Walch was established in 2000 and is now one of the largest consumer goods companies in China and Hong Kong. The brand has been dedicated to the research and development of disinfectants, personal care, and home cleaning products.
FMCG
The cleaning product market in Hong Kong is highly competitive. As a result, the brand hoped to leverage online influencers to strengthen the relationship with customers, attract a younger audience, and boost sales of new products.
Learn MoreSDMC found 50 micro-influencers each month to post and promote Walch's new products on their social media accounts, including Facebook and Instagram. They come from various categories, including beauty, parenting, and couples, each with approximately 10,000 followers. The performance on Instagram is as follows:
Likes
Engagement Rate
Understanding your company background, service, website, and the entire industry, and estimate the time required for improvement.
Collect and analyze user data to have a better understanding of customers behavior and provide tailor-made services.
After collecting all information required, we will provide an estimated schedule and service quotation in a short time. The fee is clear and transparent with no extra charge.
As long as both parties confirm and agree, the service will commence. The entire service will be handled by a project manager, and the progress will be reported on time.