{"id":7834,"date":"2026-10-30T13:48:24","date_gmt":"2026-10-30T05:48:24","guid":{"rendered":"https:\/\/sdmc.com.hk\/?p=7834"},"modified":"2026-10-30T19:56:16","modified_gmt":"2026-10-30T11:56:16","slug":"2027-marketing-event-calendar","status":"publish","type":"post","link":"https:\/\/sdmc.com.hk\/en\/blogpost\/2027-marketing-event-calendar\/","title":{"rendered":"Marketer \u5fc5\u770b\u300c2027 \u884c\u92b7\u884c\u4e8b\u66c6\u300d\uff0171 \u500b\u91cd\u9ede\u65e5\u5b50\u540c\u5c55\u89bd\u4e00\u6b21\u7747\u6652\uff08\u514d\u8cbb\u9818\u53d6\uff09"},"content":{"rendered":"<p>\u8f49\u773c\u5df2\u7d93 11\u6708\uff0c\u5404\u4f4d marketers \u4fc2\u54aa\u958b\u59cb\u90e8\u7f72 2027 \u5e74\u5605 campaigns\uff1f<\/p>\n\n\n\n<p>\u6392\u671f\u6700\u982d\u75db\uff0c\u901a\u5e38\u4fc2\u5514\u77e5\u908a\u65e5\u6709\u5c55\u89bd\u3001\u908a\u65e5\u4fc2\u516c\u773e\u5047\u671f\u3001\u5e7e\u6642\u8981\u958b\u59cb\u9810\u71b1\uff0c\u540c\u57cb\u9810\u7b97\u61c9\u8a72\u653e\u55ba\u908a\u500b\u6708\u3002\u6240\u4ee5 SDMC \u6574\u7406\u5497\u4e00\u4efd\u300a2027 \u884c\u92b7\u884c\u4e8b\u66c6\u300b\uff0c\u5c07\u9999\u6e2f B2C \u540c B2B \u5605\u91cd\u9ede\u65e5\u5b50\u3001\u5c55\u89bd\u540c\u516c\u773e\u5047\u671f\u653e\u55ba\u540c\u4e00\u500b\u8868\u5165\u9762\uff0c\u4f60\u53ef\u4ee5\u76f4\u63a5\u7528\u569f\u6392\u671f\u3001\u5b9a\u9810\u7b97\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u884c\u4e8b\u66c6\u5165\u9762\u6709\u54a9\uff1f<\/h2>\n\n\n\n<p>\u6211\u54cb\u6536\u9304\u5497 71 \u500b 2027 \u5e74\u6d3b\u52d5\uff0c\u5305\u62ec\u7bc0\u65e5\u6a94\u671f\u3001\u5927\u578b\u5c55\u89bd\u3001\u8cfc\u7269\u7bc0\u540c\u9ad4\u80b2\u6587\u5316\u6d3b\u52d5\u3002\u6bcf\u500b\u6d3b\u52d5\u90fd\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65e5\u671f\u3001\u5834\u5730\u540c\u5c0d\u8c61\uff08B2C\uff0fB2B\uff09<\/li>\n\n\n\n<li>\u9069\u7528\u884c\u696d\u540c\u884c\u92b7\u5efa\u8b70<\/li>\n\n\n\n<li>\u5efa\u8b70\u9810\u71b1\u9031\u6578\uff0c\u4ee5\u53ca\u81ea\u52d5\u8a08\u7b97\u5605\u300c\u9810\u71b1\u958b\u59cb\u65e5\u300d\u300c\u5ee3\u544a\u4e0a\u7dda\u65e5\u300d\u300cEDM \u9996\u767c\u65e5\u300d<\/li>\n\n\n\n<li>\u5ba2\u6236\u53ef\u80fd\u6703\u554f AI \u5605\u554f\u984c\uff0c\u540c\u5efa\u8b70\u641c\u5c0b\u95dc\u9375\u5b57<\/li>\n<\/ul>\n\n\n\n<p>2027 \u5e74\u9999\u6e2f\u516c\u773e\u5047\u671f\u5168\u90e8\u7528\u7d05\u8272\u6a19\u793a\uff0c\u6392\u5ee3\u544a\u540c\u6d3b\u52d5\u6642\uff0c\u5514\u4f7f\u518d\u9010\u65e5\u5c0d\u65e5\u66c6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 \u500b\u5be6\u7528\u5de5\u5177<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6a94\u671f\u71b1\u5ea6\u5716\uff1a<\/strong> \u4e00\u773c\u7747\u5230\u908a\u500b\u6708\u4efd\u6d3b\u52d5\u6700\u591a\uff0c\u5e6b\u4f60\u907f\u958b\u7af6\u722d\u6fc0\u70c8\u5605\u6642\u6bb5\u3002<\/li>\n\n\n\n<li><strong>\u9810\u7b97\u5206\u914d\u5de5\u5177\uff1a<\/strong> \u8f38\u5165\u5168\u5e74\u9810\u7b97\u540c\u63c0\u4f60\u5605\u884c\u696d\uff0c\u81ea\u52d5\u6309\u6708\u4efd\u5206\u914d\u3002\u5167\u88e1\u5605\u6b0a\u91cd\u4fc2 SDMC \u5605\u793a\u7bc4\u5047\u8a2d\uff0c\u5514\u4fc2\u7d71\u8a08\u6578\u5b57\uff0c\u8acb\u6309\u4f60\u81ea\u5df1\u5605\u92b7\u552e\u540c\u5ee3\u544a\u6578\u64da\u8abf\u6574\u3002<\/li>\n\n\n\n<li><strong>7 \u500b\u884c\u696d\u5206\u9801\uff1a<\/strong> \u96f6\u552e\u96fb\u5546\u3001\u9910\u98f2\u98df\u54c1\u3001\u7f8e\u5bb9\u5065\u5eb7\u3001\u6bcd\u5b30\u6559\u80b2\u89aa\u5b50\u3001\u65c5\u904a\u9152\u5e97\u3001\u79d1\u6280\u8207 B2B\u3001\u73e0\u5bf6\u6642\u88dd\u5962\u4f88\u54c1\uff0c\u53ea\u5217\u51fa\u76f8\u95dc\u6a94\u671f\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u53e6\u5916\u4ef2\u6709\u884c\u52d5\u6e05\u55ae\uff0c\u7531\u9810\u71b1\u5230\u6aa2\u8a0e\u4e00\u6b65\u6b65\u5217\u660e\u5de5\u4f5c\uff0c\u4ef2\u6709 KPI \u6aa2\u8a0e\u8868\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9ede\u6a23\u7528\uff1f<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5148\u53bb\u300c\u5168\u5e74\u884c\u4e8b\u66c6\u300d\uff0c\u6309\u884c\u696d\u6216\u5c0d\u8c61\uff08B2B\uff0fB2C\uff09\u7be9\u9078\u4f60\u5605\u76f8\u95dc\u6a94\u671f\u3002<\/li>\n\n\n\n<li>\u7747\u6bcf\u500b\u6d3b\u52d5\u5605\u300c\u9810\u71b1\u958b\u59cb\u65e5\u300d\u540c\u300c\u5ee3\u544a\u4e0a\u7dda\u65e5\u300d\uff0c\u53cd\u63a8\u4f60\u5605\u5167\u5bb9\u540c\u5ee3\u544a\u6642\u9593\u8868\u3002<\/li>\n\n\n\n<li>\u7528\u300c\u9810\u7b97\u5206\u914d\u300d\u5206\u9801\uff0c\u6309\u884c\u696d\u914d\u7f6e\u5168\u5e74\u9810\u7b97\u3002<\/li>\n\n\n\n<li>\u7528\u300c\u884c\u52d5\u6e05\u55ae\u300d\u8ddf\u9032\u6bcf\u500b\u6a94\u671f\uff0c\u5b8c\u7d50\u5f8c\u586b\u5beb KPI \u6aa2\u8a0e\u8868\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f7f\u7528\u524d\u8acb\u7559\u610f<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c55\u89bd\u65e5\u671f\u6574\u7406\u81ea\u4e3b\u8fa6\u55ae\u4f4d\u540c\u7b2c\u4e09\u65b9\u8cc7\u6599\uff0c\u53ef\u80fd\u6703\u8abf\u6574\uff0c\u6b63\u5f0f\u6392\u671f\u524d\u8acb\u5411\u4e3b\u8fa6\u55ae\u4f4d\u78ba\u8a8d\u3002<\/li>\n\n\n\n<li>2027 \u5e74 9 \u6708\u4e4b\u5f8c\u90e8\u5206\u5c55\u89bd\u4ecd\u672a\u516c\u5e03\u65e5\u671f\uff0c\u6211\u54cb\u55ba\u300c\u5f85\u516c\u5e03\u65e5\u671f\u300d\u5206\u9801\u9010\u9805\u5217\u51fa\uff0c\u6240\u4ee5 10 \u81f3 12 \u6708\u5605\u6d3b\u52d5\u6578\u76ee\u6703\u504f\u5c11\uff0c\u5514\u4ee3\u8868\u5e02\u5834\u771f\u4fc2\u5bec\u9b06\uff0c\u4f8b\u5982\u96d9 11\u3001\u9ed1\u8272\u661f\u671f\u4e94\u540c\u8056\u8a95\u6a94\u671f\u7af6\u722d\u4e00\u6a23\u6fc0\u70c8\u3002<\/li>\n\n\n\n<li>\u8fb2\u66c6\u7bc0\u65e5\uff08\u5143\u5bb5\u3001\u4e03\u5915\u3001\u4e2d\u79cb\u3001\u51ac\u81f3\uff09\u4fc2\u63a8\u7b97\u6240\u5f97\uff0c\u8acb\u5c0d\u7167\u9999\u6e2f\u5929\u6587\u53f0\u3002<\/li>\n\n\n\n<li>\u9810\u71b1\u9031\u6578\u3001\u9810\u7b97\u6b0a\u91cd\u540c\u300c\u5ba2\u6236\u6703\u554f AI \u5605\u554f\u984c\u300d\u4fc2 SDMC \u5605\u4e00\u822c\u5efa\u8b70\uff0c\u5514\u4fc2\u7d71\u8a08\u6578\u64da\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p>Q1. 2027 \u5e74\u9999\u6e2f marketers \u61c9\u8a72\u8ddf\u908a\u4efd\u884c\u92b7\u884c\u4e8b\u66c6\uff1f<br>A: SDMC\u300a2027 \u884c\u92b7\u884c\u4e8b\u66c6\u300b\u6574\u7406\u5497 71 \u500b\u91cd\u9ede\u65e5\u5b50\uff0c\u5305\u62ec\u7bc0\u65e5\u3001\u5927\u578b\u5c55\u89bd\u3001\u8cfc\u7269\u7bc0\u540c\u9ad4\u80b2\u6587\u5316\u6d3b\u52d5\uff0c\u4e26\u6a19\u793a\u5168\u90e8 2027 \u9999\u6e2f\u516c\u773e\u5047\u671f\uff0c\u65b9\u4fbf\u6392\u671f\u540c\u9810\u7b97\u3002<\/p>\n\n\n\n<p>Q2. \u884c\u4e8b\u66c6\u5305\u5514\u5305 B2B\uff1f\u5b9a\u4fc2\u5f97 B2C\uff1f<br>A: \u5169\u500b\u90fd\u6709\u3002\u6bcf\u500b\u6d3b\u52d5\u6a19\u660e\u5c0d\u8c61\uff08B2C\uff0fB2B\uff09\u3001\u5834\u5730\u3001\u9069\u7528\u884c\u696d\u540c\u884c\u92b7\u5efa\u8b70\uff0c\u4ef2\u6709 7 \u500b\u884c\u696d\u5206\u9801\u65b9\u4fbf\u7be9\u9078\u3002<\/p>\n\n\n\n<p>Q3. \u9ede\u6a23\u7528\u300c\u9810\u71b1\u9031\u6578\u300d\u6392\u5ee3\u544a\u540c EDM\uff1f<br>A: \u6bcf\u500b\u6d3b\u52d5\u6709\u5efa\u8b70\u9810\u71b1\u9031\u6578\uff0c\u4e26\u81ea\u52d5\u8a08\u51fa\u300c\u9810\u71b1\u958b\u59cb\u65e5\u300d\u300c\u5ee3\u544a\u4e0a\u7dda\u65e5\u300d\u300cEDM \u9996\u767c\u65e5\u300d\u3002\u53ef\u55ba\u300c\u8a2d\u5b9a\u300d\u5206\u9801\u8abf\u6bd4\u4f8b\uff0c\u65e5\u671f\u6703\u4e00\u9f4a\u66f4\u65b0\u3002<\/p>\n\n\n\n<p>Q4. 