Micro-influencer Marketing is an affordable and effective strategy to build genuine connections with your target customers. Micro-influencer is everyday people. They use their social channels to share their view on a product and service, targeting a more niche audience. Promoting your products with Micro-influencer is a good way to avoid hard selling and build a solid brand image.
Micro-influencers tend to have a smaller number of followers in comparison to KOLs, typically between 1K and 10K followers, but interact with followers more frequently. Taking Instagram as an example, the engagement rate of Micro-influencers can be six times higher than that of KOLs.
Compared to KOLs, micro-influencers charge less for promoting a product. Studies have shown that a KOL with 1 million followers on Instagram charges as much as $80,000 on a post. In contrast, you can invite 50 to 100 Micro-influencers at the same cost. The average return on investment for every $1 invested in Micro-influencer is $6.5.
SDMC is a social media agency that provides a one-stop micro-influencer marketing solution to promote your businesses. Want to find a micro-influencer? Contact us now!