{"id":5490,"date":"2023-05-19T18:00:41","date_gmt":"2023-05-19T10:00:41","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=5490"},"modified":"2023-09-01T14:41:02","modified_gmt":"2023-09-01T06:41:02","slug":"ga4%e5%85%a8%e9%9d%a2%e5%8f%96%e4%bb%a3universal-analytics-%e7%ab%8b%e5%8d%b3%e4%ba%86%e8%a7%a3ga4-5%e5%a4%a7%e7%89%b9%e8%89%b2","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/ga4%e8%a8%ad%e5%ae%9a\/ga4%e5%85%a8%e9%9d%a2%e5%8f%96%e4%bb%a3universal-analytics-%e7%ab%8b%e5%8d%b3%e4%ba%86%e8%a7%a3ga4-5%e5%a4%a7%e7%89%b9%e8%89%b2\/","title":{"rendered":"\u5012\u6578 40 \u5929\uff01GA4 \u5168\u9762\u53d6\u4ee3 Universal Analytics  \u7acb\u5373\u4e86\u89e3 GA4 \u7684 5 \u5927\u7279\u8272"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u9032\u5165\u5012\u6578\u968e\u6bb5\uff01Universal Analytics \u5c07\u65bc 2023 \u5e74 7 \u6708 1 \u65e5\u8d77\u505c\u6b62\u8655\u7406\u65b0\u7684\u8cc7\u6599\uff0cGoogle Analytics 4 \u7684\u4f86\u81e8\u6a19\u8a8c\u8457\u6578\u64da\u6536\u96c6\u7684\u65b0\u6642\u4ee3\uff0cGoogle Analytics 4 \u662f Google \u63a8\u51fa\u7684\u7b2c\u56db\u4ee3\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u529f\u80fd\u63d0\u5347\u4e4b\u5916\uff0c\u4ea6\u4ee5\u5168\u65b0\u7684\u6578\u64da\u8ffd\u8e64\u6a21\u578b\u9032\u884c\u5206\u6790\uff0c\u70ba\u4f01\u696d\u63d0\u4f9b\u66f4\u6e96\u78ba\u7684\u6578\u64da\uff0c\u63a8\u52d5\u696d\u52d9\u589e\u9577\u548c\u63d0\u4f7f\u7528\u8005\u7684\u53c3\u8207\u5ea6\u3002\u5584\u7528 GA4 \u65b0\u6578\u64da\u6a21\u578b\u7684\u512a\u52e2\u4ee5\u5236\u5b9a\u66f4\u5408\u9069\u7684\u7db2\u4e0a\u884c\u92b7\u7b56\u7565\u3002\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e86\u89e3\u65b0\u4e00\u4ee3\u6578\u64da\u5206\u6790\u5de5\u5177 GA4 \u7684 5 \u5927\u7279\u8272\uff01<\/p>\n\n\n\n<br>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_01v3-1920x1061.jpg\" alt=\"Google Analytics 4 \u9810\u6e2c\u6307\u6a19\uff1a\u8cfc\u8cb7\u6a5f\u7387\u3001\u6d41\u5931\u6a5f\u7387\u3001\u9810\u671f\u6536\u76ca\" class=\"wp-image-5492\" width=\"732\" height=\"404\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_01v3-scaled.jpg 1920w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_01v3-1000x553.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_01v3-768x424.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_01v3-1536x849.