{"id":6476,"date":"2024-02-05T16:28:40","date_gmt":"2024-02-05T08:28:40","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=6476"},"modified":"2024-02-08T15:25:20","modified_gmt":"2024-02-08T07:25:20","slug":"2024%e5%b9%b4%e5%b0%8f%e7%b4%85%e6%9b%b8%e8%a1%8c%e9%8a%b7%e5%85%a8%e6%94%bb%e7%95%a5","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/blogpost\/2024%e5%b9%b4%e5%b0%8f%e7%b4%85%e6%9b%b8%e8%a1%8c%e9%8a%b7%e5%85%a8%e6%94%bb%e7%95%a5\/","title":{"rendered":"2024 \u5c0f\u7d05\u66f8\u884c\u92b7\u5168\u653b\u7565\uff1a\u6559\u4f60 5 \u500b\u8d85\u5be6\u7528\u6f32\u7c89\u6280\u5de7"},"content":{"rendered":"<h1 class=\"wp-block-heading\">2024\u5e74\u4e0d\u53ef\u932f\u904e\u7684\u5c0f\u7d05\u66f8\u884c\u92b7\u653b\u7565 \u8f15\u9b06\u6253\u9020\u7206\u6b3e\u7b46\u8a18<\/h1>\n\n\n\n<p>\u5c0f\u7d05\u66f8\u4f5c\u70ba\u4e00\u500b\u878d\u5408\u793e\u4ea4\u5a92\u9ad4\u548c\u96fb\u5b50\u5546\u52d9\u7684\u5e73\u53f0\uff0c\u5df2\u7d93\u5728\u4e2d\u570b\u8d0f\u5f97\u4e86\u6578\u4ee5\u5104\u8a08\u7684\u7528\u6236\u3002\u9999\u6e2f\u8fd1\u5e74\u4f86\u4e5f\u611f\u53d7\u5230\u5c0f\u7d05\u66f8\u7684\u9a5a\u4eba\u5f71\u97ff\u529b\uff0c\u8d8a\u4f86\u8d8a\u591a\u672c\u5730\u5546\u6236\u958b\u59cb\u9032\u99d0\u5c0f\u7d05\u66f8\u4e26\u53d6\u5f97\u975e\u5e38\u597d\u7684\u63a8\u5ee3\u6210\u679c\u3002\u5c0d\u65bc\u5e0c\u671b\u62d3\u5c55\u4e2d\u570b\u5e02\u5834\u7684\u54c1\u724c\u4f86\u8aaa\uff0c\u5c0f\u7d05\u66f8\u7121\u7591\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u884c\u92b7\u5de5\u5177\u3002\u672c\u6587\u5c07\u5e36\u4f60\u7531\u96f6\u958b\u59cb\u8a8d\u8b58\u5c0f\u7d05\u66f8\uff0c\u4e26\u6703\u5206\u4eab<a href=\"https:\/\/sdmc.com.hk\/en\/%e5%b0%8f%e7%b4%85%e6%9b%b8%e6%8e%a8%e5%bb%a3\/\">Xiaohongshu Marketing<\/a>\u7684 5 \u500b\u5be6\u7528\u6280\u5de7\uff0c\u5e6b\u52a9\u4f60\u6700\u5927\u7a0b\u5ea6\u5730\u5229\u7528\u9019\u500b\u5e73\u53f0\uff0c\u63d0\u5347\u54c1\u724c\u5728\u4e2d\u570b\u5e02\u5834\u7684\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u751a\u9ebc\u662f\u5c0f\u7d05\u66f8\u884c\u92b7<\/strong><\/h2>\n\n\n\n<p>\u5c0f\u7d05\u66f8\uff08Xiaohongshu\uff09\u662f\u73fe\u6642\u4e2d\u570b\u5167\u5730\u6700\u71b1\u9580\u7684\u793e\u4ea4\u5e73\u53f0\u4e4b\u4e00\uff0c\u6709\u300c\u4e2d\u570b Instagram\u300d\u4e4b\u7a31\uff0c\u7279\u9ede\u662f\u7d50\u5408\u4e86\u793e\u4ea4\u5a92\u9ad4\u548c\u96fb\u5b50\u5546\u52d9\u5143\u7d20\uff0c\u5177\u6709\u5f37\u5927\u300c\u5c0e\u8cfc\u300d\u529f\u80fd\u53ca\u6548\u679c\uff0c\u7528\u6236\u80fd\u5920\u5206\u4eab\u6709\u95dc\u751f\u6d3b\u3001\u6642\u5c1a\u3001\u7f8e\u599d\u3001\u5065\u5eb7\u3001\u65c5\u904a\u3001\u98f2\u98df\u7b49\u5404\u7a2e\u4e3b\u984c\u7684\u5167\u5bb9\uff0c\u4e26\u5728\u5e16\u5b50\u4e2d\u6a19\u8a18\u76f8\u95dc\u7684\u5546\u54c1\u6216\u670d\u52d9\u3002\u73fe\u6642\u5c0f\u7d05\u66f8\u7684\u6708\u6d3b\u8e8d\u7528\u6236\u6578\u5df2\u9054 2.6 \u5104\uff0c\u9f90\u5927\u7684\u7528\u6236\u7fa4\u9ad4\u4fc3\u4f7f\u8a31\u591a\u54c1\u724c\u8207\u5e73\u53f0\u4e0a\u7684 KOL \u6216\u5fae\u7db2\u7d05\u5408\u4f5c\uff0c\u900f\u904e\u9080\u8acb\u4ed6\u5011\u5206\u4eab\u4ecb\u7d39\u7522\u54c1\u6216\u670d\u52d9\uff0c\u6fc0\u767c\u7528\u6236\u8cfc\u8cb7\u7684\u884c\u70ba\uff0c\u9019\u7a2e\u5ba3\u50b3\u65b9\u5f0f\u4e5f\u88ab\u7a31\u70ba\u300c\u7a2e\u8349\u300d\uff0c\u80fd\u5920\u5927\u5927\u63d0\u5347\u54c1\u724c\u5ba3\u50b3\u6548\u679c\u548c\u8f49\u63db\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"487\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u884c\u92b73.png\" alt=\"Xiaohongshu Marketing\" class=\"wp-image-6487\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u884c\u92b73.png 1080w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u884c\u92b73-1000x451.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u884c\u92b73-768x346.