DS Groceries

DS Groceries was established in 2014 and has over 70 branches in Hong Kong. The stores primarily sell imported snacks, health foods, beverages, seafood, and other packaged foods from around the world.

Industry

Retail

Challenge

The client wished to host a large-scale event to celebrate the company's tenth anniversary, aiming to increase brand awareness and traffic in the stores.

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Solution

We offer a range of online-merge-offline (OMO) services designed to inject vitality into DS Groceries' tenth-anniversary celebration, attract more customers, enhance brand image, and promote sustainable business growth.

  1. Setup of Claw Machines: We placed claw machines in designated stores, creating an interactive entertainment environment that attracts customers and increases consumption opportunities.
  2. Customized Brand Mascot 小生: We specially customized the brand mascot 小生 to enhance interaction with customers. Customers took photos with him and share joyful moments on social media, further increasing brand exposure.
  3. KOL Collaboration - Treasure Hunt: SDMC facilitates collaboration between DS and well-known KOLs to host an in-store "Treasure Hunt." Through engaging activities and challenges, we enhance customer participation and expand DS's social media reach, extending the event's excitement to online platforms.
  4. Post-Event Review Videos and Posts: After the event, we produced a captivating review video and posts summarizing the highlights and memories of the entire event, sharing them across major social media platforms to reinforce brand impressions and allow customers to cherish these wonderful memories.

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Step 1 - Understanding your need

Understanding your company background, service, website, and the entire industry, and estimate the time required for improvement.

Step 2 - Professional advice

Collect and analyze user data to have a better understanding of customers behavior and provide tailor-made services.

Step 3 - Quick Quote

After collecting all information required, we will provide an estimated schedule and service quotation in a short time. The fee is clear and transparent with no extra charge.

Step 4 - Project Follow-up

As long as both parties confirm and agree, the service will commence. The entire service will be handled by a project manager, and the progress will be reported on time.

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