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_01v3-2048x1132.jpg 2048w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_01v3-18x10.jpg 18w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><figcaption>Google Analytics 4 \u9810\u6e2c\u6307\u6a19<\/figcaption><\/figure><\/div>\n\n\n<br>\n\n\n\n<h2>\u4f7f\u7528\u6a5f\u5668\u5b78\u7fd2\u9810\u6e2c<\/h2>\n\n\n\n<p>GA4 \u52a0\u5165Google \u7684\u6a5f\u5668\u5b78\u7fd2\u6f14\u7b97\u6cd5\uff08Machine Learning\uff09\uff0c\u53ef\u4ee5\u9810\u6e2c\u6d88\u8cbb\u8005\u5c07\u6703\u4f5c\u51fa\u7684\u884c\u70ba\uff0c\u8a55\u4f30\u8f49\u63db\u7387\u548c\u8f49\u63db\u8def\u5f91\uff0c\u63d0\u4f9b\u66f4\u8c50\u5bcc\u8a73\u76e1\u7684\u8cc7\u6599\u6578\u64da\uff0c\u5354\u52a9\u6211\u5011\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u5982\u4f55\u8207\u54c1\u724c\u4e92\u52d5\u3002\u5373\u4f7f\u7b2c\u4e09\u65b9  Cookies \u9000\u5834\uff0c\u6211\u5011\u4ecd\u53ef\u900f\u904e\u9019\u7a2e\u6578\u64da\u9a45\u52d5\u6b78\u56e0\u6a21\u5f0f\u6536\u96c6\u66f4\u6e96\u78ba\u7684\u6578\u64da\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_02v3-1920x1060.jpg\" alt=\"Google Analytics 4 \" width=\"732\" height=\"403\"\/><\/figure><\/div>\n\n\n<br>\n\n\n\n<h2>\u8de8\u5e73\u53f0\u7121\u7e2b\u8ffd\u8e64\u4f7f\u7528\u8005\u8490\u96c6\u8cc7\u6599\u6578\u64da<\/h2>\n\n\n\n<p>\u5728\u6578\u78bc\u8f49\u578b\u6d6a\u6f6e\u4e0b\uff0c\u54c1\u724c\u9664\u4e86\u7db2\u7ad9\u4e4b\u5916\uff0c\u540c\u6642\u5efa\u7acb\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f\u975e\u5e38\u666e\u904d\u3002\u6d88\u8cbb\u8005\u4ea6\u6703\u4f7f\u7528\u4e0d\u540c\u7684\u88dd\u7f6e\u700f\u89bd\u54c1\u724c\u7db2\u7ad9\u3002GA4 \u6574\u5408\u4e86 Universal Analytics \u5728\u7db2\u9801\u4e0a\u548c\u8ffd\u8e64\u624b\u6a5f App \u4e0a\u6536\u96c6\u7684\u8cc7\u6599\uff0c\u80fd\u63d0\u4f9b\u66f4\u5b8c\u6574\u7684\u5ba2\u6236\u65c5\u7a0b\uff0c\u65bc\u540c\u4e00\u5e73\u53f0\u4e0a\u7121\u7e2b\u8ffd\u8e64\u4f7f\u7528\u8005\u884c\u70ba\u3002\u900f\u904e\u300cUser ID\u300d\u3001\u300cGoogle Signal\u300d\u548c\u300cDevice ID\u300d\u4e09\u7a2eID \u5c07\u540c\u4e00\u500b\u8eab\u4efd\u7684\u76f8\u95dc\u6578\u64da\u7d71\u4e00\uff0c\u9054\u81f3\u8de8\u88dd\u7f6e\u8ffd\u8e64\u529f\u80fd\uff0c\u907f\u514d\u91cd\u8986\u8a08\u7b97\u554f\u984c\uff0c\u5f9e\u800c\u7372\u5f97\u66f4\u6e96\u78ba\u7684\u4f7f\u7528\u8005\u6578\u64da\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_03v3-1920x1060.jpg\" alt=\"Google Analytics 4 \u548c Universal Analytics \u7684\u6578\u64da\u6a21\u578b\" class=\"wp-image-5494\" width=\"732\" height=\"404\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_03v3-scaled.jpg 1920w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_03v3-1000x552.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_03v3-768x424.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_03v3-1536x848.