a\u4fbf\u6703\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u3002\u7136\u800c\uff0c\u6709\u90e8\u4efd\u7528\u6236\u96d6\u7136\u6703\u4e3b\u52d5\u5c0b\u627e\u8cc7\u8a0a\uff0c\u4f46\u537b\u4e0d\u6703\u9ede\u64ca\u5ee3\u544a\uff0c\u5728\u9019\u500b\u60c5\u6cc1\u4e0b\uff0c\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a\u4fbf\u5c0d\u4ed6\u5011\u7121\u6548\u3002\u8981\u9396\u5b9a\u9019\u985e\u9ad8\u50f9\u503c\u7684\u7528\u6236\uff0cGoogle \u63a2\u7d22\u5ee3\u544a\uff08Discovery Ads\uff09\u5c31\u662f\u4e00\u500b\u4e0d\u932f\u7684\u9078\u64c7\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><b>\u751a\u9ebc\u662f Google \u63a2\u7d22\u5ee3\u544a (Discovery Ads)\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u63a2\u7d22\u5ee3\u544a\u662f\u4e00\u7a2e\u91dd\u5c0d\u884c\u52d5\u88dd\u7f6e\u7684\u5716\u7247\u5ee3\u544a\u683c\u5f0f\uff0c\u6b64\u985e\u5ee3\u544a\u6703\u6839\u64da Google \u7684\u76ee\u6a19\u5c0d\u8c61\u548c\u5ba2\u6236\u610f\u5716\u8a0a\u865f\uff0c\u900f\u904e\u55ae\u4e00 Google Ads \u5ee3\u544a\u7cfb\u5217\uff0c\u52a9\u54c1\u724c\u63a5\u89f8\u6a02\u610f\u63a2\u7d22\u7684\u7528\u6236\uff0c\u4e26\u5411\u4ed6\u5011\u6295\u653e\u8996\u89ba\u6548\u679c\u8c50\u5bcc\u7684\u500b\u4eba\u5316\u5ee3\u544a\u3002\u63a2\u7d22\u5ee3\u544a\u5c31\u597d\u50cf\u4e00\u689d\u52d5\u614b\u6d88\u606f\uff0c\u6703\u51fa\u73fe\u5728 YouTube \u9996\u9801\u548c\u300c\u63a5\u4e0b\u4f86\u8acb\u770b\u300d\u3001Gmail\u300c\u4fc3\u92b7\u5167\u5bb9\u300d\u548c\u300c\u793e\u4ea4\u7db2\u8def\u300d\u5206\u9801\u548c Google Discover\u3002\u8207\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a\u4e0d\u540c\uff0c\u63a2\u7d22\u5ee3\u544a\u7121\u9700\u4f9d\u8cf4\u7528\u6236\u8f38\u5165\u641c\u5c0b\u67e5\u8a62\uff0cGoogle \u6703\u6839\u64da\u5ba2\u6236\u610f\u5716\u8a0a\u865f\uff0c\u627e\u51fa\u5c0d\u60a8\u54c1\u724c\u6700\u611f\u8208\u8da3\u7684\u6f5b\u5728\u7528\u6236\uff0c\u7576\u4ed6\u5011\u5728\u71b1\u9580 Google \u670d\u52d9\u4e0a\u700f\u89bd\u5404\u7a2e\u8cc7\u8a0a\u6642\uff0cGoogle \u4fbf\u6703\u5411\u4ed6\u5011\u5c55\u793a\u5ee3\u544a\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5013\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/08\/Google-discovery-ads-platform.webp\" alt=\"Google Discovery Ads on popular Google properties\" width=\"550\" height=\"355\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/08\/Google-discovery-ads-platform.webp 943w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/08\/Google-discovery-ads-platform-768x495.webp 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/08\/Google-discovery-ads-platform-18x12.webp 18w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>\u00a0<\/p>\n<h3><b>\u751a\u9ebc\u60c5\u6cc1\u4e0b\u9069\u5408\u4f7f\u7528 Google \u63a2\u7d22\u5ee3\u544a\uff1f<\/b><\/h3>\n<h4><span style=\"font-weight: 400;\">1. \u60f3\u63d0\u5347\u5a92\u9ad4\u8f49\u63db\u7387<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u5e0c\u671b\u900f\u904e\u5716\u50cf\u5ee3\u544a\u5927\u898f\u6a21\u722d\u53d6\u66f4\u591a\u8f49\u63db\uff0c\u4f60\u53ef\u4ee5\u5617\u8a66\u6295\u653e\u63a2\u7d22\u5ee3\u544a\uff0c\u56e0\u70ba\u6b64\u985e\u578b\u5ee3\u544a\u7684\u8996\u89ba\u6548\u679c\u8c50\u5bcc\uff0c\u800c\u4e14\u6703\u5728\u4e09\u500b\u71b1\u9580\u7684 Google \u670d\u52d9\u5e73\u53f0\uff08YouTube\u3001Gmail \u53ca Google