Why need Online Marketing?

Facing changes in consumption patterns

Online marketing is the process of promoting products and services and delivering the key message through the internet, to its target audience. Different from the traditional advertising medium, online marketing is low-cost and high-efficiency. Nowadays, consumption patterns have changed. People rely on the internet to decide whether to consume or not. Online advertising could develop a series of marketing strategies suitable for different platforms, based on the search history by the users and their usage habits.

Maximising the benefits of marketing

The cost of online advertising marketing was lower than the traditional advertising platform. By using data to analyze the consumer's internet usage habit and consuming habit, online advertising can achieve better marketing results. It also helps to achieve better cost control. you just have to pay when someone clicks into your advertising. Maximize the effectiveness in a limited budget.

Increase brand exposure

Design the advertising which delivers the brand message. Nowadays, advertising should not be unilaterally delivered to the audience. The most important part of online advertising is to enhance the interaction with the target audience, making advertising a bridge for customers to know your brand. Developing a comprehensive advertising strategy can help your brand gain more exposure.

Google Ad

Google is the biggest search engine in the world, it handles over 56 billion search queries each day. With its massive user base and multiple ad formats, Google helps expose your brand to potential customers and generate profit. Choosing the right keywords is the key to make your website more visible on Google.

To maximize the advertising effectiveness, adjusting the keywords and creating high quality content is very important. As a leading digital marketing agency, we develop a thorough SEM strategy to help you find the right keywords and create impressive website content.

Yahoo Ad

Yahoo native ads produce rich and compelling ad experiences by blending advertising messages seamlessly into editorial content To make the users find the advertising and not to feel odd, Yahoo put the advertising into the first page and inner page, letting the user receive the information easier. Yahoo native ads appear across various devices so that more users can be exposed to the ads.

The pay method of Yahoo is Cost-Per-Click (CCP), which means only have to pay when the user clicks into the advertising and impression is free. Also, by specifying the time and area, the ads can reach the target audience more efficiently.

Formulating the interesting content of the advertising can attract the target audience in a moment. Combine advertising and content, cooperate the content marketing in different mediums.

 

Facebook

Facebook is the biggest social media in the world with over 2.91 billion monthly active users. It has over 5 millions users in Hong Kong, accounting for 70% of Hong Kong population. Therefore, advertising on Facebook makes it easier to reach your target audience.

With a large number of users, Facebook takes the leading position in the social media market. Advertising on Facebook might bring you unexpected benefits and potential customers. Advertising with good content can spark heated discussion and increase brand exposure.

By utilizing multiple ad formats, our team of professionals ensure effective content on Facebook to reach the desired target audience and increase revenue.

YouTube Ad

With over 20 millions users, Youtube is the largest video sharing website in the world.

Youtube advertising is interactive, it can make you touch your target audience easier and directly. Also, you can lock in your target audience, let it present to the people who are interested. Make your advertising efficiency maximum and reduce the strange feeling from the interactive.

Advertisements that appear before, after, or during a video are called TrueView In Stream, which can be divided into TrueView In-Stream Ad, Non-skippable In-Stream Ad and Bumpers Ad. The TrueView In-Stream Ad is played for five seconds, and the user can decide whether to skip it or not. But for the other two, users need to complete the entire advertisement for about fifteen seconds. Advertising on Youtube must focus on the user advertising experience. Capture the user’s eye and present the full story within five or fifteen seconds, otherwise they may lose interest in the brand.

Instagram

Instagram is one of the fastest growing social media, with more than 1 billion monthly users, of which 500 million use Instagram every day. Users between the ages of 18 and 35 account for 65% of the total Instagram users. In other words, advertising on Instagram can easily reach more younger potential customers. Instagram ads include Image Ads, Video Ads, Carousel Ads, Story Ads and Shopping Ads.

Instagram is a photo and video sharing app. How to capture the audience's attention in a few seconds is one thing to consider. Your ad should be eye-catching and clearly convey the brand message. Our social media experts help you engage with customers through creative captions, videos and photography, positioning you ahead of the competition on Instagram.

LinkedIn

LinkedIn is the best social network in the business world, and also a powerful tool to generate leads for B2B marketing. As the largest job search platform, there are many highly educated and high-income individuals adopting LinkedIn. For B2B businesses, Linkedin helps build word of mouth and grow the business. Linkedin ads include sponsored content, text ads and dynamic ads.

When advertising on LinkedIn, the most important thing is to understand the target audience and brand appeal. Linkedin's advanced targeting options generate 277% more leads. Choosing the right ad format according to the ad content. Keep your ad clear and neat to gain potential customer trust and confidence.

Baidu Advertising

Baidu is the largest Chinese search engine and the largest internet marketplace in the world, with over 730 million users. As the world's largest Chinese search engine, Baidu can open up the Chinese market for you and generate more than 200 potential customers every month. Baidu advertising includes search advertising, information flow advertising, screen advertising, open screen advertising, and Baiqingteng advertising.

Advertising on Baidu can reach a huge number of users in the Chinese market. Baidu's one-stop network advertising can place your advertisements on its 600,000 websites so that users from different networks can also access your ads and become your potential customers.

Keeping abreast of trends in China to localize your ad content and convey your brand message to potential customers in Chinese market.

 

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4 Steps to Get Started with Digital Marketing

Step 1 - Understanding your need

Understanding your company background, service, website, and the entire industry, and estimate the time required for improvement.

Step 2 - Professional advice

Collect and analyze user data to have a better understanding of customers behavior and provide tailor-made services.

Step 3 - Quick Quote

After collecting all information required, we will provide an estimated schedule and service quotation in a short time. The fee is clear and transparent with no extra charge.

Step 4 - Project Follow-up

As long as both parties confirm and agree, the service will commence. The entire service will be handled by a project manager, and the progress will be reported on time.

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