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u884c\u92b73-18x8.png 18w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u5c0f\u7d05\u66f8\u884c\u92b7\u7684\u597d\u8655<\/strong><\/strong><\/h2>\n\n\n\n<p>\u5c0f\u7d05\u66f8\u4ee5\u5176\u7368\u7279\u6027\u7684\u5e73\u53f0\u751f\u614b\u5438\u5f15\u54c1\u724c\u548c\u71df\u92b7\u4eba\u54e1\u7684\u6ce8\u610f\u3002\u4ee5\u4e0b\u662f\u5c0f\u7d05\u66f8\u884c\u92b7\u6240\u5e36\u4f86\u7684\u56db\u5927\u597d\u8655\uff0c\u4f7f\u5176\u6210\u70ba\u54c1\u724c\u63a8\u5ee3\u7684\u71b1\u9580\u9078\u64c7\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>\u9396\u5b9a\u5e74\u8f15\u7528\u6236\u7fa4<\/strong><\/h3>\n\n\n\n<p>\u5c0f\u7d05\u66f8\u7684\u7528\u6236\u7fa4\u9ad4\u4e3b\u8981\u96c6\u4e2d\u5728 18 \u81f3 35 \u6b72\u4e4b\u9593\uff0c\u5176\u4e2d 72% \u70ba\u300c90 \u5f8c\u300d\uff0c\u9019\u500b\u5e74\u9f61\u5c64\u7684\u7528\u6236\u7fa4\u901a\u5e38\u66f4\u5177\u6d88\u8cbb\u6f5b\u529b\u4e26\u4e14\u6ce8\u91cd\u54c1\u8cea\u751f\u6d3b\uff0c\u6b63\u597d\u662f\u8a31\u591a\u54c1\u724c\u6e34\u671b\u5438\u5f15\u7684\u76ee\u6a19\u53d7\u773e\u3002\u53e6\u5916\uff0c\u5c0f\u7d05\u66f8\u5141\u8a31\u54c1\u724c\u6839\u64da\u7528\u6236\u7684\u8208\u8da3\u3001\u6d88\u8cbb\u7fd2\u6163\u548c\u5730\u7406\u4f4d\u7f6e\u9032\u884c\u7cbe\u78ba\u7684\u76ee\u6a19\u53d7\u773e\u5b9a\u4f4d\uff0c\u540c\u6642\u4e5f\u6703\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0c\u627e\u51fa\u7528\u6236\u611f\u8207\u8da3\u7684\u5167\u5bb9\u4e26\u63a8\u85a6\u7d66\u7528\u6236\uff0c\u9019\u610f\u5473\u8457\u54c1\u724c\u53ef\u4ee5\u78ba\u4fdd\u63a8\u5ee3\u5167\u5bb9\u50c5\u986f\u793a\u7d66\u6700\u6709\u50f9\u503c\u7684\u53d7\u773e\uff0c\u63d0\u9ad8\u5ba3\u50b3\u6548\u679c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>2. \u63d0\u5347\u53e3\u7891<\/strong><\/strong><\/h3>\n\n\n\n<p>\u5c0f\u7d05\u66f8\u4ee5\u5176\u5f37\u5927\u7684\u7528\u6236\u751f\u6210\u5167\u5bb9\uff08UGC\uff09\u793e\u5340\u800c\u805e\u540d\u3002\u7528\u6236\u53ef\u4ee5\u5206\u4eab\u7522\u54c1\u8a55\u8ad6\u3001\u8a66\u7528\u5831\u544a\u548c\u5fc3\u5f97\uff0c\u9019\u4e9bUGC\u53ef\u4ee5\u6709\u6548\u63d0\u5347\u54c1\u724c\u7684\u53e3\u7891\u548c\u4fe1\u8b7d\u3002\u7576\u5176\u4ed6\u7528\u6236\u770b\u5230\u771f\u5be6\u7684\u7528\u6236\u8a55\u50f9\u6642\uff0c\u66f4\u6709\u53ef\u80fd\u5c0d\u7522\u54c1\u6216\u670d\u52d9\u7522\u751f\u4fe1\u4efb\uff0c\u9032\u800c\u8cfc\u8cb7\u3002\u54c1\u724c\u53ef\u4ee5\u901a\u904e\u5408\u4f5c\u6216\u8d0a\u52a9\u512a\u79c0\u7684 KOL \u6216\u5167\u5bb9\u5275\u4f5c\u8005\uff0c\u628a\u63a8\u5ee3\u5167\u5bb9\u878d\u5165\u5728\u751f\u6d3b\u5206\u4eab\u7684\u7b46\u8a18\u7576\u4e2d\uff0c\u63d0\u9ad8\u7528\u6236\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>3. \u5b8c\u5584\u7684\u5167\u5bb9\u5275\u4f5c\u751f\u614b<\/strong><\/strong><\/h3>\n\n\n\n<p>\u5c0f\u7d05\u66f8\u6709\u8d85\u904e 2,000 \u842c\u6708\u6d3b\u8e8d\u5275\u4f5c\u8005\uff0c\u4ed6\u5011\u901a\u904e\u7b46\u8a18\u5206\u4eab\u5404\u7a2e\u9ad4\u9a57\u548c\u611f\u53d7\uff0c\u5f9e\u800c\u5f15\u767c\u6d88\u8cbb\u8005\u5171\u9cf4\u4e26\u9010\u6f38\u57f9\u990a\u51fa\u5c0d\u7db2\u7d05\u7684\u4fe1\u7528\u548c\u5fe0\u8aa0\u5ea6\uff0c\u96a8\u8457\u793e\u5340\u7a2e\u8349\u7684\u63a8\u5ee3\u624b\u6cd5\u88ab\u5e02\u5834\u8a8d\u53ef\uff0c\u8d8a\u4f86\u8d8a\u591a\u7684\u54c1\u724c\u958b\u59cb\u91cd\u8996\u5c0f\u7d05\u66f8 KOL \u6295\u653e\u3002\u5c0f\u7d05\u66f8\u5b98\u65b9\u6b64\u524d\u5c31\u63a8\u51fa\u4e86<strong>\u54c1\u724c\u5408\u4f5c\u5e73\u53f0\u84b2\u516c\u82f1<\/strong>\uff0c\u54c1\u724c\u53ef\u4ee5\u6839\u64da\u81ea\u8eab\u9700\u6c42\uff0c\u5c0d KOL \u7684\u5167\u5bb9\u985e\u5225\u3001\u5167\u5bb9\u7279\u5fb5\u3001\u5c08\u696d\u9818\u57df\u7b49\u56e0\u7d20\u9032\u884c\u7c21\u55ae\u7be9\u9078\uff0c\u627e\u51fa\u8207\u54c1\u724c\u76ee\u6a19\u53d7\u773e\u76f8\u7b26\u5408\u7684 KOL\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>4. \u793e\u4ea4\u8207\u8cfc\u7269\u7d50\u5408<\/strong><\/strong><\/h3>\n\n\n\n<p>\u9664\u4e86\u793e\u4ea4\u529f\u80fd\u5916\uff0c\u5c0f\u7d05\u66f8\u4e5f\u7a4d\u6975\u767c\u5c55\u96fb\u5546\u696d\u52d9\u3002\u7db2\u7d05\u5728\u53ef\u4ee5\u5728\u7b46\u8a18\u7684\u4e0b\u65b9\u52a0\u5165\u8cfc\u8cb7\u9023\u7d50\uff0c\u7528\u6236\u9ede\u64ca\u9023\u7d50\u5373\u53ef\u9032\u5e97\u8cfc\u8cb7\u63a8\u85a6\u5546\u54c1\uff0c\u4f7f\u54c1\u724c\u80fd\u5920\u5be6\u73fe\u5373\u6642\u7684\u92b7\u552e\u8f49\u5316\u3002\u793e\u4ea4\u548c\u8cfc\u7269\u7684\u7d50\u5408\u4f7f\u5c0f\u7d05\u66f8\u6210\u70ba\u4e00\u500b\u6975\u5177\u5546\u696d\u50f9\u503c\u7684\u5e73\u53f0\uff0c\u54c1\u724c\u53ef\u4ee5\u5728\u5176\u4e2d\u5efa\u7acb\u793e\u4ea4\u4e92\u52d5\u4e26\u92b7\u552e\u7522\u54c1\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u5c0f\u7d05\u66f8\u884c\u92b7\u9069\u5408\u751a\u9ebc\u884c\u696d\uff1f<\/strong><\/strong><\/h2>\n\n\n\n<p>\u5c0f\u7d05\u66f8\u884c\u92b7\u9069\u5408\u5404\u7a2e