{"id":5768,"date":"2023-07-10T17:20:07","date_gmt":"2023-07-10T09:20:07","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=5768"},"modified":"2023-09-01T14:41:00","modified_gmt":"2023-09-01T06:41:00","slug":"%e3%80%90ga4-%e6%95%99%e5%ad%b8%e3%80%91ga4%e4%bd%bf%e7%94%a8%e5%92%8c%e8%a8%ad%e5%ae%9a%e5%b8%b8%e8%a6%8b%e5%95%8f%e9%a1%8c","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/ga4%e8%a8%ad%e5%ae%9a\/%e3%80%90ga4-%e6%95%99%e5%ad%b8%e3%80%91ga4%e4%bd%bf%e7%94%a8%e5%92%8c%e8%a8%ad%e5%ae%9a%e5%b8%b8%e8%a6%8b%e5%95%8f%e9%a1%8c\/","title":{"rendered":"\u3010GA4 \u6559\u5b78\u3011GA4\u4f7f\u7528\u548c\u8a2d\u5b9a\u5e38\u898b\u554f\u984c"},"content":{"rendered":"<h3 class=\"wp-block-heading\">What are the differences between Google Analytics 4 and Universal Analytics?<br><\/h3>\n\n\n\n<br>\n\n\n\n<p>Google Analytics 4 \u4f7f\u7528\u7684\u6578\u64da\u6a21\u578b\u4ee5\u4e8b\u4ef6\uff08Event\uff09\u70ba\u57fa\u790e\uff0c\u800c Universal Analytics \u5247\u57fa\u65bc\u5de5\u4f5c\u968e\u6bb5\uff08Session\uff09\u3002Google Analytics 4 \u63d0\u4f9b\u66f4\u591a\u9032\u968e\u529f\u80fd\uff0c\u4f8b\u5982\u8de8\u88dd\u7f6e\u8de8\u5e73\u53f0\u8ffd\u8e64\uff0c\u4ee5\u53ca\u904b\u7528\u6a5f\u5668\u5b78\u7fd2\u4f86\u9810\u6e2c\u4f7f\u7528\u8005\u884c\u70ba\u3002<\/p>\n\n\n\n<p><strong>\u76f8\u95dc\u6587\u7ae0\uff1a<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=en\" target=\"_blank\" rel=\"noopener\">What is Google Analytics 4?<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/bit.ly\/3NNA6gO\" target=\"_blank\" rel=\"noreferrer noopener\">GA4 \u5168\u9762\u53d6\u4ee3 Universal Analytics \u7acb\u5373\u4e86\u89e3 GA4 \u7684 5 \u5927\u7279\u8272<\/a><\/h3>\n\n\n\n<br>\n\n\n\n<p>\u76f8\u6bd4\u820a\u7248Universal Analytics\uff0cGA4 \u662f\u4e00\u500b\u66f4\u8907\u96dc\u7684\u5206\u6790\u5de5\u5177\uff0c\u53ef\u4ee5\u8ffd\u8e64\u4f7f\u7528\u8005\u5728\u4e0d\u540c\u88dd\u7f6e\u548c\u5e73\u53f0\u4e0a\u7684\u884c\u70ba\u3002\u4ee5\u4e0b\u662f GA4 \u4f7f\u7528\u548c\u8a2d\u5b9a\u4e2d\u7684\u516d\u500b\u5e38\u898b\u554f\u984c\u3002<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GA4\u8a2d\u5b9a\u5e38\u898b\u554f\u984c<\/h3>\n\n\n\n<p>1. \u5f9e UA \u9077\u79fb\u6240\u6709\u4e8b\u4ef6\u7dad\u5ea6\u5230 GA4\u5e33\u6236<br>\u03a7\u3000\u76f4\u63a5\u5728\u9077\u79fb\u4e2d\u5c07 UA \u4e8b\u4ef6\u8f49\u79fb\u5230 GA4\u3002<br>\u2714\u3000\u5c07\u53c3\u6578\u8a3b\u518a\u70ba\u81ea\u5b9a\u7fa9\u7dad\u5ea6\u6216\u6307\u6a19\u3002<\/p>\n\n\n\n<br>\n\n\n\n<p>2. GA4 \u4ecb\u9762\u4e2d\u672a\u986f\u793a\u81ea\u8a02\u4e8b\u4ef6<br>\u03a7  \u5728\u4e0d\u5275\u5efa\u81ea\u8a02\u7dad\u5ea6\u7684\u60c5\u6cc1\u4e0b\u5275\u5efa\u81ea\u5b9a\u7fa9\u4e8b\u4ef6\u3002<br>\u2714 \u5c07\u53c3\u6578\u8a3b\u518a\u70ba\u81ea\u5b9a\u7fa9\u7dad\u5ea6\u6216\u6307\u6a19\u3002<\/p>\n\n\n\n<br>\n\n\n\n<p>3. \u672a\u8a2d\u5b9a\u6578\u64da\u4fdd\u7559\u671f\u9650<br>\u03a7 \u4f7f\u7528\u9810\u8a2d\u7684\u6578\u64da\u4fdd\u7559\u671f\u9650\uff0c\u53ea\u6709 2 \u500b\u6708\u3002<br>\u2714 \u8f49\u5230 GA4 \u7684\u7ba1\u7406\u54e1 &gt; \u6578\u64da\u8a2d\u7f6e &gt; \u4fdd\u7559\u671f\u3002\u66f4\u6539\u70ba 14 \u500b\u6708\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-03-1920x1060.jpg\" alt=\"\" class=\"wp-image-5774\" width=\"838\" height=\"462\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-03-scaled.jpg 1920w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-03-1000x552.