{"id":5150,"date":"2022-09-27T12:08:41","date_gmt":"2022-09-27T04:08:41","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=5150"},"modified":"2023-09-01T14:41:15","modified_gmt":"2023-09-01T06:41:15","slug":"%e5%b8%b8%e8%a6%8b%e5%95%8f%e9%a1%8c-seo-%e9%9c%80%e8%a6%81%e8%8a%b1%e5%a4%9a%e5%b0%91%e6%99%82%e9%96%93%e6%89%8d%e8%83%bd%e7%9c%8b%e5%88%b0%e6%88%90%e6%95%88","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/blogpost\/%e5%b8%b8%e8%a6%8b%e5%95%8f%e9%a1%8c-seo-%e9%9c%80%e8%a6%81%e8%8a%b1%e5%a4%9a%e5%b0%91%e6%99%82%e9%96%93%e6%89%8d%e8%83%bd%e7%9c%8b%e5%88%b0%e6%88%90%e6%95%88\/","title":{"rendered":"\u3010\u5e38\u898b\u554f\u984c\u3011SEO \u9700\u8981\u82b1\u591a\u5c11\u6642\u9593\u624d\u80fd\u770b\u5230\u6210\u6548\uff1f"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u4f5c\u70ba\u4e00\u9593 SEO \u516c\u53f8\uff0c\u6211\u5011\u7d93\u5e38\u88ab\u5ba2\u6236\u554f\u5230\u4e00\u500b\u554f\u984c\uff1a\u300cSEO 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\u4f60\u7684\u7db2\u7ad9\u8cc7\u6599\uff0c\u4e26\u4e14\u5efa\u7acb\u7db2\u7ad9\u7d22\u5f15 (indexing)\u3002\u5c31\u6211\u5011\u7684\u7d93\u9a57\u800c\u8a00\uff0c<\/span><b>SEO \u5927\u7d04\u9700\u8981\u4e00\u5e74\u6642\u9593\u624d\u6703\u898b\u5230\u6548\u679c\u3002<\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5158\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/09\/how-search-engines-work.png\" alt=\"\" width=\"468\" height=\"450\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/09\/how-search-engines-work.png 1100w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/09\/how-search-engines-work-1000x962.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/09\/how-search-engines-work-768x739.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2022\/09\/how-search-engines-work-12x12.png 12w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>\u00a0<\/p>\n<h3><b>\u70ba\u751a\u9ebc SEO \u9700\u8981\u9019\u9ebc\u9577\u7684\u6642\u9593\u53bb\u57f7\u884c\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b63\u5982\u4e0a\u6587\u6240\u8aaa\uff0c\u7db2\u7ad9\u6392\u540d\u53d6\u6c7a\u65bc\u591a\u65b9\u9762\u56e0\u7d20\uff0cSEO \u516c\u53f8\u6703\u6839\u64da\u9019\u4e9b\u7ad9\u5167\u53ca\u7ad9\u5916\u56e0\u7d20\uff0c\u5236\u5b9a\u5404\u9805\u7b56\u7565\u4e26\u4e0d\u65b7\u5c0d\u7db2\u7ad9\u4f5c\u51fa\u8abf\u6574\u548c\u6539\u5584\uff0c\u56e0\u6b64\uff0c\u8981\u5728\u5f88\u77ed\u7684\u6642\u9593\u5167\u6709\u6210\u6548\uff0c\u5e7e\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\uff0c\u5982\u679c\u4f60\u771f\u7684\u60f3\u5728\u77ed\u6642\u9593\u5167\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\uff0c\u6211\u5011\u6703\u5efa\u8b70\u6295\u653e <\/span><a href=\"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7\/\"><span style=\"font-weight: 400;\">PPC \u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u6548\u679c\u7acb\u7aff\u898b\u5f71\u3002\u4e0d\u904e\uff0cPPC \u548c SEO \u4e0d\u540c\uff0c\u524d\u8005\u4e00\u505c\u6b62\u82b1\u9322\uff0c\u6d41\u91cf\u4fbf\u6703\u7acb\u5373\u6d88\u5931\uff1b\u5f8c\u8005\u5247\u9700\u8981\u6230\u7565\u53bb\u57f7\u884c\uff0c\u76e1\u91cf\u4ee4\u641c\u5c0b\u5f15\u64ce\u8a8d\u70ba\u4f60\u7684\u7db2\u7ad9\u503c\u5f97\u63a8\u85a6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google \u4e00\u76f4\u81f4\u529b\u70ba\u7528\u6236\u63d0\u4f9b\u6700\u76f8\u95dc\u548c\u5be6\u7528\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u5728\u6aa2\u8996\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\u6642\uff0cGoogle \u9700\u8981\u82b1\u6642\u9593\u78ba\u5b9a\u4ee5\u4e0b\u4e8b\u60c5\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f60\u7684\u9801\u9762\u8207\u7528\u6236\u641c\u5c0b\u7684\u76f8\u95dc\u6027<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f60\u7684\u9801\u9762\u8fce\u5408\u751a\u9ebc\u641c\u5c0b\u610f\u5716<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\u6709\u591a\u53ef\u9760\u548c\u503c\u5f97\u4fe1\u8cf4<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7db2\u7ad9\u4e0a\u6709\u751a\u9ebc\u5716\u7247<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u52a0\u8f09\u9801\u9762\u9700\u8981\u591a\u9577\u6642\u9593<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9801\u9762\u6709\u591a\u5c11\u53cd\u5411\u9023\u7d50<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u800c\u8a00\uff0cGoogle \u722c\u53d6\u548c\u7d22\u5f15\u6240\u9700\u6642\u9593\u5927\u7d04\u70ba 4 \u5929\u81f3 6 \u5468\uff0c\u8996\u4e4e\u9801\u9762\u7684\u6578\u91cf\u548c\u7d50\u69cb\u7684\u8907\u96dc\u7a0b\u5ea6\uff0c\u5927\u578b\u7db2\u7ad9\u53ef\u80fd\u9700\u8981 6 \u5468\u4ee5\u4e0a\u3002\u5728\u722c\u53d6\u7db2\u9801\u7684\u9019\u6bb5\u6642\u9593\uff0c\u4f60\u53ef\u4ee5\u505a\u7684\u5c31\u662f\u975c\u5fc3\u7b49\u5f85\u53ca\u4f7f\u7528 Google Search Console \u4e2d\u7684\u7db2\u5740\u6aa2\u67e5\u5de5\u5177\u67e5\u770b\u7d22\u5f15\u72c0\u614b\u3002\u7531\u6b64\u53ef\u898b\uff0c\u5f9e\u95dc\u9375\u5b57\u7814\u7a76\uff0c\u5230\u7ad9\u5167\u7ad9\u5916\u512a\u5316\uff0c\u518d\u5230\u5b8c\u6210\u7d22\u5f15\uff0c\u90fd\u9700\u8981\u82b1\u8cbb\u6642\u9593\uff0c\u975e\u4e00\u671d\u4e00\u5915\u6240\u80fd\u5b8c\u6210\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><b>3 \u500b\u5f71\u97ff SEO \u6240\u9700\u6642\u9593\u7684\u56e0\u7d20<\/b><\/h3>\n<h4><b>1. \u7db2\u7ad9\u6b77\u53f2\u548c\u6b0a\u91cd<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u820a\u7db2\u7ad9\u5f80\u5f80\u6709\u66f4\u591a\u7684\u53cd\u5411\u9023\u7d50 (\u63db\u8a00\u4e4b\uff0c\u6709\u66f4\u9ad8\u7db2\u7ad9\u6b0a\u91cd)\u3001\u66f4\u591a\u7684\u9801\u9762\u3001\u66f4\u8c50\u5bcc\u7684\u5167\u5bb9\uff0c\u95dc\u9375\u5b57\u6392\u540d\u4ea6\u6703\u8f03\u9ad8\u3002\u5982\u679c\u7db2\u7ad9\u80fd\u63d0\u4f9b\u512a\u8cea\u5167\u5bb9\uff0c\u5f97\u5230\u66f4\u591a\u5176\u4ed6\u7db2\u7ad9\u5f15\u7528\uff0c\u4fbf\u80fd\u5efa\u7acb\u66f4\u6b0a\u5a01\u7684\u53cd\u5411\u9023\u7d50\uff0cGoogle \u6703\u56e0\u6b64\u8a8d\u70ba\u7db2\u7ad9\u5167\u5bb9\u53ef\u9760\uff0c\u5f9e\u800c\u63d0\u5347\u6392\u540d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u65b0\u7db2\u7ad9\u9700\u8981\u66f4\u591a\u6642\u9593\u548c\u52aa\u529b\u53bb\u5efa\u7acb\u5167\u5bb9\u548c\u53cd\u5411\u9023\u7d50\uff0c\u7db2\u7ad9\u6b0a\u91cd\u4e00\u822c\u6bd4\u820a\u6709\u7db2\u7ad9\u4f4e\u3002\u6839\u64da ahrefs \u7684<a href=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\" target=\"_blank\" rel=\"noopener\">\u7814\u7a76<\/a>\uff0c\u5728\u4e00\u5e74\u6b77\u53f2\u7684\u65b0\u9801\u9762\u7576\u4e2d\uff0c\u53ea\u6709 5.7% \u80fd\u7372\u5f97\u524d 10 \u6392\u540d\uff1b74.8% \u751a\u81f3\u4e0d\u5728\u524d 100 \u500b\u7d50\u679c\u4e4b\u4e2d\u3002\u5982\u679c\u4f60\u6b63\u70ba\u4e00\u500b\u5168\u65b0\u7684\u7db2\u7ad9\u57f7\u884c