B2C \u884c\u696d\uff0c\u5305\u62ec\u6642\u5c1a\u3001\u9910\u98f2\u3001\u7f8e\u5bb9\u3001\u65c5\u904a\u3001\u91d1\u878d\uff0c\u4fdd\u96aa\u7b49\u3002\u54c1\u724c\u53ef\u4ee5\u900f\u904e\u8207\u76f8\u95dc\u9818\u57df\u7684 KOL \u5408\u4f5c\uff0c\u5efa\u7acb\u539f\u5275\u548c\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u5982\u4f55\u627e\u5c0f\u7d05\u66f8\u7684 KOL \u5408\u4f5c\uff1f<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u76f4\u63a5\u806f\u7e6b\u535a\u4e3b<\/strong><\/h3>\n\n\n\n<p>\u5728\u5c0f\u7d05\u66f8\u4e0a\u641c\u5c0b\u8207\u54c1\u724c\u3001\u7522\u54c1\u3001\u5834\u666f\u3001\u8a71\u984c\u76f8\u95dc\u7684\u95dc\u9375\u5b57\uff0c\u4fbf\u53ef\u4ee5\u627e\u5230\u5927\u91cf\u7db2\u7d05\u3002\u9019\u4e9b\u7db2\u7d05\u7684\u500b\u4eba\u8cc7\u6599\u9801\u9762\u901a\u5e38\u6703\u6709\u806f\u7e6b\u65b9\u5f0f\uff0c\u54c1\u724c\u53ef\u4ee5\u76f4\u63a5\u8207\u4ed6\u5011\u806f\u7e6b\u3002\u9019\u500b\u65b9\u6cd5\u7684\u597d\u8655\u662f\u7121\u9700\u652f\u4ed8\u7b2c\u4e09\u65b9\u670d\u52d9\u7684\u8cbb\u7528\uff0c\u4f46\u5c0b\u627e\u548c\u806f\u7e6b\u5408\u9069\u7684 KOL \u53ef\u80fd\u9700\u8981\u5927\u91cf\u6642\u9593\u3002\u53e6\u5916\uff0c\u5728\u7f3a\u4e4f\u5206\u6790\u5de5\u5177\u548c\u5c08\u696d\u4eba\u58eb\u7684\u5e6b\u52a9\u4e0b\uff0c\u54c1\u724c\u5f88\u96e3\u5f97\u77e5 KOL \u7684\u771f\u5be6\u5f71\u97ff\u529b\u548c\u7c89\u7d72\u8cea\u91cf\uff0c\u4e5f\u672a\u5fc5\u6e05\u695a\u8207\u5c0f\u7d05\u66f8\u7db2\u7d05\u5408\u4f5c\u7684\u6d41\u7a0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>2. \u84b2\u516c\u82f1\u5e73\u53f0<\/strong><\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/pgy.xiaohongshu.com\/\" target=\"_blank\" rel=\"noopener\">\u84b2\u516c\u82f1<\/a>\u662f\u5c0f\u7d05\u66f8\u5b98\u65b9\u63a8\u51fa\u7684\u54c1\u724c\u5408\u4f5c\u5e73\u53f0\uff0c\u63d0\u4f9b\u8a73\u76e1\u7684\u5c0f\u7d05\u66f8\u535a\u4e3b\u6578\u64da\u53ca\u5be6\u6642\u76e3\u5bdf\u529f\u80fd\uff0c\u8b93\u54c1\u724c\u65b9\u53ef\u4ee5\u5168\u9762\u8a55\u4f30\u7a2e\u8349\u6548\u679c\u3002\u54c1\u724c\u53ea\u8981\u5b8c\u6210\u5c08\u696d\u865f\u7533\u8acb\uff0c\u5373\u53ef\u767b\u9304\u6b64\u5e73\u53f0\u3002\u4f60\u53ef\u4ee5\u5c07\u9019\u500b\u5e73\u53f0\u60f3\u50cf\u70ba Uber\uff0c\u54c1\u724c\u5728\u5e73\u53f0\u4e0a\u5411\u5c0f\u7d05\u66f8\u535a\u4e3b\u767c\u51fa\u5408\u4f5c\u9080\u8acb\uff0c\u535a\u4e3b\u5f97\u89ba\u5f97\u5408\u9069\u5c31\u63a5\u55ae\u3002\u84b2\u516c\u82f1\u5e73\u53f0\u8a2d\u6709\u300c\u7b46\u8a18\u95dc\u9375\u5b57\u641c\u7d22\u300d\u529f\u80fd\uff0c\u8f38\u5165\u76f8\u95dc\u5167\u5bb9\u95dc\u9375\u5b57\u5f8c\uff0c\u5e73\u53f0\u5c31\u6703\u5339\u914d\u8207\u95dc\u9375\u5b57\u76f8\u95dc\u5ea6\u9ad8\u7684\u535a\u4e3b\u3002\u503c\u5f97\u7559\u610f\u7684\u662f\uff0c\u84b2\u516c\u82f1\u53ea\u6536\u9304\u5df2\u7533\u8acb\u6210\u70ba\u54c1\u724c\u5408\u4f5c\u4eba\u7684\u7db2\u7d05\uff0c\u9084\u672a\u5165\u99d0\u5e73\u53f0\u7684\u7db2\u7d05\u662f\u627e\u4e0d\u5230\u7684\uff0c\u5982\u679c\u4f60\u60f3\u67e5\u770b\u975e\u54c1\u724c\u5408\u4f5c\u4eba\u7684\u6578\u64da\uff0c\u53ef\u4ee5\u4f7f\u7528\u7b2c\u4e09\u65b9\u6578\u64da\u5e73\u53f0\uff0c\u4f8b\u5982\u5343\u74dc\u3001\u65b0\u7ea2\u548c\u7070\u8c5a\u7b49\uff0c\u641c\u5c0b\u65b9\u6cd5\u8207\u84b2\u516c\u82f1\u985e\u4f3c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"487\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u84b2\u516c\u82f1.png\" alt=\"\u5c0f\u7d05\u66f8\u84b2\u516c\u82f1\" class=\"wp-image-6481\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u84b2\u516c\u82f1.png 1080w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u84b2\u516c\u82f1-1000x451.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u84b2\u516c\u82f1-768x346.