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-03-768x424.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-03-1536x848.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-03-2048x1131.jpg 2048w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-03-18x10.jpg 18w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><\/figure>\n\n\n\n<p><br>4. \u8ffd\u8e64\u81ea\u5df1\u7684\u4e92\u52d5\u6216\u4e0d\u9700\u8981\u7684\u6d41\u91cf\u5f15\u85a6<br>\u03a7 \u5305\u62ec\u5167\u90e8\u6d41\u91cf\u548c\u4e0d\u9700\u8981\u7684\u6d41\u91cf\u5f15\u85a6<br>\u2714\u8a02\u7acb\u6392\u9664\u6d41\u91cf\u7684\u689d\u4ef6\uff0c\u4ee5\u8b58\u5225\u60a8\u4e0d\u60f3\u5c07\u5176\u8996\u70ba\u5f15\u85a6\u7684\u57df\u540d\u6d41\u91cf\u3002<\/p>\n\n\n\n<p>\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u901a\u5e38\u6703\u727d\u6d89\u7b2c\u4e09\u65b9\u4ed8\u6b3e\u5e73\u53f0\u6216\u5bc6\u78bc\u6062\u5fa9\u64cd\u4f5c\uff0c\u7531\u65bc\u9019\u4e9b\u901a\u5e38\u5728\u4e0d\u540c\u7684\u57df\u540d\u4e0b\u9032\u884c\uff0cGoogle \u6703\u5c07\u5176\u8a18\u9304\u70ba\u65b0\u7684\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1060\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-01-1920x1060.jpg\" alt=\"\" class=\"wp-image-5776\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-01-scaled.jpg 1920w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-01-1000x552.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-01-768x424.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-01-1536x848.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-01-2048x1131.jpg 2048w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-01-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><br>5. \u4f7f\u7528 Google Analytics 4 \u8ffd\u8e64\u55ae\u9801\u7db2\u7ad9<br>\u03a7 \u55ae\u9801\u7db2\u7ad9\u6240\u6709\u7684\u9801\u9762\u6aa2\u8996&#8221; \u90fd\u662f\u5728\u91cd\u65b0\u52a0\u8f09\u9801\u9762\u6587\u6a94\u7684\u60c5\u6cc1\u4e0b\u52d5\u614b\u767c\u751f\u7684\u3002<br>\u2714 \u5728 \u201cEnhanced measurement\u201d \u4e2d\uff0c\u958b\u555f \u201cPage changes based on browser history events\u201d\u3002<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-02-1920x1060.jpg\" alt=\"\" class=\"wp-image-5777\" width=\"840\" height=\"463\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-02-scaled.jpg 1920w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-02-1000x552.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-02-768x424.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-02-1536x848.