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_03v3-2048x1131.jpg 2048w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_03v3-18x10.jpg 18w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><figcaption>Google Analytics 4 \u548c Universal Analytics \u7684\u6578\u64da\u6a21\u578b<\/figcaption><\/figure><\/div>\n\n\n<br>\n\n\n\n<p><h2>GA4 \u4ee5\u4e8b\u4ef6\uff08Event\uff09\u70ba\u6578\u64da\u8ffd\u8e64\u6a21\u578b<\/h2><\/p>\n\n\n\n<p>\u5728 Universal Analytics \u4e2d\uff0c\u4ee5\u5de5\u4f5c\u968e\u6bb5\uff08Session\uff09\u70ba\u6578\u64da\u8ffd\u8e64\u6a21\u578b\uff0c\u8a18\u9304\u4f7f\u7528\u8005\u5230\u8a2a\u7db2\u7ad9\u7684\u700f\u89bd\u7d00\u9304\u3002GA4 \u5247\u4ee5\u4e8b\u4ef6\uff08Event\uff09\u70ba\u6578\u64da\u8ffd\u8e64\u6a21\u578b\u3002\u8b93\u7db2\u7ad9\u71df\u904b\u8005\u66f4\u7cbe\u6e96\u638c\u63e1\u4f7f\u7528\u8005\u884c\u70ba\u3002\u4f8b\u5982\uff1a\u9996\u6b21\u958b\u555f\u624b\u6a5f App\ufe51\u9ede\u6483\u5916\u7ad9\u9023\u7d50\ufe51\u9ede\u64ca\u89c0\u770b\u5f71\u7247\ufe51\u6a94\u6848\u4e0b\u8f09\ufe51\u586b\u5beb\u8868\u683c\ufe51\u5411\u4e0b\u6372\u52d5\u89c0\u770b 90\uff05 \u7db2\u7ad9\u9801\u9762\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_04v3-2.jpg\" alt=\"Google Analytics 4 \u7684\u63a2\u7d22\u5831\u8868\" class=\"wp-image-5497\" width=\"787\" height=\"385\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_04v3-2.jpg 1794w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_04v3-2-1000x491.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_04v3-2-768x377.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_04v3-2-1536x753.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_04v3-2-18x9.jpg 18w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><figcaption>Google Analytics 4 \u7684\u63a2\u7d22\u5831\u8868<\/figcaption><\/figure><\/div>\n\n\n<br>\n\n\n\n<h2>\u81ea\u8a02\u5831\u8868<br><\/h2>\n\n\n\n<p>GA4 \u5141\u8a31\u4f01\u696d\u5efa\u7acb\u8207\u4ed6\u5011\u696d\u52d9\u7368\u7279\u76f8\u95dc\u7684\u5831\u8868\uff0c\u91dd\u5c0d\u66f4\u6e96\u78ba\u7684\u6578\u64da\u5206\u6790\u3002<br><br><strong>1. \u8def\u5f91\u63a2\u7d22 Path exploration<\/strong><br>\u63a2\u7d22\u4f7f\u7528\u8005\u7684\u4f7f\u7528\u6b77\u7a0b\uff0c\u5982\u9032\u5165\u9996\u9801\u4e4b\u5f8c\u6700\u5e38\u958b\u555f\u7684\u7db2\u9801\u3002<br><br><strong>2. \u5340\u9694\u91cd\u758a Segment Overlap<\/strong><br>\u53ef\u540c\u6642\u4f7f\u7528 3 \u500b\u4f7f\u7528\u8005\u5340\u9694\uff0c\u89c0\u5bdf\u5340\u9694\u7684\u91cd\u758a\u5340\u57df\uff0c\u63a2\u7d22\u4f7f\u7528\u8005\u5340\u9694\u4e4b\u9593\u7684\u95dc\u806f\u3002<br><br><strong>3. \u540c\u985e\u7fa4\u7d44\u63a2\u7d22 &nbsp;Cohort exploration<\/strong><br>\u6839\u64da\u6709\u5171\u901a\u7279\u5fb5\u4f7f\u7528\u8005\u7684\u884c\u70ba\u548c\u6210\u6548\u6df1\u5165\u5206\u6790\u3002\u4f8b\u5982\u5728\u6307\u5b9a\u65e5\u671f\u9996\u6b21\u958b\u555f\u624b\u6a5f App \u6216\u5230\u8a2a\u7db2\u7ad9\u7684\u4f7f\u7528\u8005\ufe51\u5728\u6307\u5b9a\u65e5\u671f\u9996\u6b21\u5b8c\u6210\u4ea4\u6613\u7684\u4f7f\u7528\u8005\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1060\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_05v3-1920x1060.jpg\" alt=\"\" class=\"wp-image-5499\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_05v3-scaled.jpg 1920w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_05v3-1000x552.