We implement website optimization solutions tailored to UFL's global and Chinese market characteristics, redesigning the UX/UI interface with responsive layouts to ensure seamless global map display on both desktop and mobile devices. Google Maps (for global users) and Baidu Maps (China-optimized) are integrated via WordPress plugins, enabling one-click access to nearby branches and contact details. IP detection and auto-redirection technology directs European/American users to Google Maps while seamlessly switching Chinese users to Baidu Maps, avoiding cross-regional loading delays or regulatory barriers. This enhances loading speeds, significantly reduces bounce rates, and makes UFL's supply chain services more accessible to target audiences.
U-Freight
U-Freight Group
U-Freight Group (UFL Group) has evolved since its founding in Hong Kong in 1968 from a regional freight forwarder into a global logistics leader, offering air, sea, land freight, and comprehensive logistics solutions. Leveraging proprietary advanced systems and a worldwide network spanning over 100 locations across Asia, North America, and Europe, the company focuses on supply chain efficiency, e-commerce fulfillment, and third-party logistics (3PL), ensuring end-to-end cargo visibility and cost optimization. With over 50 years of experience, U-Freight commits to innovation to meet complex distribution needs, empowering clients to compete in global markets.
Industry
Global Logistics Company
Challenge
Our client face the key challenge of how to let global users easily find offices distributed across over 100 locations in Asia, North America, and Europe. Their original website https://ufreight.com/tc/ lacks seamless integration with Google Maps and Baidu Maps, causing inconvenience for Chinese and overseas visitors in locating offices.
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