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-02-2048x1131.jpg 2048w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-02-18x10.jpg 18w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p><br>6. \u8a2d\u5b9a BigQuery \u5e33\u6236<br>\u03a7\u00a0 \u6c92\u6709\u9023\u63a5 BigQuery<br>\u2714 \u5728\u8a2d\u5b9a GA4 \u5e33\u6236\u5f8c\u8a2d\u5b9a BigQuery\uff0c\u4ee5\u4fbf\u8a18\u9304\u76e1\u53ef\u80fd\u591a\u7684\u6b77\u53f2\u6578\u64da\u3002<\/p>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1060\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-04-1920x1060.jpg\" alt=\"\" class=\"wp-image-5779\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-04-scaled.jpg 1920w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-04-1000x552.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-04-768x424.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-04-1536x848.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-04-2048x1131.jpg 2048w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2023\/07\/sdmc_blog-0707_blog-image-04-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>\u6240\u6709 GA4 \u4f7f\u7528\u8005\u90fd\u53ef\u4ee5\u4f7f\u7528 BigQuery \u529f\u80fd\u3002\u6bcf\u6708\u6709 10 GB \u7684\u514d\u8cbb\u9650\u984d\u3002\u5982\u6578\u64da\u8d85\u51fa\u9650\u984d\u624d\u6703\u6709\u984d\u5916\u6536\u8cbb\u3002BigQuery \u53ef\u5168\u9762\u4e32\u9023 GA4 \u63a5\u6536\u7684\u8cc7\u6599\uff0c\u89e3\u6c7aGA4\u53ea\u80fd\u5132\u5b5814\u500b\u6708\u9650\u671f\u7684\u9650\u5236\uff0c\u66f4\u53ef\u4ee5\u9023\u63a5 Google Data Studio \u88fd\u4f5c\u51fa\u8996\u89ba\u5316\u5831\u8868\u3002<\/p>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\">GA4\u61c9\u7528\u5e38\u898b\u554f\u984c<\/h3>\n\n\n\n<p>1. \u300c\u70ba\u4ec0\u9ebc\u5728\u8f49\u63db\u81f3GA4\u5f8c\uff0c\u7528\u6236 (User) \u4eba\u6578\u4e0b\u8dcc\u4e86?\u300d<br>UA\u8a08\u7b97\u4f7f\u7528\u8005\u7684\u7e3d\u6578; GA4 \u8a08\u7b97\u89f8\u767c\u5de5\u4f5c\u968e\u6bb5\u7684\u4f7f\u7528\u8005\uff0c\u4f8b\u5982\u958b\u555f\u7db2\u7ad9\u6216\u624b\u6a5f\uff21pp\u6216\u5b8c\u6210\u8f49\u63db\u4e8b\u4ef6\u3002<br>GA4\u8457\u91cd\u65bc\u6d3b\u8e8d\u4f7f\u7528\u8005\uff0c\u800cUA\u8457\u91cd\u65bc\u4f7f\u7528\u8005\u7e3d\u6578\u3002<\/p>\n\n\n\n<br>\n\n\n\n<p>2. \u300c\u70ba\u4ec0\u9ebcGA4 \u7684\u5de5\u4f5c\u968e\u6bb5 (session) \u6bd4 UA \u5c11?\u300d<br>\u300c\u5de5\u4f5c\u968e\u6bb5\u300d\u662f\u6307\u4f7f\u7528\u8005\u8207\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u4e92\u52d5\u7684\u6642\u9593\u3002<br><br>UA \u8a08\u7b97\u5de5\u4f5c\u968e\u6bb5\uff1a\u5728\u4f7f\u7528\u8005\u9592\u7f6e 30 \u5206\u9418\u5f8c\u7d50\u675f\u6216\u5230\u4e86\u5348\u591c\u6642\u6703\u5efa\u7acb\u65b0\u7684\u5de5\u4f5c\u968e\u6bb5\u3002<br>GA4\u8a08\u7b97\u5de5\u4f5c\u968e\u6bb5\uff1a\u4f7f\u7528\u8005\u9032\u5165\u7db2\u7ad9\u5f8c\uff0c\u4fbf\u6703\u8a08\u7b97\u70ba\u4e00\u500b\u65b0\u7684\u4f5c\u968e\u6bb5\uff1a\u3002\u4f7f\u7528\u8005\u8207\u7db2\u7ad9\u6c92\u6709\u4efb\u4f55\u4e92\u52d5 30 \u5206\u9418\u5f8c\u7d50\u675f \uff0c\u4e92\u52d5\u767c\u751f\u6642\u9593\u76f8\u9694\u8d85\u904e 30 \u5206\u9418\uff0cGA4\u6703\u5efa\u7acb\u65b0\u7684\u5de5\u4f5c\u968e\u6bb5\u3002<\/p>\n\n\n\n<br>\n\n\n\n<p>\u9078\u64c7GA4\u5c07\u70ba\u60a8\u7684\u4f01\u696d\u5e36\u4f86\u66f4\u5168\u9762\u3001\u66f4\u6df1\u5165\u7684\u6578\u64da\u5206\u6790\uff0c\u5e6b\u52a9\u60a8\u4e86\u89e3\u7528\u6236\u884c\u70ba\u3001\u5236\u5b9a\u66f4\u6709\u6548\u7684\u71df\u92b7\u7b56\u7565\u4e26\u63a8\u52d5\u696d\u52d9\u589e\u9577\u3002SDMC\u4f5c\u70baGoogle\u5408\u4f5c\u5925\u4f34\uff0c\u64c1\u6709\u8c50\u5bcc\u7684\u6578\u78bc\u71df\u92b7\u7d93\u9a57\uff0c\u6211\u5011\u53ef\u4ee5\u63d0\u4f9b\u5168\u9762\u7684GA4\u8a2d\u5b9a\u670d\u52d9\uff0c\u5354\u52a9\u60a8\u9806\u5229\u904e\u6e21\u4e26\u5145\u5206\u5229\u7528GA4\u7684\u512a\u52e2\u3002<br><br>\u7acb\u5373\u8a2d\u5b9a GA4\uff0c\u958b\u59cb\u638c\u63e1\u66f4\u591a\u95dc\u65bc\u60a8\u7684\u7db2\u7ad9\u548c\u7528\u6236\u7684\u5bf6\u8cb4\u6578\u64da\uff01\u5982\u6709\u4efb\u4f55\u7591\u554f\u6216\u9700\u8981\u9032\u4e00\u6b65\u7684\u54a8\u8a62\uff0c\u8acb\u96a8\u6642\u8207\u6211\u5011\u806f\u7e6b\u3002\u6211\u5011\u6a02\u610f\u70ba\u60a8\u63d0\u4f9b\u5c08\u696d\u7684\u652f\u63f4\u548c\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3707-o1\" lang=\"zh-TW\" dir=\"ltr\" data-wpcf7-id=\"3707\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/5768\/#wpcf7-f3707-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/5768\/#wpcf7-f3707-o1\">\n<fieldset 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value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c(Web design and develompent)\">\u7db2\u9801\u88fd\u4f5c(Web design and develompent)<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7 (Digital Advertising)\">\u7db2\u4e0a\u71df\u92b7 (Digital Advertising)<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)\">\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (Orm)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (Orm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d05\/ \u7d20\u4eba\u5ba3\u50b3 (Influencer Marketing)\">\u7db2\u7d05\/ \u7d20\u4eba\u5ba3\u50b3 (Influencer Marketing)<\/option><option value=\"\u4e2d\u570b\u641c\u5c0b\u5f15\u64ce\u71df\u92b7 (China promotion)\">\u4e2d\u570b\u641c\u5c0b\u5f15\u64ce\u71df\u92b7 (China promotion)<\/option><option value=\"\u5fae\u4fe1\u71df\u92b7 (Wechat Marketing)\">\u5fae\u4fe1\u71df\u92b7 (Wechat Marketing)<\/option><option value=\"Weimob\u5fae\u5546\u57ce (Wechat mini-program)\">Weimob\u5fae\u5546\u57ce (Wechat mini-program)<\/option><option value=\"\u5167\u5730\u7db2\u7d05\u5ba3\u50b3 (China Influencer Marketing)\">\u5167\u5730\u7db2\u7d05\u5ba3\u50b3 (China Influencer Marketing)<\/option><option value=\"\u4e00\u7ad9\u5f0f\u670d\u52d9 (Full-scope service)\">\u4e00\u7ad9\u5f0f\u670d\u52d9 (Full-scope service)<\/option><option value=\"\u6d77\u5916\u63a8\u5ee3 (Oversea digital promotion)\">\u6d77\u5916\u63a8\u5ee3 (Oversea digital promotion)<\/option><option value=\"\u5206\u92b7\u5408\u4f5c (Partnership)\">\u5206\u92b7\u5408\u4f5c (Partnership)<\/option><option value=\"\u670d\u52d9\u50f9\u9322 (Service price)\">\u670d\u52d9\u50f9\u9322 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