2027 \u908a\u5e7e\u500b\u6708\u6a94\u671f\u6700\u5bc6\u3001\u5ee3\u544a\u7af6\u722d\u6700\u5927\uff1f<br>A: \u7528\u884c\u4e8b\u66c6\u5165\u9762\u5605\u6a94\u671f\u71b1\u5ea6\u5716\u53ef\u4ee5\u4e00\u773c\u7747\u5230\u908a\u500b\u6708\u6d3b\u52d5\u6700\u591a\u3002\u53e6\u5916 9 \u6708\u5f8c\u90e8\u5206\u5c55\u89bd\u4ecd\u5f85\u516c\u5e03\uff0c10\u201312 \u6708\u8868\u4e0a\u6d3b\u52d5\u6578\u6703\u504f\u5c11\uff0c\u4f46\u96d9 11\u3001\u9ed1\u8272\u661f\u671f\u4e94\u3001\u8056\u8a95\u6a94\u671f\u7af6\u722d\u4e00\u6a23\u6fc0\u70c8\u3002<\/p>\n\n\n\n<p>Q5. \u9810\u7b97\u5206\u914d\u5de5\u5177\u5571\u5514\u5571\u76f4\u63a5\u7528\uff1f<br>A: \u8f38\u5165\u5168\u5e74\u9810\u7b97\u540c\u884c\u696d\u5f8c\u53ef\u6309\u6708\u81ea\u52d5\u5206\u914d\uff0c\u4f46\u6b0a\u91cd\u4fc2 SDMC \u793a\u7bc4\u5047\u8a2d\uff0c\u5514\u4fc2\u7d71\u8a08\u6578\u5b57\uff1b\u8acb\u6309\u81ea\u5df1\u92b7\u552e\u540c\u5ee3\u544a\u6578\u64da\u8abf\u6574\u3002<\/p>\n\n\n\n<p>Q6. \u5c55\u89bd\u65e5\u671f\u6e96\u5514\u6e96\uff1f\u8fb2\u66c6\u7bc0\u65e5\u5462\uff1f<br>A: \u5c55\u89bd\u65e5\u671f\u4f86\u81ea\u4e3b\u8fa6\u55ae\u4f4d\u540c\u7b2c\u4e09\u65b9\u8cc7\u6599\uff0c\u53ef\u80fd\u8abf\u6574\uff0c\u6b63\u5f0f\u6392\u671f\u524d\u8acb\u5411\u4e3b\u8fa6\u78ba\u8a8d\u3002\u8fb2\u66c6\u7bc0\u65e5\uff08\u5143\u5bb5\u3001\u4e03\u5915\u3001\u4e2d\u79cb\u3001\u51ac\u81f3\uff09\u4fc2\u63a8\u7b97\uff0c\u8acb\u5c0d\u7167\u9999\u6e2f\u5929\u6587\u53f0\u3002<\/p>\n\n\n\n<p>Q7. \u9ede\u6a23\u514d\u8cbb\u9818\u53d6\uff1f\u6709\u5187\u8cbb\u7528\uff1f<br>A: \u5b8c\u5168\u514d\u8cbb\u3002\u586b\u59d3\u540d\u3001\u516c\u53f8\u540d\u7a31\u3001\u516c\u53f8\u96fb\u90f5\uff0cSDMC \u6703\u5c07\u96d9\u8a9e Google Sheets \u9023\u7d50\u5bc4\u5230\u516c\u53f8\u96fb\u90f5\uff1b\u53ef\u7528\u300c\u5efa\u7acb\u526f\u672c\u300d\u6216\u4e0b\u8f09 Excel\u3002<\/p>\n\n\n\n<p>Q8. \u6392\u597d 2027 \u6a94\u671f\u4e4b\u5f8c\uff0c\u4e0b\u4e00\u6b65\u61c9\u8a72\u505a\u54a9\uff1f<br>A: 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