為甚麼企業需要數碼轉型?

隨著互聯網、雲端、人工智能等技術的發展成熟,無論是傳統產業抑或新創公司,數碼轉型都是必然要面對的課題,企業應該及早制定數碼轉型的策略以保持品牌競爭力。在數碼化的大時化下,企業可透過數碼轉型改善消費者體驗、創造新的商業模式以及整合線上線下營銷渠道。SDMC 運用多項數碼營銷科技,致力為企業的提升營銷成效,真正實現數碼轉型。

精準營銷

將科技結合行銷策略已經是主流趨勢。行銷科技應用範圍廣泛,因應不同的業務目標和需求,利用各種工具,規劃精準行銷策略。行銷科技著重數據的應用,透過分析消費者的數據資料,鎖定目標受眾,精準規劃廣告投放策略,大大提升廣告成效。

成效量化

數碼營銷的一大特點就是易於追踪及計量活動的成效。在數碼領域,受眾的行為都會被追踪和記錄,透過這些數據,我們可以掌握營銷活動的成效,例如網上廣告的曝光和點擊次數、網站流量和網頁停留時間等,藉此不斷調整營銷策略。

建立口碑

數碼營銷促進品牌與顧客的交流,最常見的例子就是透過社交媒體行銷,將品牌價值和資訊傳遞到消費者,提高潛在客戶對品牌和其產品的的認識。品牌應時刻監察網上評論並適時作出回應,從而建立良好口碑,贏取潛在客戶信任。

一站式數碼轉型方案

Request your free advice

4 Steps to Get Started with Digital Marketing

Step 1 - Understanding your need

Understanding your company background, service, website, and the entire industry, and estimate the time required for improvement.

Step 2 - Professional advice

Collect and analyze user data to have a better understanding of customers behavior and provide tailor-made services.

Step 3 - Quick Quote

After collecting all information required, we will provide an estimated schedule and service quotation in a short time. The fee is clear and transparent with no extra charge.

Step 4 - Project Follow-up

As long as both parties confirm and agree, the service will commence. The entire service will be handled by a project manager, and the progress will be reported on time.

Enquiry Form