Discover\uff09\u4e0a\u5c55\u793a\uff0c\u80fd\u63a5\u89f8\u5927\u91cf\u6f5b\u5728\u7528\u6236\uff0c\u6709\u6548\u9054\u6210\u5404\u7a2e\u8f49\u63db\uff0c\u5305\u62ec\u5b8c\u6210\u8cfc\u7269\u3001\u8a02\u95b1\u901a\u8a0a\u6216\u700f\u89bd\u7db2\u7ad9\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><span style=\"font-weight: 400;\">2. \u63a5\u89f8\u65b0\u5ba2\u6236<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u63a2\u7d22\u5ee3\u544a\u53ef\u900f\u904e Google \u52d5\u614b\u6d88\u606f\u63a5\u89f8\u591a\u9054 30 \u5104\u5ba2\u6236\u3002 \u64da\u7d71\u8a08\uff0c\u8d85\u904e 90%\u7528\u6236\u66fe\u5728 YouTube \u4e0a\u767c\u73fe\u65b0\u7684\u54c1\u724c\u548c\u7522\u54c1\u3002\u7576\u6f5b\u5728\u5ba2\u6236\u6b63\u5728\u6aa2\u67e5\u96fb\u5b50\u90f5\u4ef6\u3001\u89c0\u770b\u5f71\u7247\u53ca\u700f\u89bd\u65b0\u805e\u6642\uff0c\u63a2\u7d22\u5ee3\u544a\u5c31\u6703\u5728\u6b64\u6642\u5411\u4ed6\u5011\u5c55\u793a\uff0c\u52a9\u54c1\u724c\u63a5\u89f8\u65b0\u5ba2\u6236\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><span style=\"font-weight: 400;\">3. \u91cd\u65b0\u63a5\u89f8\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Google \u6703\u6839\u64da\u7528\u6236\u7684\u8a9e\u8a00\u3001\u4f7f\u7528\u88dd\u7f6e\u3001\u904e\u5f80\u884c\u70ba\u3001\u700f\u89bd\u7d00\u9304\u3001\u89c0\u770b\u904e\u7684\u5f71\u7247\u7b49\u5404\u7a2e\u56e0\u7d20\u53bb\u63e3\u6e2c\u7528\u6236\u559c\u597d\uff0c\u5f9e\u800c\u627e\u51fa\u6a02\u610f\u63a2\u7d22\u4e26\u8207\u60a8\u54c1\u724c\u4e92\u52d5\u7684\u7528\u6236\uff0c\u7576\u9019\u4e9b\u7528\u6236\u5728 Google \u670d\u52d9\u7684\u52d5\u614b\u6d88\u606f\u67e5\u770b\u8cc7\u8a0a\u6642\uff0c\u7cbe\u7f8e\u7684\u5ee3\u544a\u5c31\u6703\u628a\u63e1\u6642\u6a5f\uff0c\u5438\u5f15\u7528\u6236\u9ede\u64ca\u53ca\u63a1\u53d6\u884c\u52d5\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u7e3d\u62ec\u800c\u8a00\uff0cGoogle \u63a2\u7d22\u5ee3\u544a\u80fd\u5728\u591a\u500b\u5e73\u53f0\u4e0a\u653e\u9001\uff0c\u63a5\u89f8\u6a02\u610f\u63a2\u7d22\u4f60\u54c1\u724c\u7684\u6f5b\u5728\u5ba2\u6236\u3002\u9999\u6e2f\u4eba\u7d93\u5e38\u4f7f\u7528 Google \u65d7\u4e0b\u670d\u52d9\uff0c\u4ee5 YouTube \u70ba\u4f8b\uff0c\u6bcf\u6708\u89f8\u53ca\u8d85\u904e 650 \u842c\u7528\u6236\uff0c\u7528\u6236\u57fa\u6578\u5927\u4f7f YouTube \u6210\u70ba\u7406\u60f3\u7684\u5ee3\u544a\u5e73\u53f0\u3002\u4e0d\u904e\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5728\u8a2d\u5b9a\u63a2\u7d22\u5ee3\u544a\u6642\u9700\u8981\u4e00\u5b9a\u7684\u6280\u5de7\uff0c\u5c0d\u65b0\u624b\u4f86\u8aaa\u53ef\u80fd\u6703\u6709\u4e00\u9ede\u56f0\u96e3\u3002\u5982\u679c\u4f60\u5c0d Google \u63a2\u7d22\u5ee3\u544a\u6709\u4efb\u4f55\u7591\u554f\uff0c\u6b61\u8fce\u806f\u7d61\u6211\u5011\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53caSEO\u516c\u53f8\u3002<\/p>\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 \u4e4b\u7db2\u4e0a\u71df\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u00a0<\/p>\n<p><b>\u806f\u7d61\u6211\u5011 \u2022 \u67e5\u8a62\u5c08\u696d\u610f\u898b<\/b><\/p>\n<p>\u00a0<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3722\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/5009#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/5009#wpcf7-f3722-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/><input type=\"hidden\" 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