{"id":6493,"date":"2024-01-31T11:19:18","date_gmt":"2024-01-31T03:19:18","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=6493"},"modified":"2025-06-08T23:47:56","modified_gmt":"2025-06-08T15:47:56","slug":"%e7%94%9a%e9%ba%bc%e6%98%afomo%e4%ba%86%e8%a7%a3omo%e8%88%87o2o%e5%b7%ae%e7%95%b0%ef%bc%8c%e7%99%bc%e6%8f%ae%e7%b7%9a%e4%b8%8a%e7%b7%9a%e4%b8%8b%e8%9e%8d%e5%90%88%e8%a1%8c%e9%8a%b7%e5%84%aa%e5%8b%a2","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7\/%e7%94%9a%e9%ba%bc%e6%98%afomo%e4%ba%86%e8%a7%a3omo%e8%88%87o2o%e5%b7%ae%e7%95%b0%ef%bc%8c%e7%99%bc%e6%8f%ae%e7%b7%9a%e4%b8%8a%e7%b7%9a%e4%b8%8b%e8%9e%8d%e5%90%88%e8%a1%8c%e9%8a%b7%e5%84%aa%e5%8b%a2\/","title":{"rendered":"\u3010\u751a\u9ebc\u662fOMO?\u3011\u4e86\u89e3OMO\u8207O2O\u5dee\u7570 \u767c\u63ee\u7dda\u4e0a\u878d\u5408\u7dda\u4e0b\u884c\u92b7\u512a\u52e2"},"content":{"rendered":"\n\n\n<p>\u6578\u78bc\u8f49\u578b\u6025\u901f\u767c\u5c55\uff0c\u55ae\u9760\u7dda\u4e0a\u71df\u92b7 (digital marketing) \u5df2\u4e0d\u8db3\u4ee5\u5728\u6fc0\u70c8\u7684\u5e02\u5834\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u672a\u4f86\u4f01\u696d\u767c\u5c55\u5c07\u5f9e\u5546\u54c1\u5c0e\u5411\uff0c\u8f49\u70ba\u4ee5\u300c\u6d88\u8cbb\u8005\u300d\u70ba\u4e2d\u5fc3\uff0c\u8f14\u4f50\u5927\u6578\u64da\u5206\u6790\u5546\u54c1\u3001\u670d\u52d9\u548c\u6d88\u8cbb\u8005\u9ad4\u9a57\u7b49\uff0c\u6df1\u5316\u8207\u6d88\u8cbb\u8005\u7684\u9023\u7d50\uff0c\u63d0\u9ad8\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002SDMC\u81f4\u529b\u70ba\u4f01\u696d\u5236\u5b9a\u53ca\u63a8\u52d5 OMO\uff08Online Merge Offline\uff09\u7b56\u7565\uff0c\u5168\u9762\u63d0\u5347\u54c1\u724c\u7684\u767c\u5c55\u3002\u5982\u679c\u4f60\u9084\u6c92\u6709\u8a8d\u8b58 omo marketing \uff0c\u7acb\u523b\u95b1\u8b80\u9019\u7bc7 OMO\u6587\u7ae0\uff0c\u8b93\u4f60\u8a8d\u8b58\u66f4\u591a OMO\u662f\u4ec0\u9ebc !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OMO\u662f\u4ec0\u9ebc?<\/h2>\n\n\n\n<p>OMO (Online Merge Offline) \u5373\u300c\u7dda\u4e0a\u878d\u5408\u7dda\u4e0b\u300d\uff0c\u662f\u4e00\u7a2e\u5c07\u7dda\u4e0a\u8207\u7dda\u4e0b\u5ba2\u6237\u4e92\u52d5\u548c\u8cfc\u7269\u9ad4\u9a57\u7121\u7e2b\u7d50\u5408\u7684\u71df\u92b7\u7b56\u7565\u3002\u9019\u4e00\u7b56\u7565\u5c07\u6578\u78bc\u71df\u92b7\u8457\u91cd\u65bc\u6536\u96c6\u548c\u5229\u7528\u7dda\u4e0a\u7dda\u4e0b\u6578\u64da\uff0c\u878d\u5408\u4e86\u591a\u7a2e\u92b7\u552e\u6e20\u9053\uff0c\u5efa\u7acb\u66f4\u6709\u6548\u7684\u9867\u5ba2\u63a5\u89f8\u9ede\uff0c\u7d71\u4e00\u4e86\u5ba2\u6237\u6578\u64da\u548c\u9ad4\u9a57\uff0c\u4ee5\u6253\u9020\u4e00\u500b\u5168\u9762\u7684\u5ba2\u6237\u65c5\u7a0b\uff0c\u63d0\u5347\u548c\u8c50\u5bcc\u5ba2\u6237\u9ad4\u9a57\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1006\" src=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/sdmc--1920x1006.jpg\" alt=\"OMO