WHAT IS A BRAND?

品牌是消費者想到你的企業時，腦海中浮現的一切——從功能到情感，從符號到信任。就像蘋果公司 (Apple Inc.) 的蘋果標誌，不只是賣產品，而是讓人聯想到創新、科技與品味。它是商業世界中「無形的護城河」。

It’s more than just a name, logo, or design; it’s about the recognition and trust consumers have in the values your brand represents.

什麼是品牌行銷

(Brand Marketing)？

品牌行銷是透過策略性地規劃，將企業、產品、服務的核心價值轉化為消費者心中的獨特印記，並系統性地建立「為什麼選擇你」的差異化優勢。

例如：當你想喝杯咖啡和與朋友在放鬆的環境相聚，腦海浮現星巴克綠標，這就是 品牌行銷的終極體現。

WHY DO YOU NEED BRANDING/ REBRANDING

  • Increase Recognition: Help your brand stand out in a saturated market, making it easily identifiable to consumers.
  • Build Trust: Instill confidence in your products or services, leading to stronger customer relationships.
  • Enhance Advertising Effectiveness: Utilize brand familiarity to make your advertising messages more persuasive, resulting in greater visibility and audience engagement.
  • Foster Customer Loyalty: Create emotional connections with your audience, encouraging them to advocate for your brand.
  • Boost Employee Morale: A strong brand attracts customers and cultivates a positive workplace culture, enhancing employee satisfaction and fostering a sense of belonging.

無從入手？品牌老化？

由 SDMC 用數據化、商業、設計及市場推廣經驗為你重新定義品牌。

 

1. Industry Analysis

  • General Analysis
  • Competitive Analysis
  • New Trends Evaluation
  • Target Audience Identification
  • Opportunities Forecasting

2. Brand Diagnosis

  • Current Brand Research
  • Ideal Brand Vision
  • Brand Challenges
  • Brand Elements
  • SWOT 分析

3. Brand System

  • Positioning Models
  • Brand Culture
  • Product Structuring
  • Creating Brand Language

4. Visual Identity

  • Visual Design
  • IP Design
  • Brand DomainDesign
  • Product Packaging
  • New Media Presence

 

三種品牌方案

適合不同階段及目標的公司

From 0 to 1
適合 START UP 、 初創公司
Industry Trends ✅
快速品牌視覺識別 ✅
市場推廣策略 ✅
Go enterprise
適合老化品牌重塑及升級
Industry Trends ✅
Core Advantages ✅
+目標群體 ✅
+全方位品牌視覺識別 ✅
+全方位市場推廣策略策略 ✅
Market leader
適合精益求精、行業龍頭
Industry Trends ✅
Core Advantages ✅
Target Audience ✅
全方位品牌視覺識別 ✅
全方位市場推廣策略策略 ✅
+ Brand Features ✅

Acquire Professional Online Marketing advice NOW

4 Steps to Get Started with Digital Marketing

Step 1 - Understanding your need

Understanding your company background, service, website, and the entire industry, and estimate the time required for improvement.

Step 2 - Professional advice

Collect and analyze user data to have a better understanding of customers behavior and provide tailor-made services.

Step 3 - Quick Quote

After collecting all information required, we will provide an estimated schedule and service quotation in a short time. The fee is clear and transparent with no extra charge.

Step 4 - Project Follow-up

As long as both parties confirm and agree, the service will commence. The entire service will be handled by a project manager, and the progress will be reported on time.

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