We proposed a Micro-influencer Marketing strategy to help brands get closer to young consumers. Compared with traditional advertising, the cost of micro-influencer is lower so that we could invite more KOLs within the same budget. The authentic and relatable content shared by KOLs helped the brand build a reliable image.
Several young KOLs were invited to post content with jewelry items on social platforms. As their fans are mainly young users, the event successfully reached the young customers and increased their interest in jewelry products.