Marketing\" class=\"wp-image-6512\" srcset=\"https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/sdmc--scaled.jpg 1920w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/sdmc--1000x524.jpg 1000w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/sdmc--768x402.jpg 768w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/sdmc--1536x805.jpg 1536w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/sdmc--2048x1073.jpg 2048w, https:\/\/sdmc.com.hk\/wp-content\/uploads\/2024\/01\/sdmc--18x9.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O2O OMO\u5dee\u7570<\/strong><\/h2>\n\n\n\n<p>OMO\u662f\u4e00\u7a2e\u66f4\u5168\u9762\u548c\u6df1\u5165\u7684\u7b56\u7565\uff0c\u5b83\u6d89\u53ca\u5230\u696d\u52d9\u7684\u5404\u500b\u65b9\u9762\uff0c\u65e8\u5728\u5275\u5efa\u4e00\u500b\u7dda\u4e0a\u7dda\u4e0b\u7121\u7e2b\u7d50\u5408\u7684\u5168\u9762\u9ad4\u9a57\u3002\u800cO2O\u5247\u66f4\u591a\u662f\u4e00\u7a2e\u92b7\u552e\u548c\u4fc3\u92b7\u7b56\u7565\uff0c\u91cd\u9ede\u662f\u5229\u7528\u4e00\u500b\u6e20\u9053\u4f86\u589e\u5f37\u53e6\u4e00\u500b\u6e20\u9053\u7684\u696d\u52d9\u3002\u5b8c\u6574\u7684 OMO \u865b\u5be6\u6574\u5408\u5c07\u662f\u96fb\u5546\u5e36\u7d66\u6d88\u8cbb\u8005\u826f\u597d\u4ee5\u53ca\u2f00\u81f4\u7684\u5168\u901a\u8def\u9ad4\u9a57\uff0c\u662f\u672a\u4f86\u5728\u71df\u92b7\u4e2d\u812b\u7a4e\u2f7d\u51fa\u7684\u95dc\u9375\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>OMO<\/strong><\/td><td><strong>O2O<\/strong><\/td><\/tr><tr><td>\u6838\u5fc3\u6982\u5ff5<\/td><td>\u91cd\u8996\u7dda\u4e0a\u548c\u7dda\u4e0b\u9ad4\u9a57\u7684\u7121\u7e2b\u878d\u5408\uff0c\u901a\u904e\u7b56\u7565\u548c\u64cd\u4f5c\u7684\u878d\u5408\uff0c\u5275\u9020\u51fa\u7d71\u4e00\u4e14\u5354\u8abf\u7684\u5168\u65b9\u4f4d\u9ad4\u9a57\u3002<\/td><td>\u5c07\u7dda\u4e0a\u7684\u5ba2\u6236\u5f15\u5c0e\u81f3\u5be6\u9ad4\u5e97\u9762\uff0c\u6216\u5c07\u7dda\u4e0b\u6d3b\u52d5\u642c\u5230\u7dda\u4e0a\u5e73\u53f0\uff0c\u91cd\u9ede\u5728\u65bc\u5229\u7528\u7dda\u4e0a\u6e20\u9053\u589e\u52a0\u7dda\u4e0b\u4ea4\u6613\u3002<\/td><\/tr><tr><td>\u5c0e\u5411\u6a21\u5f0f<\/td><td>\u91cd\u8996\u5f9e\u7dda\u4e0a\u548c\u7dda\u4e0b\u6d3b\u52d5\u4e2d\u6536\u96c6\u6578\u64da\uff0c\u4e26\u5c07\u9019\u4e9b\u6578\u64da\u7528\u65bc\u6df1\u5165\u5206\u6790\uff0c\u5f9e\u800c\u66f4\u7cbe\u6e96\u5730\u5236\u5b9a\u71