Lukfook 六福珠寶

Lukfook 六福珠寶

One of the biggest jewellers in Hong Kong

Industry

Retail

Challenge

Our client has a high reputation in the jewelry industry, but they have always hoped to tap into the young market.

Micro-influencer Marketing

Solution

We proposed a Micro-influencer Marketing strategy to help brands get closer to young consumers. Compared with traditional advertising, the cost of micro-influencer is lower so that we could invite more KOLs within the same budget. The authentic and relatable content shared by KOLs helped the brand build a reliable image.

Several young KOLs were invited to post content with jewelry items on social platforms. As their fans are mainly young users, the event successfully reached the young customers and increased their interest in jewelry products.

Lukfook 六福珠寶案例分享

Lukfook 六福珠寶案例分享

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4 Steps to Get Started with Digital Marketing

Step 1 - Understanding your need

Understanding your company background, service, website, and the entire industry, and estimate the time required for improvement.

Step 2 - Professional advice

Collect and analyze user data to have a better understanding of customers behavior and provide tailor-made services.

Step 3 - Quick Quote

After collecting all information required, we will provide an estimated schedule and service quotation in a short time. The fee is clear and transparent with no extra charge.

Step 4 - Project Follow-up

As long as both parties confirm and agree, the service will commence. The entire service will be handled by a project manager, and the progress will be reported on time.

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