We conducted in-depth keyword research to understand consumer search intent. In addition to targeting popular keywords, we optimized for geolocation and feature-related keywords such as "觀塘床褥" and "脊醫推介床褥". These types of keywords often indicate strong purchase intent.

Our optimization efforts also included enhancing readability and providing valuable information to potential customers by optimized product descriptions, blog articles, and other landing pages, as well as improving internal linking to establish a clearer website structure that aids search engines in effectively crawling and indexing the website's content.