SEO \u512a\u5316\u7b56\u7565\uff0c\u53ef\u80fd\u9700\u8981\u66f4\u9577\u6642\u9593\u624d\u80fd\u898b\u5230\u6210\u6548\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><b>2. \u7af6\u722d\u5c0d\u624b<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u5728\u5341\u5e74\u524d\u554f\u5225\u4eba\u751a\u9ebc\u662f SEO\uff0c\u53ef\u80fd\u5f88\u591a\u4eba\u90fd\u805e\u6240\u672a\u805e\uff0c\u4f46\u6642\u81f3\u4eca\u65e5\uff0cSEO \u5df2\u4e0d\u662f\u751a\u9ebc\u300c\u79d8\u5bc6\u6b66\u5668\u300d\u4e86\uff0c\u7576\u4f60\u5728\u505a SEO \u7684\u6642\u5019\uff0c\u4f60\u7684\u5c0d\u624b\u4e5f\u4e00\u6a23\u3002\u4e8b\u5be6\u4e0a\uff0c\u5982\u679c\u4f60\u5728\u641c\u5c0b\u5f15\u64ce\u8f38\u5165\u4e00\u4e9b\u71b1\u9580\u95dc\u9375\u5b57\uff0c\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u9996\u9801\u7684\u7db2\u9801\u5927\u591a\u90fd\u7d93\u904e SEO \u512a\u5316\u7684\u3002\u4f60\u7684\u76ee\u6a19\u95dc\u9375\u5b57\u7af6\u722d\u6108\u5927\uff08\u4f8b\u5982\u300cSEO\u300d\uff09\uff0c\u4fbf\u9700\u8981\u82b1\u6108\u591a\u6642\u9593\u624d\u80fd\u7372\u5f97\u6392\u540d\u3002\u7576\u95dc\u9375\u5b57\u96e3\u5ea6\u904e\u9ad8\u7684\u6642\u5019\uff0c\u6211\u5011\u5efa\u8b70\u53ef\u4ee5\u5f9e\u4f4e\u7af6\u722d\u6216\u9577\u5c3e\u95dc\u9375\u5b57\u5165\u624b\uff0c\u6703\u6bd4\u8f03\u5bb9\u6613\u53d6\u5f97\u597d\u6392\u540d\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><b>3. \u53ef\u52d5\u7528\u7684\u8cc7\u6e90<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u6295\u5165\u5230 SEO \u7684\u8cc7\u6e90\u8d8a\u591a\uff0c\u4fbf\u6108\u5feb\u770b\u5230\u6210\u679c\u3002SEO \u512a\u5316\u5de5\u4f5c\u53ef\u4ee5\u5f88\u7e41\u8907\uff0c\u800c\u64c1\u6709\u8f03\u591a\u4eba\u529b\u7269\u529b\u7684\u516c\u53f8\u4fbf\u80fd\u4ee5\u8f03\u77ed\u6642\u9593\u8655\u7406\u76f8\u95dc\u5de5\u4f5c\uff0c\u4f8b\u5982\u4f60\u53ef\u4ee5\u8058\u8acb\u5f88\u591a\u5beb\u624b\u70ba\u60a8\u5275\u5efa\u9ad8\u8cea\u91cf\u7684\u5167\u5bb9\uff0c\u6216\u8005\u8a02\u95b1 SEO \u5de5\u5177\u4ee4\u5de5\u4f5c\u66f4\u9ad8\u6548\uff0c\u4f60\u751a\u81f3\u53ef\u4ee5\u5efa\u7acb\u4e00\u500b in-house \u7684\u53cd\u5411\u9023\u7d50\u5718\u968a\u3002<\/span><span style=\"font-weight: 400;\">\u7576\u7136\uff0c\u5efa\u7acb\u4e00\u652f\u9019\u9ebc\u9f90\u5927\u7684 SEO \u5718\u968a\u9700\u8981\u6295\u653e\u66f4\u591a\u7684\u91d1\u9322\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO \u6703\u70ba\u4f60\u7684\u696d\u52d9\u5e36\u4f86\u597d\u8655\uff0c\u4f46\u8207\u6b64\u540c\u6642\uff0cSEO \u512a\u5316\u5de5\u4f5c\u4ea6\u9700\u8981\u6642\u9593\u53bb\u57f7\u884c\u548c\u7d93\u71df\u7684\uff0c\u5343\u842c\u4e0d\u8981\u76f8\u4fe1\u90e8\u4efd SEO \u516c\u53f8\u6240\u8b02\u7684\u300c\u5e7e\u661f\u671f\u63d0\u5347\u7db2\u7ad9\u6392\u540d\u300d\u627f\u8afe\uff0c\u4ed6\u5011\u5f88\u6709\u53ef\u80fd\u662f\u904b\u7528<a href=\"https:\/\/sdmc.com.hk\/en\/blogpost\/%e7%b6%b2%e7%ab%99%e7%84%a1%e6%95%85%e8%a2%ab-google-%e6%87%b2%e7%bd%b0-%e6%8c%91%e9%81%b8seo%e5%85%ac%e5%8f%b8%e8%a6%81%e5%b0%8f%e5%bf%83\/\">\u9055\u898f\u624b\u6cd5<\/a>\uff01\u5982\u679c\u4f60\u7684\u516c\u53f8\u5167\u90e8\u6c92\u6709 SEO \u5c08\u54e1\uff0c\u4f60\u53ef\u4ee5\u5c0b\u6c42\u5c08\u696d SEO \u516c\u53f8\u7684\u5354\u52a9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle 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