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_05v3-768x424.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_05v3-1536x848.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_05v3-2048x1131.jpg 2048w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/05\/SDMC_0519-blog_05v3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n<br>\n\n\n\n<h2>GA4 \u529f\u80fd\u8003\u616e\u79c1\u96b1\u8a2d\u5b9a<\/h2>\n\n\n\n<p>\u96a8\u8457\u793e\u6703\u5176\u96b1\u79c1\u4fdd\u8b77\u7684\u91cd\u8996\uff0cGoogle \u5f37\u5316\u4e86 GA4 \u7684\u96b1\u79c1\u653f\u7b56\uff0c\u5982\u6392\u9664\u4eba\u53e3\u7d71\u8a08\u8cc7\u6599\uff08\u5e74\u9f61\u3001\u6027\u5225\u548c\u4f4d\u7f6e\uff09\u7684\u8cc7\u6599\u3002GA4 \u5305\u542b\u96b1\u79c1\u91cd\u9ede\u529f\u80fd\uff0c\u5982 IP \u533f\u540d\u5316\u548c\u6578\u64da\u533f\u540d\u5316\u3002\u900f\u904e GA4\uff0c\u6211\u5011\u80fd\u5920\u64c1\u6709\u66f4\u53ef\u9760\u548c\u7cbe\u78ba\u7684\u6578\u64da\uff0c\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\u4ee5\u63a8\u52d5\u696d\u52d9\u589e\u9577\ufe51\u63d0\u5347\u8f49\u63db\u7387\u3002<br><br>\u5168\u65b0 GA4 \u4ee5\u4e8b\u4ef6\u70ba\u6578\u64da\u8ffd\u8e64\u6a21\u578b\uff0c\u66f4\u8cbc\u8fd1\u5408\u5e02\u5834\u5c0d\u7528\u6236\u8ffd\u8e64\u53ca\u6578\u64da\u5206\u6790\u7684\u9700\u6c42\u3002SDMC \u5718\u968a\u5177\u8c50\u5bcc\u7db2\u4e0a\u884c\u92b7\u7d93\u9a57\uff0c \u63d0\u4f9b GA4 \u8a2d\u5b9a\u548c\u61c9\u7528\u5de5\u4f5c\u574a\u7b49\u670d\u52d9\u65b9\u6848\uff0c\u6210\u529f\u5354\u52a9\u4e2d\u5c0f\u4f01\u53ca\u4f01\u696d\u5b8c\u6210GA4\u8f49\u63db\u3002\u5982\u679c\u4f60\u5728GA4\u8a2d\u5b9a\u7684\u904e\u7a0b\u4e2d\u9047\u5230\u4efb\u4f55\u7591\u96e3\uff0c\u6b61\u8fce\u806f\u7d61\u6211\u5011\uff01<br><br><\/p>\n\n\n\n<p>SDMC\u70baHKTDC\u8a8d\u53ef\u670d\u52d9\u4f9b\u61c9\u5546\u53caGoogle Partner\uff0c\u662f\u4e00\u9593\u5c08\u696d\u3001\u5168\u9762\u7684\u7db2\u4e0a\u71df\u92b7\u53ca<a href=\"https:\/\/sdmc.com.hk\/seo\/\">SEO\u516c\u53f8<\/a>\u3002<\/p>\n\n\n\n<p>\u900f\u904e\u6d1e\u5bdf\u6578\u78bc\u5e02\u5834\u5927\u6578\u64da\u3001\u5256\u6790\u7528\u6236\u884c\u70ba\u53ca\u641c\u5c0b\u5f15\u64ce\u8cc7\u8a0a\uff0cSDMC \u70ba\u5404\u884c\u5404\u696d\u516c\u53f8\u6253\u9020 (1)\u76ee\u6a19\u70ba\u672c\u3001(2)\u5ea6\u8eab\u8a02\u9020\u3001(3)\u53ef\u6301\u7e8c\u6700\u4f73\u5316 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