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u84b2\u516c\u82f1-18x8.png 18w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>3. \u901a\u544a\u5c0f\u7a0b\u5e8f<\/strong><\/strong><\/h3>\n\n\n\n<p>\u5373\u662f\u900f\u904e\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u62db\u52df\u7db2\u7d05\u3002\u5728\u5fae\u4fe1\u4e0a\u641c\u5c0b\u300c\u901a\u544a\u300d\u5c31\u80fd\u627e\u5230\u5f88\u591a\u901a\u544a\u5c0f\u7a0b\u5e8f\uff0c\u4f8b\u5982\u8783\u87f9\u901a\u544a\u3001\u8393\u679c\u901a\u544a\u3001\u58c1\u864e\u901a\u544a\u3001\u9054\u4eba\u901a\u544a\u7b49\u3002\u9019\u500b\u65b9\u6cd5\u6bd4\u8f03\u9069\u5408\u9700\u8981\u62db\u52df\u5927\u91cf\u7d20\u4eba\uff08\u5fae\u7db2\u7d05\uff09\u7684\u54c1\u724c\uff0c\u56e0\u70ba\u5f88\u591a\u77e5\u540d\u5ea6\u4e0d\u9ad8\u7684\u7d20\u4eba\u90fd\u5728\u9019\u4e9b\u901a\u544a\u5c0f\u7a0b\u5e8f\u4e0a\u63a5\u55ae\u3002\u70ba\u4e86\u80fd\u6e96\u78ba\u627e\u5230\u5408\u9069\u7684\u7db2\u7d05\uff0c\u901a\u544a\u4e0a\u61c9\u5217\u660e\u5408\u4f5c\u5f62\u5f0f\u3001\u5185\u5bb9\u8981\u6c42\u3001\u7c89\u7d72\u91cf\u8981\u6c42\u3001\u7a3f\u8cbb\u7b49\u7d30\u7bc0\u3002\u4e0d\u904e\uff0c\u5c0b\u627e\u548c\u7be9\u9078\u7db2\u7d05\u53ef\u80fd\u6703\u82b1\u8cbb\u8f03\u591a\u6642\u9593\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>4. \u7db2\u4e0a\u71df\u92b7\u516c\u53f8<\/strong><\/strong><\/h3>\n\n\n\n<p>\u627e\u5c08\u696d\u7684\u7db2\u4e0a\u71df\u92b7\u516c\u53f8\u5408\u4f5c\uff0c\u5b83\u5011\u64c1\u6709\u8c50\u5bcc\u7684\u884c\u696d\u7d93\u9a57\u548c\u7db2\u7d05\u8cc7\u6599\u5eab\uff0c\u80fd\u5920\u6309\u54c1\u724c\u7684\u884c\u92b7\u76ee\u6a19\u3001\u5167\u5bb9\u8981\u6c42\u548c\u9810\u7b97\uff0c\u63d0\u4f9b\u5ea6\u8eab\u5b9a\u9020\u7684\u71df\u92b7\u65b9\u6848\u3002\u7db2\u4e0a\u71df\u92b7\u516c\u53f8\u901a\u5e38\u8207\u5404\u500b\u9818\u57df\u7684 KOL \u5df2\u5efa\u7acb\u5408\u4f5c\u95dc\u4fc2\uff0c\u80fd\u5920\u5feb\u901f\u5339\u914d\u5408\u9069\u7684\u4eba\u9078\u3002\u4ed6\u5011\u4e5f\u6703\u8ca0\u8cac\u7ba1\u7406\u6574\u500b\u5408\u4f5c\u904e\u7a0b\uff0c\u5305\u62ec\u5408\u4f5c\u8ac7\u5224\u3001\u5167\u5bb9\u7b56\u5283\u3001\u5831\u50f9\u3001\u6e9d\u901a\u5354\u8abf\u3001\u6548\u679c\u8ffd\u8e64\u7b49\uff0c\u70ba\u54c1\u724c\u65b9\u7701\u537b\u5f88\u591a\u6642\u9593\u548c\u7169\u60f1\u3002\u5982\u679c\u54c1\u724c\u4e0d\u719f\u6089\u7db2\u7d05\u71df\u92b7\u7684\u6d41\u7a0b\uff0c\u6216\u8005\u6642\u9593\u6210\u672c\u6bd4\u8f03\u9ad8\uff0c\u61c9\u5c0b\u6c42\u7db2\u4e0a\u71df\u92b7\u516c\u53f8\u7684\u5354\u52a9\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u5c0f\u7d05\u66f8\u63a2\u5e97<\/strong><\/strong><\/h2>\n\n\n\n<p>\u75ab\u60c5\u904e\u5f8c\uff0c\u9999\u6e2f\u8207\u5167\u5730\u6062\u5fa9\u901a\u95dc\uff0c\u4e0d\u5c11\u5167\u5730\u904a\u5ba2\u90fd\u8ddf\u96a8\u5c0f\u7d05\u66f8\u4e0a\u7684\u653b\u7565\u5230\u9999\u6e2f\u300c\u63a2\u5e97\u300d\u3002\u6240\u8b02\u7684\u63a2\u5e97\u5176\u5be6\u662f\u6307\u900f\u904e\u5be6\u969b\u6d88\u8cbb\u9ad4\u9a57\uff0c\u5c0d\u5546\u5e97\u3001\u9910\u5ef3\u3001\u65c5\u904a\u666f\u9ede\u4f5c\u51fa\u8a55\u50f9\u548c\u6d88\u8cbb\u5efa\u8b70\u3002\u8a31\u591a\u6d88\u8cbb\u8005\u90fd\u628a\u5c0f\u7d05\u66f8\u8996\u70ba\u7372\u53d6\u8cfc\u7269\u3001\u65c5\u904a\u8cc7\u8a0a\u7684\u4f86\u6e90\uff0c\u56e0\u6b64\u5c0f\u7d05\u66f8\u5c0d\u7528\u6236\u7684\u6d88\u8cbb\u6c7a\u7b56\u5f71\u97ff\u529b\u4e0d\u5bb9\u5ffd\u7565\u3002\u54c1\u724c\u61c9\u7a4d\u6975\u900f\u904e\u300c\u63a2\u5e97\u300d\u505a\u63a8\u5ee3\uff0c\u589e\u52a0\u54c1\u724c\u77e5\u540d\u5ea6\u800c\u6210\u70ba\u300c\u7db2\u7d05\u5e97\u300d\u3002<\/p>\n\n\n\n<p>\u5728\u5c0f\u7d05\u66f8\u9996\u9801\u754c\u9762\u4e2d\u6709\u4e00\u500b\u300c\u9644\u8fd1\u300d\u529f\u80fd\uff0c\u4ea6\u5373\u5728\u9644\u8fd1\u6253\u5361\u7684\u5167\u5bb9\uff0c\u53ef\u4ee5\u5e6b\u52a9\u7528\u6236\u5feb\u901f\u627e\u5230\u9644\u8fd1\u7684\u65b0\u5e97\u3001\u7f8e\u98df\u548c\u6253\u5361\u9ede\u3002\u5efa\u8b70\u9910\u5ef3\u3001\u65c5\u904a\u666f\u5340\u3001\u624b\u4f5c\u3001\u6309\u6469\u4fdd\u990a\u7b49\u5be6\u9ad4\u5e97\u9762\u53ef\u5728\u5c0f\u7d05\u66f8\u4e0a\u6dfb\u52a0\u4f4d\u7f6e\u6a19\u8a18\uff0c\u90a3\u767c\u6587\u5c31\u6703\u88ab\u63a8\u9001\u7d66\u5730\u6a19\u9644\u8fd1\u7684\u7528\u6236\uff0c\u4e0d\u9700\u8981\u8cb7\u5ee3\u544a\u5c31\u6709\u81ea\u7136\u66dd\u5149\u3002\u53e6\u5916\uff0c\u4e5f\u53ef\u9080\u8acb