city’super

A supermarket chain in Hong Kong

Industry

FMCG

Challenge

Our client hoped to boost Christmas sales and raise brand awareness. However, the Christmas season was highly competitive for department stores selling Christmas items including Hampers and Party Sets, leading to higher bids for related keywords.

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Solution

We conducted an in-depth keyword research to find out keywords that contain purchase intentions. and allocated more budget on those with good conversion performance. Multiple sets of ad group successfully showed up on the first page of search results, driving conversions to the client's website during the Christmas season.

Conversion Value

+ 5.7%

ROI

+ 1.6%

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4 Steps to Get Started with Digital Marketing

Step 1 - Understanding your need

Understanding your company background, service, website, and the entire industry, and estimate the time required for improvement.

Step 2 - Professional advice

Collect and analyze user data to have a better understanding of customers behavior and provide tailor-made services.

Step 3 - Quick Quote

After collecting all information required, we will provide an estimated schedule and service quotation in a short time. The fee is clear and transparent with no extra charge.

Step 4 - Project Follow-up

As long as both parties confirm and agree, the service will commence. The entire service will be handled by a project manager, and the progress will be reported on time.

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