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with Micro-influencer Marketing

What is Micro-influencer Marketing?

Micro-Influencer Marketing is a way brands promote their products by collaborating with individuals with smaller followings on social media. Micro-influencer is everyday people. They use their social channels to share their views and endorsements on a product or service, targeting a more niche audience. Promoting your products with Micro-influencer is a good way to avoid hard selling and build a solid brand image.

A New Form of Advertising

In order to get closer to consumers, many brands tend to spend more on social media such as Facebook and Instagram. Connecting with influencers (KOLs) to promote their brands has become more popular.

According to Forbes, it costs as much as USD 50k on a single post by an influencer with 1 million followers on Instagram. Although many internet celebrities have a large number of fans, advertisers have found that with more fans, the engagement rate will tend to drop. As a result, micro-influencer has begun to appear in recent years.

Micro-influencer Advantages：

Enhance Brand Credibility

The endorsements from micro-influencers is like a personal sharing with friends. By collaborating with them, company are able to leverage the established trust amongst their audience.

Higher Engagement Rate

Micro-influencers tend to have a smaller number of followers in comparison to KOLs, typically between 1K and 10K followers, but interact with followers more frequently. Taking Instagram as an example, the engagement rate of Micro-influencers can be six times higher than that of KOLs.

Lower Cost

Compared to KOLs, micro-influencers charge less for promoting a product. Studies have shown that a KOL with 1 million followers on Instagram charges as much as $80,000 on a post. In contrast, you can invite 50 to 100 Micro-influencers at the same cost. The average return on investment for every $1 invested in Micro-influencer is $6.5. 

Case Study

Pepsi x Spider-Man Hong Kong Limited Edition

We collaborate with diverse micro-influencers from various fields to share posts about our limited edition goods and lucky draws across social media platforms. Featuring Spider-Man in our promotions creates a frenzy that attracts a large number of enthusiastic fans, resulting in increased exposure.

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