KOL \u7db2\u7d05\u524d\u5f80\u9ad4\u9a57\uff0c\u4e26\u5728\u5e73\u53f0\u4e0a\u5206\u4eab\u5fc3\u5f97\uff0c\u501f\u52a9\u4ed6\u5011\u7684\u5f71\u97ff\u529b\u63d0\u5347\u54c1\u724c\u66dd\u5149\uff0c\u4fc3\u4f7f\u7528\u6236\u7522\u751f\u6d88\u8cbb\u884c\u70ba\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"487\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u63a2\u5e97.png\" alt=\"\u5c0f\u7d05\u66f8\u63a2\u5e97\" class=\"wp-image-6483\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u63a2\u5e97.png 1080w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u63a2\u5e97-1000x451.png 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u63a2\u5e97-768x346.png 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u63a2\u5e97-18x8.png 18w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>5 \u500b\u5c0f\u7d05\u66f8\u884c\u92b7\u6280\u5de7<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u3a02\u9078\u5408\u9069\u7684\u5c01\u9762\u5716\u7247<\/strong><\/h3>\n\n\n\n<p>\u5c0f\u7d05\u66f8\u7684\u4ecb\u9762\u8207 Instagram \u76f8\u4f3c\uff0c\u90fd\u662f\u4ee5\u5716\u7247\u4f5c\u70ba\u5167\u5bb9\u4e3b\u8ef8\uff0c\u5c01\u9762\u5716\u7247\u5c31\u662f\u7528\u6236\u5c0d\u7b46\u8a18\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u5f71\u97ff\u4e86\u7528\u6236\u6703\u5426\u9032\u4e00\u6b65\u95b1\u8b80\u5167\u5bb9\u3002\u56e0\u6b64\uff0c\u9078\u64c7\u4e00\u5f35\u7cbe\u7f8e\u4e14\u8207\u5167\u5bb9\u76f8\u95dc\u7684\u5c01\u9762\u5716\u7247\u975e\u5e38\u91cd\u8981\u3002\u60a8\u61c9\u8a72\u78ba\u4fdd\u5716\u7247\u8cea\u91cf\u9ad8\uff0c\u4e26\u80fd\u5920\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u7684\u6ce8\u610f\u3002<\/p>\n\n\n\n<p>\u5728\u88fd\u4f5c\u5c01\u9762\u5716\u7247\u6642\uff0c\u53ef\u7559\u610f\u4ee5\u4e0b\u5e7e\u9ede\uff1a<\/p>\n\n\n\n<ul>\n<li><strong>\u9ad8\u8cea\u91cf\u7684\u5716\u7247\uff1a<\/strong> \u78ba\u4fdd\u5716\u7247\u9ad8\u6e05\u4e14\u6e05\u6670\uff0c\u4e0d\u6a21\u7cca\u4e0d\u5931\u771f\u3002<\/li>\n\n\n\n<li><strong>\u5716\u7247\u5c3a\u5bf8\uff1a<\/strong>\u5c0f\u7d05\u66f8\u5c01\u9762\u5716\u7684\u5efa\u8b70\u5c3a\u5bf8\u70ba 1080*1620px\uff0c\u5206\u8fa8\u7387\u70ba72dpi\u3002<\/li>\n\n\n\n<li><strong>\u6a19\u984c\uff1a<\/strong>\u5728\u5716\u7247\u4e2d\u52a0\u5165\u5927\u5b57\u6a19\u984c\uff0c\u8b93\u7528\u5bb6\u66f4\u597d\u5730\u7406\u89e3\u5167\u5bb9\u4e3b\u984c\uff0c\u5f15\u8d77\u9ede\u64ca\u6b32\u671b\uff0c\u4f46\u6587\u5b57\u904e\u5927\u6216\u904e\u591a\u53ef\u80fd\u5c0e\u81f4\u5716\u7247\u96dc\u4e82\u7121\u7ae0\u3002<\/li>\n\n\n\n<li><strong>\u914d\u8272\uff1a<\/strong>\u8272\u8abf\u61c9\u4fdd\u6301\u7d71\u4e00\uff0c\u5efa\u8b70\u9078\u64c7\u67d4\u548c\u7684\u914d\u8272\u3002<\/li>\n\n\n\n<li><strong>\u8207\u5167\u5bb9\u4e00\u81f4\uff1a<\/strong>\u78ba\u4fdd\u5c01\u9762\u5716\u7247\u8207\u5167\u5bb9\u76f8\u7b26\uff0c\u907f\u514d\u8aa4\u5c0e\u7528\u6236\u3002<\/li>\n\n\n\n<li><strong>\u524d\u5f8c\u5c0d\u6bd4\u5716\uff1a<\/strong>\u5982\u679c\u5167\u5bb9\u8207\u7f8e\u599d\u3001\u8b77\u819a\u3001\u4fee\u8eab\u6709\u95dc\uff0c\u53ef\u4ee5\u4f7f\u7528\u524d\u5f8c\u5c0d\u6bd4\u5716\u5f37\u8abf\u6548\u679c\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>2. \u9577\u7bc7\u5167\u5bb9\u901a\u5e38\u8868\u73fe\u8f03\u597d<\/strong><\/strong><\/h3>\n\n\n\n<p>\u96d6\u7136\u73fe\u4ee3\u4eba\u90fd\u6c92\u6709\u8010\u6027\u770b\u6587\u5b57\uff0c\u4f46\u5728\u5c0f\u7d05\u66f8\u4e0a\u9577\u7bc7\u5167\u5bb9\u5f80\u5f80\u6bd4\u7c21\u77ed\u5167\u5bb9\u66f4\u53d7\u6b61\u8fce\u3002\u9019\u662f\u56e0\u70ba\u9577\u7bc7\u5167\u5bb9\u80fd\u5920\u63d0\u4f9b\u66f4\u591a\u7684\u8cc7\u8a0a\u548c\u66f4\u6709\u6df1\u5ea6\u3002\u7528\u6236\u901a\u5e38\u66f4\u9858\u610f\u95b1\u8b80\u8a73\u7d30\u7684\u7522\u54c1\u8a55\u8ad6\u3001\u6545\u4e8b\u6216\u6559\u7a0b\uff0c\u9577\u7bc7\u5167\u5bb9\u6709\u52a9\u8b80\u8005\u4e86\u89e3\u6d88\u8cbb\u9ad4\u9a57\u7684\u6bcf\u4e00\u500b\u7d30\u7bc0\uff0c\u589e\u5f37\u5c0d\u54c1\u724c\u7684\u4fe1\u5fc3\u3002\u53e6\u5916\uff0c\u5167\u5bb9\u6108\u8a73\u76e1\uff0c\u4e5f\u5c31\u4ee3\u8868\u53ef\u4ee5\u5305\u542b\u6108\u591a\u7684\u95dc\u9375\u5b57\uff0c\u5c0d\u63d0\u9ad8\u641c\u5c0b\u6392\u540d\u4e5f\u6709\u5e6b\u52a9\u3002\u70ba\u4e86\u78ba\u4fdd\u6587\u7ae0\u53ef\u8b80\u6027\uff0c\u61c9\u4f7f\u7528\u6bb5\u843d\u548c\u6a19\u984c\uff0c\u4e5f\u53ef\u9069\u7576\u52a0\u5165 