客戶是次的全新服務專為小朋友而設的理財方案，鼓勵家長從小培養小朋友獨立理財和儲蓄習慣。
我們邀請了親子類別的 KOL 協助宣傳，他們在社交平台貼文，分享作為父母如何在小朋友成長過程中培養正確理財習慣的心得。透過個人經歷的真實分享，更能帶出客戶產品的實用性，令讀者更容易產生共鳴。
Citibank
Citibank
客戶是一間國際性金融機構，為企業、政府、投資者、機構及個人客戶提供一系列多元化的金融產品和服務。
Industry
銀行業
Challenge
打破銀行服務一貫以成人為目標客群，開拓年輕客戶的服務方案。
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