Target your Niche and Drive Sales
with Micro-influencer Marketing
What is Micro-influencer Marketing?
Micro-Influencer Marketing is a way brands promote their products by collaborating with individuals with smaller followings on social media. Micro-influencer is everyday people. They use their social channels to share their views and endorsements on a product or service, targeting a more niche audience. Promoting your products with Micro-influencer is a good way to avoid hard selling and build a solid brand image.
A New Form of Advertising
In order to get closer to consumers, many brands tend to spend more on social media such as Facebook and Instagram. Connecting with influencers (KOLs) to promote their brands has become more popular.
According to Forbes, it costs as much as USD 50k on a single post by an influencer with 1 million followers on Instagram. Although many internet celebrities have a large number of fans, advertisers have found that with more fans, the engagement rate will tend to drop. As a result, micro-influencer has begun to appear in recent years.