emoji\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>3. \u95dc\u9375\u5b57\u512a\u5316<\/strong><\/strong><\/h3>\n\n\n\n<p>\u76ee\u524d\u5c0f\u7d05\u66f8\u7684\u65e5\u5747\u641c\u5c0b\u67e5\u8a62\u91cf\u63a5\u8fd1 3 \u5104\u6b21\uff0c\u60f3\u5728\u5c0f\u7d05\u66f8\u4e0a\u7372\u53d6\u6d41\u91cf\u548c\u66dd\u5149\uff0c\u641c\u5c0b\u6392\u540d\u512a\u5316\u7684\u91cd\u8981\u6027\u4e0d\u8a00\u800c\u55bb\u3002\u5c0f\u7d05\u66f8\u7684\u6f14\u7b97\u6cd5\u6703\u6293\u53d6\u8cbc\u6587\u7684\u6578\u64da\uff0c\u518d\u6839\u64da\u7528\u6236\u8f38\u5165\u7684\u641c\u5c0b\u95dc\u9375\u5b57\uff0c\u63a8\u85a6\u4ed6\u5011\u611f\u8208\u8da3\u548c\u76f8\u95dc\u5ea6\u9ad8\u7684\u7b46\u8a18\uff0c\u60c5\u6cc1\u5c31\u50cf\u641c\u5c0b\u5f15\u64ce\u3002<\/p>\n\n\n\n<p>\u8981\u505a\u597d\u95dc\u9375\u5b57\u512a\u5316\uff0c\u9996\u5148\u4f60\u9700\u8981\u5148\u4e86\u89e3\u4f60\u7684\u76ee\u6a19\u53d7\u773e\u901a\u5e38\u4f7f\u7528\u7684\u95dc\u9375\u5b57\u548c\u641c\u5c0b\u7fd2\u6163\u3002\u5047\u8a2d\u4f60\u7684\u76ee\u6a19\u53d7\u773e\u662f\u5c0d\u8b77\u819a\u611f\u8208\u8da3\u7684\u6d88\u8cbb\u8005\uff0c\u90a3\u9ebc\u300c\u9762\u971c\u300d\u3001\u300c\u4e73\u6db2\u300d\u5c31\u662f\u4ed6\u5011\u8f03\u5e38\u4f7f\u7528\u7684\u641c\u5c0b\u95dc\u9375\u5b57\u3002\u4e0d\u904e\uff0c\u9019\u4e9b\u95dc\u9375\u5b57\u592a\u71b1\u9580\u4e86\uff0c\u7af6\u722d\u76f8\u7576\u6fc0\u70c8\uff0c\u56e0\u6b64\u4f60\u53ef\u80fd\u9700\u8981\u5f9e\u9577\u5c3e\u95dc\u9375\u5b57\u5165\u624b\uff0c\u4f8b\u5982\u300c\u654f\u611f\u808c\u9762\u971c\u63a8\u85a6\u300d\u3001\u300c\u5e73\u50f9\u4fdd\u6fd5\u9762\u819c\u300d\u3001\u300c\u80fa\u57fa\u9178\u6d17\u9762\u4e73\u300d\u7b49\u3002\u9577\u5c3e\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u91cf\u96d6\u7136\u8f03\u5c11\uff0c\u4f46\u8f49\u63db\u7387\u537b\u8f03\u9ad8\u800c\u4e14\u76ee\u7684\u6027\u8f03\u5f37\uff0c\u5c08\u6ce8\u65bc\u9019\u985e\u95dc\u9375\u5b57\u540c\u6a23\u53ef\u4ee5\u5e36\u4f86\u53ef\u89c0\u6d41\u91cf\u3002\u5982\u679c\u60f3\u4e86\u89e3\u4e0d\u540c\u95dc\u9375\u5b57\u7684\u71b1\u5ea6\uff0c\u5efa\u8b70\u4f7f\u7528\u574a\u9593\u4e00\u4e9b\u5c0f\u7d05\u66f8\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u4f8b\u5982\u65b0\u7d05\u3001\u679c\u96c6\u00b7\u5343\u74dc\u3001\u87ec\u5abd\u5abd\uff0c\u9019\u4e9b\u5de5\u5177\u90fd\u63d0\u4f9b\u8a73\u76e1\u7684\u95dc\u9375\u5b57\u6578\u64da\u3002<\/p>\n\n\n\n<p>\u78ba\u5b9a\u9700\u8981\u512a\u5316\u7684\u95dc\u9375\u5b57\u5f8c\uff0c\u5c31\u53ef\u4ee5\u958b\u59cb\u5275\u4f5c\u5167\u5bb9\u3002\u6587\u7ae0\u6a19\u984c\u5fc5\u9808\u5305\u542b\u95dc\u9375\u5b57\uff0c\u4e5f\u8981\u5c07\u95dc\u9375\u5b57\u81ea\u7136\u5730\u878d\u5165\u5167\u5bb9\uff0c\u5408\u7406\u5730\u5206\u4f48\u5728\u6587\u7ae0\u9996\u6bb5\u3001\u4e2d\u6bb5\u548c\u7d50\u5c3e\uff0c\u5207\u52ff\u904e\u5ea6\u4f7f\u7528\u95dc\u9375\u5b57\u6216\u8b93\u5167\u5bb9\u8b8a\u5f97\u4e0d\u81ea\u7136\u3002\u53e6\u5916\uff0c\u5c0f\u7d05\u66f8\u76f8\u7576\u91cd\u8996\u7b46\u8a18\u5167\u5bb9\u7684\u539f\u5275\u6027\uff0c\u9019\u4e5f\u662f\u8861\u91cf\u5167\u5bb9\u54c1\u8cea\u7684\u4e00\u500b\u91cd\u8981\u6307\u6a19\uff0c\u8acb\u4e0d\u8981\u6284\u8972\u5225\u4eba\u7684\u5167\u5bb9\u3002\u53ea\u6709\u8f38\u51fa\u512a\u8cea\u5167\u5bb9\uff0c\u771f\u5be6\u5206\u4eab\u81ea\u5df1\u7684\u5fc3\u5f97\uff0c\u624d\u80fd\u7372\u5f97\u5e73\u53f0\u548c\u7528\u5bb6\u7684\u4fe1\u4efb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1857\" height=\"670\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u95dc\u9375\u5b575.jpeg\" alt=\"\" class=\"wp-image-6510\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u95dc\u9375\u5b575.jpeg 1857w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u95dc\u9375\u5b575-1000x361.jpeg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u95dc\u9375\u5b575-768x277.jpeg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u95dc\u9375\u5b575-1536x554.jpeg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/\u5c0f\u7d05\u66f8\u95dc\u9375\u5b575-18x6.jpeg 