df\u92b7\u7b56\u7565\u548c\u6539\u5584\u5ba2\u6236\u9ad4\u9a57\u3002<\/td><td>O2O\u66f4\u504f\u91cd\u65bc\u4fc3\u92b7\u548c\u92b7\u552e\uff0c\u8457\u773c\u65bc\u5982\u4f55\u901a\u904e\u7dda\u4e0a\u6e20\u9053\u63d0\u9ad8\u7dda\u4e0b\u696d\u52d9\u7684\u92b7\u552e\u91cf\u3002<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>O2O\u66f4\u6ce8\u91cd\u5f15\u6d41\uff0c\u800cOMO\u66f4\u6ce8\u91cd\u63d0\u4f9b\u7121\u7e2b\u7684\u8cfc\u7269\u9ad4\u9a57<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OMO\u884c\u92b7<\/strong> \u767c\u63ee\u7dda\u4e0a\u878d\u5408\u7dda\u4e0b\u884c\u92b7\u512a\u52e2<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u52a0\u5f37\u5ba2\u6236\u53c3\u8207\u5ea6<\/h3>\n\n\n\n<p>\u4f7f\u7528OMO\u589e\u52a0\u7dda\u4e0a\u548c\u73fe\u5be6\u4e16\u754c\u4e2d\u8207\u5ba2\u6236\u4e92\u52d5\uff0c\u5275\u9020\u66f4\u5168\u9762\u7684\u54c1\u724c\u9ad4\u9a57\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u589e\u52a0\u54c1\u724c\u80fd\u898b\u5ea6<\/h3>\n\n\n\n<p>\u901a\u904e\u7d50\u5408\u7dda\u4e0a\u548c\u7dda\u4e0b\u6e20\u9053\uff0c\u60a8\u7684\u54c1\u724c\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u9999\u6e2f\u5e02\u5834\u4e2d\u7372\u5f97\u66f4\u591a\u66dd\u5149\u3002<\/p>\n\n\n\n<p><br>\u5728\u9019\u7a2e\u8cfc\u7269\u65c5\u7a0b\u4e2d\uff0c\u5546\u5bb6\u53ef\u6536\u96c6\u5927\u6578\u64da\u4f5c\u5206\u6790\uff0c\u638c\u63e1\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u7fd2\u6163\uff0c\u4ee5\u7b56\u5283\u672a\u4f86\u7684\u7dda\u4e0a\u71df\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u7dda\u4e0b\u8cfc\u8cb7> \u6210\u70ba\u6703\u54e1\u9818\u53d6\u7dda\u4e0a\u4f7f\u7528\u7684\u512a\u60e0\u5238\uff1e\u5b9a\u671f\u767c\u9001\u6703\u54e1\u96fb\u5b50\u901a\u8a0a\u9f13\u52f5\u7dda\u4e0a\u8cfc\u7269\u6216\u9580\u5e02\u4f7f\u7528\u7684\u512a\u60e0<br><br>\u5728\u9019\u7a2e\u8cfc\u7269\u65c5\u7a0b\u4e2d\uff0c\u5546\u5bb6\u53ef\u6536\u96c6\u5927\u6578\u64da\u4f5c\u5206\u6790\uff0c\u638c\u63e1\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u7fd2\u6163\uff0c\u4ee5\u7b56\u5283\u672a\u4f86\u7684\u71df\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d<strong>\u5982\u4f55\u90e8\u7f72OMO\u884c\u92b7\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4f01\u696d\u53ef\u4ee5\u5f9e\u4ee5\u4e0b\u5e7e\u500b\u65b9\u9762\u9032\u884cOMO<strong>\u884c\u92b7<\/strong>\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5efa\u7acb\u54c1\u724c\u5b98\u7db2\uff1a\u9664\u4e86\u5efa\u7acb\u54c1\u724c\u8b58\u5225\u5ea6\uff0c\u589e\u52a0\u9867\u5ba2\u4fe1\u4efb\u611f\u5916\uff0c\u9084\u53ef\u4ee5\u64c1\u6709\u81ea\u5df1\u7684\u6703\u54e1\u540d\u55ae\uff0c\u63d0\u4f9b\u500b\u6027\u5316\u9ad4\u9a57\u4ee5\u53ca\u518d\u884c\u92b7 [<a href=\"https:\/\/sdmc.com.hk\/%e7%b6%b2%e9%a0%81%e8%a8%ad%e8%a8%88\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7db2\u9801\u8a2d\u8a08\u516c\u53f8<\/a> : \u8b93\u5c08\u696d\u3001\u5168\u9762\u7684 MarTech \u516c\u53f8\u70ba\u4f60\u88fd\u4f5c\u516c\u53f8\u7db2\u7ad9]<\/li>\n\n\n\n<li><strong>\u6574\u5408\u4e0d\u540c\u6578\u5b57\u5de5\u5177\u548c\u5e73\u53f0<\/strong>\uff1a\u4f8b\u5982\u5b98\u7db2\u3001\u5168\u6e20\u9053POS\u96f6\u552e\u7cfb\u7d71\u3001<a href=\"https:\/\/ninesmart.io\/zh_hant\/modules-booking\/\" data-type=\"link\" data-id=\"https:\/\/ninesmart.io\/zh_hant\/modules-booking\/\" target=\"_blank\" rel=\"noopener\">booking systems<\/a>\u3001membership APP\u3001Email\u3001SMS\u7c21\u8a0a\u7b49\u7b49\uff0c\u53ef\u4ee5\u900f\u904e\u4e0d\u540c\u6e20\u9053\u548c\u5167\u5bb9\u4f86\u8207\u9867\u5ba2\u4fdd\u6301\u806f\u7e6b\uff0c\u63d0\u4f9b\u7d71\u4e00\u7684\u8cfc\u7269\u9ad4\u9a57\u3002<\/li>\n\n\n\n<li><strong>\u6578\u64da\u6574\u5408<\/strong>\uff1a\u5be6\u65bdOMO\u5f8c\u7684\u4e00\u500b\u986f\u8457\u512a\u52e2\u662f\u6578\u64da\u6574\u5408\u80fd\u529b\u7684\u63d0\u5347\u3002\u9019\u4e0d\u50c5\u5305\u62ec\u4e86\u8de8\u6e20\u9053\u6578\u64da\u7684\u6253\u901a\uff0c\u9084\u6db5\u84cb\u4e86\u5c0d\u9019\u4e9b\u6578\u64da\u7684\u6df1\u5165\u5206\u6790\u548c\u6d1e\u5bdf\u3002<\/li>\n\n\n\n<li>\u7d50\u5408\u7dda\u4e0a\u8207\u7dda\u4e0b\u884c\u92b7\uff1a\u5982\u4f7f\u7528AI\u6280\u8853\u6216\u6a5f\u5668\u5b78\u7fd2\u4f86\u8655\u7406\u5927\u91cf\u6578\u64da\u4f5c\u5206\u6790\u548c\u4f5c\u51fa\u6d1e\u5bdf\u3002\u5229\u7528\u6700\u65b0\u7684\u6578\u78bc\u884c\u92b7\u5de5\u5177\u4f8b\u5982AR\u548cVR\u6280\u8853\u61c9\u7528\uff0c\u64f4\u5927\u7dda\u4e0b\u9ad4\u9a57\u7684\u53ef\u80fd\u6027\u3002\u4f8b\u5982\u8209\u8fa6pop up\u671f\u9593\u9650\u5b9apop up store\uff0c\u5438\u5f15\u6d88\u8cbb\u8005\uff0c\u540c\u6642\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u4e26\u5e36\u52d5\u92b7\u552e\u589e\u9577\u3002<\/li>\n\n\n\n<li>\u8d85\u500b\u4eba\u5316\u884c\u92b7\uff1aOMO\u7b56\u7565\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u901a\u904e\u6578\u64da\u9032\u884c\u7cbe\u6e96\u884c\u92b7\uff0c\u63d0\u5347\u92b7\u552e\u6a5f\u6703\uff0c\u63d0\u4f9b\u6d88\u8cbb\u8005\u7121\u7e2b\u7684\u8cfc\u7269\u65c5\u7a0b\uff0c\u4f7f\u5176\u81ea\u7531\u7a7f\u68ad\u65bc\u7dda\u4e0a\u7dda\u4e0b\u3002<\/li>\n\n\n\n<li>\u6301\u7e8c\u5206\u6790\u548c\u512a\u5316 : \u6301\u7e8c\u76e3\u5bdf\u548c\u5206\u6790\u6578\u64da\u78ba\u4fdd\u60a8\u7684\u6d3b\u52d5\u59cb\u7d42\u8655\u65bc\u6548\u7387\u548c\u5f71\u97ff\u529b\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OMO Marketing \u6848\u4f8b\u5206\u4eab<\/strong>\u4e00<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u884c\u696d\uff1a\u670d\u88dd\u96f6\u552e<\/h3>\n\n\n\n<p>\u7dda\u4e0a\u7522\u54c1\u5c0e\u89bd\u548c\u865b\u64ec\u8a66\u7a7f\uff1a\u5229\u7528AR\u6280\u8853\uff0c\u7528\u6236\u5728\u7dda\u4e0a\u63d0\u4f9b\u500b\u4eba\u7684\u8eab\u9ad8\u548c\u8eab\u578b\u7684\u57fa\u672c\u8cc7\u6599\uff0c\u4fbf\u53ef\u4ee5\u5728\u96fb\u5546\u5e73\u53f0\u4e0a\u9ad4\u9a57\u7522\u54c1\u5c0e\u89bd\u548c\u865b\u64ec\u8a66\u7a7f\u529f\u80fd\u3002\u7528\u6236\u53ef\u4ee5\u5728\u5bb6\u4e2d\u900f\u904e\u624b\u6a5f\u6216\u96fb\u8166\uff0c\u9ad4\u9a57\u8a66\u7a7f\u6700\u65b0\u670d\u98fe\u7684\u6548\u679c\u3002<br><br>\u9650\u6642\u6298\u6263\u548c\u512a\u60e0\u5238\uff1a\u5728\u7dda\u4e0a\u5e73\u53f0\u63a8\u51fa\u9650\u6642\u6298\u6263\u548c\u512a\u60e0\u5238\uff0c\u53ef\u5728\u7dda\u4e0b\u5be6\u9ad4\u5e97\u9762\u4f7f\u7528\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OMO 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class=\"wp-block-heading\"><strong>\u958b\u555f\u60a8\u7684OMO<strong>\u884c\u92b7<\/strong><\/strong><\/h3>\n\n\n\n<p><strong>OMO<strong>\u884c\u92b7<\/strong><\/strong>\u7b56\u7565\u4ecd\u5728\u767c\u5c55\u4e2d\uff0cSDMC\u6df1\u523b\u7406\u89e3\u4f01\u696d\u61c9\u7528<strong>OMO<strong>\u884c\u92b7<\/strong><\/strong>\u9019\u4e00\u6311\u6230\uff0c\u4e26\u81f4\u529b\u65bc\u900f\u904eOMO\uff08Online Merge Offline\uff09\u7b56\u7565\u7684\u5be6\u65bd\uff0c\u5168\u9762\u63d0\u5347\u54c1\u724c\u7684\u767c\u5c55\u3002\u6211\u5011\u7684\u76ee\u6a19\u662f\u901a\u904e\u7dda\u4e0a\u878d\u5408\u7dda\u4e0b\u7b56\u7565\u7684\u5b8c\u7f8e\u6574\u5408\uff0c\u4e0d\u50c5\u63d0\u5347\u54c1\u724c\u7684\u80fd\u898b\u5ea6\uff0c\u540c\u6642\u52a0\u6df1\u5ba2\u6236\u7684\u53c3\u8207\u5ea6\uff0c\u5f9e\u800c\u63a8\u52d5\u696d\u52d9\u7684\u6301\u7e8c\u589e\u9577\uff0c\u70ba\u60a8\u7684\u54c1\u724c\u6253\u9020\u7368\u7279\u7684\u5e02\u5834\u512a\u52e2\uff0c\u4fc3\u9032\u696d\u52d9\u6210\u9577\u3002<\/p>\n\n\n\n<p>SDMC\u7406\u89e3\u8cc7\u6e90\u3001\u4eba\u624d\u3001\u6280\u8853\u3001\u5718\u968a\u5206\u5de5\u7b49\u90fd\u662f\u4f01\u696d\u61c9\u7528<strong>OMO<strong>\u884c\u92b7<\/strong><\/strong>\u7684\u6311\u6230\uff0c\u6211\u5011\u7684\u4eba\u624d\u5eab\u3001\u7d93\u9a57\u548c\u6578\u64da\u8cc7\u6e90\u53ef\u4ee5\u70ba\u4f60\u64d4\u7576OMO 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