Online Reputation Management
Maintaining a friendly relationship with the public
In the age of advances in information technology, building up the brand’s image and maintaining a good relationship with the public are significant. Positive online reputation is the factor that makes customers feel trusty. ORM could help you to monitor the comments on the internet and give the immediate response..
Downplaying negative views
Online reputation management affects users' purchasing decisions and is the first step in getting potential customers to want to connect with you. According to a study by American Express Customer Service Baromer, unsatisfactory service experiences are more likely to be shared than satisfactory ones. While it is easy for consumers to share their opinions about your brand online, it can be difficult for brands to dilute the impact of negative feedback, and negative consumer feedback may deter other potential customers who are interested in your brand, so online reputation management is key to strengthening customer trust.
Create positive comments
Build positive reviews and de-emphasise negative ones by constantly monitoring and reacting to external reviews of your brand through your online reputation management system. Use professional SEO services to keep positive comments and messages on the front page of search results, while identifying negative keywords to reduce the impact of negative comments on the brand. This builds credibility while enhancing the brand image, giving potential customers confidence in the brand and not being influenced by negative reviews.