18w\" sizes=\"(max-width: 1857px) 100vw, 1857px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>4. \u6dfb\u52a0\u200b\u200b Hashtag<\/strong><\/strong><\/h3>\n\n\n\n<p>\u5982\u540c\u5176\u4ed6\u793e\u4ea4\u5e73\u53f0\uff0c\u5c0f\u7d05\u66f8\u7b46\u8a18\u662f\u53ef\u4ee5\u6dfb\u52a0 Hashtag \u7684\uff0c\u9019\u4e5f\u662f\u8a31\u591a\u4eba\u5ffd\u7565\u7684\u7d30\u7bc0\u3002\u4f7f\u7528\u9069\u7576\u7684 Hashtag \u53ef\u4ee5\u5c07\u76f8\u95dc\u4e3b\u984c\u7684\u5167\u5bb9\u805a\u5408\u8d77\u4f86\uff0c\u4f7f\u4f60\u7684\u5167\u5bb9\u66f4\u5bb9\u6613\u88ab\u767c\u73fe\uff0c\u589e\u52a0\u7b46\u8a18\u53ef\u898b\u5ea6\u3002Hashtag \u8981\u8207\u5167\u5bb9\u5951\u5408\uff0c\u53ef\u4ee5\u662f\u71b1\u641c\u5b57\u3001\u54c1\u724c\u6a19\u8a18\u3001\u884c\u696d\u6a19\u8a18\u6216\u5730\u7406\u4f4d\u7f6e\uff0c\u4f8b\u5982\u300c\u9999\u6e2f\u7f8e\u98df\u300d\uff0c\u4f46\u5207\u52ff\u4f7f\u7528\u76f8\u95dc\u6027\u4e0d\u5f37\u7684 Hashtag\u3002\u5c0f\u7d05\u66f8\u6703\u5b9a\u671f\u516c\u4f48\u71b1\u9580\u8a71\u984c Hashtag\uff0c\u6dfb\u52a0\u9019\u4e9b\u71b1\u9580 Hashtag \u5230\u7b46\u8a18\u5c31\u80fd\u5920\u4e58\u8457\u6f6e\u6d41\u8da8\u52e2\uff0c\u9396\u5b9a\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong>5. \u767c\u6587\u6642\u6a5f<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>\u5c0f\u7d05\u66f8\u7528\u6236\u901a\u5e38\u5728\u661f\u671f\u56db\u548c\u661f\u671f\u4e94\u8f03\u6d3b\u8e8d\uff0c\u9019\u662f\u56e0\u70ba\u4eba\u5011\u6703\u5728\u9019\u5169\u5929\u8a08\u5283\u5468\u672b\u7684\u884c\u7a0b\uff0c\u65bc\u662f\u4fbf\u6703\u5230\u5c0f\u7d05\u66f8\u4e0a\u5c0b\u627e\u8863\u8457\u6253\u626e\u3001\u9910\u5ef3\u548c\u6d3b\u52d5\u7684\u5efa\u8b70\u3002\u53e6\u5916\uff0c\u7528\u6236\u6d3b\u8e8d\u6642\u9593\u4e3b\u8981\u96c6\u4e2d\u5728\u665a\u4e0a 7 \u6642\u81f3 10 \u6642\uff0c\u56e0\u70ba\u5927\u591a\u6578\u4eba\u5728\u9019\u500b\u6642\u6bb5\u5df2\u4e0b\u73ed\u6216\u5dee\u4e0d\u591a\u5c31\u5be2\uff0c\u6703\u6709\u6bd4\u8f03\u5145\u88d5\u7684\u6642\u9593\u95b1\u8b80\u3002\u4e0d\u904e\uff0c\u6bcf\u500b\u54c1\u724c\u7684\u76ee\u6a19\u53d7\u773e\u90fd\u4e0d\u4e00\u6a23\u6d3b\u8e8d\u6642\u9593\u4e5f\u6709\u4e0d\u540c\uff0c\u61c9\u6839\u64da\u5167\u5bb9\u548c\u4eba\u7269\u8a8c\uff08Persona\uff09\u4f86\u6c7a\u5b9a\u767c\u4f48\u6642\u9593\u3002\u4f60\u53ef\u4ee5\u5617\u8a66\u5728\u5169\u500b\u4e0d\u540c\u6642\u6bb5\u767c\u4f48\u7b46\u8a18\uff0c\u518d\u5728\u5f8c\u53f0\u89c0\u5bdf\u7b46\u8a18\u7684\u4e92\u52d5\u6578\u64da\uff0c\u6bd4\u8f03\u4e0d\u540c\u6642\u6bb5\u7684\u5dee\u7570\uff0c\u7d93\u904e\u53cd\u8986\u7684\u6e2c\u8a66\u5c31\u80fd\u5927\u6982\u63a8\u6572\u51fa\u7c89\u7d72\u7684\u6d3b\u8e8d\u6642\u9593\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u5c0d\u672c\u5730\u4f01\u696d\u4f86\u8aaa\uff0c\u5c0f\u7d05\u66f8\u53ef\u80fd\u662f\u4e00\u500b\u6bd4\u8f03\u964c\u751f\u7684\u793e\u4ea4\u5e73\u53f0\uff0c\u8981\u5728\u77ed\u6642\u9593\u5167\u638c\u63e1\u5b83\u7684\u73a9\u6cd5\u78ba\u5be6\u4e0d\u5bb9\u6613\uff0c\u6240\u4ee5\u6301\u7e8c\u7684\u6e2c\u8a66\u548c\u8abf\u6574\u7b56\u7565\u662f\u5c11\u4e0d\u4e86\u7684\u3002\u5c0f\u7d05\u66f8\u5df2\u7d93\u6210\u70ba\u5167\u5730\u904a\u5ba2\u3001\u6e2f\u6f02\u5728\u6e2f\u751f\u6d3b\u53ca\u65c5\u904a\u6307\u5357\uff0c\u662f\u5411\u4ed6\u5011\u63a8\u5ee3\u54c1\u724c\u7684\u91cd\u8981\u6e20\u9053\uff0c\u7d55\u5c0d\u503c\u5f97\u4f60\u82b1\u6642\u9593\u947d\u7814\u3002<\/p>\n\n\n\n<p>SDMC \u662f\u4e00\u9593\u5168\u65b9\u4f4d\u6578\u78bc\u71df\u92b7\u516c\u53f8\uff0c\u6211\u5011\u64c1\u6709\u8c50\u5bcc\u7684\u5c0f\u7d05\u66f8\u63a8\u5ee3\u7d93\u9a57\uff0c\u719f\u6089\u5c0f\u7d05\u66f8\u7684\u904b\u4f5c\u65b9\u5f0f\u548c\u7528\u6236\u751f\u614b\uff0c\u80fd\u5920\u70ba\u4e0d\u540c\u4f01\u696d\u5ea6\u8eab\u8a02\u9020\u5c0f\u7d05\u66f8\u71df\u92b7\u7b56\u7565\uff0c\u5354\u52a9\u6e2f\u5546\u6253\u901a\u5167\u5730\u5e02\u5834\u3002\u5982\u6709\u4efb\u4f55\u7591\u554f\uff0c\u6b61\u8fce\u806f\u7d61 SDMC \u7684\u5c0f\u7d05\u66f8\u884c\u92b7\u5c08\u5bb6\u3002<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3722-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/6476\/#wpcf7-f3722-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/6476\/#wpcf7-f3722-o1\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"3722\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.8.7\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3722-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one-third\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u806f\u7d61\u96fb\u8a71\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"menu-67\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required nicdark_height46 medium nicdark_border_grey title\" id=\"selection\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-67\"><option value=\"\u67e5\u8a62\u5167\u5bb9\uff08\u8acb\u9078\u64c7\uff09\">Service you are looking for<\/option><option value=\"\u7db2\u9801\u88fd\u4f5c(Web design and development)\">\u7db2\u9801\u88fd\u4f5c(Web design and development)<\/option><option value=\"\u7db2\u4e0a\u71df\u92b7(Digital Advertising)\">\u7db2\u4e0a\u71df\u92b7(Digital Advertising)<\/option><option value=\"\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)\">\u641c\u7d22\u5f15\u64ce\u6700\u4f73\u5316(Seo)<\/option><option value=\"\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)\">\u793e\u4ea4\u5a92\u9ad4\u512a\u5316(Smm)<\/option><option value=\"\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)\">\u7dda\u4e0a\u7dda\u4e0b\u516c\u95dc (PR)<\/option><option value=\"\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)\">\u7db2\u7d61\u8072\u8b7d\u7ba1\u7406 (ORM)<\/option><option value=\"\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3\">\u7d20\u4eba(MI)\/ KOL\u5ba3\u50b3<\/option><option value=\"\u4e2d\u570b\u641c\u5c0b\u5f15\u64ce\u71df\u92b7\">China Marketing<\/option><option value=\"\u5fae\u4fe1\u71df\u92b7 (Wechat)\">\u5fae\u4fe1\u71df\u92b7 (Wechat)<\/option><option value=\"\u5167\u5730\u7db2\u7d05\u5ba3\u50b3\">Chinese KOL<\/option><option value=\"\u4e00\u7ad9\u5f0f\u670d\u52d9\">One-stop service<\/option><option value=\"\u670d\u52d9\u50f9\u9322\">Service Price<\/option><option value=\"\u5206\u92b7\u5408\u4f5c\">Distribution Cooperation<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"5\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"\u8a73\u60c5\" name=\"your-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"column one\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner button_full_width\" type=\"submit\" value=\"\u767c\u9001\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u5c0f\u7d05\u66f8\uff08Xiaohongshu\uff09\u662f\u73fe\u6642\u4e2d\u570b\u5167\u5730\u6700\u71b1\u9580\u7684\u793e\u4ea4\u5e73\u53f0\u4e4b\u4e00\uff0c\u6709\u300c\u4e2d\u570b Instagram\u300d\u4e4b\u7a31\u3002\u9999\u6e2f\u8fd1\u5e74\u4f86\u4e5f\u611f\u53d7\u5230\u5c0f\u7d05\u66f8\u7684\u9a5a\u4eba\u5f71\u97ff\u529b\uff0c\u8d8a\u4f86\u8d8a\u591a\u672c\u5730\u5546\u6236\u958b\u59cb\u9032\u99d0\u5c0f\u7d05\u66f8\u4e26\u53d6\u5f97\u975e\u5e38\u597d\u7684\u63a8\u5ee3\u6210\u679c\u3002\u672c\u6587\u5c07\u5e36\u4f60\u7531\u96f6\u958b\u59cb\u8a8d\u8b58\u5c0f\u7d05\u66f8\uff0c\u4e26\u6703\u5206\u4eab\u5c0f\u7d05\u66f8\u884c\u92b7\u7684 5 \u500b\u5be6\u7528\u6280\u5de7\uff0c<\/p>","protected":false},"author":2,"featured_media":6478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1,24,27],"tags":[25,34,35,40],"_links":{"self":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/6476"}],"collection":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/comments?post=6476"}],"version-history":[{"count":15,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/6476\/revisions"}],"predecessor-version":[{"id":6559,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/posts\/6476\/revisions\/6559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media\/6478"}],"wp:attachment":[{"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/media?parent=6476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/categories?post=6476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdmc.com.hk\/en\/wp-json\/wp\/v2\/tags?post=6476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}